Diamond Certified Company Report

Cabinets 101

Diamond Certified Company Report

Cabinets 101

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 70 VERIFIED CUSTOMERS i

M.D.C.

VERIFIED Cabinets 101 CUSTOMER

1 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are competitive, and they provide good quality.

They are just polite and good people.

Denise A.

VERIFIED Cabinets 101 CUSTOMER

2 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was satisfied with the selection and service.

They were right there to answer any questions, and they delivered on the delivery date without any problems.

Patty M.

VERIFIED Cabinets 101 CUSTOMER

3 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've already referred 4 friends to them. They are not custom built, but if can't afford to spend 10K, they're a wonderful bargain.

Everything was quality, the selection, the delivery, and order placement.

Read All 70 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Stan Wahl, Owner

Cabinets 101 sells a wide variety of kitchen and bathroom cabinets at its Rohnert Park facility. In addition to its comprehensive selection of wood cabinets, the company carries granite and quartz countertops along with stainless steel kitchen sinks, Apron-style sinks, and porcelain-china sinks for customers who are taking on remodeling projects. The company is also happy to provide free estimates for those who bring in their project measurements.

Owner Stan Wahl says his customer-oriented approach to cabinetry work has been a crucial aspect of Cabinets 101’s success. “I give my clients the support they need to finish their remodeling projects, and they really appreciate that. By providing them with great products at fair and competitive prices, I’m able to ensure their long-term satisfaction.”

Cabinets 101 clearly communicates with its customers to determine which cabinets will work best for their particular situations, which Mr. Wahl says is important for achieving positive results. “When a customer comes in looking for a certain product, I talk with them about the details and help them make an informed decision. I want to have good relationships with my customers from start to finish, and communication is an essential part of that.”

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COMPANY REPORT NAVIGATION

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Cabinets 101

COMPANY CONTACT
Service AREA

Sonoma County
Marin County
Lake County

SERVICES PERFORMED

Kitchen & Bathroom Cabinetry Sales
Design Consultation
Granite Countertops
Stainless Steel Sinks
Quartz Countertops

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Cabinets 101

Cabinets 101 provided these cabinets for a customer’s home.

Company Profile

Cabinets 101 sells a wide variety of kitchen and bathroom cabinets at its Rohnert Park facility. In addition to its comprehensive selection of wood cabinets, the company carries granite and quartz countertops along with stainless steel kitchen sinks, Apron-style sinks, and porcelain-china sinks for customers who are taking on remodeling projects. The company is also happy to provide free estimates for those who bring in their project measurements.

Owner Stan Wahl says his customer-oriented approach to cabinetry work has been a crucial aspect of Cabinets 101’s success. “I give my clients the support they need to finish their remodeling projects, and they really appreciate that. By providing them with great products at fair and competitive prices, I’m able to ensure their long-term satisfaction.”

Cabinets 101 clearly communicates with its customers to determine which cabinets will work best for their particular situations, which Mr. Wahl says is important for achieving positive results. “When a customer comes in looking for a certain product, I talk with them about the details and help them make an informed decision. I want to have good relationships with my customers from start to finish, and communication is an essential part of that.”

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Company Philosophy

“My goal is to run a business that has repeat clients, and the best way to accomplish that is to provide excellent service that leaves people completely satisfied. Customer service is very important to me, so I always strive to exceed my clients’ expectations and make sure they have great experiences.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for cabinet companies that have earned the prestigious Diamond Certified award. For Cabinets 101, the key to customer satisfaction is simple: provide every client with a superior level of service. “One of the reasons I started this company was to provide a better experience for consumers,” says owner Stan Wahl. “Due to the complexity of cabinet design, people often need guidance when it comes to making decisions, so I utilize my expertise to answer their questions and walk them through the process.”

Cabinets 101 has been selling kitchen and bathroom cabinets at its Rohnert Park facility since 2014. In addition to its wide-ranging selection of wood cabinets, the company offers granite and quartz countertops, stainless steel kitchen sinks, Apron-style sinks, and porcelain-china sinks. It also provides free estimates for customers who bring in their remodeling project estimates.

