Diamond Certified Company Report

The Magic Mop, Inc.

Diamond Certified Company Report

The Magic Mop, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 11 VERIFIED CUSTOMERS i

Katie F.

VERIFIED The Magic Mop, Inc. CUSTOMER

1 of 11

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are highly recommended and do a good job.

They are reliable and detail oriented.

Christian M.

VERIFIED The Magic Mop, Inc. CUSTOMER

2 of 11

Quality 10
10 10
Loyalty Yes
CRITIQUE

They provide a great value for the service and Liliana is an incredible character. We have her come to our showroom and we don't have to be worried about anything being taken or broken. They are very consciences, always on time, and just good people.

They're really good, which is refreshing after a lot of lower quality cleaners. Really, it's their character and that they do exactly as they say they will. Plus, they often clean more than what they say and never cancel. They're a good company for sure.

Colleen C.

VERIFIED The Magic Mop, Inc. CUSTOMER

3 of 11

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have been using them for a year now and they have been very good. They are trustworthy, consistent, and professional.

The girls who come out are very friendly and I trust them, which is important, because they come when I'm not home.

Read All 11 Survey Responses at Ratings View
Diamond certified company
Diamond certified company PROFILE

Liliana Reyes-Avalos, Owner

The Magic Mop, Inc. provides a wide range of cleaning services for residential and commercial customers in Alameda and Santa Clara Counties. The company has the training and equipment to handle everything from routine household and small office cleanings to deep cleanings for move-outs and special events, and all of its services can be scheduled on a weekly, biweekly or monthly basis to accommodate its clients’ needs.

Owner Liliana Reyes-Avalos says The Magic Mop’s detail-oriented approach to cleaning has been an important aspect of its success. “We take a lot of pride in our work, so we always make sure everything is cleaned to the highest standards of quality. We also like to go the extra mile for our customers—for example, if we’re cleaning a bathroom, we’ll take the time to organize under the sink a little bit.”

The Magic Mop uses a variety of Green cleaning products so it can effectively clean all types of surfaces without compromising its customers’ indoor air quality. “We actually use our own environmentally-friendly formulas for our cleaning products, and we’ve even started using essential oils,” says Ms. Reyes-Avalos. “Our customers really appreciate how careful we are about the products we bring into their homes.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON The Magic Mop, Inc.

COMPANY CONTACT
Service AREA

Alameda County
Santa Clara County
Parts of San Mateo

SERVICES PERFORMED

House & Small Office Cleaning
Weekly, Biweekly & Monthly Cleaning
Spring Cleaning
Move-in & Move-out Cleaning
Special Event Cleaning

DIAMOND CERTIFIED RESEARCHED ARTICLES ON The Magic Mop, Inc.

The Magic Mop’s cleaners take pride in the quality of their work.

Company Profile

The Magic Mop, Inc. provides a wide range of cleaning services for residential and commercial customers in Alameda and Santa Clara Counties. The company has the training and equipment to handle everything from routine household and small office cleanings to deep cleanings for move-outs and special events, and all of its services can be scheduled on a weekly, biweekly or monthly basis to accommodate its clients’ needs.

Owner Liliana Reyes-Avalos says The Magic Mop’s detail-oriented approach to cleaning has been an important aspect of its success. “We take a lot of pride in our work, so we always make sure everything is cleaned to the highest standards of quality. We also like to go the extra mile for our customers—for example, if we’re cleaning a bathroom, we’ll take the time to organize under the sink a little bit.”

The Magic Mop uses a variety of Green cleaning products so it can effectively clean all types of surfaces without compromising its customers’ indoor air quality. “We actually use our own environmentally-friendly formulas for our cleaning products, and we’ve even started using essential oils,” says Ms. Reyes-Avalos. “Our customers really appreciate how careful we are about the products we bring into their homes.”

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Company Philosophy

“Our customers are like friends and family members to us, so we work hard to take care of their cleaning needs and leave them completely satisfied with our service. Ultimately, we strive to simplify every customer’s life and bring peace and magic into their home or business.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for house cleaning companies that have earned the prestigious Diamond Certified award. For The Magic Mop, Inc., the key to keeping customers happy is simple: treat their homes and offices with the same amount of care and respect that they’d treat their own. “We go the extra mile for our clients and make sure everything is cleaned to the highest standards of quality,” says owner Liliana Reyes-Avalos. “We respect their schedules and stay in touch with them through texts and phone calls, which they really appreciate.”

