Diamond Certified Company Report

Storage Master Self Storage

Diamond Certified Company Report

Storage Master Self Storage

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 350 VERIFIED CUSTOMERS i

Alexandra G.

VERIFIED Storage Master Self Storage CUSTOMER

1 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was really safe, and the people there seem to care about you. It's in a good location.

The pricing and the staff

Arron F.

VERIFIED Storage Master Self Storage CUSTOMER

2 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're clean and secure.

I liked the fact that they gave me a good price. They are inexpensive and safe.

Art L.

VERIFIED Storage Master Self Storage CUSTOMER

3 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are always helpful.

The security

Read All 350 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Patty Frazzetta, Regional Manager

Storage Master Self Storage offers year-round access to more than 2,300 storage units of various sizes at two locations in Santa Rosa. The locally-owned and operated company implements a variety of security measures that are designed to protect its units, including electronic gate systems, surveillance cameras and regular security patrols. It also provides mailboxes, Notary Public services and more.

Regional Managers Ted Shurtleff and Patty Frazzetta bring a vast amount of managerial and customer service experience to Storage Master Self Storage, which they use to offer personalized service to each client. “We train all our employees to treat customers with courtesy and respect,” says Ms. Frazzetta. “We understand they’re here because they have specific storage needs, so our primary goal is to help them fulfill those needs.”

Storage Master Self Storage’s Dutton Avenue facility is proud to be the first storage company in Sonoma County to be solar powered. In addition to implementing environmentally-friendly business practices, the company is an advocate for community involvement and actively supports several Sonoma County schools, businesses, and organizations.

Read moreShow less
COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Storage Master Self Storage

COMPANY CONTACT
Locations

Sonoma County
Santa Rosa
Windsor
Guerneville
Cotati
Sebastopol
Rohnert Park
Petaluma
Healdsburg
Cloverdale

Get Directions
SERVICES PERFORMED

Self Storage

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Storage Master Self Storage

A look at one of Storage Master Self Storage’s Santa Rosa locations

Company Profile

Storage Master Self Storage offers year-round access to more than 2,300 storage units of various sizes at two locations in Santa Rosa. The locally-owned and operated company implements a variety of security measures that are designed to protect its units, including electronic gate systems, surveillance cameras and regular security patrols. It also provides mailboxes, Notary Public services and more.

Regional Managers Ted Shurtleff and Patty Frazzetta bring a vast amount of managerial and customer service experience to Storage Master Self Storage, which they use to offer personalized service to each client. “We train all our employees to treat customers with courtesy and respect,” says Ms. Frazzetta. “We understand they’re here because they have specific storage needs, so our primary goal is to help them fulfill those needs.”

Storage Master Self Storage’s Dutton Avenue facility is proud to be the first storage company in Sonoma County to be solar powered. In addition to implementing environmentally-friendly business practices, the company is an advocate for community involvement and actively supports several Sonoma County schools, businesses, and organizations.

Read moreRead Less
Company Philosophy

“Customer service has always been our number one priority. We treat our clients like people, not business transactions. We work hard to make their experiences affordable and positive, and we strive to build lasting relationships with them so they’ll return and refer us to their families and friends.”

Read moreRead Less
Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for storage companies that have earned the prestigious Diamond Certified award. For Storage Master Self Storage, the key to achieving and maintaining high levels of customer satisfaction is simple: focus on providing excellent customer service throughout every aspect of its operations. “We provide a simple product—four walls and a roof with a door—but we stand out because our staff understands the importance of customer service,” says Regional Manager Ted Shurtleff. “Everyone who works here is friendly, professional and ready to assist customers with all their storage needs.”

Storage Master Self Storage has been offering year-round access to more than 2,000 storage units at two locations in Santa Rosa since 2000. The company implements various security measures that are designed to protect its fire-resistant, individually alarmed units, including surveillance cameras, electronic gate systems and regular security patrols.

Unlike storage companies that hire inexperienced employees in an effort to reduce their operating costs, Storage Master Self Storage maintains a staff of knowledgeable professionals who are trained to make each customer’s experience as enjoyable as possible. “Our crews are very skilled at what they do, especially when it comes to maximizing storage space,” explains Mr. Shurtleff. “They’re able to mentally picture a customer’s situation and help them choose the right unit to meet their needs.”

