Diamond Certified Company Report

Roy’s Woodcraft Flooring, Inc.

Diamond Certified Company Report

Roy’s Woodcraft Flooring, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 128 VERIFIED CUSTOMERS i

John B.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

1 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

We considered them for another project as well, but it didn't work for the timeline and budget, great multi generation family business. They are honest and do good work.

The quality and professionalism, Roy has been doing it for ten years and learned it from their father. They do a great job. We changed things mid project and they were able to scale with us.

Barbara E.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

2 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are pretty fast, they do what they say they are going to do, and they do a nice quality job. They are pretty competitive.

They are pretty competitive and fast. They do what they say they are going to do, and they do a nice quality job.

Ron S.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

3 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

We thought they were very thorough and knowledgeable. They worked well with us and came up with a great plan for our floors.

We're very happy with the finished product.

Read All 128 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Roy’s Woodcraft Flooring, Inc. installs, refinishes and repairs hardwood, laminate, and pre-finished floors for residential and commercial clients throughout the South Bay, Peninsula, Fremont, and South Valley. The company is qualified to work with all types of wood, stains and finishes, and it also provides customized layout and installation services for clients with unique remodeling projects.

Owner Roy Nelson says his favorite part of the hardwood flooring business is working closely with customers to help them find flooring products that perfectly complement their tastes and lifestyles. “By asking our customers questions about their cabinets, paint and interior décor, we can help them decide which floor is the best fit for their specific situation. Ultimately, our goal is to turn each floor into a true work of art.”

Roy’s Woodcraft Flooring prides itself on only using state-of-the-art equipment to work on its customers’ floors, including a dust control system (DCS) that greatly reduces the amount of dust created during the refinishing and sanding process. “Dust is inevitable with this type of work, but the equipment and methods we use help us limit it as much as possible,” says Mr. Nelson. “From utilizing the DCS to putting down plastic anywhere we’re working, we always leave each jobsite as clean as we found it.” 

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Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Roy’s Woodcraft Flooring, Inc.

COMPANY CONTACT
Service AREA

San Jose
Santa Clara
Milpitas
Fremont
Campbell
Los Gatos
Saratoga
Sunnyvale
Cupertino
Mountain View
Los Altos
Los Altos Hills
Palo Alto
Menlo Park
San Carlos
San Mateo
Belmont
Hillsborough

SERVICES PERFORMED

Installation & Repairs
Wood Flooring
Prefinished Flooring
Laminate Flooring
Refinishing Wood Flooring

BRANDS Supported
  • Fabulon

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Roy’s Woodcraft Flooring, Inc.

Company Profile

Roy’s Woodcraft Flooring, Inc. installs, refinishes and repairs hardwood, laminate, and pre-finished floors for residential and commercial clients throughout the South Bay, Peninsula, Fremont, and South Valley. The company is qualified to work with all types of wood, stains and finishes, and it also provides customized layout and installation services for clients with unique remodeling projects.

Owner Roy Nelson says his favorite part of the hardwood flooring business is working closely with customers to help them find flooring products that perfectly complement their tastes and lifestyles. “By asking our customers questions about their cabinets, paint and interior décor, we can help them decide which floor is the best fit for their specific situation. Ultimately, our goal is to turn each floor into a true work of art.”

Roy’s Woodcraft Flooring prides itself on only using state-of-the-art equipment to work on its customers’ floors, including a dust control system (DCS) that greatly reduces the amount of dust created during the refinishing and sanding process. “Dust is inevitable with this type of work, but the equipment and methods we use help us limit it as much as possible,” says Mr. Nelson. “From utilizing the DCS to putting down plastic anywhere we’re working, we always leave each jobsite as clean as we found it.” 

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Company Philosophy

"We treat every client like a friend, and that really makes a difference when it comes to ensuring their satisfaction. We pride ourselves on being personable and fair, and we don't consider a job done until the customer is completely happy."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for hardwood flooring companies that have earned the prestigious Diamond Certified award. For Roy’s Woodcraft Flooring, Inc., the key to achieving and maintaining high levels of customer satisfaction is taking a passionate, detail-oriented approach to every project, regardless of its size. “We really enjoy what we do and put a lot of effort into our work, which ultimately allows us to produce high-quality results,” says owner Roy Nelson. “Our goal is to turn each floor into a true work of art.”

