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Diamond Certified Company Report

Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group

Diamond Certified Company Report

Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 48 VERIFIED CUSTOMERS i

Debra B.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

1 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She was very attentive and she knew the market. We bought and sold 4 times with her in 5 years.

She has a really calming experience and she had nothing to prove to anybody as she just knew it. She was knowledgeable about buying and selling and the area we lived in.

Kathy M.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

2 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She stayed calm throughout the process which kept us calm. She met our needs and respected our decisions on asking for a few things from the sellers.

She is professional and her knowledge, calmness and quietness exude confidence.

Jeannie R.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

3 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She's the best. She is professional, kind and conscientious.

She listens, is always available and goes above and beyond.

Read All 48 Survey Responses at Ratings View
Diamond certified company
Diamond certified company PROFILE

Sheila Deignan, Realtor®

Sheila Deignan helps clients buy and sell all types of residential properties in Sonoma, Marin, and Napa Counties. Ms. Deignan holds numerous industry certifications that allow her to take on specialty real estate projects, including Seniors Real Estate Specialist (SRES) and Certified Luxury Home Marketing Specialist (CLHMS), and she can also provide comparative market analyses and help clients with their relocations.

Before becoming a Realtor®, Ms. Deignan was a paralegal involved in negotiations and venture capital marketing coordination, and she says the skills she developed give her a distinct advantage in the real estate field. “Communication, attention to detail and disciplined negotiation skills are integral parts of this business, and those are things I brought with me from my previous vocation. I can deliver on the professional side, but I’m there for my clients emotionally as well.”

Ms. Deignan prioritizes ongoing education so she can stay updated on the real estate industry’s latest trends. “I’m always sharpening my skills and trying to get better, and my various designations are proof of that,” she says. “I handle my business with the passion and care that wins my clients’ loyalty, trust, and friendship.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group

COMPANY CONTACT
Service AREA

Sonoma County
Marin County
Napa County

SERVICES PERFORMED

Residential Real Estate Sales & Purchases
Luxury Home Marketing
Comparative Market Analysis
Seniors Real Estate
Relocation Assistance

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group

Sheila Deignan currently represents this residential property.

Company Profile

Sheila Deignan helps clients buy and sell all types of residential properties in Sonoma, Marin, and Napa Counties. Ms. Deignan holds numerous industry certifications that allow her to take on specialty real estate projects, including Seniors Real Estate Specialist (SRES) and Certified Luxury Home Marketing Specialist (CLHMS), and she can also provide comparative market analyses and help clients with their relocations.

Before becoming a Realtor®, Ms. Deignan was a paralegal involved in negotiations and venture capital marketing coordination, and she says the skills she developed give her a distinct advantage in the real estate field. “Communication, attention to detail and disciplined negotiation skills are integral parts of this business, and those are things I brought with me from my previous vocation. I can deliver on the professional side, but I’m there for my clients emotionally as well.”

Ms. Deignan prioritizes ongoing education so she can stay updated on the real estate industry’s latest trends. “I’m always sharpening my skills and trying to get better, and my various designations are proof of that,” she says. “I handle my business with the passion and care that wins my clients’ loyalty, trust, and friendship.”

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Company Philosophy

“I truly care about my clients, so I do whatever I can to help them fulfill their needs, whether they’re downsizing or finding new properties in the Wine Country. Integrity is a big part of who I am—it doesn’t matter if I’m working on a condo or a multimillion dollar house, I provide the same high level of service.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any real estate professional, but it’s even more important for Realtors who have earned the prestigious Diamond Certified award. For Sheila Deignan, there are three key elements to keeping clients happy: focused care, industry expertise and an old-fashioned work ethic. “As a real estate agent, you have to take care of your clients, but it’s also important to have the necessary knowledge and experience,” she explains. “Because of my business background, I know how to think outside the box and problem-solve. I’m also tenacious and I work hard to get results for my clients, and that combination leads to positive outcomes.”

 

Unlike real estate agents who have limited expertise and can’t offer their clients a full range of services as a result, Ms. Deignan has numerous industry certifications that attest to her wide-ranging capabilities. “I’m a Seniors Real Estate Specialist, a Certified Luxury Home Marketing Specialist, and a Resort and Second-Home Property Specialist, to name a few,” she says. “Since I’m qualified to handle a variety of transactions, I’m able to serve all types of clients and meet their specific needs.”

 

Ms. Deignan further sets herself apart from her competition by utilizing her reliable team and professional network on every transaction. “I’m backed by a trustworthy team that consists of my husband, who is also a Realtor, and my assistant, who has past experience as a paralegal,” she says. “I’m also connected to a number of qualified people in contiguous industries, including inspectors, contractors, title officers and mortgage brokers.”