The Magic Mop has been cleaning residential and commercial properties in Alameda and Santa Clara Counties since 2017. The company has the in-house capabilities to handle everything from household and small office cleanings to deep cleanings for move-outs and special events, and its services can be scheduled on a weekly, biweekly or monthly basis for its customers’ convenience.

Unlike less experienced house cleaning companies that take a “one size fits all” approach to each job in an effort to maximize their workload volume, The Magic Mop takes the time to discuss each customer’s needs so it can provide highly personalized service. “Before we start cleaning, we always have a conversation with the client so we can determine if they have any allergies or if they need anything specific,” affirms Ms. Reyes-Avalos. “We don’t just come over, clean and leave—we make sure every customer has a great experience.”

Another distinguishing feature of The Magic Mop is its dedication to using Green cleaning products whenever possible. “The cleaning products we use are environmentally-friendly, which isn’t always a given in this industry,” says Ms. Reyes-Avalos. “For example, instead of removing water spots in the shower with bleach or Comet, we use treatments that clean the surface without compromising indoor air quality.”

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Industry Info

When looking for a house cleaner, consider hiring a company that focuses on environmental responsibility.

“Going Green” is a popular trend among many businesses these days, but some companies use the practice as a buzzword rather than a philosophy. This is especially true in the house cleaning industry—while many companies claim to be Green because they use “natural” products, a truly Green company offers much more in the way of safe products and environmentally-friendly methods.

One of the biggest motivating factors of hiring a Green cleaning service is the ability to reduce your indoor exposure to harmful chemicals. Many inexpensive cleaning products leave a residue that’s both tough to remove and contributes to poor indoor air quality. Conversely, Green cleaning companies use highly concentrated cleaning products that have a balanced ratio of ingredients, which increase their effectiveness and greatly reduce their environmental impact.

A Green cleaning service won’t label a bottle of bleach “Green” just because it’s in a recycled container, but recycling is nonetheless an important practice that constitutes another element of Green cleaning. Not only does reusing cleaning bottles help conserve natural resources, the use of concentrated cleaners also reduces packaging and shipping costs.

Options and accommodations
Another attribute to look for in a cleaning company is its ability to provide options to accommodate your specific needs. For example, some homeowners want a precise regimen of Green and non-Green cleaning products. Since organic cleaning products don’t have disinfectant qualities, some professional cleaners prefer to alternate the use of disinfectants and Green house cleaners. Balancing the use of disinfectants like bleach with Green cleaning products that don’t contain ammonia, petroleum or other toxins can ensure your home is effectively cleaned while reducing your exposure to harmful chemicals.

While the use of Green cleaning products might reflect a mere sensibility for some homeowners, others may have actual physical sensitivities that require specific accommodations. For instance, the scents of certain sprays can trigger allergic reactions in some people. Some spray products have very strong scents, so if you have a negative reaction to one, your cleaning company should be able to accommodate.

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Frequently Asked Questions

Q: Will the same people work in my home every time if I’m on a monthly schedule?
A: Yes, we’ll always send the same people to clean your home. Also, we’ll introduce you to them before work begins so you can feel comfortable having them in your house.

Q: Are your cleaners pet-friendly?
A: Yes. We’re all animal lovers, so we enjoy working with dogs and cats around.

Q: Will you be extra careful when cleaning around my antiques?
A: Absolutely. We have lots of experience working around expensive furniture, so we’re always very cautious in those situations.

Q: Do you clean marble and granite surfaces?
A: Yes, and we’re careful to use cleaning products that don’t contain any type of vinegars or acids, because those can permanently damage stone surfaces.

Q: How will you keep my home secure if you’re cleaning it while I’m not there?
A: We’ll stay in communication with you to ensure your house is secure throughout the entire process. For example, we’ll text you when we arrive and turn off the alarm, and we’ll also text you when we leave and set the alarm again. If you’re concerned about leaving your keys with us, we suggest putting a lockbox outside so we can secure them when we leave.