Roy’s Woodcraft Flooring has been installing, refinishing and repairing hardwood, laminate and pre-finished floors for residential and commercial clients throughout the South Bay since 1997. The company is qualified to work with all types of wood, finishes and stains, and it also provides customized installation and layout services for clients with unique remodeling projects.

Unlike less experienced hardwood flooring companies that devalue the importance of consistently communicating with their customers, Roy’s Woodcraft Flooring makes sure its clients are informed and involved throughout every step of their flooring projects. “By communicating clearly with our customers, we’re able to understand exactly what they want and meet or exceed those expectations,” says Mr. Nelson. “Whether it’s a sanding and finishing job or a complete home remodel, we provide the same level of care and communication throughout the entire process.”

Another distinguishing attribute of Roy’s Woodcraft Flooring is its ability to use a variety of state-of-the-art equipment to work on its customers’ floors, including an advanced dust control system that greatly reduces the amount of dust created during the refinishing and sanding process. “Dust is an inevitable part of working on hardwood floors, but the equipment and methods we use help us limit it as much as possible,” says Mr. Nelson. “Our technicians are trained to leave every jobsite as clean as they found it.”

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Industry Info

When it comes to choosing a hardwood floor cleaning product, less is more. Many hardwood floor cleaning products claim they can make floors look like new by “bringing back their shine,” but the truth is, many of these self-advertised “finish revitalizers” contain harmful additives, oils and silicones that can cause wood to wear prematurely. “Most of these products would be considered contaminants by the flooring industry, so it’s important to know their side effects before applying them to your floors,” cautions Roy Nelson, owner of Roy’s Woodcraft Flooring, Inc. in San Jose. “It’s safer to use products that don’t contain potentially harmful additives. You can even use something as simple as vinegar and water to clean your floors.”
When it comes to maintaining the hardwood floors in your home, it’s important to call a flooring specialist at the first signs of wear, as the extent of the maintenance needed often depends upon the severity of the wear. The most important preventative maintenance step you can take for your hardwood floors is adhering to a regular refinishing schedule—typically, hardwood floors need to be refinished every seven to 10 years. A floor that’s been properly maintained will only require some light sanding and a new coat of finish, but a floor that has extensive wear will require more expensive repairs.
When looking for a company to install a wood floor in your home, make sure you find one that can fully explain your options and suggest a floor that best suits your needs. Flooring contractors have a range of abilities and experience—some are geared toward consultation and retail sales, and others specialize in custom installations and hands-on staff expertise. Look for a local company that can address your particular situation.

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Frequently Asked Questions

Q: When can you start my flooring project?

A: It depends on our schedule, but we can usually take on any type of flooring job with two or three weeks’ notice.

Q: Can you minimize dust when you’re working on my hardwood floors?

A: There’s no such thing as ‘dustless’ hardwood floor refinishing, but we take several steps to reduce dust as much as possible, including putting up plastic barriers and using a dust control system that deflects dust from the worksite.

Q: Do you take deposits?

A: No. A lot of contractors take money upfront just to lock their customers into their projects, but we don’t do that. We want to build lasting relationships with our customers, so we never ask for money until their projects are complete. They know that if they call us in the future, we’ll be here.

Q: What’s the difference between wood flooring and laminate flooring?

A: Wood flooring is comprised of a solid wood (or wood wear) surface with a wood backing. It can be refinished, recoated and re-sanded to look like new, and if you maintain it properly, it can last for generations. Laminate flooring consists of synthetic backing with a high-pressure laminate surface. It isn’t renewable, which means it has a relatively short lifespan.

Q: What’s your approach to quality control?

A: For us, quality control starts at the very top. Our owner, Roy Nelson, is very hands-on, and the people he hires are all qualified journeymen who know how to provide quality work.

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SELECTED PHOTOS FROM Roy’s Woodcraft Flooring, Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Roy Nelson

Expert CONTRIBUTOR PROFILE
  • Roy Nelson is a 29-year veteran of the wood flooring industry and owner of Roy’s Woodcraft Flooring, Inc., a Diamond Certified company. He can be reached at (408) 622-0366 or by email.

Roy Nelson: All in the Family

By James Florence, Diamond Certified Resource Reporter

SAN JOSE – For Roy Nelson, installing hardwood flooring isn’t just a job—it’s a family tradition. “My family background consists of electricians, drywallers, framers and hardwood flooring installers, so I basically grew up around all those trades,” he explains. “Because of my roots, I consider my company a family business and continue to practice the same values and traditions that I was mentored with.” After 20 years, clients of Roy’s Woodcraft Flooring, Inc. continue to benefit from Roy’s combination of expert knowledge and old-school principles.