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Industry Info

Zillow may be a helpful real estate resource, but buyers and sellers should be aware of its limitations.

Zillow is one of the most influential technology players in today’s real estate market. Every day, millions of people across the United States access its massive database to view properties for sale in their respective areas. However, while Zillow is certainly a helpful resource for proactive buyers and sellers, it has several limitations that users should keep in mind. Here are a few:

 

  • Zillow doesn’t have boots on the ground verifying the accuracy of its information. Buyers often ask realtors to see properties that are no longer on the market because the data hasn’t been updated for those listings.
  • For sellers, Zillow’s value estimates are simply historical averages of properties sold. Since market values are always in a state of flux (trending up or down), these averages are often behind the curve.
  • Zillow doesn’t provide information on a property’s current condition or other factors that could affect its value. For example, finishes, zoning changes, non-permitted additions and environmental considerations (noisy neighbors, busy traffic lanes, school district lines) can have a significant effect on a property’s value.

 

To overcome these and other limitations of Zillow (and similar online resources), engage a Realtor with on-the-ground experience in the area you’re planning to buy or sell in. If you’re a buyer, a Realtor will be able to provide current information about any property you’re interested in purchasing. If you’re a seller, a Realtor can accurately calculate the value of your home by factoring in crucial aspects like its current condition and environmental considerations. In either case, utilizing the expertise of a seasoned professional can make all the difference for the success of your real estate transaction.

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Frequently Asked Questions

Q: What are the most desirable areas in Sonoma?
A: The most in-demand areas in Sonoma are those closest to the city plaza. Other areas that command the highest prices are those with valley views. Another popular area of interest for buyers includes the 55+ community because of its relative affordability and easy access to Sonoma Plaza.

Q: What’s the status of vacation rentals?
A: Vacation rentals are in a state of flux with the trend toward restricting short-term rentals due to neighborhood concerns. Within Sonoma city limits, a defined overlay map disallows short-term rentals with some exceptions. County-wide, a permitting process controls legal rentals. Thirty-day and longer stays are generally OK.

Q: Is it better to rent or buy?
A: That’s a complicated question because it depends on your goals for housing in the Wine Country. There’s the strictly immediate financial consideration that involves calculations of rental rates versus buying existing homes versus new construction versus interest rates and how they’re expected to rise and fall depending on your purchase/rental timeline. And there’s the buyer’s financial situation, which might be affected by income considerations such as expected income increases or limitations like retirement. Another consideration would be usage. Do you plan to only visit occasionally, make weekend stays (or longer), or retire to the area? If retirement is in the near future, it might make sense to buy now to take advantage of low interest rates and rent out the property until you’re ready to take possession full-time.

Q: Will housing prices continue to rise? How do I protect my investment?
A: Housing is traditionally a two-sided coin. People buy to live in places they would love to call home. Location selection is the key here. You can change the house, but the location is pretty much a long-term environment. Protecting that investment is a matter of home maintenance and community involvement. As for prices rising and falling, the peaks and valleys of prices are only seen after the fact. Short-term timing the market is a gamble at best and a matter of buyer tolerance for risk. Before buying, my advice is to do your due diligence in the form of appropriate inspections and then act in a way that allows you to sleep at night.

Q: Is now a good time to sell?
A: That depends entirely on your reasons for selling. Right now, in 2018, demand is high because inventory is low. Long-term prospects for the Wine Country look good because it continues to be a destination location. So, if you want to sell now for job opportunities, relocate to reduce your cost of living, cash out an inherited property or move to a larger home as your family increases, I would say the sooner the better. But if you have reasons for waiting, real estate is historically a positive long-term investment.

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SELECTED PHOTOS FROM Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Sheila Deignan

Expert CONTRIBUTOR PROFILE
  • Sheila Deignan is a Realtor with Better Homes and Garden Real Estate | Wine Country Group, a Diamond Certified company. She can be reached at (707) 520-0129 or by email.

Sheila Deignan: A Passionate Profession

By James Florence, Senior Writer

SONOMA — For Sheila Deignan, a career in real estate represents the culmination of professional expertise and a passion for helping others. “Before I got into real estate, I was a paralegal involved in negotiations and venture capital marketing coordination,” she recounts. “At a certain point, a broker I knew told me I would make a great real estate agent. The more I thought about it, the more it made sense. Because of my professional background, I had a lot of relevant skills, and the idea of helping people buy and sell homes really appealed to me. I eventually decided to pursue a career in real estate, and I’ve been doing it full-time since 2003.”

