Diamond Certified Company Report

Northwest Pacific

Diamond Certified Company Report

Northwest Pacific

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 100 VERIFIED CUSTOMERS i

Chris N.

VERIFIED Northwest Pacific CUSTOMER

1 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them on the spot. They did my house and the work too.

They're nice, have good prices, and very good workers. I have nothing bad to say. They're a really good company. They met all of my expectations and my boss's expectations.

Jackie P.

VERIFIED Northwest Pacific CUSTOMER

2 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

This was my second time using them. I like the work they perform. They are very professional guys.

They have a quick response rate.

Dennis L.

VERIFIED Northwest Pacific CUSTOMER

3 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

The quality and the workmanship are good. They are prompt, and the technician, Johnathan, is very friendly. He explains things that could wrong.

The things I like best are their promptness, their quality, and price. I think their customer service is really good.

Read All 100 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Cesar Valderrama, Co-owner

Northwest Pacific is a family-owned and operated HVAC contractor that serves residential and commercial clients in Alameda, Santa Clara, Solano, Napa, and Marin Counties. The company offers a variety of whole house filtration equipment that’s designed to eliminate allergens like pollen and dust, and it also has the in-house capabilities to install, maintain, and repair all types of HVAC systems.

Co-owner Cesar Valderrama says Northwest Pacific’s personalized approach to HVAC work has allowed it to build a loyal clientele base. “We pride ourselves on the interactions we have with our customers. No one likes surprises when it comes to their heating and air conditioning systems, so we make sure every client has a clear understanding of their project before we begin.”

Northwest Pacific emphasizes quality control throughout each phase of its work, from offering industry-best products to providing the hands-on expertise of Mr. Valderrama and co-owner Max Estrada. “Whenever a job is finished, we come back and speak to the customer to ensure everything was done properly,” he says. “That way, if there’s a problem with a certain aspect of our work, we can immediately resolve it.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Northwest Pacific

COMPANY CONTACT
Service AREA

Alameda County
Santa Clara County
Solano County
Napa County
Marin County

SERVICES PERFORMED

Indoor Air Quality
HVAC System Installation, Maintenance & Repair

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Northwest Pacific

A recent HVAC installation by Northwest Pacific

Company Profile

Northwest Pacific is a family-owned and operated HVAC contractor that serves residential and commercial clients in Alameda, Santa Clara, Solano, Napa, and Marin Counties. The company offers a variety of whole house filtration equipment that’s designed to eliminate allergens like pollen and dust, and it also has the in-house capabilities to install, maintain, and repair all types of HVAC systems.

Co-owner Cesar Valderrama says Northwest Pacific’s personalized approach to HVAC work has allowed it to build a loyal clientele base. “We pride ourselves on the interactions we have with our customers. No one likes surprises when it comes to their heating and air conditioning systems, so we make sure every client has a clear understanding of their project before we begin.”

Northwest Pacific emphasizes quality control throughout each phase of its work, from offering industry-best products to providing the hands-on expertise of Mr. Valderrama and co-owner Max Estrada. “Whenever a job is finished, we come back and speak to the customer to ensure everything was done properly,” he says. “That way, if there’s a problem with a certain aspect of our work, we can immediately resolve it.”

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Company Philosophy

“Our goal on every job is total customer satisfaction, so we do our work correctly the first time and communicate clearly with the client so they understand what they’re getting. We rely on word of mouth to grow our business, and the only way to do that is to keep our customers happy with high-quality work at a great value.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for HVAC contractors that have earned the prestigious Diamond Certified award. For Northwest Pacific, the best way to keep clients satisfied is to provide the types of services and products that naturally generate referral-based business. “The best advertising is word of mouth, and the only way to get that is to make our clients happy on a consistent basis,” says co-owner Cesar Valderrama. “At the end of the day, customer satisfaction is the most important part of our job, and everyone who works here understands that.”

Northwest Pacific has been providing residential and commercial HVAC services for clients in Alameda, Santa Clara, Solano, Napa, and Marin Counties since 2007. In addition to installing, maintaining, and repairing all types of heating and air conditioning systems, the family-owned and operated company offers a variety of whole house filtration equipment that’s designed to eliminate allergens like pollen and dust.

