Cleaning Out My E-Mail Inboxes

<div class="article-entry"><p>Every now and then it’s worth spending the time to “unsubscribe” to many of the newsletters and promotional mailings that arrive in your inbox. I must have devoted more than an hour unsubscribing to an assortment of things the other day. Do I really need to hear about deals to Portland, Oregon from TripAdvisor when I have not had plans to go there for 3 or 4 years now?</p><p>What surprised me is how difficult some companies make it to opt out. A few require that you sign in before you’re able to get off the mailing list. That’s ridiculous. Some ask if you’re sure about your request to unsubscribe – maybe you’re having second thoughts. (No, I’m not.) Others add a personal message, saying they’re sorry to see you go. Not a bad touch.</p><p>The best ones are like the own below. One click and you’re done.</p><p><strong>You have been opted out.</strong></p><p><strong>The email address <a class="__cf_email__" data-cfemail="f39091999c81989f869d97b3979a929e9c9d97909681879a959a9697dd9c8194" href="/cdn-cgi/l/email-protection">[email protected]</a> will not receive another email from this sender. No further action is required on your part. </strong></p><p><strong>If you opted out by mistake or wish to re-join this sender’s list, you may request an opt-in invitation email by clicking <a href="https://app.e2ma.net/app/view:OptIn/state:OptIn/signupId:6316/mid:3992.1171848930" target="_blank">here</a>.</strong></p><p>The best part for me is when they say, “No further action is required on your part.” Hooray.</p><div class="og_rss_groups"></div></div>