Diamond Certified Company Report

Reed Brothers Security

Diamond Certified Company Report

Reed Brothers Security

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 147 VERIFIED CUSTOMERS i

Pam G.

VERIFIED Reed Brothers Security CUSTOMER

1 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've been dealing with them for many, many years, so I've been satisfied and you can trust them.

When they make an appointment, they keep it. They do the job, and I just appreciate the kind of work they do, you don't have to redo it. All the workers that have come out were gentlemen-like and polite.

A.T.T.

VERIFIED Reed Brothers Security CUSTOMER

2 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are always willing to do whatever it takes to get the job done, they do it right the first time, and they are willing to answer whatever questions you may have.

Their service is always very exceptional. They are always willing to help you, they always have a good solution for whatever problem you may have, and they never tell you 'No'.

D. E. A.

VERIFIED Reed Brothers Security CUSTOMER

3 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They actually know what they are doing. Adam and Dale are both amazing technicians and they are the only people I ask to call.

They can always schedule me in, they do a great job, and if there are problems, they come back immediately to fix them.

Read All 147 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Randy Reed, Owner

Reed Brothers Security provides a wide range of security services and products for residential and commercial clients throughout the Greater Bay Area. In addition to its 24/7 locksmithing capabilities, the company installs alarm systems, safes, security doors, gates, access control systems, cameras, and other modern equipment that’s designed to enhance the safety of customers’ homes and businesses.

Owner Randy Reed says Reed Brothers Security’s dedication to community involvement has been an important part of its success. “We really enjoy interacting with the people in our community and helping them solve their security issues. From running monthly seminars for the Oakland Police Department to participating in locksmith bureaus, we’re always looking for new ways to educate the public about the importance of personal security.”

Reed Brothers Security also provides a 24-hour security monitoring service that includes the ability to receive digital signals, radio signals and video images from any type of alarm system. “We take a very realistic approach to securing our clients’ homes and businesses, and an important part of that is offering alarm and camera assistance whenever they need it,” says Mr. Reed. “We want our customers to think of us as a one-stop shop for all their security needs.”

Read moreShow less
COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Reed Brothers Security

COMPANY CONTACT
Service AREA

The Greater Bay Area
Alameda County
Contra Costa County
San Francisco
Santa Clara County
Marin County
Napa County
Monterey County
Santa Cruz County

Get Directions
SERVICES PERFORMED

Security Services
Alarm Systems
Locks
Access Controls
Safes
Latch Guards
Gates
Personal Security
Cameras

BRANDS Supported
  • Medeco

  • Honeywell

  • Mul-T-Lock

  • Keri

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Reed Brothers Security

A look inside Reed Brothers Security’s Oakland store

Company Profile

Reed Brothers Security provides a wide range of security services and products for residential and commercial clients throughout the Greater Bay Area. In addition to its 24/7 locksmithing capabilities, the company installs alarm systems, safes, security doors, gates, access control systems, cameras, and other modern equipment that’s designed to enhance the safety of customers’ homes and businesses.

Owner Randy Reed says Reed Brothers Security’s dedication to community involvement has been an important part of its success. “We really enjoy interacting with the people in our community and helping them solve their security issues. From running monthly seminars for the Oakland Police Department to participating in locksmith bureaus, we’re always looking for new ways to educate the public about the importance of personal security.”

Reed Brothers Security also provides a 24-hour security monitoring service that includes the ability to receive digital signals, radio signals and video images from any type of alarm system. “We take a very realistic approach to securing our clients’ homes and businesses, and an important part of that is offering alarm and camera assistance whenever they need it,” says Mr. Reed. “We want our customers to think of us as a one-stop shop for all their security needs.”

Read moreRead Less
Company Philosophy

"Our goal is to ensure every client is completely satisfied with our work, so we provide them with highly personalized service and never oversell our security products. We're fully committed to protecting our clients' properties and belongings by implementing state-of-the-art equipment and cutting-edge services."

Read moreRead Less
Comparative Summary

Few locksmiths earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim more than 80 years of industry experience, but that’s exactly the case for Reed Brothers Security. “My brother Ronald and I have been running things since 1975, but the company has been operating since the mid-1930s,” says Vice President Randy Reed. “Our longevity has been essential for establishing trust within our community. We even do monthly seminars with the Oakland Police Department to help raise awareness of certain security issues.”

Reed Brothers Security provides security products and services for residential and commercial clients throughout the Greater Bay Area. In addition to its 24/7 locksmithing capabilities, the company installs alarm systems, security doors, safes, access control systems, cameras, gates, and other state-of-the-art equipment that’s designed to enhance the safety of homes and businesses.

