Diamond Certified Company Report

J. Hettinger Interiors

Diamond Certified Company Report

J. Hettinger Interiors

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 98 VERIFIED CUSTOMERS i

Chris E.

VERIFIED J. Hettinger Interiors CUSTOMER

1 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're flexible.

They're easy to work with, low stress.

Karen L.

VERIFIED J. Hettinger Interiors CUSTOMER

2 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were wonderful.

They were very helpful and provided me with the level of service that I needed.

Paul S.

VERIFIED J. Hettinger Interiors CUSTOMER

3 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

We worked with one designer, Michelle. She was fantastic. My wife is very picky, and Michelle was great. She got to know my wife, what we liked, and what her styles were. She then made recommendations based on that. We thought it was a great approach, and she was able to determine what we were looking for and provided that for us.

They were able to provide good solutions. As far as interior designers go, we didn't find the pricing was outrageous. It was very fair, and they did a great job. Also, we had an ottoman custom made. It had a small nick on one of the feet, but it was barely noticeable. They sent it back to the carpenter and had him remake all four feet at their cost.

Read All 98 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Ron Smith, Co-Owner

J . Hettinger Interiors provides complete and comprehensive residential and commercial design for all San Francisco Bay Area counties and beyond. The company’s designers have the experience and resources for all types of projects, from contemporary to traditional.

J. Hettinger Interiors’ owners say the company’s collective design skills are matched by its passion for good design and sensitivity to each client’s needs based on their taste, lifestyle, and budget. “With an accomplished group of designers and assistant staff and our commitment to detail-oriented service, we’ve been one of the most sought-after firms for more than 35 years.”

J. Hettinger Interiors utilizes its longstanding relationships with leading home furnishings manufacturers, local craftsmen and artists to ensure every client receives the best value for their interior design project. The company offers highly competitive pricing, and its direct service allows it to expedite its custom orders without dealing with a “middle man.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON J. Hettinger Interiors

Locations

Contra Costa County
Alameda County
San Francisco
Beyond

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SERVICES PERFORMED

Interior Design
Space Planning
Furniture, Art & Accessory Specification
Remodeling Material Specification
Kitchen & Bathroom Design
Window Treatment

BRANDS Supported
  • Hunter Douglas Window Fashions

  • Hunter Douglas

  • Bernhardt

  • Century Furniture

  • Chaddock

  • Henredon

  • Maitland-Smith

  • Marge Carson

  • Sherrill Furniture

DIAMOND CERTIFIED RESEARCHED ARTICLES ON J. Hettinger Interiors

Company Profile

J . Hettinger Interiors provides complete and comprehensive residential and commercial design for all San Francisco Bay Area counties and beyond. The company’s designers have the experience and resources for all types of projects, from contemporary to traditional.

J. Hettinger Interiors’ owners say the company’s collective design skills are matched by its passion for good design and sensitivity to each client’s needs based on their taste, lifestyle, and budget. “With an accomplished group of designers and assistant staff and our commitment to detail-oriented service, we’ve been one of the most sought-after firms for more than 35 years.”

J. Hettinger Interiors utilizes its longstanding relationships with leading home furnishings manufacturers, local craftsmen and artists to ensure every client receives the best value for their interior design project. The company offers highly competitive pricing, and its direct service allows it to expedite its custom orders without dealing with a “middle man.”

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Company Philosophy

“Our goal is to provide our clients with a positive design experience from concept to completion. We oversee every detail, from a single room or renovation to a new home build. We turn each client’s vision into reality with original, innovative, timeless design that creates a warm, gracious and inviting environment.”

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Comparative Summary

Few interior design firms earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim a group of owners with more than 100 years of combined industry experience, but that’s exactly the case for J. Hettinger Interiors. “We provide our clients with a wealth of experience and expertise under one roof,” affirms co-owner Dorene Gomez. “They know we have what it takes to handle every step of their projects and make sure their design visions come to life.”

J. Hettinger Interiors has been providing interior design services for residential and commercial clients throughout the Bay Area since 1980. The company’s designers have the training and resources to take on all types of projects, from traditional to contemporary, and their direct service allows them to expedite custom orders without dealing with a “middle man.”

Unlike interior design firms that only serve clients with large budgets, J. Hettinger Interiors works with all types of price points and provides the same high level of service on every job, regardless of its size. “A lot of our clients are surprised to find out how competitive our prices are,” says Ms. Gomez. “We carry products from 350 different manufacturers, so we have the styles, materials and prices that our clients are looking for. We find the right solution for their needs every time, and that’s important.”