Unlike less experienced HVAC contractors that take an “assembly line” approach to each job and leave their customers uninformed as a result, Northwest Pacific takes the time to educate its clients about their systems. “We explain everything to our customers upfront so they understand what we’re doing and why we’re doing it,” affirms Mr. Valderrama. “We also go over all the different product options so they know exactly what they’re getting, which they really appreciate.”

Another distinguishing attribute of Northwest Pacific is its dedication to quality control in every aspect of its work, which Mr. Valderrama says is the key to ensuring positive results. “All of our employees are trained to perform each job in accordance with our high standards. Furthermore, I always meet with the customer before the job and follow up afterward to make sure everything was done to their satisfaction. That way, if there are any problems, we can resolve them right away.”

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Industry Info

When choosing a new furnace for your home, consider the benefits of a two-stage model.

Whereas the one-stage furnaces of old only had two burner settings (“on” and “off”), a two-stage furnace lets you choose between a high and low setting for furnace operation. For those who are hesitant to pay more for a furnace with this feature, Cesar Valderrama, owner of Northwest Pacific in Benicia, says it’s a worthwhile investment. “Some homeowners don’t think they need a two-stage furnace simply because they didn’t have one before. However, they don’t realize how much of a difference a two-stage furnace can make in terms of comfort, energy savings and indoor air quality.”

One of the biggest advantages of a two-stage furnace is it creates a more comfortable in-home environment. Since a single-stage furnace only has one setting (basically equivalent to “high”), it can heat up the house too quickly in some scenarios, which causes a couple of problems. “First, it can dry things out by reducing humidity too much, resulting in an uncomfortable indoor environment,” explains Mr. Valderrama. “Second, when a furnace heats things up too quickly, it reaches the desired temperature point and turns off before the home has a chance to absorb the generated heat, which often results in cold spots.”

In contrast, a two-stage furnace can be put on a lower setting so the house heats more gradually and consistently. Besides preventing uncomfortable conditions, this also avoids “short cycling” caused by up-and-down spikes in temperature, which means your system will run more efficiently and save you money on your energy bills. Furthermore, by running more consistently, a two-stage furnace creates better air circulation, which subsequently improves indoor air quality.

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Frequently Asked Questions
Q: Can you help me improve the air quality inside my home?
A: “Absolutely. We’re proud to offer whole house filtration equipment that combats common respiratory problems like allergies and asthma that are triggered by pollen, smoke, mold spores, dust, bacteria, and pet dander.”
 
Q: What’s your pricing like?
A: “We’re not the cheapest company, but we’re also not the most expensive. We feel our pricing is very reasonable considering the quality of the products and workmanship we provide.”
 
Q: Do you offer any special perks for new installations?
A: “Besides providing a five-year warranty on every new HVAC system we install, we also throw in a two-year service agreement. That means we’ll provide complimentary inspections and tune-up services for two years following your system installation.”
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SELECTED PHOTOS FROM Northwest Pacific

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Cesar Valderrama Jr.

Expert CONTRIBUTOR PROFILE
  • Cesar Valderrama Jr. is an HVAC technician at Northwest Pacific, a Diamond Certified company. He can be reached at (510) 244-2721 or by email.

Cesar Valderrama Jr.: Out of the Office, Into the Field

By James Florence, Senior Writer

Before he became a full-time HVAC technician, Cesar Valderrama Jr. got to experience work from both sides of the desk. “I had two jobs during high school,” he explains. “During the week, I worked after school at a collection agency office, and on the weekends I helped my dad with his HVAC business. This allowed me to see the differences between working in an office and working in the field. It didn’t take long for me to find that I preferred the latter. In particular, I liked the fact that every day was different, with new challenges and new people to interact with.”

Despite his preference for working in the field, Cesar took a full-time job at a loan refinancing firm after he graduated high school. However, following the birth of his first child, he knew it was time to make a big decision. “After my daughter was born in 2004, I decided to become a full-time HVAC technician,” he says. “Even though I already had a lot of experience, I underwent formal training and completed the test to get certified. It’s funny, I thought I didn’t know much about the industry, but taking the class made me realize I knew a lot.”

