Diamond Certified Company Report

Kapriz Hardwood Floors

Diamond Certified Company Report

Kapriz Hardwood Floors

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 41 VERIFIED CUSTOMERS i

Dong

VERIFIED Kapriz Hardwood Floors CUSTOMER

1 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Prices are competitive and the service is good.

During the installation, they were with me the entire time to answer any and all questions I had about the process and were very helpful.

Jasper

VERIFIED Kapriz Hardwood Floors CUSTOMER

2 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to everyone.

They went over and above with their service.

Bhaskar

VERIFIED Kapriz Hardwood Floors CUSTOMER

3 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very good and professional.

They made it easy to close the deal and their delivery service was on time.

Read All 41 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Sergey Stotskiy, Owner

Kapriz Hardwood Floors sells a wide variety of hardwood, cork, bamboo, laminate and vinyl tile flooring at its Santa Clara showroom. Owner Sergey Stotskiy has been in the flooring business for 17 years, and he utilizes his expertise to help customers choose flooring products that meet their style and budget requirements.

Mr. Stotskiy says much of Kapriz Hardwood Floors’ success can be attributed to his honest, straightforward business practices. “For me, being honest is more important than money, so I only carry products I believe in and sell them for the best possible value. I want my clients to return in the future and recommend me to others, so I focus on helping them achieve their goals and ensuring their long-term satisfaction.”

Kapriz Hardwood Floors’ owner-operated status allows it to regularly exceed its customers’ service expectations, which Mr. Stotskiy says has allowed the company to build a loyal clientele base. “I always try to do more than I charge, which my clients really appreciate.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Kapriz Hardwood Floors

COMPANY CONTACT
Service AREA
SERVICES PERFORMED

Hardwood Floor Sales
Cork & Bamboo Flooring
Laminate & Vinyl Tile Flooring
Molding & Accessories

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Kapriz Hardwood Floors

Kapriz Hardwood Floors provided the hardwood flooring for this project.

Company Profile

Kapriz Hardwood Floors sells a wide variety of hardwood, cork, bamboo, laminate and vinyl tile flooring at its Santa Clara showroom. Owner Sergey Stotskiy has been in the flooring business for 17 years, and he utilizes his expertise to help customers choose flooring products that meet their style and budget requirements.

Mr. Stotskiy says much of Kapriz Hardwood Floors’ success can be attributed to his honest, straightforward business practices. “For me, being honest is more important than money, so I only carry products I believe in and sell them for the best possible value. I want my clients to return in the future and recommend me to others, so I focus on helping them achieve their goals and ensuring their long-term satisfaction.”

Kapriz Hardwood Floors’ owner-operated status allows it to regularly exceed its customers’ service expectations, which Mr. Stotskiy says has allowed the company to build a loyal clientele base. “I always try to do more than I charge, which my clients really appreciate.”

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Company Philosophy

“I want my customers to be happy with their flooring choices for many years—they understand and respect quality, so that’s exactly what I provide. I take a detail-oriented approach to every client’s project and go above and beyond to make sure they’re satisfied.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for hardwood flooring companies that have earned the prestigious Diamond Certified award. For Kapriz Hardwood Floors, the key to keeping customers happy is simple: utilize its wide-ranging expertise to help them choose flooring products they’ll be satisfied with for many years. “I consider myself more of a contractor than a salesperson, so I always focus on serving my clients and telling them the truth about their options,” says owner Sergey Stotskiy. “At the end of the day, I want them to be completely happy with their decisions.”

Mr. Stotskiy has been in the flooring business for almost 20 years—16 as a contractor and the last five as a retailer. He sells all types of hardwood, cork, bamboo, laminate and vinyl tile flooring at his Santa Clara showroom, and he utilizes his expertise to help customers choose flooring products that meet their style and budget requirements.