J. Hettinger Interiors further differentiates itself from its competition by having four experienced in-house designers who work separately with clients while keeping themselves open for collaboration. “We have the flexibility to be hands-on with every client, and the working relationships we have with each other allow us to present a team-like approach,” explains Ms. Gomez. “We each work on our own projects, but since we’re all in the same office, we can ask each other for input, share ideas and get feedback. That means our clients get the benefits of a team even when they’re working with a single designer.”

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Industry Info

To ensure the success of your interior design project, make sure you work with a company that keeps up with industry trends. From modern to transitional to French country, interior design styles fluctuate in popularity every year. Even so, some interior designers get stuck in styles of the past, which can leave their clients with outdated looks that don’t fulfill their needs.

You can avoid the frustration and disappointment of ending up with an unsatisfactory design by hiring an experienced design company that can translate your style and help you make smart decisions that stand up to changing trends. “At the end of the day, homeowners are looking for designs that are timeless and still fit their individual styles,” says Michelle Resan, co-owner of J. Hettinger Interiors in Alamo. “Some people know what they want and others need help figuring out their style, but most need guidance when it comes to choosing a timeless design. A good designer will be able to achieve this by getting a sense of what the client wants and putting a modernizing twist on it.”

So, how can you find a designer that has the ability to combine your style and timeless design principles? Ms. Resan recommends looking for a company that works with numerous product vendors and meets with them often. “Good designers regularly meet with vendors to look at new products, visit markets where multiple furniture and accessory companies present new lines, and pay attention to the colors and styles that are forecast to be popular for the next couple of years.”

Your interior designer should also find ways to take your preferences and translate them into the modern iteration of the style. “For example, a heavy Tuscan feel was popular a few years ago, but then it became lighter,” says Ms. Resan. “Now, Tuscan isn’t even that popular, but some homeowners still want that style. In this instance, a designer needs to be able to educate the client and find a way to give them what they want while incorporating a timeless design they won’t regret.”

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Frequently Asked Questions

Q: Can you help me find a design to match my budget?

A: Absolutely. It’s our job to determine your individual needs and find materials and items that meet those needs. We carry products from more than 350 manufacturers, so we have the resources to fit any budget. We can get you that ‘wow’ factor by using products that have all the qualities you’re looking for without the big price points.

Q: How does the design process work?

A: The first thing we’ll do is develop a budget with you. You might already have an idea of what you can spend, so by talking about it right away, we can make sure everyone is on the same page. We’re always upfront about how much things cost so there are no surprises later—you’ll have plenty of time to plan and save accordingly.

Q: Do you have experience with all styles of interior design?

A: Yes. There’s no specific design style we can’t do, and we customize every design to what the client wants. We’ll visit your home to get a sense of how you see things and determine the best starting point. If you have a hard time putting what you want into words, we’ll pull up pictures of styles you like and build around that.

Q: How much will my interior design project cost?

A: Every project is different, so once we determine the extent of the work, we can give you an estimate. Prices vary depending on your budget, the rooms you want done, the furniture or accessories you need and any additional services you want.

Q: Do you have a showroom?

A: Yes. Our Alamo showroom allows us to show our clients what we can do, and we also have the versatility to completely change the display every six months, so we’re always showing the newest looks, colors and styles.

Q: Can you design my vacation home if it’s outside of the Bay Area?

A: Of course. We’ve worked on everything from vacation homes in Hawaii and South Africa to private yachts. Call us about your specific situation and we’ll do our best to accommodate.

Q: Will you use computer software to create my design?

A: Yes. We use the AutoCAD program to help us plan spaces, integrate cabinetry and more.

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SELECTED PHOTOS FROM J. Hettinger Interiors

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Ron Smith

Expert CONTRIBUTOR PROFILE
  • Ron Smith is a veteran of the interior design industry and owner of J. Hettinger Interiors, a Diamond Certified company. He can be reached at (925) 350-6448 or by email.

Ron Smith: Interior Ambition

By James Florence, Diamond Certified Resource Reporter

ALAMO — When asked what initially drew him to the interior design field, rather than reference a specific event, Ron Smith attributes it to a simple knowledge. “There was no particular reason—I’ve just always known it was what I wanted to do,” he says. “Even when I was young, for whatever reason, interior design was the only thing that interested me, and it’s the same today.”

Originally from the East Coast, Ron received his formal industry training in New York before starting his career in Massachusetts. Later, he migrated west to California, where he met a man named Jerry Hettinger who shared his passion for interior design. Soon after, J. Hettinger Interiors was born. For the next 20 years, Ron worked tirelessly in the business until he finally decided to take a break. After doing some extensive travelling, he relocated to Connecticut, where he planned to remain semi-retired.

