Diamond Certified Company Report

De Anza Appliance

Diamond Certified Company Report

De Anza Appliance

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 140 VERIFIED CUSTOMERS i

Radhica R.

VERIFIED De Anza Appliance CUSTOMER

1 of 140

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. I have used them a couple times and had good experiences.

The person that came out was professional and did the work. I appreciated it.

Martha B.

VERIFIED De Anza Appliance CUSTOMER

2 of 140

Quality 10
10 10
Loyalty Yes
CRITIQUE

It is a reliable service and they have good knowledge of the equipment and they work efficiently and they are customer oriented.

They clearly stated the alternatives that were available.

Mike W.

VERIFIED De Anza Appliance CUSTOMER

3 of 140

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they should use De Anza Appliance

The guy seemed to know what he was talking about when he came out and he took care of the problem.

Read All 140 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

De Anza Appliance repairs and maintains all types of kitchen and laundry appliances for clients in Santa Clara County and the southern parts of San Mateo and Alameda Counties. The family-owned and operated company has the in-house capabilities to work on everything from stoves and refrigerators to commercial-grade washers and dryers, and its technicians are regularly trained by leading manufacturers like Dacor, Frigidaire, InSinkErator and Electrolux so they can stay up-to-date on the latest advancements in the industry.

Co-owner Roger Boucher says De Anza Appliance’s customer-oriented approach to appliance repair has been a key factor in its four-plus decades of success. “We genuinely care about people, so we get a lot of satisfaction from solving our customers’ problems and helping them get back to their normal lives. We’re currently serving our third generation of customers, which says a lot about our quality and dependability.”

De Anza Appliance focuses on completing each job correctly on the first service visit, which ultimately saves its customers time and money. “We strive to provide convenience as much as quality, so we research parts ahead of time and make sure we’re prepared to get the job done quickly and efficiently,” says co-owner Cindy Boucher. “Our customers know we’ll be there for them whenever they need us.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON De Anza Appliance

COMPANY CONTACT
Service AREA

Santa Clara County
San Mateo County
Southern Alameda County

SERVICES PERFORMED

Residential Kitchen Appliance Maintenance & Repair
Residential & Commercial Laundry Appliance Maintenance & Repair

BRANDS Supported
  • Amana

  • Bosch

  • Dacor

  • Electrolux

  • Fisher and Paykel

  • Frigidaire

  • General Electric

  • Insinkerator

  • JennAir

  • Kenmore

  • KitchenAid

  • Maytag

  • LG

  • Samsung

  • Speed Queen

  • Sub-Zero

  • Thermador

  • Viking

  • Whirlpool

  • Wolf

DIAMOND CERTIFIED RESEARCHED ARTICLES ON De Anza Appliance

De Anza Appliance’s technicians pose with the company’s fleet of service vehicles.

Company Profile

De Anza Appliance repairs and maintains all types of kitchen and laundry appliances for clients in Santa Clara County and the southern parts of San Mateo and Alameda Counties. The family-owned and operated company has the in-house capabilities to work on everything from stoves and refrigerators to commercial-grade washers and dryers, and its technicians are regularly trained by leading manufacturers like Dacor, Frigidaire, InSinkErator and Electrolux so they can stay up-to-date on the latest advancements in the industry.

Co-owner Roger Boucher says De Anza Appliance’s customer-oriented approach to appliance repair has been a key factor in its four-plus decades of success. “We genuinely care about people, so we get a lot of satisfaction from solving our customers’ problems and helping them get back to their normal lives. We’re currently serving our third generation of customers, which says a lot about our quality and dependability.”

De Anza Appliance focuses on completing each job correctly on the first service visit, which ultimately saves its customers time and money. “We strive to provide convenience as much as quality, so we research parts ahead of time and make sure we’re prepared to get the job done quickly and efficiently,” says co-owner Cindy Boucher. “Our customers know we’ll be there for them whenever they need us.”

