How We Create Diamond Certified Research Reports

Diamond Certified Research Reports aren’t just one-time snapshots—they’re ongoing evaluations that ensure Diamond Certified companies continue to meet “Highest in Quality and Helpful Expertise” standards over time. Once a company <a href="https://www.diamondcertified.org/ratings-process/" target="_self">earns Diamond Certified</a>, it enters a continuous research cycle that’s designed to confirm its performance remains consistently high. The process begins with data collection. Diamond Certified companies provide a list of their customers from the previous survey period—ideally 100% of their customer base over the last 12 months. From this list, American Ratings Corporation (ARC) conducts phone interviews to gather real, unbiased customer feedback. These customers rate their experience on a scale of 1 to 10, indicate whether they would use the company again and share whether the company provided Helpful Expertise. They also provide open-ended feedback about what they liked best and what could be improved. In addition, the survey includes Diamond Certified-specific questions that measure awareness, usage and influence—insight that helps quantify how the certification impacts customer decision-making. However, customer feedback is only one part of the equation. ARC also confirms that the company holds a valid and current license, verifies its liability and workers’ compensation insurance, and reviews its complaint history with agencies like the Better Business Bureau. If a complaint is unresolved, it can disqualify the company from maintaining Diamond Certified. Once all data is collected and verified, it’s compiled into a comprehensive Diamond Certified Research Report. Each report includes detailed statistical results (such as average satisfaction scores and response distributions), verbatim customer comments and visual charts that clearly present the findings. For example, a typical report shows the percentage of customers who would work with the company again, the rate at which Helpful Expertise was delivered, overall satisfaction trends and written testimonials that provide real-world context behind the numbers. The final step is evaluation. If the survey results meet Diamond Certified standards and all credentials remain in good standing, the company maintains its certification. This determination is based on both measurable data and subjective feedback, ensuring the rating reflects the true experience of real customers. The completed Research Report is then delivered to the company, providing both validation of its performance and actionable insights for its continued improvement.