A native of the Bay Area, Roy lives in San Jose with his wife, Ai, and their four children. He says one of the things he appreciates most about the area is the melting pot mentality that characterizes it. “The Bay Area is a culturally rich and diverse place, but it also has a very inclusive mindset. There aren’t many areas in the country like it. New York might have a similar amount of diversity, but it doesn’t blend the way it does here.”

When he’s not finishing or installing hardwood flooring, Roy is likely to be found outdoors, whether hiking, biking or swimming. He also stays actively involved with his kids’ scout troops. “Between my four kids, I have Boy Scouts, Girl Scouts and Cub Scouts, so I help out with a lot of their activities, from campouts to canned food drives and other charity events,” he says.

When asked the first thing he would do if he could retire tomorrow, Roy says he would head for the Big Island. “I love the island of Hawaii. It’s not that I’m much of a surfer, although I might be if the water wasn’t so cold here. I just really enjoy the laid-back vibe, plus there are a lot of great opportunities for hiking and swimming.”

Ask Me Anything!

Q: Do you have a favorite sports team?
A: I like the Oakland Raiders and the San Francisco Giants. It’s kind of a mismatched allegiance, but those are just the teams I grew up rooting for.

Q: If you could immediately master a musical instrument, what would you choose?
A: Piano.

Q: Who’s your favorite movie monster?
A: Frankenstein.

Q: What’s your favorite dessert?
A: Chocolate chip cookies.

Q: Do you have any nicknames?
A: My good friends call me “Roy Boy.”

Q: If you had a warning label, what would it say?
A: “Contents Under Pressure.”

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Expert articles
  • The Right (and Wrong) Way to Clean a Wood Floor

    SAN JOSE — While there may not be one right way to clean your hardwood floors, there are definitely several wrong ways. One of the biggest mistakes you can make is using an inappropriate cleaning product on your floor. In particular, cleaners labeled as “finish revitalizers” or that claim to “bring back that old shine” can actually cause irreparable damage to a hardwood floor. They may sound good, but such advertising strategies should serve as a warning sign.

    The reason you should avoid finish revitalizers and similar products is because they typically contain some kind of oil or wax component, which is considered a contaminant by flooring professionals. When you use this kind of product to clean your floors, the contaminants it contains can actually become permanently embedded in the flooring. This can make refinishing impossible, as the presence of contaminants will inhibit a proper adhesive bond between the finish and the floor.

    In contrast, the best ways to clean hardwood floors tend to be the most basic. Even a simple vinegar and water solution will provide an adequate level of cleaning without causing any damage to your floors. So, avoid the gimmicks and stick with old-fashioned methods to keep your wood floors looking and performing their best.

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  • The Attributes of Prefabricated Flooring

    SAN JOSE — When it comes to installing a new floor, one of the most important choices to make is between a prefabricated product and a solid wood product. Here are a few attributes that distinguish prefabricated flooring:

    Color
    One of the beneficial qualities of prefabricated wood flooring is the variety of colors that are available. Prefabricated wood flooring can be finished in a way that offers a wide range of colors and shades within a single wood species.

    Texture
    Another unique attribute of prefabricated wood flooring is its texture. Whereas a solid hardwood floor is perfectly flat and uniform, prefabricated flooring consists of several pieces that are fitted together like a puzzle, creating small micro bevels or eased edges between each board. This attribute of the floor may factor into your decision between prefabricated and solid wood. For example, if your home has a rustic look, a solid, unfinished product may be a better fit.

    Versatility
    While prefabricated flooring is commonly known as being an engineered, composite wood product, consumers may be surprised to learn it’s also available in solid, unfinished hardwood. Both pre-finished composite and unfinished hardwood products are designed to fit together in a similar fashion, but the latter leaves the option of finishing the floor after the installation.

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Expert video tip
  • Video: Introduction to Pre-Finished Flooring

    Complete Video Transcription:

    SAN JOSE — Host, Sarah Rutan: Before embarking on a home remodel, you’ll first want to know your options. Today, we’re in San Jose with Diamond Certified Expert Contributor Roy Nelson of Roy’s Woodcraft Flooring to learn about a few options with pre-finished flooring.