Today, as a technician at Northwest Pacific, Cesar says his favorite part of his job is interacting with customers. “To me, the HVAC business isn’t just replacing furnaces; it’s a customer service industry, which is why I’m all about treating customers with courtesy and respect. That’s something I pass on to my guys to ensure we’re all on the same page with providing top-notch customer service.”

A resident of Concord (where he lives with his wife, Silvia, and their two children), Cesar expresses his appreciation for the unmatched quality of Bay Area life. “I feel very blessed to be here. I love the fact that there’s a little bit of everything and it’s all really close. Whether you want to go to the mountains, the beach or the city, it’s just a short distance away.”

Outside of work, Cesar spends the bulk of his time with his family. “Since I work a lot, I like to spend as much of my free time as possible hanging out with my wife and kids,” he affirms. “We like to get out and about in the Bay Area, as well as take weekend trips to Southern California and go to Universal Studios or Disneyland. My daughter is really into the arts and takes piano and singing classes. Basically, I’ve built my life around my kids, so whatever they’re interested in, that’s what I’m doing.”

When asked the first thing he’d do if he were to retire tomorrow, Cesar simply replies that he wouldn’t. “I don’t think I could ever retire—I just don’t have that mindset. There are a lot of people who depend on me, even beyond my family, so retirement is something that, at least at this point, I don’t have the luxury to think about.”

Ask Me Anything!

Q: What’s your favorite local restaurant?
A: Parada in Walnut Creek.

Q: What’s your favorite holiday?
A: The Fourth of July.

Q: If you could time travel, would you go to the past or the future?
A: Neither—I prefer to live in the present.

Q: Do you have a favorite musician?
A: My all-time favorite singer is Michael Jackson.

Q: What was your first pet?
A: Rocky, my pet hamster.

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Expert articles
  • Maximizing Indoor Air Quality with Air Scrubber Plus®

    If you’re looking to maximize air quality in your home, a great option to consider is Air Scrubber Plus®. This revolutionary system utilizes NASA-developed technology to clean, freshen and purify the air in residential homes.

    The key to Air Scrubber Plus’ air-cleaning capability is a proprietary blend of reactive metals that, when exposed to ultraviolet light, mix with the surrounding air and humidity to produce charged hydrogen and oxygen clusters. These clusters include hydrogen peroxide, hydroxyls and superoxide ions, all of which are antimicrobial agents also found in nature. The system dispatches these “friendly cleaners” into the home, where they kill pathogens and other contaminants they encounter. Furthermore, since most of these “friendly cleaners” are negatively charged ions, they pull positively charged particles (which the majority of household particles are) out of the air, which diminishes the presence of loose dust and pollen.

    Air Scrubber Plus has been scientifically proven to reduce organic and microbial compounds, bacteria, viruses, volatile organic compounds (VOCs), and offensive odors in the home. Because of its effectiveness, this system is particularly beneficial for those who deal with extreme allergies or respiratory conditions like asthma. Air Scrubber Plus can be easily incorporated into a home’s existing heating and cooling system by an HVAC technician.

    Read moreRead less
Expert video tip
  • Video: Maximizing IAQ with Air Scrubber Plus®

    Complete Video Transcription:

    BENICIA — Host, Sarah Rutan: If you’re looking to maximize your home’s indoor air quality, there’s a revolutionary new technology you should be aware of. Today we’re in Benicia with Diamond Certified Expert Contributor Cesar Valderrama Jr. of Northwest Pacific to learn more.

    Diamond Certified Expert Contributor, Cesar Valderrama Jr.: Hi. I’m here to introduce you to the Air Scrubber Plus. This is a new, revolutionary air filtration system that we at NWP use with our customers. It’s actually designed to not only filter your air, but eliminate odors and contaminants. This machine, in itself, has helped me personally because I have allergies and asthma. So, I’ve had trouble sleeping throughout the night. I would constantly wake up in the middle of the night. This machine has actually allowed me to sleep throughout the night. I don’t have that trouble anymore. And it is because of Air Scrubber Plus. This technology is highly recommended by NASA. And we recommend it to all our customers at NWP.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Northwest Pacific WEBSITE AND EXTERNAL FEED
  • Northwest Pacific SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Northwest Pacific
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 100 VERIFIED CUSTOMERS i
Northwest Pacific : Average 8.7 out of 10 based on 100 unique customer surveys of customer satisfaction.