Unlike cabinet companies that lack the expansive expertise required to achieve their clients’ unique goals, Cabinets 101 has the ability to offer an uncommon level of professional insight. “I have a background in construction, so I’m able to bring that to the table when I’m helping my customers choose cabinets,” explains Mr. Wahl. “In addition to providing creative solutions to their design problems, I’m able to modify cabinets to meet their specific needs and requests, which they really appreciate.”

Another distinguishing attribute of Cabinets 101 is its commitment to customer service in every aspect of its work. “In my mind, the customer is always right, so whenever there’s an issue, I immediately take care of it,” affirms Mr. Wahl. “Typically, the wholesalers I purchase cabinets from will replace any damaged or incorrect elements, but even if I have to go out of pocket, I’ll do what it takes to make sure the customer is happy.”

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Industry Info
When buying new cabinets, invest a little extra to ensure long-term durability.
Cabinets run the gamut when it comes to quality of material, from particle board to high-end wood. However, even if you can’t afford the highest quality products, you should never go with the lowest quality. Stan Wahl, owner of Cabinets 101 in Rohnert Park, says you should consider investing extra to get all-wood cabinets. “Particle board cabinets simply don’t last as long or look as nice as wood cabinets. What’s more, wood cabinets aren’t that much more expensive. In many cases, you can upgrade to plywood for just a few hundred dollars, which makes a big difference. After all, you’re not going to remodel your kitchen often, so you should invest in doing it right.”

Mr. Wahl says his personal experience makes him passionate about differentiating cabinet quality. “I used to fix and flip houses, and for the kitchens, I would always buy particle board cabinets from Home Depot. At one point, I realized that for an additional 10 percent investment, I could not only upgrade to plywood cabinets, I could also get full-extension ball bearing guides as opposed to plastic rollers on runners. The difference was night and day, and I received a lot of compliments about the cabinets when we went to market the house.”

In addition to material construction, Mr. Wahl says another thing to look for in cabinets is soft-close drawers, which have become an industry standard over the last few years. “In 2014, half of my inventory didn’t have soft-close drawers, whereas today, about 90 percent of the industry has incorporated this feature. For the most part, you should expect to get soft-close drawers with your cabinets. However, if your cabinets don’t come with this feature, you can have them modified to include it. What’s more important is the quality of the cabinet material itself.”

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Frequently Asked Questions
Q: Will you help me design my cabinets?
A: “Yes. For no additional cost, I’ll come to your house, take some measurements and discuss design options with you.”
 
Q: How far will you deliver cabinets?
A: “I’ll generally deliver within a 75- to 100-mile radius of my Rohnert Park location, but I’ve delivered all the way up to Ukiah, over to Napa and even down to San Francisco.”
 
Q: How long will it take for my cabinets to arrive?
A: “I’m usually able to turn around an order within a couple of weeks. It takes longer in the summer, but on average, it’ll be about two weeks from when you order the cabinets to when they’re delivered to your house.”
 
Q: Are your cabinets made of particle board or wood?
A: “I only sell cabinets made of wood.”
 
Q: Do my cabinets come with hardware?
A: “No, but I can point you in the right direction if you need to order knobs and other hardware elements.”
 
Q: Do you sell anything besides cabinets?
A: “Yes, I also sell granite and quartz countertops, stainless steel kitchen sinks, Apron-style sinks, and porcelain-china sinks.”
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SELECTED PHOTOS FROM Cabinets 101

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Stan Wahl

Expert CONTRIBUTOR PROFILE
  • Stan Wahl is a 40-year veteran of the remodeling industry and owner of Cabinets 101, a Diamond Certified company. He can be reached at (707) 927-1024 or by email.

Stan Wahl: Cabinet Connoisseur

By James Florence, Diamond Certified Resource Reporter

ROHNERT PARK — As a former remodeling contractor, Stan Wahl used to buy cabinets all the time, until it finally occurred to him to start selling them himself. “I’ve been in construction since high school and spent much of my professional career in residential remodeling—mostly fix-and-flip projects, as well as a few custom homes,” he explains. “Over the years, I purchased a lot of cabinets, and it seemed like a good business to be in. Plus, I always wanted to open a remodeling showroom where contractors could get materials for their projects. That’s basically what I’ve done with Cabinets 101, which has given me the chance to stay involved with the remodeling industry without doing the physical work.”