Today, as a Realtor with Better Homes and Garden Real Estate | Wine Country Group, Sheila says her favorite part of her job is helping facilitate her clients’ life transitions. “Owning a home is part of the American dream, and being a part of that process for my clients is a tremendous honor.”

A resident of Glen Ellen, Sheila expresses her appreciation for the unique character of the North Bay Area. “First off, it’s a gorgeous place to live—it’s no wonder this is a desired destination for people all over the world. But even more than that, we have an amazing community of down-to-earth people who are very connected and supportive of each other, so I really appreciate that as well.”

While Sheila originally started her real estate career independently, it has since become a family affair. “My husband, Carlos, is also a Realtor, and he backs me up when I need a hand,” she explains. “Recently, my daughter, September, earned her real estate license and teamed up with me in the business. It’s wonderful to be able to work with my family and help people at the same time.”

When asked the first thing she’d do if she were to retire tomorrow, Sheila says she’d take a European vacation. “I would go to France and take a canal boat tour. My husband is really into pétanque these days, so it would be fun to see the countryside, get to know the people and play some pétanque.”

Ask Me Anything!

Q: What’s your favorite holiday?

A: Christmas. I enjoy getting together with family and celebrating the spirit of the season.

Q: Do you collect anything?

A: Books—I’m an avid reader.

Q: What kinds of books do you like?

A: I love good mysteries by authors like Wallace Stegner and Dick Francis. I also really like the “Longmire” series by Craig Johnson.

Q: What’s your favorite TV show?

A: “Longmire.” It’s unusual to find a TV adaptation that does justice to the original book, but I think they did a great job.

Q: What’s your favorite thing to eat for dessert?

A: Chocolate.

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Expert articles
  • 4 Tips for Your Home Search

    SONOMA — Buying a new home is a big decision, to say the least, so you should do everything in your power to ensure a wise choice. Here are some tips to keep in mind:

    Know what you want. Don’t go into your home search blindly—make a list of what you’re looking for in advance. This will also enable your Realtor to fine-tune your home search to reflect your specific needs and preferences.

    Get a feel for properties. If you find a property you like, be sure to visit it at different times of day. Attributes like light and sound often differ throughout the day, so in order to get an accurate feel for the property, you’ll need to experience it in the morning, afternoon and evening.

    Don’t neglect inspections. Even if you’ve fallen in love with a property, it’s important to know if it contains any hidden flaws. For a residential property, you should get a general inspection, a pest inspection and a roof inspection; for a country property, you’ll likely need a well and/or septic inspection as well. The more inspections you get, the more confidence you’ll have about the health of your new home.

    Make a connection. Upon finding a property you’re interested in, write a letter introducing yourself to the seller. By creating a connection, this simple gesture can make a big difference as the seller considers multiple offers for their property.

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  • The Five P’s of Preparing Your Home for Sale

    SONOMA — Preparing your home for sale can be overwhelming—after all, with the many tasks that need to be done, it’s often difficult to know what to prioritize. To simplify things, I’ve broken down the process into five P’s:

    Pare down

    This is one of the hardest steps in the process, but it’s also one of the most important. No one likes the look of a cluttered space, so in order to present your home for sale, you’ll need to downsize and minimize. On the plus side, you’ll have less to deal with when you move!

    Paint

    As far as staging measures go, painting provides the most bang for your buck. It’s an easy and inexpensive way to make your home look new and catch the eyes of potential buyers.

    Plant

    Bringing in new plants can enliven your home interior and add curb appeal to your front yard, so don’t overlook this beneficial measure.

    Property inspections

    Sellers often leave it to buyers to order property inspections. However, by taking care of inspections in advance, you’ll be able to offer information to buyers upfront, which will make them more comfortable in making an offer.

    (Deal With) Problems

    If your home has problems like plumbing leaks or electrical issues, consider taking care of these before it goes on the market. Buyers don’t want to inherit these types of problems, and dealing with them in advance can help you avoid issues with the sale.

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Expert video tip
  • Video: The Five P’s of Preparing Your Home for Sale

    Complete Video Transcription:

    SONOMA — Host, Sarah Rutan: When it comes to preparing your home for market, a professional’s guidance can help you make a strong impression. To learn more, we’re in Sonoma with Diamond Certified Expert Contributor Sheila Deignan, Realtor with Better Homes and Garden Real Estate | Wine Country Group.