Chris N.

VERIFIED Northwest Pacific CUSTOMER

1 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them on the spot. They did my house and the work too.

They're nice, have good prices, and very good workers. I have nothing bad to say. They're a really good company. They met all of my expectations and my boss's expectations.

Dennis L.

VERIFIED Northwest Pacific CUSTOMER

2 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

The quality and the workmanship are good. They are prompt, and the technician, Johnathan, is very friendly. He explains things that could wrong.

The things I like best are their promptness, their quality, and price. I think their customer service is really good.

Jackie P.

VERIFIED Northwest Pacific CUSTOMER

3 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

This was my second time using them. I like the work they perform. They are very professional guys.

They have a quick response rate.

Lisa C.

VERIFIED Northwest Pacific CUSTOMER

4 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that they are worth trying. We've had them out a few times and were really happy with them.

They got the job done. They were really nice, on time, and I had no complaints.

Dedrick G.

VERIFIED Northwest Pacific CUSTOMER

5 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that they're very professional. They get the job done quickly, and they do quality work.

They do quality work at a reasonable price.

Richard C.

VERIFIED Northwest Pacific CUSTOMER

6 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

Call Maria. She's wonderful.

I liked working with Maria. She showed up on time. She did what she said she was going to do. The prices were reasonable. Her personality is great. I would trust her in one of my units alone. I wouldn't worry about leaving her to get the work done. She fixed my heat, showed up on time, and did what she said she would do. She fixed my furnace, and it's been running great ever since.

Mr. P.

VERIFIED Northwest Pacific CUSTOMER

7 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They responded in a very timely fashion, and they came out within the time frame. They appeared to be professional.

They responded to the first phone call and came out quickly.

Angela B.

VERIFIED Northwest Pacific CUSTOMER

8 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are good with their service.

They came out when they said they would, and they didn't waste my time.

Sharon K.

VERIFIED Northwest Pacific CUSTOMER

9 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They completed everything on time and as promised.

The price

Sophie W.

VERIFIED Northwest Pacific CUSTOMER

10 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were good to deal with once they came out, but setting up appointments was a bit difficult. That could have been because we had to go through my insurance company.

They have a friendly staff, and they did a good job.

Nadia

VERIFIED Northwest Pacific CUSTOMER

11 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were responsive and repaired my furnace.

They were responsive and repaired my furnace.

James L.

VERIFIED Northwest Pacific CUSTOMER

12 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional.

The professionalism, overall, the experience was good.

Susanne K.

VERIFIED Northwest Pacific CUSTOMER

13 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They seemed to sell themselves. When my neighbor came over and saw them working, he had them come over and give him an estimate. He hired them for work too. Cesar is great, and his workers are great. I felt like I got a good price.

Three or four people on my block ended up using them afterwards. I just felt that they did a great job, and they didn't make us overspend. Instead of replacing something, they recommended that we could keep it going for a period of time as we were going to sell the house. They assured us that what they were going to do would suffice.

Carly W.

VERIFIED Northwest Pacific CUSTOMER

14 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They should use them.

They were on time, quick, and helpful.

Ryan C.

VERIFIED Northwest Pacific CUSTOMER

15 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them about the service.

They showed up on time. I am satisfied with them.

Michael H.

VERIFIED Northwest Pacific CUSTOMER

16 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

The service is generally good, but I think their prices are too high.

They are generally on time, polite, and efficient.

Micheal P.

VERIFIED Northwest Pacific CUSTOMER

17 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think the guys who come out to do the service are knowledgeable, friendly, and professional.

We had a problem, and they fixed it. It's not rocket science here. They were on it, they figured it out, and they came through with flying colors.

Salvador B.

VERIFIED Northwest Pacific CUSTOMER

18 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They came out and did maintenance and a diagnostic check.

The fact that they called to schedule the maintenance

Pete M.

VERIFIED Northwest Pacific CUSTOMER

19 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were recommended by a neighbor, and I would do the same.

They were generally good in every aspect.

Irina G.

VERIFIED Northwest Pacific CUSTOMER

20 of 100

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. They were very punctual, reasonable, and the price was okay.

I liked the results and that everything worked.

Read All 100 Survey Responses at Ratings View