Today, as owner of Cabinets 101, Stan says his favorite part of his job is interacting with customers. “When you’re installing new cabinets, there are an almost endless number of decisions to make, so I like helping customers navigate that process. I try to set them at ease and make the experience as enjoyable as possible, which I think they really appreciate.”

Originally from Southern California, Stan now lives in Santa Rosa, where he says he appreciates the climate and the people. Outside of work, his favorite activity is winetasting in Sonoma and Napa with his girlfriend, Gerri. He also keeps up with his four grown sons, three of whom live in Sonoma County and one who lives in Alameda County.

In his regard to his professional career, Stan espouses the importance of customer satisfaction. “I make sure each client is happy with the end result, even if it means cutting into my profit,” he says. “Even if you lose money on a job, it’s better in the long run to have satisfied clients, because in business there’s nothing more valuable than your reputation.”

When asked the first thing he’d do if he were to retire tomorrow, Stan says he’d see the world. “I’d probably start traveling. I haven’t done a lot of international travel aside from Denmark and Ireland, so there’s still a lot to see. To start, maybe I’d take a trip to the Caribbean.”

Ask Me Anything!

Q: What’s your favorite winery?
A: I have a few: Nicholson Ranch, Ram’s Gate and Gloria Ferrer, all of which are in Sonoma.

Q: Are you an early bird or a night owl?
A: Both—I get up at 5am and go to bed at 11pm.

Q: What’s your favorite kind of food?
A: Hispanic food.

Q: What was your favorite toy as a child?
A: Building toys like Erector Sets, Legos and Lincoln Logs.

Q: What kinds of music do you like?
A: Jazz and oldies.

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Expert articles
  • Differentiating Quality with Cabinets

    ROHNERT PARK — When shopping for new cabinets, consumers often get confused by the price disparity between seemingly identical cabinet models. This is because the differences in quality that constitute the price difference aren’t always apparent at first glance.

    Take two craftsman-style cabinets that look almost exactly the same but have a 20 percent difference in cost. Each is painted white, made of wood and has soft-close hinges, which allow the door to close smoothly and quietly. However, upon closer inspection, differences begin to emerge.

    First, the doors: While the door of the less expensive cabinet is made of wood, it has a plywood center. You can tell by knocking on it—it has a more hollow sound than the other, which is composed of a solid wood panel.

    When you open each cabinet, you’ll find more differences. The less expensive cabinet only has one shelf, and the interior is lined with a vinyl coating intended to imitate wood. Meanwhile, the higher-priced cabinet has two shelves, and the interior is painted white just like the exterior.

    Altogether, these minor variations add up to a substantial difference in quality, which explains the difference in cost. That’s why, when comparing one cabinet to another, it’s important to take a closer look and understand exactly what you’re getting before you purchase.

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Expert video tip
  • Video: Comparing Quality with Wood Cabinets

    Complete Video Transcription:

    ROHNERT PARK — Host, Sarah Rutan: When comparing wood cabinets, it can be hard to spot subtle differences in quality. Today we’re in Rohnert Park with Diamond Certified Expert Contributor Stan Wahl of Cabinets 101 to learn more.

    Diamond Certified Expert Contributor, Stan Wahl: Okay, I’d like to take a few minutes to talk about the difference in quality of a cabinet. With these two white, craftsman style cabinets, they look exactly the same. They present exactly the same. There is a difference of about twenty percent over the one manufacturer and the second. Both of them have soft-closed hinges, which allows the door to close smoothly, quietly. But once you start looking at the cabinet you’ll see the difference between the quality.

    This one – the less expensive cabinet – the door is constructed of solid wood. It has a plywood center, which when you knock on it has more of a hollow sound to it. The cabinet itself has one, it comes with one shelf. The shelves are half-inch plywood. The bodies of both cabinets are plywood, but the interior of this is a vinyl coating, a melamine coating, that looks like wood.