    Diamond Certified Expert Contributor, Roy Nelson: Some of the qualities of pre-finished flooring are the different colors. There’s a wide range of different colors within the same species or product. This is a hickory product with a natural finish but this might surprise you as well that this is also a hickory product. Pre-finished flooring is finished in a way where they can get a wide range of colors within lighter species to change those colors.

    With pre-finished flooring you see the small micro bevels or eased edges between each board which makes the difference between sanded finish floor which is flat and smooth and uniform and the pre-finished flooring which is brought together and installed into your home to make a smooth surface.

    Within the pre-finished flooring you have engineered floors which are engineered in a plywood manner but it also may surprise you that it also comes in a solid wood surface.= so that it can be sanded and finished later. All these floors are engineered with a micro bevel or eased edge that is one clear indication of the difference between a pre-finished floor and a sanded finish floor.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Experts Reports at experts.diamondcertified.org.

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Roy’s Woodcraft Flooring, Inc. WEBSITE AND EXTERNAL FEED
  • Roy’s Woodcraft Flooring, Inc. SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Roy’s Woodcraft Flooring, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 128 VERIFIED CUSTOMERS i
Roy’s Woodcraft Flooring, Inc. : Average 9.5 out of 10 based on 128 unique customer surveys of customer satisfaction.

John B.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

1 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

We considered them for another project as well, but it didn't work for the timeline and budget, great multi generation family business. They are honest and do good work.

The quality and professionalism, Roy has been doing it for ten years and learned it from their father. They do a great job. We changed things mid project and they were able to scale with us.

Barbara E.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

2 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are pretty fast, they do what they say they are going to do, and they do a nice quality job. They are pretty competitive.

They are pretty competitive and fast. They do what they say they are going to do, and they do a nice quality job.

Ron S.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

3 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

We thought they were very thorough and knowledgeable. They worked well with us and came up with a great plan for our floors.

We're very happy with the finished product.

David D.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

4 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. They're thorough, knowledgeable, and very easy to work with. I'm happy with their work.

They have brilliant ideas and quality craftsmanship.

Meena R.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

5 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they really do good work

They do good work.

Nancy N.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

6 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very professional. Their prices are very fair and they have good follow-through on what they say will get done.

The best thing would be a combination of their competitive prices, the level of professionalism and integrity they have as well.

Mark A.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

7 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

The owner is very helpful with the design and the installation. He's hands-on and worked well with me throughout the entire process.

I liked the personal attention that Bill gave me throughout the job.

Ravi U.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

8 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell another consumer to use them. I like Bill. He's timely, efficient, and detailed.

They come up with great ideas.

Rob C.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

9 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are on time and they are reasonable.

They will jump through hoops for you.

Heidi H.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

10 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is an excellent contractor and knows his stuff. He is also very competitive in pricing. I'm a Realtor and refer him to my clients and have never received a complaint.

That he is customer service oriented, he conducts his business around what his customers want.

Sue H.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

11 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very knowledgeable and qualified contractor, they complete their jobs on time.

Their quality, Roy is a good guy and I like him and he did good work for me.

Beth M.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

12 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

Let's see the fact that they are dependable.

I don't know, it's hard to say. I think the finish on the floor and the results of the completed project. The sand and finish was beautiful on this floor.

Johan L.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

13 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a well-established, long-term company. They know the residential subdivision work that they do. They are very knowledgeable in that area.

They just do a good job for me.

J.R. M.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

14 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was fast, affordable, and high quality.

They were fast, honest and did great work, good craftsmen.

Mahvash V.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

15 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good quality company

On-time performance

Tim D.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

16 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell a friend to use them. I've already recommended Bill a few times. He's awesome.

They are easy to work with, reliable, and he does a good job.

Mr. B.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

17 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

He has always performed well and I don't see any problems with scheduling or their completing the work or anything of that nature.

They get the job done, they get in, and they get out. They are production-oriented.

Brad S.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

18 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very thorough, professional, and reputable. They did a top-notch job.

To be honest, what Bill and his teams do is more like artwork, rather than just plain flooring. They are a level above a few different flooring companies I have used in the past.

Gwen W.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

19 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do a good job. They are very timely and they care about the general welfare of their consumers.

Nice work, they put into the project. The end product was great.

Darlene B.

VERIFIED Roy’s Woodcraft Flooring, Inc. CUSTOMER

20 of 128

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good quality, good pricing, and reliable

The owner is very available to deal with scheduling or any problems. He is a very hands-on owner.

Read All 128 Survey Responses at Ratings View