Unlike larger flooring companies that delegate certain responsibilities to less experienced employees, Kapriz Hardwood Floors provides every customer with the hands-on expertise of Mr. Stotskiy himself. “People like working with me because I’m honest and straightforward,” he says. “My name and reputation are more important to me than making a fast dollar, so I prioritize my customers’ needs and make sure they get exactly what they’re looking for.”

Mr. Stotskiy says Kapriz Hardwood Floors’ showroom, which features more than 60 brands of hand-selected products, is one of its most important attributes. “I have years of experience as a contractor, so I’ve had my hands on many different brands over the years, and I’ve selected the very best for my store. People who understand and respect quality find that my services and products provide a great value at a fair price.”

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Industry Info

If you’re planning to install new floors in your home, consider the benefits of engineered wood.

It used to be that hardwood floors were the most desirable in terms of looks, but homeowners often struggled with care and upkeep. However, new advancements in wood flooring have combined the look and desirability of hardwood with the convenience of engineered wood. “When engineered flooring first came on the market, no one believed it would take the place of wood flooring, but today, almost 95 percent of sales are engineered wood,” says Sergey Stotskiy, owner of Kapriz Hardwood Floors in Santa Clara. “Not many people buy wood flooring anymore because engineered wood has so many benefits.”

Mr. Stotskiy cites the construction of engineered wood as the reason for easier installation, simpler care and less risk of damage. “Solid wood flooring is made up of a 3/4-inch piece of solid wood throughout, while engineered wood has a plywood base and a top layer hardwood veneer,” he explains. “Engineered wood is also very stable, and motion doesn’t affect it much. A solid wood floor can cup when exposed to moisture, and weather can affect it by making it expand and contract, but engineered wood doesn’t react to weather and humidity.”

For these reasons, homeowners who live in damp areas and those without air conditioning and other dehumidifying abilities don’t need to worry about warping, cupping, and weather-related flaws. Engineered wood flooring is also less prone to scratching, doesn’t need to be refinished like wood flooring and is more forgiving in areas where water is prone to spill, such as bathrooms and kitchens.

Waterproof engineered wood flooring (sometimes called vinyl plank flooring) is a brand-new advancement that Mr. Stotskiy says is revolutionizing the way people live with wood floors. “It has the same look as laminate but it’s waterproof, so if your dishwasher leaks or there’s a big spill, you can just remove the floor. Once the plywood is dry, you can put the floor back—it just clicks into place. This type of flooring is ideal for commercial spaces, rental homes and houses with pets. It’s also only $1 more than laminate per square foot, so it’s very reasonable.”

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Frequently Asked Questions

Q: Can you help me with sound control?
A: “Yes, I can use different types of underlayment to make your floor quieter when you walk on it. Once I determine your sound control goals, I’ll show you options that will meet your needs.”

Q: Is there a benefit to installing flexible wood flooring?
A: “Some engineered wood floors have special structures that make them flexible and resistant to cupping, cracking, and gaps. They’re also more resistant to humidity and moisture, so bowing and bending are less common. Installation is often easier, too, because flexible wood flooring can be glued, nailed, or stapled to concrete and wood subflooring.”

Q: What should I know about bamboo flooring?
A: “There are two types of bamboo: regular and strength-woven. Regular bamboo is soft and cut vertically and horizontally. Strength-woven bamboo is constructed by pressing particles of bamboo together to make it hard.”

Q: What are the differences between engineered and solid wood flooring?
A: “Solid wood flooring is made up of a 3/4-inch piece of solid wood throughout. Engineered wood has a plywood base and a top layer hardwood veneer. Engineered flooring is very stable, and motion doesn’t affect it as much as it affects solid wood flooring. Solid wood can cup when exposed to moisture, and weather can affect it by making it expand and contract. Engineered wood is very stable and doesn’t react to weather and humidity.”

