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Richard Landen is a sales associate at Asien’s Appliance, Inc., a Diamond Certified company. He can be reached at (707) 546-3749 or by email.

Richard Landen

diamond certified contributor profile and expert article

Richard Landen: A Life of Learning

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — After growing weary of the rigors of upper management, Richard Landen decided to reroute his professional path. Nearly three decades later, he has no regrets about his choice. “I used to be a manager at Circuit City, back when that store was still in business,” he recounts. “They kept moving me from one store to another, and I finally got tired of it, so I decided to get out of management and go into a different department. I ended up transferring to the appliance sales department—that was in 1991, and I’ve been selling appliances ever since. I’ve been working at Asien’s Appliance since 2003.”

When asked about his favorite part of his job, Richard says it’s helping customers. “I have a lot of fun helping customers find what they’re looking for and working with them to complete their kitchens. Typically, they come in with rough ideas of what they want, and I basically get to fine-tune those ideas and help them find products that will meet their needs.”

A resident of Windsor (where he lives with his wife, Julie), Richard spends his time outside of work on a variety of active pastimes. “Julie and I enjoy getting out and having a good time, whether it’s going to a San Francisco Giants game or going kayaking at Lake Sonoma,” he details. “We also like working on home projects together and spending time with our three grown children.”

In regard to a personal philosophy, Richard says he’s a big proponent of lifelong learning. “I learn something new every day. I’ve always told my kids, ‘Every morning when I get up, I know I’m going to learn something new that day.’ I don’t know everything, nor do I want to know everything, but I enjoy the fact that I get to keep learning and growing all the time.”

Ask Me Anything!

Q: What’s your favorite local restaurant?

A: Royal China in Santa Rosa.

Q: Music or talk radio?

A: Music.

Q: What kinds of music do you like?

A: Everything but country and heavy metal.

Q: What were you most known for in high school?

A: I was kind of a jokester.

Q: What’s your favorite holiday?

A: Christmas.

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The Importance of Appliance Specifications


SANTA ROSA — When buying a kitchen appliance, it’s important to consider the specifications or “specs.” These include the appliance’s basic size dimensions, the types of power/water hookups it uses and the amount of power it requires. Each of these specifications is… Read more

Expert Video Tip

Video: Determining Appliance Specifications

Complete Video Transcription:

SANTA ROSA — Host, Sarah Rutan: A critical aspect of buying a new appliance is determining its installation specifications. Today we’re in Santa Rosa with Diamond Certified Expert… Read more

Mike Patterson is a sales associate at Martin & Harris Appliances, a Diamond Certified company since 2009. He can be reached at (415) 347-6979 or by email.

Mike Patterson

diamond certified contributor profile and expert article

Mike Patterson: Appliance Ace

By James Florence, Diamond Certified Resource Reporter

SAN RAFAEL — Mike Patterson was pursuing a career in the wine industry when a series of casual interactions led him to an entirely different profession. “Many years ago, I was part of a group of guys that met regularly for breakfast,” he recounts. “One of these gentlemen owned a small appliance business and kept trying to convince me to work for him. He wanted to train me in the business so I could take over after he retired—I guess he saw something in me that impressed him.” After much persuasion, Mike decided to accept the offer and soon made a new career for himself in the appliance industry. “I found that I really liked working with appliances, from dealing with different challenges to helping customers find the right products for their needs.”

Having previously owned three separate appliance businesses, Mike now works in a part-time sales position at Martin & Harris Appliances. “It’s kind of refreshing to be an ordinary employee again,” he says. “There’s definitely less pressure than when I was an owner.” When asked his favorite part of his job, Mike says he simply enjoys making customers happy. “I truly take each of my customers to heart, and I love to see the smiles on their faces when they get the kitchens they’ve always wanted. That’s the reason I continue to do what I do.”

A longtime resident of San Rafael, Mike expresses his appreciation for the diverse character of both work and life in the Bay Area. “My favorite part about being in the Bay Area is the sheer variety of things to do and see. I don’t think you could do it all in a single lifetime! The same goes for working here—it’s never routine; it’s different every day.”

Outside of work, Mike engages in a number of pastimes, from relaxing at his lake house to volunteering his time to charitable events. “I spend as much time as I can up at my lake house, boating around the lake and just kicking back and relaxing,” he says. “I’m also a member of the Elks, and I enjoy helping out with fundraisers and other events they put on. Next to the federal government, the Elks are the largest contributor to educational scholarships, and they’re also very big with the veterans, so I like being part of that.”

In his life and career, Mike believes it’s important to find a balance between living in the present and saving for the future. “My grandfather, who was the second most important man in my life, used to say, ‘You should live your life for today, because tomorrow is promised to no one; however, you should save a little something for tomorrow, too.’ As a young man, that had me scratching my head, but after all these years, I think I’ve finally figured it out.”

When asked the first thing he’d do if he retired tomorrow, Mike gives a two-tiered response. “The first thing I’d do is take my boss out to lunch and wish him well in his continued business ventures. Then, I’d take a trip to Italy, because I love it there and haven’t been in a long time.”

Ask Me Anything!

Q: Coffee or tea?
A: Tea.

Q: What’s your favorite local winery?
A: I have two: Whitehall Lane Winery and Stags’ Leap, both of which are in Napa.

Q: What’s your favorite thing to do on a rainy day?
A: If I don’t have anything going on, I like to just crack the window open and listen to the rain.

Q: The Beatles or the Rolling Stones?
A: The Beatles.

Q: How do you like your eggs?
A: Scrambled.

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How to Measure Space for a New Appliance


SAN RAFAEL — When purchasing a new stove or refrigerator, many homeowners mistakenly assume these types of appliances come in standard sizes. In reality, appliance sizes can vary considerably, so before you visit your local retailer, it’s important to measure… Read more

Expert Video Tip

Video: Measuring for a New Refrigerator

Complete Video Transcription:

SAN RAFAEL — Host, Sarah Rutan: When planning to purchase a new refrigerator, its important to first measure the space. Today we’re in San Rafael with Diamond… Read more