However, if Ron thought his design days were behind him, he hadn’t counted on the existential dilemma this would create. “As I contemplated what I was going to do with the rest of my life, I realized I didn’t really have any interests other than my career. There was simply nothing else I wanted to do.” Following this realization, Ron returned to the industry with a renewed enthusiasm and founded a design firm in Connecticut. Later, after receiving word that his former business partner had become ill, he returned to the Bay Area to help out at J. Hettinger Interiors, eventually resuming ownership of the company he’d co-founded nearly three decades prior.

Today, Ron says his favorite part of his job is the sense of fulfillment it gives him. “I like the satisfaction of completing something creative. It doesn’t matter whether it’s a large project or a small one—there’s a gratification you get from pleasing the client and knowing you did the best job you possibly could.”

A resident of Pleasanton (where he lives with his wife, Bonnie), Ron expresses his appreciation for life and work in the Bay Area. “I don’t like extreme climates, so coming from the East Coast, the Bay Area is wonderful,” he says. “Also, when it comes to design, people back east tend to be pretty conservative compared to people on the West Coast, so I enjoy doing design work for clients who are up for something unique.”

Outside of work, Ron extends his professional passion to his personal life. “I love to shop for artwork, antiques, home furnishings…just anything involved with interior design.” Ron also enjoys visiting with family. “My son, Joshua, is a full-time artist living in Southern California and has three children, so Bonnie and I go down there pretty often to see them.”

In regard to his professional career, Ron espouses the importance of honesty. “In every situation, my goal is to do what’s best for the customer, which means being honest and straightforward with them,” he explains. “If I think the direction they want to go is a bad idea, I’m very honest in telling them that. At the same time, I respect that it’s their project and money. At the end of the day, I want to give them what they want, but I also make sure to provide my professional guidance, whether or not they choose to accept it.”

Ask Me Anything!

Q: Do you collect anything?
A: I collect artwork, including several of my son’s pieces.

Q: What’s your favorite snack?
A: I love chocolate.

Q: Are you an early bird or a night owl?
A: An early bird. I’m up at 5am every day and tend to be in bed by 8:30pm.

Q: What’s your favorite season?
A: Spring.

Q: If you could talk to anyone living or dead, who would it be?
A: Probably Rembrandt. I don’t know what I’d say to him, though. I’d be more interested in what he had to say.

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Expert articles
  • Quality Perception in Interior Design

    ALAMO — When planning to redesign a room in your home, one of the first things you’ll need to do is determine your budget. Unfortunately, this is anything but cut-and-dried, as a design budget can vary significantly depending on a number of factors. One such factor (probably the most nebulous of all) is quality.

    The trouble is there are different perceptions of what constitutes quality. We see this in the automotive world: for some, a Honda is a high-quality vehicle, while others prefer Mercedes-Benz or BMW, and still others set their standard at Rolls-Royce or Ferrari. A similar divergence of tastes comes into play in the world of interior design, where products and features come in varying degrees of expense.

    At the end of the day, your design budget should reflect how much you’re comfortable spending. Whatever amount you choose, whether it’s $50 or $100,000, your interior designer’s job is to work within your budget to produce a design of reasonable quality.

    Read moreRead less
Expert video tip
  • Video: Gauging the Cost of an Interior Redesign

    Complete Video Transcription:

    ALAMO — Host, Sarah Rutan: When planning to redesign your home’s interior, it’s important to get an accurate idea of the costs involved. Today we’re in Alamo with Diamond Certified Expert Contributor Ron Smith of J. Hettinger Interiors to learn more.

    Diamond Certified Expert Contributor, Ron Smith: Okay. Probably the most frequently asked question is – sitting down with the client in an interview, they’ll ask how much is it going to cost to redo this room. And my typical response would be I could throw out a number or a range where I think it may fall. But typically I ask them, or explain that, what is quality to one person isn’t necessarily quality to another one. That’s why we have multiple car brands. Some people are driving Hondas. Some people are driving Jags. Some people Rolls Royce’s. So, the – it really isn’t how what I think it should cost.

    It’s what are you comfortable spending. If you give me a budget than I’ll put together and produce a design and furnishings of respectable quality that will work within the budget you want to spend. But there isn’t any point in me – if you want to spend 50 thousand dollars and I think on an average it would be 100 thousand dollars to do the job, there isn’t any point in me showing you what you could do for 100 thousand dollars if it’s not where you want to go. So, if I have guidance in how much you want to spend, then I’ll put together the best design and the best quality that I can put together to stay within the budget.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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J. Hettinger Interiors WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON J. Hettinger Interiors
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 98 VERIFIED CUSTOMERS i
J. Hettinger Interiors : Average 9.5 out of 10 based on 98 unique customer surveys of customer satisfaction.

Chris E.

VERIFIED J. Hettinger Interiors CUSTOMER

1 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're flexible.