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SELECTED PHOTOS FROM Kapriz Hardwood Floors

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Sergey Stotskiy

Expert CONTRIBUTOR PROFILE
  • Sergey Stotskiy is a 15-year veteran of the flooring industry and owner of Kapriz Hardwood Floors, a Diamond Certified company. He can be reached at (408) 622-0537 or by email.

Owner

Sergey Stotskiy: An Unlikely Conduit

By James Florence, Diamond Certified Resource Reporter

SANTA CLARA — After losing his job as a software engineer, Sergey Stotskiy went out and bought a puppy. While not the most practical choice given the circumstances, it ended up being an unlikely conduit to a new livelihood. “My wife and I were software engineers, and when the tech bubble burst, we both lost our jobs,” he says. “I was kind of depressed, so I went to a pet store just to browse around and ended up buying a puppy. The next morning, I awoke to find it had ripped up the carpet throughout our condo. I got a couple of bids to see how much it would cost to replace the carpet with hardwood, but the prices were crazy so I decided to do it myself. It actually turned out nice—so nice that my neighbors asked me to do their floors next. That was the beginning of my hardwood flooring career.”

Today, as owner of Kapriz Hardwood Floors, Sergey expresses his appreciation for his subsequent livelihood. “I like working with hardwood flooring a lot more than engineering software. There’s certainly a lot more variety—every day, it’s a different jobsite and different customers. Basically, it’s a lot less boring!”

Originally from Ukraine, Sergey resides today in Half Moon Bay with his wife, Olga. Outside of work, he spends much of his time enjoying the area’s natural beauty. “Besides being close to the ocean, I like the fact that there are a lot of hiking trails nearby,” he says. “I also enjoy skiing and snowboarding at Tahoe and doing remodeling projects at my house.”

In regard to his professional career, Sergey says he prefers the hard-earned dollar to easy money. “Being successful takes a lot more than just throwing the floor down and getting out of there. That’s why I go the extra mile to give my clients great service and quality workmanship. I don’t play games or try to sell them unnecessary things—I prefer to let the quality of my work speak for itself.”

When asked the first thing he’d do if he were to retire tomorrow, Sergey says he’d hop on a plane. “I would definitely travel. In particular, I’d like to spend more time traveling around Europe. I’d also like to buy a vacation house in the middle of the country—somewhere that has some lakes and a lot of natural beauty.”

Ask Me Anything!

Q: Are you an early bird or a night owl?
A: An early bird.

Q: Music or talk radio?
A: Music—anything relaxing.

Q: What’s your favorite TV show?
A: I have two: “Gold Rush” and “Mysteries at the Museum.”

Q: If you could travel anywhere in the world, where would you go?
A: Machu Picchu, the ancient Inca citadel in the Peruvian mountains.

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Expert articles
  • Benefit of Distressed Wood Flooring

    SANTA CLARA — When selecting new hardwood flooring, one attribute you’ll need to consider is the texture of its surface. For example, you can choose flooring with a perfectly smooth finish, or you can go with a distressed or hand-scraped look. However, you may not realize the impact a floor’s surface texture can have on its long-term aesthetics.

    While a smooth-finish floor will look immaculate when first installed, it’s not likely to stay that way. When a smooth-finish floor gets scratched, the marks tend to be obvious and visible from all angles. In contrast, since scratches and similar markings are defining characteristics of distressed flooring, these will typically blend in rather than stand out. For this reason, distressed and hand-scraped flooring often performs better in the long term than flooring with a smooth finish.

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Expert video tip
  • Video: Aesthetic Consideration for Hardwood Flooring

    Complete Video Transcription:

    SANTA CLARA — Host, Sarah Rutan: When selecting new hardwood flooring for your home, there’s one important aesthetic consideration you should keep in mind. Today we’re in Santa Clara with Diamond Certified Expert Contributor Sergey Stotskiy of Kapriz Hardwood Floors to learn more.