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Company Philosophy

“Our goals are to provide every customer with prompt, high-quality service at a fair and competitive price; ensure their continued satisfaction throughout the life of their products; and provide an environment that’s conducive to the individual growth of our employees.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for appliance repair companies that have earned the prestigious Diamond Certified award. For De Anza Appliance, the key to keeping customers happy is simple: provide them with fast, professional service that allows them to get back to their normal routines as quickly as possible. “We understand that people are very convenience-oriented when it comes to their appliances, and that’s exactly what we provide,” says co-owner Chris Boucher. “We can generally get to our customers within one to three business days, and we always do our research so we know which parts and equipment to bring.”

De Anza Appliance has been repairing and maintaining kitchen and laundry appliances for clients in Santa Clara County and the southern parts of San Mateo and Alameda Counties since 1972. The family-owned and operated company works on everything from refrigerators and ovens to commercial-grade washers and dryers, and its technicians are regularly trained by leading manufacturers like Frigidaire and InSinkErator so they can keep up with industry advancements.

Unlike appliance repair companies that hire inexperienced workers to reduce their operating costs, De Anza Appliance is committed to providing its customers with highly skilled technicians who bring years of knowledge to every service call. “Our apprentice technicians get six to 12 months of training before they go into the field on their own, so that’s a big differentiating factor in how we develop our staff,” says Mr. Boucher. “By investing in continuing education and training for our technicians, we’re investing in the longevity of our entire company.”

To further differentiate itself from its competition, De Anza Appliance often troubleshoots problems over the phone to help its customers avoid unnecessary service calls. “We believe in taking a customer-centric path whenever possible,” affirms Mr. Boucher. “If we can walk someone through a simple step like checking a circuit breaker and that solves their problem without the need for a service call, we’re happy to do it.”

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Industry Info

Regular maintenance is important for ensuring your appliances run better and last longer.

We all know the importance of maintaining our vehicles, but when’s the last time you thought about routine maintenance for your refrigerator or washing machine? While maintenance for major household appliances can extend their useful life cycles and help them work better, few of us think about (let alone provide) that on a regular basis.

Appliance repair experts recommend following a general maintenance schedule based on your specific appliances and type of household. “For example, if you have kids or pets and frequently leave your windows open, you should have your refrigerator vacuumed once a year,” says Chris Boucher, co-owner of De Anza Appliance in Santa Clara. “Similarly, you should have your dryer vacuumed annually. Those are the two most important appliance maintenance steps you can take.”

According to Mr. Boucher, most moderately handy homeowners can accomplish this themselves (as long as the appliances aren’t built in). Learning how to perform the maintenance is also easy—either find videos online or call a local service technician to model the maintenance. Homeowners looking for convenience can have a local appliance repair company provide maintenance for a reasonable fee.

 

Here are some tips on how to maintain common household appliances:

Refrigerator

  • Remove the grille that covers the coils and use a vacuum or coil cleaning brush to remove pet hair, dust, and other debris.
  • Change air and water filters every six to 12 months.

Dryer

  • Routinely clean the lint trap.
  • Vacuum the exhaust vents once a year.

Washing machine

  • Give the machine a bleach bath by running bleach through on an empty cycle.
  • Leave the door or lid ajar to allow the inside to dry out between loads.
  • Use Affresh or another washing machine cleaner to descale and clean the inner canister.

Dishwasher

  • Check the food filter and remove any debris.
  • Regularly use Affresh or another dishwasher cleaner to descale and clean the visible and hidden parts of the machine.
  • Have a professional check the hoses and other plumbing aspects for necessary repairs or replacement every five years.

Hood fans/vents

  • Clean with warm, soapy water when grease or other debris begins to build up.
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Frequently Asked Questions

Q: How soon can you help me?
A: That depends on a few factors. Once we determine the brand and type of appliance that needs to be repaired, we’ll assign a technician who fits the job and let you know when they’ll be able to get to your area.

