Greg Louie is the founder and CEO of American Ratings Corporation, creators of Diamond Certified Resource. He writes about Business Tips, Branding and Sales Techniques
Long before he was promoting Diamond Certified Resource, Greg Louie knew the value of differentiating quality for consumers. “Before I got into the ratings industry, I was in the sports equipment business—specifically, manufacturing custom-built golf clubs,” he explains. “In competing against major manufacturers, I was always looking for ways to differentiate my company from others. I realized the best way to stand out was to provide the highest quality service in the industry. Later, when I got an opportunity to join a ratings company, I knew it would be a good fit because I had firsthand knowledge of how differentiating quality could benefit consumers and businesses alike.”
Greg has dedicated most of his career to delivering quality service to his customers. Whether it was in the golf, high tech or ratings industry, customer satisfaction has always been his main focus. Greg has earned awards for his high retention and referral rates in every professional position that he has taken on. “I realized very early in my career that good things happen to people who really care about their customers and surprise them with a service level that surpasses their expectations.”