They're easy to work with, low stress.

Karen L.

VERIFIED J. Hettinger Interiors CUSTOMER

2 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were wonderful.

They were very helpful and provided me with the level of service that I needed.

Paul S.

VERIFIED J. Hettinger Interiors CUSTOMER

3 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

We worked with one designer, Michelle. She was fantastic. My wife is very picky, and Michelle was great. She got to know my wife, what we liked, and what her styles were. She then made recommendations based on that. We thought it was a great approach, and she was able to determine what we were looking for and provided that for us.

They were able to provide good solutions. As far as interior designers go, we didn't find the pricing was outrageous. It was very fair, and they did a great job. Also, we had an ottoman custom made. It had a small nick on one of the feet, but it was barely noticeable. They sent it back to the carpenter and had him remake all four feet at their cost.

Ellen S.

VERIFIED J. Hettinger Interiors CUSTOMER

4 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

The lady helped us pick out some color. They are really good, spot-on.

The lady that helped us, Stephanie, she was really persoanable.

Gene H.

VERIFIED J. Hettinger Interiors CUSTOMER

5 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do what they say they are going to do.

Their ideas

Dennis V.

VERIFIED J. Hettinger Interiors CUSTOMER

6 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a first class designer and interior decorator.

It's more about Ross Smitha, as he's the one that makes it happen for us.

Kay K.

VERIFIED J. Hettinger Interiors CUSTOMER

7 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

Joanne Brockalini is fabulous. They understand your style, and they'll come up with the right budget. They stay within budget, and they'll fix it beautifully.

I liked best that she understood what I wanted and what I liked.

Leslie E.

VERIFIED J. Hettinger Interiors CUSTOMER

8 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are kind of a legend in the Bay Area with a great reputation. They are very community oriented, high-end, but accessible.

Their creativity, top-notch and fresh, they are really into the whole package and making sure everything goes well together.

Jeri S.

VERIFIED J. Hettinger Interiors CUSTOMER

9 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are fantastic. Scott powers is excellent. He is very gracious and conscientious.

The end product is beautiful.

Fanny R.

VERIFIED J. Hettinger Interiors CUSTOMER

10 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional and very good at what they do. I am very happy with the results.

They are very open minded as far as working with me and helping me with my style rather than dictating what I need to do or should do. They were flexible and very instrumental in helping my husband and I bridge our style.

Steve C.

VERIFIED J. Hettinger Interiors CUSTOMER

11 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

Scott had great ideas. We enjoyed what he had to say. We found a fit for everything we were looking for.

Dealing with a human being and the amount of help he gave, we really interacted with him quite a bit over the course of the remodel.

Nicole E.

VERIFIED J. Hettinger Interiors CUSTOMER

12 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

I had a great experience. Joann is awesome. My house looks great.

Joann, she understands my style.

Daria O.

VERIFIED J. Hettinger Interiors CUSTOMER

13 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

The reason to choose them would be that they do a great job choosing pieces for your house.

A combination of the pricing and Stephanie was very helpful with choosing pieces.

Jeff W.

VERIFIED J. Hettinger Interiors CUSTOMER

14 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

I haven't worked with too many interior designers whom are professional and that I would use them again.

Their desire to please there customers

Susan W.

VERIFIED J. Hettinger Interiors CUSTOMER

15 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very knowledgeable and involved with the design. I highly recommend them.

Their thoroughness and their ability to always stay in touch

Sally W.

VERIFIED J. Hettinger Interiors CUSTOMER

16 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

Stephanie Paterson was excellent. She had a great eye. She knew exactly what would work in my room, and she made it happen. She was very down to earth and easy to deal with.

The end result is wonderful.

Heather B.

VERIFIED J. Hettinger Interiors CUSTOMER

17 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They listen. They are artistic, creative, and respectful of budget. They are easy to work with and professional. Our designer was Scott Powers.

What I liked best, it is very specific to Scott, as he took me out of my comfort zone and designed my home. He designed a fantastic home for me. He created a home that is very reflective of my husband and myself. We get so many compliments. It's an elegant and comfortable home.

Sandra H.

VERIFIED J. Hettinger Interiors CUSTOMER

18 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think they have a great sense of style and have great people working for them.

The way they put together the furniture in our house

Linda F.

VERIFIED J. Hettinger Interiors CUSTOMER

19 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional, and they met my needs.

I liked that she found what I needed.

Fraser C.

VERIFIED J. Hettinger Interiors CUSTOMER

20 of 98

Quality 10
10 10
Loyalty Yes
CRITIQUE

Our interior design guy was very helpful and accommodating.

They are very accomodating.

Read All 98 Survey Responses at Ratings View