<div class="article-entry"><p>You don’t hear this too often. “What could I have done differently, if anything, to win your business?”</p><p>The owner of a kitchen cabinet showroom sincerely wanted to know why I had purchased cabinets elsewhere. I had visited there weeks before while putting together a plan for my kitchen. I returned to his store to buy countertops because he was knowledgeable and friendly, AND not pushy. I wanted to give him at least some of my business.</p><p>I explained that my contractor and I had decided to go with custom cabinets instead, for a variety of reasons. He told me that asking that question repeatedly and listening to customers’ answers helped him improve his service.</p><p>And that’s why he’s a successful local business owner.</p><div class="og_rss_groups"></div></div>

A Surprise Question | Diamond Certified

Chris Bjorklund

<p>You don’t hear this too often. “What could I have done differently, if anything, to win your business?”</p>
<p>The owner of a kitchen cabinet showroom sincerely wanted to know why I had purchased cabinets elsewhere. I had visited there weeks before while putting together a plan for my kitchen. I returned to his store to buy countertops because he was knowledgeable and friendly, AND not pushy. I wanted to give him at least some of my business.</p>
<p>I explained that my contractor and I had decided to go with custom cabinets instead, for a variety of reasons. He told me that asking that question repeatedly and listening to customers’ answers helped him improve his service.</p>
<p>And that’s why he’s a successful local business owner.</p>
<div class="og_rss_groups"></div>


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You don’t hear this too often. “What could I have done differently, if anything, to win your business?”The owner of a kitchen cabinet showroom sincerely wanted to know why I had purchased cabinets elsewhere. I had visited there weeks before while putting together a plan for my kitchen. I returned to his store to buy countertops because he was knowledgeable and friendly, AND not pushy. I wanted to give him at least some of my business.I explained that my contractor and I had decided to go with cu

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