Q: How much will it cost to repair my appliance?
A: There are lots of variables to that question, so we won’t know the answer until we’re able to look at your appliance. Once we establish the problem, we’ll provide a fixed-rate estimate. Some companies charge by 30- or 60-minute increments, but you’ll know exactly what you’re getting when you choose us. In general, you can expect an estimate without parts to cost between $150 and $300, and if it’s a moderate repair that requires one replacement part, you can expect to pay between $200 and $500.

Q: Is my appliance worth repairing or should I just replace it?
A: We’ll help you determine that by looking at the age of the appliance and how much it gets used. In general, if the repair fee is 50 percent less than a new product and the appliance hasn’t reached the end of its useful life cycle, we’ll suggest repairing it.

Q: How often should I do general maintenance on my appliances?
A: It depends on the type of appliance and the condition of your home. If you have kids and pets or if you frequently leave your windows open, you should probably have your refrigerator and dryer vacuumed once a year. Plumbing appliances should be maintained every five years. Cooking and ventilation appliances typically don’t need much maintenance—just clean your ventilation hood per the manufacturer’s specifications.

Q: Can you answer my questions over the phone or do you need to come to my house?
A: We can help you decide if your appliance is worth fixing over the phone, but things like noises and leaks are hard to diagnose without being there in person. We’ll do our best to answer your questions on the phone before dispatching a service technician.

Q: Why does my dryer take so long to dry my clothes?
A: It could be as simple as a tripped circuit breaker or a clogged vent. Check those first, and if they’re both clear, we’ll send an expert to your home to fix the problem.

Q: Why do my dishwasher and washing machine smell bad?
A: Dishwashers and washing machines can begin to smell if they’re not kept clean. We can advise you on specific cleaning agents and general maintenance steps to try. For example, front-loading washing machines often get moldy near the front gasket. Most gaskets are interchangeable, but they can cost up to $500. So, we usually advise keeping gaskets clean by giving them a bleach bath and then running a few cycles to flush out the bleach. You can also use Affresh (a cleaning tablet that Whirlpool recommends) once a month to scour areas that you can’t clean yourself.

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SELECTED PHOTOS FROM De Anza Appliance

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Roger Boucher

Expert CONTRIBUTOR PROFILE
  • Roger Boucher is owner of De Anza Appliance, a Diamond Certified company. He can be reached at (408) 622-0436 or by email.

Roger Boucher: Appliance Legacy

By James Florence, Diamond Certified Resource Reporter

SANTA CLARA —Roger Boucher had originally planned to become an accountant, but over the course of working at his father’s appliance business, he realized he’d rather create a family legacy. “My dad started Boucher’s Appliance Repair in 1972, which he renamed De Anza Appliance in 1985,” he recounts. “I started working here part-time while attending college, where I was studying to become an accountant. I started in the front office doing administrative work and gradually moved into appliance installation and repair. Eventually, it occurred to me that I was enjoying my part-time job more than the subject I was studying, so I decided to quit school and go full-time at the family business. In 1989, I assumed ownership of the company, and today my entire family works here, including my wife, Cindy, and our sons, Chris and Nick.”

As owner of De Anza Appliance, Roger says his favorite part of his job is the variety. “I appreciate the fact that I get to learn something new every day. Back when I was still working in the field, I enjoyed the variety of challenges and the opportunity to meet new people. In fact, those were probably the main factors in my decision to remain in the appliance business.”

A resident of Cupertino, Roger spends his time outside of work on a variety of pastimes. “I’m part of a summer bowling league and I enjoy playing golf,” he details. “I also host a weekly men’s Bible study group where I cook dinner for about 25 people.” When he’s not cooking for others, Roger enjoys going out to eat at local restaurants like Black Angus Steakhouse in San Jose and The Fish Market in Santa Clara.

