<div class="article-entry"><div class="wp-caption alignleft" id="attachment_405934" style="width: 333px"><a href="https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2019/02/baked-blur-cake-697571.jpg"><img alt="" aria-describedby="caption-attachment-405934" class="wp-image-405934" height="215" loading="lazy" sizes="(max-width: 323px) 100vw, 323px" src="https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2019/02/baked-blur-cake-697571.jpg" srcset="https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2019/02/baked-blur-cake-697571.jpg 5472w, https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2019/02/baked-blur-cake-697571-300x200.jpg 300w, https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2019/02/baked-blur-cake-697571-768x512.jpg 768w, https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2019/02/baked-blur-cake-697571-1024x683.jpg 1024w" width="323"/></a><p class="wp-caption-text" id="caption-attachment-405934">Businesses are finding creative ways to make customers feel special. Photo: CC0 Creative Commons ©2019</p></div><p>It often surprises me how little it takes to brighten someone’s day. I wish more businesses understood that sometimes even a tiny thing can perk you up or just make you smile.</p><p>For example, I was window-shopping at an outdoor mall when I came across free organic lemons outside of a storefront. The owner had more bowls of fruit at the sales counter. This small gesture wasn’t just a conversation starter—I was lured inside to see the merchandise and left with a positive feeling about the place. I didn’t buy anything that day, but I will return.<span id="more-405930"></span></p><p>Another time, I ordered a chili dog for a quick lunch from a local food truck. To my surprise, it was served with a lollipop for dessert. Why would such a simple treat tickle me? Perhaps it was because it was completely unexpected, or the one fun thing that happened on a dreary day, or something that took me back to being a kid again? I’m not really sure.</p><p>The last “feel good” moment I want to share with you came with an online purchase. I needed a queen-size duvet set and found the perfect thing in a natural linen color. I had never done business with the company before but the product reviews were positive. Now I can see why. First, the duvet and shams are of excellent quality. They’re exactly what I wanted and I love them. Second, I received a handwritten thank-you note inside the box. Also, the company included a “thank you for your feedback” card that explained how to contact them if I wasn’t completely satisfied and listed all the ways to review them. And the icing on the cake? A free white linen dishtowel!</p></div>

Please Give Us More Icing on the Cake! | Diamond Certified

Chris Bjorklund

<div id="attachment_405934" style="width: 333px" class="wp-caption alignleft"><a href="https://www.diamondcertified.org/wp-content/uploads/2019/02/baked-blur-cake-697571.jpg"><img aria-describedby="caption-attachment-405934" loading="lazy" class="wp-image-405934" src="https://www.diamondcertified.org/wp-content/uploads/2019/02/baked-blur-cake-697571.jpg" alt="" width="323" height="215" srcset="https://www.diamondcertified.org/wp-content/uploads/2019/02/baked-blur-cake-697571.jpg 5472w, https://www.diamondcertified.org/wp-content/uploads/2019/02/baked-blur-cake-697571-300x200.jpg 300w, https://www.diamondcertified.org/wp-content/uploads/2019/02/baked-blur-cake-697571-768x512.jpg 768w, https://www.diamondcertified.org/wp-content/uploads/2019/02/baked-blur-cake-697571-1024x683.jpg 1024w" sizes="(max-width: 323px) 100vw, 323px" /></a><p id="caption-attachment-405934" class="wp-caption-text">Businesses are finding creative ways to make customers feel special. Photo: CC0 Creative Commons ©2019</p></div>
<p>It often surprises me how little it takes to brighten someone’s day. I wish more businesses understood that sometimes even a tiny thing can perk you up or just make you smile.</p>
<p>For example, I was window-shopping at an outdoor mall when I came across free organic lemons outside of a storefront. The owner had more bowls of fruit at the sales counter. This small gesture wasn’t just a conversation starter—I was lured inside to see the merchandise and left with a positive feeling about the place. I didn’t buy anything that day, but I will return.</p>
<p>Another time, I ordered a chili dog for a quick lunch from a local food truck. To my surprise, it was served with a lollipop for dessert. Why would such a simple treat tickle me? Perhaps it was because it was completely unexpected, or the one fun thing that happened on a dreary day, or something that took me back to being a kid again? I’m not really sure.</p>
<p>The last “feel good” moment I want to share with you came with an online purchase. I needed a queen-size duvet set and found the perfect thing in a natural linen color. I had never done business with the company before but the product reviews were positive. Now I can see why. First, the duvet and shams are of excellent quality. They’re exactly what I wanted and I love them. Second, I received a handwritten thank-you note inside the box. Also, the company included a “thank you for your feedback” card that explained how to contact them if I wasn’t completely satisfied and listed all the ways to review them. And the icing on the cake? A free white linen dishtowel!</p>

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Businesses are finding creative ways to make customers feel special. Photo: CC0 Creative Commons ©2019It often surprises me how little it takes to brighten someone’s day. I wish more businesses understood that sometimes even a tiny thing can perk you up or just make you smile.For example, I was window-shopping at an outdoor mall when I came across free organic lemons outside of a storefront. The owner had more bowls of fruit at the sales counter. This small gesture wasn’t just a conversation sta

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