Spring Training!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee skills, satisfy customers and generate more referrals. Competitors don’t sleep, so it’s wise for Diamond Certified companies to maximize their usage of Diamond Certified to differentiate themselves as Highest in Quality and top-rated for customer satisfaction. That’s why we’ve created Diamond Certified Spring Training. If you qualify for Diamond Certified, we’ll show your team the best ways to present your company as top-rated: in person, on the phone, by email, through social media and on the web.

Speaking of spring training, I’ll bet nobody on the Giants is saying, “We just won the World Championship, so we should skip spring training this year.” Of course they aren’t; they want another title in 2013, and spring training is a time for both rookies and veterans to work hard and prepare themselves to play their best. Even though they’ve played ball most of their lives, spring training is always a time of renewal—a focused opportunity to work on perfecting the fundamentals. The same holds true for companies.

Now Printing the 2013 Diamond Certified Directory for April Delivery!
More than 820,000 of these popular directories will soon be mailed to homeowners with $75,000+ in household income, select local business owners, property and apartment managers, and insurance and real estate agents throughout the Greater Bay Area. All Diamond Certified companies in good standing are included in their county’s Directory.

Record Promotions for Diamond Certified in 2013—Impressions to Grow 12%
The Diamond Certified brand is advertised during every regular and postseason Giants and 49ers game, so it was a heck of a ride last season when both teams went all the way to the Championship games. Talk about incredible media buying! (OK, we got super lucky J)

Not only did millions of listeners continually hear our spots during the MLB playoffs/World Series and NFL playoffs/Super Bowl, but think about how many fans will be following both teams this year. With additional TV, radio, newspaper and web advertising, we project our 2013 impressions to be:

• TV = 8,000+ spots on Comcast, KTVU, KICU, KCBA and KION
• Radio = 4,000+ spots on KNBR and some on KGO
• Newspapers = at least 2 big ads per month in all major dailies
• Google AdWords = 71 million+ search ads by category and personality type of consumer
• Web Ads and Links = 300 million+ ads on broadcast and other websites

New Quarterly Diamond Certified Directory Editions
If your company qualifies for Diamond Certified, it will receive an enhanced listing in your area’s new quarterly print and digital update editions (to be mailed and emailed in July, October and January), which more than doubles your area’s directory circulation. We’re sending these Update directories to our strongest users (our consumer members) and homeowners with above average income.