When asked the secret to De Anza Appliance’s long-term success, Roger cites the importance of communication. “I think honest, upfront communication with customers is the biggest thing,” he explains. “When a customer asks if their appliance is worth fixing, we always give them our honest opinion. We never try to sell anyone a product or service they don’t need, and our customers really appreciate that kind of honest approach.”

Ask Me Anything!

Q: What’s your favorite book?

A: Other than the Bible, I’ve always enjoyed “The Hardy Boys” mystery novels I used to read as a young man.

Q: Do you collect anything?

A: I collect little brass banks, Maytag toy trucks and other figurines I inherited from my grandfather, who was a big collector.

Q: Are you an early bird or a night owl?

A: I’m an early bird.

Q: If you could travel anywhere in the world, where would you go?

A: Europe—France and England, in particular. I’ve actually never traveled outside of North America, so that would be a totally new experience.

Q: Music or talk radio?

A: Music—especially Christian and classic rock.

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Expert articles
  • A Simple Solution for a Common Dishwasher Issue

    SANTA CLARA — A common issue with dishwashers is when the detergent dispenser malfunctions. Whether it won’t open, won’t close or breaks off entirely, a malfunctioning dispenser can be frustrating to deal with. Not only that, it can cost hundreds of dollars to fix. Fortunately, there’s an easy solution that can spare you both frustration and the expense of a repair: Switch from using traditional dishwasher detergent to dishwasher tablets.

    Unlike liquid detergent, which goes all over the place if it’s not contained in a compartment, a tablet can simply be placed at the bottom of the dishwasher before the wash cycle begins. There are several different types of dishwasher tablets available; we recommend Quantum Finish or Cascade Complete.

    A dishwasher tablet contains bleach, enzymes and a rinse agent. Each of these ingredients is encapsulated within a layer of plastic that melts at a specific temperature. For example, the plastic encapsulating the enzymes might dissolve at 120 degrees, whereas the plastic encapsulating the bleach might dissolve at 160 degrees. This gives the enzymes time to work inside the dishwasher before the bleach is dispensed, which kills the enzymes along with odors and germs. Finally, the rinse agent is dispensed, which completes the cycle and leaves your dishes clean.

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Expert video tip
  • Video: Solution for a Common Dishwasher Problem

    Complete Video Transcription:

    SANTA CLARA — Host, Sarah Rutan: Is your dishwasher’s detergent dispenser broken or malfunctioning? You’ll be glad to know there’s a simple solution for this common problem. Today we’re in Santa Clara with Diamond Certified Expert Contributor Roger Boucher of De Anza Appliance to learn more.

    Diamond Certified Expert Contributor, Roger Boucher: Hi, I’m Roger with De Anza Appliance, and today’s tip is about dishwashers. And one of the common complaints we get is, the soap dish doesn’t open up on my dishwasher anymore. And it’s a mechanical failure in most cases. But there’s an easy solution that can save you a couple hundred dollars, and one is to buy the tablets that go in the bottom of the dishwasher, underneath the lower rack. There’s two, there’s Quantum Finish or Cascade Complete.

    Both are good products. Both have bleach, enzymes, and a rinse agent inside, and they’re all encapsulated in plastic that melts at different temperatures inside the dishwasher. So, if the bleach and the enzymes are combined together, the bleach kills the enzymes. That’s why the bleach dissolves at 160 degrees; the enzymes dissolve at 120 degrees, so it gives the enzymes about 10 to 15 minutes to work inside the dishwasher to eat up the food particles in there. And then the bleach is dispensed so it will kill odors and germs and leave your dishes nice and fresh without having the expense of replacing that soap dish. There’s two products out there available. And there’s several others but these, we’ve found, are the two best that are on the market.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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De Anza Appliance WEBSITE AND EXTERNAL FEED
  • De Anza Appliance SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON De Anza Appliance
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 140 VERIFIED CUSTOMERS i

Radhica R.