    Diamond Certified Expert Contributor, Sheila Deignan: Hi. I wanted to share a tip for you when preparing your home for sale. Sellers usually get overwhelmed about what to do. And so I’ve broken it down. One of my steps into the five Ps. And the first one, you want to pare down, which is always the hardest, because we always have more stuff than we ever want. The second one is paint. So, if you need to touch up, if there’s little things, you know, that your eye will catch, a buyer will see that too. So, paint. Plant. If you have like a pot of color by the front door, that will make a big difference, or even just curb appeal. Because sometimes you’ll lose buyers that’ll drive by and say, it doesn’t have any, you know, sizzle and spark. So, that really helps.

    Another one is pest and property inspections. If you can do your homework and know what the issues are, disclose those to a buyer, that will give them peace of mind that they know what they’re getting into. And the last one if problems. If you know there’s a problem like a plumbing leak, take care of it up front, because it will save you money and time, and buyers don’t usually want to inherit anybody else’s problems. So, that’s the five Ps of preparing your home for sale. Hope that helps.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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  • Video: Revisiting Sale Properties

    Complete Video Transcription:

    SONOMA — Host, Sarah Rutan: If you’re looking to buy a home, one simple step can help ensure a smart purchase. To learn more, we’re in Sonoma with Diamond Certified Expert Contributor Sheila Deignan, Realtor with Better Homes and Garden Real Estate|Wine Country Group.

    Diamond Certified Expert Contributor, Sheila Deignan: Hi. I have a tip to share for buyers looking for properties. And I would suggest for buyers to really check out the property at different times of the day. Because light, how the noise of the neighborhood, the cars around, just how are you going to feel about it makes the biggest difference. So, I really say go in the morning, go in the night, just check it out. Because how you feel about a property is a key thing. A lot of other things we can solve, but that emotional connection to the property does make a difference. So, that would be my suggestion. Check out the property multiple times. It’s going to be your new home. You want to make sure it feels just right for you. Thanks – hope that helps.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 48 VERIFIED CUSTOMERS i
Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group : Average 9.9 out of 10 based on 48 unique customer surveys of customer satisfaction.

Debra B.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

1 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She was very attentive and she knew the market. We bought and sold 4 times with her in 5 years.

She has a really calming experience and she had nothing to prove to anybody as she just knew it. She was knowledgeable about buying and selling and the area we lived in.

Kathy M.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

2 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She stayed calm throughout the process which kept us calm. She met our needs and respected our decisions on asking for a few things from the sellers.

She is professional and her knowledge, calmness and quietness exude confidence.

Jeannie R.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

3 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She's the best. She is professional, kind and conscientious.

She listens, is always available and goes above and beyond.

Jimmy P.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

4 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is great and she is not pushy.

Her follow-through, and she is fast with coordinating.

Kim D.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

5 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say thank you and let's sell some more houses.

She does a good job and has great connections.

Cathy M.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

6 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is at the top of her game, she is one of the best in her industry.

She knows her clients and aligns with objectives. She gives you directional information about choices.

Brandi O.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

7 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is a fantastic listener, honest and gives great advice. She gives a little bit of tough love. She is great.

All of the above

Libby L.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

8 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is smart and knows the market. She cares about clients. I have recommended her to many people.

I would say her sincerity and caring.

Inez L.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

9 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is very trustworthy and she works very hard.

I like that she is there, every time I called.

Mark T.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

10 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She went above and beyond the call of duty.

Her expertise and professionalism

Jeanne H.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

11 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is the best agent because she is thorough and knowledgeable. You are not going to find a better agent.

She takes the time to answer questions and makes sure you have all the info you need. She is very competent.

Joyce B.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

12 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say she is very detail oriented, experienced, sharp and compassionate.

She really works on the clients behalf.

Katie G.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

13 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is very knowledgeable and attentive as well as innovative.

The same as above

Nick H.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

14 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was a first time home buyer and she was very accommodating.

She had really good correspondence.

Elizabeth R.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

15 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

You couldn't ask for a better Realtor.

She is personable, knowledgeable and helpful. She anticipated things we would need.

Billy G.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

16 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend her.

She is on top of everything.

Mike S.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

17 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

Spectacular, sincere, honest, and very reasonable in her assessments of things, she is there for you.

Number one, she is very earnest and she has fair appraisals and she is very much in your corner.

Kerry S.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

18 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

She is very thorough, easy to work with, and a good negotiator.

Just the ease of working with her

Craig D.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

19 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

That she is very competent, very enthusiastic, and easy to work with

I think she really took interest to heart without being blind about it.

James D.

VERIFIED Sheila Deignan – Better Homes and Garden Real Estate | Wine Country Group CUSTOMER

20 of 48

Quality 10
10 10
Loyalty Yes
CRITIQUE

The most professional agent I have worked with

I would say, her personality.

Read All 48 Survey Responses at Ratings View