Digital Widget FOR THE WIN!

The Diamond Certified Widget dynamically updates, so when we complete an Ongoing Research Report, the number of survey responses in the Widget automatically changes.

To play off an old adage, a website is a terrible thing to waste. The reality is, if you’re not trying to improve your website every year, you’re falling behind some of your competition. So, here’s your improvement for 2013. If you qualify for Diamond Certified, you’ll be able to add custom Diamond Certified Widgets to your site and instantly upgrade its performance.

What is a Diamond Certified Widget? It’s a small Diamond Certified Award box that’s placed on a company’s website to prove to visitors that it has scored Highest in Quality and earned Diamond Certified (see enclosed samples). If you qualify for Diamond Certified, your Widget will increase visitors’ confidence at the exact time and place that they’re researching your company. Nothing could be more important—you need to maximize user trust as they research your company, and the Diamond Certified Widget does that.

The Diamond Certified Company Report page gives potential customers all the information they need to choose a company.

But there’s more. Most companies that have added our Widgets to their websites do better in Search Ranking and Click-Through. Here’s why: If you qualify for Diamond Certified and link through the Widget, your site will tell Google that your Company Report is important, so when potential customers Google your company’s name, your Company Report page will appear next to or close to your website’s link. This will increase Click-Throughs to your site because users will instantly gain confidence as they see the trusted Diamond Certified name in the adjacent search listing and the high Google Star rating based on a very large number of “reviews” (see below). Not only will you get more users to click on your link, Google will also use this higher Click-Through rate as a positive factor in placing your Search Ranking higher.