    Diamond Certified Expert Contributor, Sergey Stotskiy: If you are looking for new hardwood floor, keep in mind distressed, hand-scraped is going to perform and last longer than smooth flooring. Since it’s distressed, hand-scraped, chisel marks is going to hide scratches better than smooth flooring.

    Here is a good example of smooth engineering flooring: no bevel edges, no distress, no chisel marks – nothing but hand-scraped. This type of flooring is a smooth engineering flooring. The difference is if you scratch this smooth engineering flooring your scratch is going to be obvious and visible from any position.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Kapriz Hardwood Floors WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Kapriz Hardwood Floors
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 41 VERIFIED CUSTOMERS i
Kapriz Hardwood Floors : Average 9.3 out of 10 based on 41 unique customer surveys of customer satisfaction.

Dong

VERIFIED Kapriz Hardwood Floors CUSTOMER

1 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Prices are competitive and the service is good.

During the installation, they were with me the entire time to answer any and all questions I had about the process and were very helpful.

Jasper

VERIFIED Kapriz Hardwood Floors CUSTOMER

2 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to everyone.

They went over and above with their service.

Bhaskar

VERIFIED Kapriz Hardwood Floors CUSTOMER

3 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very good and professional.

They made it easy to close the deal and their delivery service was on time.

Haiyan

VERIFIED Kapriz Hardwood Floors CUSTOMER

4 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good service and thorough

Good service and thorough

Jim

VERIFIED Kapriz Hardwood Floors CUSTOMER

5 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Knowledgeable and good selection

The owner is great, very helpful.

Debbie

VERIFIED Kapriz Hardwood Floors CUSTOMER

6 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Go for it.

Very attentive, honest and always kept me up to date on the progress of the job.

Peian

VERIFIED Kapriz Hardwood Floors CUSTOMER

7 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are honest.

The prices, and they always have inventory in stock. They are very helpful whenever I ask a direct question about the company and their products.

Toheed A.

VERIFIED Kapriz Hardwood Floors CUSTOMER

8 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good prices

Good prices

Padumane

VERIFIED Kapriz Hardwood Floors CUSTOMER

9 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly refer them and do so with everyone. They are a good company.

No comment

Surekha

VERIFIED Kapriz Hardwood Floors CUSTOMER

10 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have a large selection.

Customer service is very good. They are on top of things.

Marc T.

VERIFIED Kapriz Hardwood Floors CUSTOMER

11 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

I am a contractor and I refer all my clients to them for the quality and the prices.

They are upfront, honest and reliable.

Ben

VERIFIED Kapriz Hardwood Floors CUSTOMER

12 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to everyone.

Prices are competitive and the service is good.

Xidong

VERIFIED Kapriz Hardwood Floors CUSTOMER

13 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional and their prices are great.

I like their knowledge, prices and selection.

Michael

VERIFIED Kapriz Hardwood Floors CUSTOMER

14 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Great deals and prices, the best prices I have found so far.

Nothing that I can think of.

Chandro

VERIFIED Kapriz Hardwood Floors CUSTOMER

15 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have a good variety.

I had a short experience, not a lot to share.

Sabre

VERIFIED Kapriz Hardwood Floors CUSTOMER

16 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

I love their selection, prices and knowledge of product.

Quality of service

Hida

VERIFIED Kapriz Hardwood Floors CUSTOMER

17 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have excellent customer service. They also have a large selection of choices and a friendly budget.

Their personality, they are very friendly.

Skaner

VERIFIED Kapriz Hardwood Floors CUSTOMER

18 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Knowledgeable about all of their products and it made the entire process easy.

I like their large selection.

Stephen

VERIFIED Kapriz Hardwood Floors CUSTOMER

19 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good selection, and the prices are great.

The selection

Elena

VERIFIED Kapriz Hardwood Floors CUSTOMER

20 of 41

Quality 10
10 10
Loyalty Yes
CRITIQUE

Fantastic

Fantastic, and I recommend them to everyone.

Read All 41 Survey Responses at Ratings View