To further differentiate itself from its competition, Storage Master Self Storage provides personal mailboxes that customers can access Monday through Saturday from 9am to 6pm. “For businesses and individuals that need to frequently access their storage units, these mailboxes are very useful because they allow for material pick-up and mailing at the same location,” says Mr. Shurtleff. “That’s just another example of how we strive to make things as convenient as possible for our clients.”

Read moreRead Less
Industry Info

When it comes to keeping items in a storage unit, don’t underestimate the importance of proper packing.

The methodology of packing your storage unit should depend on a single factor: frequency of access. As a general rule, remember that the more often you need to access the unit, the less tightly you should pack it. “On the other hand, if you’re planning for long-term storage and don’t intend to access the unit until it’s time to remove its contents, a tight packing job is best,” says Ted Shurtleff, regional manager at Storage Master Self Storage in Santa Rosa. “Smaller units make for smaller fees, so if you maximize space you can also maximize your money.”

If you plan to access your storage unit on a regular basis, make sure you pack it so you can remove individual boxes without having to pull things out and shuffle through them. The best method is to leave an aisle way between the stacks that’s wide enough to accommodate the biggest box you have.

Packing to provide ample elbow room may result in the need for a bigger space, but remember that time is money when it comes to storage, and the time you’ll save by having adequate room and easier access will pay off in the long run. “It all depends on how much work you want to do and how much money you want to pay,” says Mr. Shurtleff. “Packing for frequent access will likely create the need for a bigger space, but it’s also important to leave yourself some space to get in and out. Otherwise, you’ll spend half the day emptying and reloading every time you visit.”

To optimize your storage experience, consider the following packing tips:

  • Stack boxes from heaviest at the bottom to lightest at the top. This may seem obvious, but it’s an important detail to remember, as the bottom boxes will help support the load of the whole stack.
  • Make sure all boxes are well-sealed—this will ensure their structural integrity and their protection against the elements over time. Plastic tubs are good because they offer both adequate sealing and sturdiness. If you use cardboard boxes, use plenty of tape to reinforce them. Don’t assume that folding them is good enough, and never leave them open at the top.
  • Pack as tightly as possible—it’ll help mitigate the effects of air and moisture, keep insects and other pests out, and give structural support to the collective of individual box stacks.
Read moreRead Less
Frequently Asked Questions

Q: How big should my storage unit be?
A: Once we know how much material you’re planning to store, we’ll be able to figure out the amount of space you need and help you choose the right unit. Choosing the right unit also depends on how much space you want to have inside. Do you want to pack it to the gills or do you need to make an aisle way for recurrent access?

Q: How do I access my unit? 
A: As soon as you sign up, we’ll give you a gate code card that tells you how to access the premises. Basically, you just enter your unit number, which turns off the security alarm for your individual unit and opens the gate.

Q: Can I let somebody else access my unit?
A: Yes, as long as you feel comfortable giving them the code and key. However, we’re very straightforward in telling our customers that they’re responsible for anyone who accesses their units. Of course, we’ll never open a unit for someone who doesn’t have a key.

Q: Is your facility secure?
A: Absolutely. We have about 40 security cameras, every door is equipped with its own alarm and our yard personnel are visible at all times.

Q: Do you have storage boxes available at your facility?
A: Yes, and all our storage boxes are commercial-grade. We actually work with a box manufacturer that makes boxes for all the major moving companies, so we always have a large supply. If you need more than what we have on hand, just give us a couple days and we can order them directly.

Read moreRead Less

SELECTED PHOTOS FROM Storage Master Self Storage

View Comments
Shares

DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Patty Frazzetta

Expert CONTRIBUTOR PROFILE
  • Patty Frazzetta is a 16-year veteran of the storage industry and regional manager of Storage Master Self Storage, a Diamond Certified company since 2009. She can be reached at (707) 925-2974 or by email.

Patty Frazzetta: A Common Thread

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — Patty Frazzetta has worked in a number of ostensibly unrelated industries, but there’s at least one common thread that runs through her diverse professional experience. “I’ve been working with people my entire life,” she affirms. “I started in the restaurant business, and then I spent 10 years in banking and later managed a campground, so you might say I’ve worn a lot of hats.” When asked what led to her current career in the storage business, Patty says it was joint venture. “My husband, Ted, had 13 years of experience as a mover, which was very relevant to the storage industry, so we decided to go in together and work as a team.”