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SELECTED PHOTOS FROM The Magic Mop, Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Liliana Reyes-Avalos

Expert CONTRIBUTOR PROFILE
  • Liliana Reyes-Avalos is owner of The Magic Mop, Inc., a Diamond Certified company. She can be reached at (510) 992-4011 or by email.

Liliana Reyes-Avalos: A Pathway to Opportunity

By James Florence, Diamond Certified Resource Reporter

CASTRO VALLEY — Upon moving to the United States from Mexico, Liliana Reyes-Avalos faced an unexpected career setback. However, while it required her to start over from scratch, she soon found herself on a pathway to opportunity. “I used to be a preschool teacher before I came to the U.S.,” she recounts. “When I came here in 1996, I had hoped to continue teaching, but there were complications. Not only did I have trouble with the language barrier, my teaching certification in Mexico wasn’t transferable. Also, I’d just had a baby, so I decided to find a different line of work. After working a couple of random jobs, I was hired by a construction company to do move-out and post-construction cleaning.”

After two years in the cleaning industry, Liliana was presented with an unexpected prospect. “I had a friend from church who owned a house cleaning business. She decided to move to Texas and asked if I would be interested in taking over her company. The thought of running my own business was a little scary, because my English still wasn’t great at the time, but I did have the experience, so I accepted.”

Over the next two decades, Liliana grew the company by leaps and bounds, expanding both its service area and its capabilities. “When I first took over, the company only did regular house cleaning,” she explains. “Since I had experience doing move-in and move-out cleaning, I was able to add those capabilities to our services. I also got into Green cleaning, which has since become a major area of focus for us.”

Today, as owner of The Magic Mop, Inc., Liliana says her favorite part of her job is the relationships she’s able to cultivate. “I have a lot of long-term clients, and with many of them, it’s like I’m part of the family. I enjoy the conversations we have and the good feeling I get from maintaining those relationships.”

A resident of Castro Valley, Liliana spends her free time on a variety of pastimes. “I actually spend a lot of time working on my business,” she admits. “I take classes on how to improve the way I run my company. Also, since we make our own cleaning solutions, I’m always tinkering with our recipes and creating new ones.” Beyond her work-related interests, Liliana enjoys doing art like charcoal drawing and watercolor painting, as well as spending time with her daughter, Brenda.

When asked how she accounts for The Magic Mop’s long-term success, Liliana says it’s all about consistency. “Many companies give excellent service at the beginning, but the quality starts to decrease over time. However, we’re committed to maintaining the same high level of service for as long as we serve the client. At first, the client keeps our service because they’re happy with the quality, but they continue to stay with us because we keep delivering.”

When asked about her long-term goals for the company, Liliana says she wants to keep growing and innovating. “I have a lot of ideas about where to take the business next, but I don’t want to reveal them all at the moment. One thing I’m looking at is creating custom cleaning kits that customers can purchase for home use. I would also like to get my cleaning products on the general market and incorporate more technology into our operations. I’m always working on new ideas—this is what I’m passionate about.”

Ask Me Anything!

Q: What’s your favorite local restaurant?

A: Espetus Churrascaria in San Mateo.

Q: If you could travel anywhere in the world, where would you go?
A: Egypt.

Q: Are you a dog person or a cat person?

A: Both. That’s one thing my clients have always appreciated about me—I’m comfortable working around their pets.

Q: What was your first pet?

A: A terrier mix named Kiki.

Q: What’s your favorite thing to eat for dessert?

A: Crème brûlée.

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Expert articles
  • Preventing Damage to Stone Countertops

    CASTRO VALLEY — Countertops made of natural stone like granite or marble are certainly beautiful, but without proper care, they may not stay that way for long. One thing some homeowners overlook regarding stone countertops is the damage that acidic substances can cause. For example, when cutting citrus fruits like oranges or lemons, if you don’t clean up the residue promptly, it can leave a permanent stain on your countertops.

    While cleaning up messes is an important part of maintaining stone countertops, even this can cause damage if done improperly. Many homeowners are switching to more natural cleaning products, which is great, but these often contain vinegar and similarly acidic natural substances that are harmful to natural stone. That’s why you should always find out if a cleaning product is appropriate for the application surface before using it. By cleaning up messes promptly and properly, you’ll maintain the beauty of your stone countertops for the long term.