    The other cabinet has the same look to it. The door itself has got a solid wood panel, which when you tap on it sounds more heavy. It comes with two shelves and the interior of the cabinet is painted white. So, completely white cabinet, better sounding door, versus one shelf, vinyl interior, and a plywood panel.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Cabinets 101 WEBSITE AND EXTERNAL FEED
  • Cabinets 101 SOCIAL MEDIA FEEDS
COMPANY WEBSITE
www.cabinets101.net
Diamond Certified RATINGS ON Cabinets 101
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 70 VERIFIED CUSTOMERS i
Cabinets 101 : Average 8.7 out of 10 based on 70 unique customer surveys of customer satisfaction.

M.D.C.

VERIFIED Cabinets 101 CUSTOMER

1 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are competitive, and they provide good quality.

They are just polite and good people.

Denise A.

VERIFIED Cabinets 101 CUSTOMER

2 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was satisfied with the selection and service.

They were right there to answer any questions, and they delivered on the delivery date without any problems.

Patty M.

VERIFIED Cabinets 101 CUSTOMER

3 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've already referred 4 friends to them. They are not custom built, but if can't afford to spend 10K, they're a wonderful bargain.

Everything was quality, the selection, the delivery, and order placement.

Helen H.

VERIFIED Cabinets 101 CUSTOMER

4 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Use them.

They were professional, friendly, and responsible.

Ron W.

VERIFIED Cabinets 101 CUSTOMER

5 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was a really nice, friendly, and easygoing guy.

I have no idea. Someone recommended them, and they took care of business.

Shirley A.

VERIFIED Cabinets 101 CUSTOMER

6 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

You receive better quality from a smaller company.

Whenever I called and left a message, he called me right back. He also came over to my house.

Natalie P.

VERIFIED Cabinets 101 CUSTOMER

7 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them.

I was very happy. They were easy to work with.

Ed L.

VERIFIED Cabinets 101 CUSTOMER

8 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did good work. In construction, you can have hang-ups, but the final product was well worth the wait.

It was an all around good experience. Keep up the good work.

Jenna V.

VERIFIED Cabinets 101 CUSTOMER

9 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. There was a delay in getting parts, because of the Chinese New Year, but other than that, it was good. I was very happy with the contractor they recommended who installed the flooring. He was the best contractor that I've ever worked with.

Everyone was very nice to work with.

Mary L.

VERIFIED Cabinets 101 CUSTOMER

10 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Go check them out.

I liked working with Stan. His prices are good. The cabinets came assembled.

Lynn W.

VERIFIED Cabinets 101 CUSTOMER

11 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

The quality is excellent, and they were very helpful.

The customer service

Joey G.

VERIFIED Cabinets 101 CUSTOMER

12 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

We were very happy with the service and the prices.

I was happy that the cabinets were not compressed wood.

Doris A.

VERIFIED Cabinets 101 CUSTOMER

13 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Shop there, I was very satisfied with the service that I received.

The customer service

Richard M.

VERIFIED Cabinets 101 CUSTOMER

14 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'm working with Stan now.

I like them, and they like me.

Bob W.

VERIFIED Cabinets 101 CUSTOMER

15 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Prices were very reasonable

Again the prices, he was knowledgeable and didn't use high pressure tactics. I will be purchasing more and plan to go back to them.

Mark F.

VERIFIED Cabinets 101 CUSTOMER

16 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Great value and good service

Prices were very reasonable

Kim E.

VERIFIED Cabinets 101 CUSTOMER

17 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are really friendly. Attention to detail, I'd give him a 10" on everything."

The way they laid all of our options out for us

Ron P.

VERIFIED Cabinets 101 CUSTOMER

18 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

That is the place to go. Don't shop around.

Variety and stock

Vicki W.

VERIFIED Cabinets 101 CUSTOMER

19 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good staff, great prices, and a great selection

The product is good for the price. I've saved a lot of money installing the cabinets myself.

Pete L.

VERIFIED Cabinets 101 CUSTOMER

20 of 70

Quality 10
10 10
Loyalty Yes
CRITIQUE

Before you buy cabinets anywhere else, go and talk to Stan Wahl at Cabinets 101. He does a fine job. When someone does a good job, I like to give them a lot of stars.

The way he worked with me and gave me a good deal when I screwed up the dimensions that I gave him

Read All 70 Survey Responses at Ratings View