Today, as regional manager of Storage Master Self Storage, Patty says her job entails a surprising depth of interpersonal interaction. “People rent storage units under a variety of circumstances, not all of them good. For example, after the 2008 economic crisis, I started keeping a box of Kleenex on the counter because we had so many customers who had lost their homes. So, a big part of my job is listening to and working with people who are going through various life situations.”

Outside of work, Patty engages in a variety of unique hobbies, including sewing and attending Renaissance fairs. “I’m a seamstress and I spend a lot of time making re-enactment costumes,” she says. “My husband I belong to a Renaissance Guild, which is actually how we met. The first time I saw him, he was dressed in full medieval armor, so you could say I literally met my ‘knight in shining armor.’” Additionally, Patty likes playing video games like World of Warcraft. “People are always surprised to hear I play Warcraft, but there are actually quite a few older folks who do—it’s not just for kids!” When she’s not immersed in a world of fantasy, Patty enjoys getting out and seeing the real one. “Ted and I like to go on cruises to Alaska, road trips through the Northwest and occasional weekend trips to Lake Tahoe.”

In her life and career, Patty espouses the importance of being a positive influence. “I feel that one of my roles here is to pass on my knowledge and experience and help young people learn good values in their work ethic,” she explains. “I tell them that every stage of life is a stepping stone, so they should try to appreciate where they’re at and learn something before moving on to the next one.”

When asked the first thing she’d do if she could retire tomorrow, Patty says she’d get a change of scenery. “One idea I’ve had is to move to Alaska and open a metaphysical bookstore. I consider myself a spiritual and open-minded person, so I think it would be fun just to talk with people who came in the door.”

Ask Me Anything!

Q: If you could transport yourself to any fictional universe, where would you go?
A: Probably the “Star Wars” universe. Ted and I are big fans.

Q: What’s your favorite season?
A: Winter—I like the rain.

Q: Do you collect anything?
A: Costumes that I make myself and ceramic fairy sculptures.

Q: What was your favorite Halloween costume as a child?
A: A pirate girl costume.

Read moreRead less
Expert articles
  • Assessing the Security of a Storage Facility

    SANTA ROSA — When choosing a storage facility, one factor people often take for granted is security. While you might assume a storage facility is secure by its very nature, this isn’t necessarily the case, which is why you should always assess a facility’s security before renting. Here are some aspects to consider:

    • Make sure the facility perimeter is enclosed by a tall gate. This is the first line of defense against burglars.

    • Ask what kind of surveillance system the facility uses. Are cameras hidden or in plain sight? Ideally, cameras should be in plain sight, as their mere presence can deter burglars. Also, ask what measures are taken to ensure the cameras are functioning properly.

    • Ask if the units are individually alarmed (this is ideal).

    • Ask if the units come with locks. If so, are they high-quality locks? If not, do the units have large, stout hasps for you to attach your own lock?

    • Ask what security clearance measures are in place. Is an employee present at all times? Is identification required for entry?

    By assessing these crucial points, you’ll be able to choose a storage facility that offers maximum protection for your valuables.

    Read moreRead less
Expert video tip

Video: Choosing a Secure Storage Facility

Complete Video Transcription:

SANTA ROSA — Host, Sarah Rutan: When choosing a storage facility, it’s important to assess the level of security it provides. To learn more, we’re in Santa Rosa with Ted Shurleff of Storage Master Self Storage, speaking on behalf of Diamond Certified Expert Contributor Patty Frazzetta.

Ted Shurtleff: When one looks at storage, what are you really looking for? Are you looking for presentation? Or are you looking to keep your stuff safe?

Well, one of the biggest things, especially in the urban environment, is whether it is secure. And the things that you want to look for in security, the obvious, is it in an enclosed area? Does it have gates? does it have a gate code where it turns your burglar alarm off for just your unit? Your unit really should be individually alarmed, if at all possible. Do they have nice, stout hasps for your locks to go onto?

One of the things you also want to look for are their cameras. Are they hidden cameras? Or are they blatant? Are they in big cans where people can see them? And the big, armored ones really are a visual deterrent? Are they kept up to date? Do they work?

What are the securities if someone comes in asking for information? Do they check ID? Do they go through the process of making sure that, when you rent your unit, is it currently valid, up to date, not expired? How people treat your information is how people are going to treat your stuff.

Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

Read moreRead less
Storage Master Self Storage WEBSITE AND EXTERNAL FEED
  • Storage Master Self Storage SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Storage Master Self Storage
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 350 VERIFIED CUSTOMERS i
Storage Master Self Storage : Average 9.0 out of 10 based on 350 unique customer surveys of customer satisfaction.

