David Liu: The Matchmaker
By James Florence, Diamond Certified Resource Reporter
APTOS — David Liu has been working in the house cleaning industry for some time, but it was only recently that he discovered a better way to match clients with the services they need. “While working for a house cleaning company, I saw a demand in the marketplace from clients looking for more customized services,” he recounts. “Most cleaning companies have a lot of do’s and don’ts—for example, some don’t do laundry or dishes. This makes it hard to find a one-size-fits-all solution for every client’s needs and expectations. So, when I came across Anita’s Housekeeping Referral Agency, I was impressed by their approach. Rather than offering a specified set of cleaning services, they match clients with qualified, independent house cleaners. That way, a client can find a house cleaner who fits their needs. I was so impressed by this model that I decided to join the company.”
Today, as office manager of Anita’s Housekeeping Referral Agency, David says his favorite part of his job is making the perfect match. “I love successfully finding the right professionals for our clients. That can be really hard to do, so when we do it right, it’s a great feeling because both sides are happy.”
A resident of Santa Cruz County, David spends his time outside of work on a variety of active pastimes. “I enjoy taking part in local community events and getting to know people in my area. For example, we have a Japanese cultural festival every year that I help out with. And whenever there’s a new restaurant or museum exhibit opening, I try to make it out.” David also likes hiking on local trails and spending time with his family.
Regarding a professional philosophy, David says his company is dedicated to empowering its house cleaners to be successfully independent. “Our focus is really on the workers and what we can do to help them earn meaningful, consistent employment on their own terms. We don’t try to dictate their schedules or tell them what jobs to take or how much to charge. Basically, they are their own bosses, and we feel this model works really well for them and their clients.”
When asked the first thing he’d do if he were to retire tomorrow, David says he would see the world. “I would probably take my wife and travel for a bit. She’s been wanting to do that, but we haven’t really had the time. Maybe we’d go to Bora Bora.”
Ask Me Anything!
Q: Are you an early bird or a night owl?
A: I’m a night owl.
Q: Do you collect anything?
A: I collect books.
Q: What are some books that have been influential for you?
A: “Never Eat Alone” by Keith Ferrazzi, “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, and “Good to Great” by Jim Collins.
Q: What’s your favorite local restaurant?
A: Lillian’s Italian Kitchen in Santa Cruz.
Q: Music or talk radio?
A: Talk radio.
Read moreRead less