Unlike less experienced locksmith companies that take a hands-off approach to interacting with their customers, Reed Brothers Security takes a personalized approach to each job that’s designed to effectively solve all types of security issues. “We carefully consider our customers’ needs and look at the whole picture so we can address their specific problems,” says Mr. Reed. “This direct approach allows us to act as a one-stop shop for both sales and service, and our customers really appreciate that type of convenience.”

Mr. Reed says Reed Brothers Security’s status as a locally-owned, family-run company has been important to its success because it gives customers a sense of personal connection. “We put our family name on the line with every job, so our customers know we’re going to take honesty and professionalism a step further than most locksmiths. Everyone who works here is focused on doing the right thing, from the way we sell our products to the way we work in the field.”

Read moreRead Less
Industry Info

Once you’re locked out of your home, car or business, you won’t have the time to research locksmiths and determine which is best for your specific needs, so it’s a good idea to find a trustworthy company in advance. “For example, if you have an emergency and call a company that only works with locks, you might be forced to buy an expensive replacement lock that doesn’t even provide a long-term solution,” says Randy Reed, vice president of Reed Brothers Security in Oakland. “You should take your time to find a locksmith that can address a wide range of security needs and suggest solutions that will work best for you.”

Mr. Reed also recommends finding a locksmith company that’s less concerned with selling hardware and more concerned with addressing your particular security needs. “Hardware isn’t very important to most people—they’re more focused on keeping their families and homes safe,” he says. “Sometimes, a $0.39 screw does a better job at preventing break-ins than a high-end alarm system. It’s best to find a company that understands how your entire system should work, from the locks to the alarm.”

Another factor to consider when looking for a locksmith company is how many vehicles and technicians it has at its disposal. When you’re locked out of your home, car or office, you don’t want to wait several hours to get back in, so make sure your locksmith has plenty of on-call resources and can offer fast response times.

Read moreRead Less
Frequently Asked Questions

Q: Are you available 24/7?

A: Yes. We have multiple vehicles and technicians on call at all times, so we’re able to offer very fast response times.

Q: What do I need to do to secure my home or business?

A: That depends on your security needs. We’ll work with you and do a security assessment based on your concerns, the people and valuables you need to safeguard, your location, and other factors. We’ll ask about the triggering event that caused you to call us. Were you locked out or robbed? Have there been a string of burglaries in your neighborhood? Are you unsatisfied with your present security system? Once we know all this information, we can develop a security system that’s right for you.

Q: How soon can you come set up my security system?

A: We can usually be there the same day for an estimate and the next day for the installation. Custom systems may take longer because we have to order the equipment.

Q: How much does an alarm system cost?

A: Alarm systems aren’t one-size-fits-all solutions, so they’re priced differently depending on what they do. Sometimes an inexpensive alarm system will solve your problem, but those systems can be a waste of money if they don’t effectively secure your property.

Q: Are digital keypad locks a good solution?

A: They can be, but they have strengths and weaknesses just like any system. Keypads save on key control costs, but they decrease security because the code can be passed to other people. Keypads are best used to control places that many people have access to but don’t contain high-value items.

Read moreRead Less

SELECTED PHOTOS FROM Reed Brothers Security

View Comments
Shares

DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Randy Reed

Expert CONTRIBUTOR PROFILE
  • Randy Reed is a lifetime veteran of the locksmith trade and owner of Reed Brothers Security, a Diamond Certified company since 2013. He can be reached at (510) 456-0989 or by email.

Randy Reed: Born to Locksmith

By James Florence, Diamond Certified Program Reporter

OAKLAND — For Randy Reed, an early education in the locksmith trade set the stage for long-term professional success. “When I was growing up, my dad was a landlord and processed repossessions for six different banks in the Oakland area,” he explains. “He would take over the properties, manage them and turn them around so they could be resold. He taught my brother, Ron, and I to do lock work for him at a very young age. By the time I was seven, I was pretty much running his lock shop out of our basement.”

Later, while attending UC Berkeley, Randy worked nights as a locksmith to pay his tuition, and after he graduated, he partnered with his brother to open their own lock shop. “When Ron and I opened our shop back in 1981, it was just the two of us,” he says. “By 1990, we had more than 50 employees, and today we’re probably the largest locksmith and alarm shop of our kind in the state.”

Today, as owner of Reed Brothers Security, Randy says his favorite part of his job is exceeding his customers’ expectations. “Since we’re one of the largest locksmith shops in Northern California, we carry a wide selection of products, so I really enjoy matching customers with the right products and giving them a real ‘wow’ customer service experience.”

A resident of Alameda (where he lives with his wife, Laurel), Randy says he enjoys the dynamic character of the Bay Area. “It’s a fun place to live—there’s plenty to do, the weather is great and the food is even better. It’s nice living in a place where you don’t really have weather but you’re close to visiting it when you want to.”