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Expert video tip
  • Video: Preventing Damage to Stone Countertops

    Complete Video Transcription:

    CASTRO VALLEY — Liliana Reyes-Avalos: This is a very important tip from The Magic Mop. So, for very busy moms and very busy dads, I highly recommend to make sure if you have countertops made with granite or natural stones or marbles, and you are running with the little kids during this time, so make sure if you’re cutting up orange or lemon, make sure that acid doesn’t stay on top of the counter. Because that acid, it will damage and stain the stone.

    So, especially now, if you are planning to get also natural cleaning solutions, make sure it doesn’t have any acid or any vinegar because you cannot use those products on top of the natural stones. That’s my highly recommendation for how you can maintain very nice and shiny natural stones in your kitchen.

    Host: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Diamond Certified RATINGS ON The Magic Mop, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 11 VERIFIED CUSTOMERS i

Katie F.

VERIFIED The Magic Mop, Inc. CUSTOMER

1 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They are highly recommended and do a good job.

They are reliable and detail oriented.

Christian M.

VERIFIED The Magic Mop, Inc. CUSTOMER

2 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They provide a great value for the service and Liliana is an incredible character. We have her come to our showroom and we don't have to be worried about anything being taken or broken. They are very consciences, always on time, and just good people.

They're really good, which is refreshing after a lot of lower quality cleaners. Really, it's their character and that they do exactly as they say they will. Plus, they often clean more than what they say and never cancel. They're a good company for sure.

Colleen C.

VERIFIED The Magic Mop, Inc. CUSTOMER

3 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

I have been using them for a year now and they have been very good. They are trustworthy, consistent, and professional.

The girls who come out are very friendly and I trust them, which is important, because they come when I'm not home.

Shannon E.

VERIFIED The Magic Mop, Inc. CUSTOMER

4 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They are extremely reliable and professional.

They come out when they say they will, and I trust them implicitly with my house.

Claire

VERIFIED The Magic Mop, Inc. CUSTOMER

5 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They are very hard working and friendly.

I love coming home to a clean house, and Liliana always takes the time to see how I am with the service. They are all very friendly.

Shawnda J.

VERIFIED The Magic Mop, Inc. CUSTOMER

6 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They are reliable, responsible, and they care. They're also very friendly and do a great job.

I like how friendly they are and that they're pretty flexible with requests. For example, if I need to change a date or time for the service, they are always flexible with my needs.

Patricia J.

VERIFIED The Magic Mop, Inc. CUSTOMER

7 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They are very professional, they have really good resources, and they do a great job.

They're very dependable and they do great job.

Sue S.

VERIFIED The Magic Mop, Inc. CUSTOMER

8 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

My house smells so wonderful for a day or more after they have cleaned. I have already recommended them to many friends. They always give good, helpful tips. The first week that I used them, I put 5 stars on Yelp, because I was really pleased with the things that they did, like getting the top of picture frames and just being very conscientious cleaners. You don't know just how great your house could be until you use them.

I like that they are thorough, quiet, friendly, and professional. They clearly know their job and get right to work. They happily provide extra things, so that they do not have to use anything in your house. I'm 76 and have never had anyone clean my house, but I got arthritis and can't do certain thinks anymore, so they have been a Godsend.

Stacy R.

VERIFIED The Magic Mop, Inc. CUSTOMER

9 of 11

Quality 10
10
Loyalty Yes
CRITIQUE

They are very responsive to requests, thorough, and professional.

That they are reliable

Larry B.

VERIFIED The Magic Mop, Inc. CUSTOMER

10 of 11

Quality 9
9
Loyalty Yes
CRITIQUE

They are very helpful and always have feedback for me. I like that they are very friendly, easy to talk with, and open for suggestions and feedback, both positive or negative.

They are just very easy to work with and comfortable to talk to.

Silvia

VERIFIED The Magic Mop, Inc. CUSTOMER

11 of 11

Quality 8
8
Loyalty Yes
CRITIQUE

They are great with communication, and I always get a reminder before my next session. They are also very accommodating. For example, I have my kids home from school sometimes and they work around that. They are always flexible.

They are flexible, on the ball with communication, and overall, they do a great job.

Read All 11 Survey Responses at Ratings View

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