Alexandra G.

VERIFIED Storage Master Self Storage CUSTOMER

1 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was really safe, and the people there seem to care about you. It's in a good location.

The pricing and the staff

Arron F.

VERIFIED Storage Master Self Storage CUSTOMER

2 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're clean and secure.

I liked the fact that they gave me a good price. They are inexpensive and safe.

Art L.

VERIFIED Storage Master Self Storage CUSTOMER

3 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are always helpful.

The security

Chris B.

VERIFIED Storage Master Self Storage CUSTOMER

4 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have used them a few times.

They are just clean.

Cynthia C.

VERIFIED Storage Master Self Storage CUSTOMER

5 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

It feels safe and secure. I don't have to worry about my products.

The security

Debbie L.

VERIFIED Storage Master Self Storage CUSTOMER

6 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

The staff are very professional and very nice. They are easy to talk to. Whenever I call, they are very nice to me. It is very clean and easy access. The price is very reasonable. I commute one hour to that storage, because of all of those qualities, and it is worth it.

The people, the professionalism, and the clean facility, I would rate them very high. I would compare them to storage units in the Napa Valley, which are superior and why I commute each way to this facility. They have earned this. I have shopped around in Santa Rosa, even over the phone, and they were the most professional. This is why I have used them twice in one year.

Denise H.

VERIFIED Storage Master Self Storage CUSTOMER

7 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional, clean, and they have great customer service.

Their service, they are very helpful.

Elizabeth W.

VERIFIED Storage Master Self Storage CUSTOMER

8 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

I probably would just say they are fine.

They were very helpful and knowledgeable.

Fernando V.

VERIFIED Storage Master Self Storage CUSTOMER

9 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have good security, and you are in good hands. They have up-to-date technology.

It is a clean facility and has easy access. If you have any problems with your unit, the office is right there, and they will take care of you right away.

Gina B.

VERIFIED Storage Master Self Storage CUSTOMER

10 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have a good price.

The price

Harriet D.

VERIFIED Storage Master Self Storage CUSTOMER

11 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are clean and organized. Everything is pretty much pristine.

I like the people, because they are nice and willing to work with you. If they know I am up against it financially, they will offer me a cheaper unit. If there is something else, they will let you know and give you an option. They have been very good to me.

Joe Z.

VERIFIED Storage Master Self Storage CUSTOMER

12 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was our first time using it, and I have to say that it helped a lot at that time. It was quick and convenient. For us, it worked well. The service was great. We didn't have any issues.

It was just a great service.

Michele D.

VERIFIED Storage Master Self Storage CUSTOMER

13 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

I highly recommend them, because the couple who owns the place are super friendly and helpful. They have always been great to me since I have been there. They make accommodations.

Just how secure they are, they are on top of things. It is super clean, and the people there are super friendly.

Michelle B.

VERIFIED Storage Master Self Storage CUSTOMER

14 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are clean, pleasant, and helpful.

It is easy to get in and out of.

Mimi T.

VERIFIED Storage Master Self Storage CUSTOMER

15 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would definitely recommend them. They are very good. They are clean and on top of things.

I know what to expect, and they are very clean. I was able to pay the whole year in advance. They are very businesslike, and they have a great contract, so you know what the deal is. It is very clear. Your things are very safe. There is someone on the premises. They have areas that are kept cool, even during hot summers in Santa Rosa. The people are really nice, and I like them. It is really clean, and when someone moves out, they sweep it all out and clean it.

Natalie E.

VERIFIED Storage Master Self Storage CUSTOMER

16 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have good service.

I can pay my bill easily over the phone.

James C.

VERIFIED Storage Master Self Storage CUSTOMER

17 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

It is good and clean. There are no rats or bugs.

It is clean and organized.

Elijah S.

VERIFIED Storage Master Self Storage CUSTOMER

18 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

It is run very well, good prices, and it is a very clean place.

A really good price, and it is in a good place. Everything is well run.

Tina P.

VERIFIED Storage Master Self Storage CUSTOMER

19 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're friendly. They have the best prices in town. They're very secure and safe.

The price

Travis L.

VERIFIED Storage Master Self Storage CUSTOMER

20 of 350

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very secure.

Location

Read All 350 Survey Responses at Ratings View