VERIFIED De Anza Appliance CUSTOMER

1 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

I would recommend them. I have used them a couple times and had good experiences.

The person that came out was professional and did the work. I appreciated it.

Martha B.

VERIFIED De Anza Appliance CUSTOMER

2 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

It is a reliable service and they have good knowledge of the equipment and they work efficiently and they are customer oriented.

They clearly stated the alternatives that were available.

Mike W.

VERIFIED De Anza Appliance CUSTOMER

3 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

That they should use De Anza Appliance

The guy seemed to know what he was talking about when he came out and he took care of the problem.

Jeff S.

VERIFIED De Anza Appliance CUSTOMER

4 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

That they are very professional, thorough, and trustworthy

They are knowledgeable and they know what they are doing.

Paul S.

VERIFIED De Anza Appliance CUSTOMER

5 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

I have used them both at work and at home over and over again. They do fantastic work.

However old your equipment is, they can fix it.

Betty R.

VERIFIED De Anza Appliance CUSTOMER

6 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

It was professional, efficient, wonderful, and they had highly skilled technicians.

He was knowledgeable and he did a good job.

Aria A.

VERIFIED De Anza Appliance CUSTOMER

7 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

That it is convenient and very fast

It was really convenient. I was able to book a specialist the next day.

Kay S.

VERIFIED De Anza Appliance CUSTOMER

8 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

They were good and the guy was really nice and helpful.

I felt that he was honest with me in that my dishwasher could not be repaired. He told me that it would be cheaper to buy a new one instead of charging me for the cost of the repair. I didn't end up having to spend $500 on a repair. He just told me that it would be cheaper or equal to buy a new one as opposed to having him fix it, which he was willing to do. He only made $60 on a charge for him to come out.

David F.

VERIFIED De Anza Appliance CUSTOMER

9 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

They are very knowledgeable and they will educate you. At the end of the day, they will make it right.

The refrigerator works great and I now understand how and why it works.

Nia K.

VERIFIED De Anza Appliance CUSTOMER

10 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

I always call them. They are professional and on time.

They are clean.

Mary G.

VERIFIED De Anza Appliance CUSTOMER

11 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

They were very quick to respond and efficient.

They got my dishwasher working.

Howell T.

VERIFIED De Anza Appliance CUSTOMER

12 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

They are very quick, fast, and the price was as quoted.

They were quick, fast, and they charged me what was quoted.

Lucas H.

VERIFIED De Anza Appliance CUSTOMER

13 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

They were good and I would definitely repeat business.

They helped me out and they were able to come out right away when I needed the service.

Michael H.

VERIFIED De Anza Appliance CUSTOMER

14 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

That they were very professional and thorough

Their professionalism and thoroughness

Marsha W.

VERIFIED De Anza Appliance CUSTOMER

15 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

I have used them for many years, so I would recommend them.

They came out and they did the job. They did it properly.

Abigail L.

VERIFIED De Anza Appliance CUSTOMER

16 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

They are excellent.

I called them and they helped me right away.

Arlene G.

VERIFIED De Anza Appliance CUSTOMER

17 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

That it was very good

They came out on time, took care of the problem, and they explained it to me.

Kathy S.

VERIFIED De Anza Appliance CUSTOMER

18 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

We have used them several times. They are the only appliance repair company we go to.

They are prompt, they clean up afterwards, and they schedule easily.

Mariam E.

VERIFIED De Anza Appliance CUSTOMER

19 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

That it was really good

It was fast and effective.

Jo M.

VERIFIED De Anza Appliance CUSTOMER

20 of 140

Quality 10
10
Loyalty Yes
CRITIQUE

I would tell them to get this particular guy that I used, but I don't remember his name.

The person I used was wonderful. He came out and worked really hard. He gave me tips on how to keep my oven door really clean and he told me what kind of products to use.

Read All 140 Survey Responses at Ratings View

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