Get Growth in 2014!
On behalf of our Diamond Certified Program team, I want to wish you and your family a wonderful Holiday season. I’m really excited about our plans to grow the Diamond Certified Program in 2014. We’re doing it by heavily investing in four main areas:
- We’re surging the power of the Diamond Certified symbol to differentiate Diamond Certified companies from local competitors by investing record amounts in digital marketing and partnerships, TV, and radio, as well as growing our Diamond Certified Preferred Consumer member base.
- We’re redesigning our custom brochures and adding color photos to help increase transaction rates and referrals.
- We’re increasing the quantity of Diamond Certified Directories we distribute through our new updates to bring in more new customers.
- We’re expanding our Diamond Certified Experts by rolling out a turnkey process that positions Diamond Certified company owners as top rated local experts. Our 2014 plans are currently being finalized, and I’ll give you the specifics in January!
The 2014 Diamond Certified Directory
We’re currently working on the pre-press color production of the 2014 Diamond Certified Directory (to be distributed this April). Now in its 11th year, the Directory’s popularity has grown dramatically, with tens of thousands of quality-seeking consumers and business executives requesting their new copies. More than 825,000 of these popular directories will be mailed to homeowners with $75,000+ in household income, select local business owners, property and apartment managers, and insurance and real estate agents. If you qualify for Diamond Certified, your company’s full-page Diamond Certified Profile will be presented in your county’s edition.