Outside of work, Randy engages in a variety of pastimes and hobbies. “I love watching movies, backpacking, cooking, skiing and weight lifting,” he says. “I’m also an avid gardener—I grow vegetables, succulents and cactus—and I enjoy going to visit my kids at their colleges.”

In his life and career, Randy espouses the importance of addressing needs on a variety of levels. “My goal is to take care of everybody and keep them happy,” he says. “If my employees are happy, they stick around; if my customers are happy, they come back. The trick is finding ways to meet everybody’s needs.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The Oakland A’s.

Q: Music or talk radio?
A: Both. I’m a bit of a politics junkie, so I enjoy following the news and hearing arguments from different perspectives.

Q: What’s your favorite local restaurant?
A: Otaez Mexican Restaurant in Alameda.

Q: If you could travel anywhere in the world, where would you go?
A: Scotland and Wales.

Q: What was your favorite toy as a child?
A: My 10-speed bike.

Read moreRead less
Expert articles
  • Door Hardening 101

    OAKLAND — One of the most common ways burglars break into homes is by kicking in an exterior door. The reason they’re able to do this so often is simple: the hardware on most doors doesn’t provide any real protection. By taking proactive steps to “harden” your exterior doors, you can better secure your home against this threat. Here are some areas to address:

    Deadbolt strike plate
    On a normal door, the deadbolt strike plate is only 2 inches long and fastened by 1/2-inch screws—hardly adequate for protecting against kick-ins. To give your door jamb maximum reinforcement, install an 18-inch door strike plate that’s fastened by 3 1/2-inch screws, which will secure the strike plate not only to the door jamb, but also to the double studs in the wall.

    Door edge
    Once you have a good deadbolt strike plate installed, the next step is to reinforce the outer edge of the door itself. Since the installation of a deadbolt creates a 1-inch bore through the door’s edge, the actual wood in this area is only 3/8 of an inch thick. To reinforce this area, install a door edge stiffener—fastened with two binder bolts, it sandwiches the door’s edge with two pieces of metal to reinforce the weak spot.

    Hinges
    Lastly, you need to protect the hinge side of the door, which involves a couple of steps. First, make sure your door has three hinges with a four-screw hole pattern. Some door hinges only have a three-screw hole pattern, but this doesn’t provide adequate protection. Additionally, both in the center of the door stop and the door itself, replace any 3/4-inch screws with 3 1/2-inch, #9 deck screws. This will ensure your hinges are securely attached to both the door and the wall stud.

    In addition to addressing these crucial areas of your door, make sure the door itself is sturdy. If you have a 1 3/8-inch thick door, upgrade to a 1 3/4-inch solid wood door. Also, make sure the quality of your lock is decent. Even though most locks look the same, their quality can vary from Grade 3 to Grade 1. Grade 3 locks should only be used on interior doors—they’re hollow, made of pot metal and easily broken with a hammer. Grade 2 and Grade 1 locks, on the other hand, are tested by the Builders Hardware Manufacturers Association and rated for their strength, so make sure your exterior door has one of these.

    Read moreRead less
Expert video tip

Video: Remote Security Applications

Complete Video Transcription:

OAKLAND — Host, Sarah Rutan: Thanks to innovations in security technology, it’s now possible for home and business owners to control their security systems via their mobile phones. To learn more, we’re in Oakland with Mike Saulk of Reed Brothers Security, speaking on behalf of Diamond Certified Expert Contributor Randy Reed.

Mike Saulk: I think we can all agree that the pace of life has increased significantly lately. I found an application here that adds to the quality of life and peace of mind. It’s a remote application to control your home or business alarm system from your phone.

So, you leave the house in the morning busy, and your mind is occupied with other things. You can’t remember whether you armed the system or not . You don’t have to turn around and go back home. You simply pick up your device, log in, and find that it was disarmed, and you arm it remotely. The system can be armed and disarmed remotely from the device simply with the push of a button.

So, if you have a contractor coming to do work, instead of giving him the key, have him call when he gets to you home, and you push the disarm button. Have him do his work, when he calls you and says he’s finished, you go ahead and arm the system for him. No keys, no alarm codes.

It can also control things like your front door lock. If you need to lock the door because you may have forgot to lock it, or the kids left for school and forgot to lock it, you simply push the lock button. It sends a signal to the lock, and the lock is now locked. You can control your thermostat – turning the temperature up or down – and you can control lighting simply with the push of a button from anywhere in the world.

In addition to controlling your devices, you can also check your event history in your alarm system. This will tell you who locked and unlocked the door, who turned the alarm on and off, and what caused the alarm. It will be particularly useful if you get a call from the central station telling you had an alarm condition at your home or your business. You simply log on to your app, and then you can make the decision as to whether you want the police dispatched or not. I think you’ll agree that this will add peace of mind and a quality of life.

Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

Read moreRead less
Reed Brothers Security WEBSITE AND EXTERNAL FEED
  • Reed Brothers Security SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Reed Brothers Security
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 147 VERIFIED CUSTOMERS i
Reed Brothers Security : Average 8.4 out of 10 based on 147 unique customer surveys of customer satisfaction.

Pam G.

VERIFIED Reed Brothers Security CUSTOMER

1 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've been dealing with them for many, many years, so I've been satisfied and you can trust them.

When they make an appointment, they keep it. They do the job, and I just appreciate the kind of work they do, you don't have to redo it. All the workers that have come out were gentlemen-like and polite.

A.T.T.

VERIFIED Reed Brothers Security CUSTOMER

2 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are always willing to do whatever it takes to get the job done, they do it right the first time, and they are willing to answer whatever questions you may have.

Their service is always very exceptional. They are always willing to help you, they always have a good solution for whatever problem you may have, and they never tell you 'No'.

D. E. A.

VERIFIED Reed Brothers Security CUSTOMER

3 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They actually know what they are doing. Adam and Dale are both amazing technicians and they are the only people I ask to call.

They can always schedule me in, they do a great job, and if there are problems, they come back immediately to fix them.

John T.

VERIFIED Reed Brothers Security CUSTOMER

4 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

Randy Reed owns it and I've known them a long time. If I need to pick up the phone and call Randy, I can. For key servicing and different things of that nature, you can talk to dispatch and have them send someone who knows your building, so they're very well coordinated in the office.

The consistency, that they get the job done, that they're dependable, and the price is fair.

Leonard D.

VERIFIED Reed Brothers Security CUSTOMER

5 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd give them their phone number and tell them to call them.

They had all the things that I needed and services I needed.

Elva K.

VERIFIED Reed Brothers Security CUSTOMER

6 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're the best. I've been dealing with them for 30 years and the young lady Dawn is superb, she's the best.

The keys always fit. Some places give you sub-standard keys. They did my whole building and it's just beautiful.

Pat D.

VERIFIED Reed Brothers Security CUSTOMER

7 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They get the job done.

I've always used them and they get the job done.

Carlton J.

VERIFIED Reed Brothers Security CUSTOMER

8 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd recommend them to go there for anything.

Their kind of locks, mails and keys and lockboxes, iron work, sometimes I need that, they're very helpful.

Robert E.

VERIFIED Reed Brothers Security CUSTOMER

9 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

Run, don't walk.

They're a great locksmith, that's all I've got to say.

Bryan R.

VERIFIED Reed Brothers Security CUSTOMER

10 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

Great lock company, they'll take care of all your locksmith needs.

Just the friendly advice and good service

Michael L.

VERIFIED Reed Brothers Security CUSTOMER

11 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're not the cheapest guys around, but I manage rental properties and I use them all the time. They get it right the first time and I can't afford mistakes or the guy coming back.

They know what they're doing, not the cheapest, but they know what they're doing. They have all the top-of-the-line stuff, so you don't have to worry about buying something second rate.

Choa-Hun T.

VERIFIED Reed Brothers Security CUSTOMER

12 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional and not just anybody can do the work they can do, they're very secure. The price is very high.

The skill

Linda L.

VERIFIED Reed Brothers Security CUSTOMER

13 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I already do tell all my friends that they're very good and very professional. Everybody in Oakland knows about them and uses them.

They're very knowledgeable, professional, personable, and just very nice people.

Julia M.

VERIFIED Reed Brothers Security CUSTOMER

14 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they're dependable, honest, and reasonable, I couldn't imagine using anyone else.

I don't actually have contact with them right now, but my manager does and she says she would not call anybody else. I also used them before the manager came in, and when my parents owned the building, so it's been decades that we've been using them.

Patricia B.

VERIFIED Reed Brothers Security CUSTOMER

15 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I haven't really thought about it, but they do efficient work and they're very honest.

They get the job done and that means they give you a time frame, they go out, they give an estimate, and get it done. I think they do a very good job at what they do.

C.E.

VERIFIED Reed Brothers Security CUSTOMER

16 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't know.

They show up when I need them, and they do the work required.

L.P.

VERIFIED Reed Brothers Security CUSTOMER

17 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are kind of expensive, but they are reliable, and you get what you pay for.

They had what I needed, they had great customer service, and they were quick.

M.E.

VERIFIED Reed Brothers Security CUSTOMER

18 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have only used them for locksmith and keys. They are good.

They do excellent work, and they are very skilled.

P.H.

VERIFIED Reed Brothers Security CUSTOMER

19 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

I use them for locksmith purposes, and they definitely know what they're doing.

When I am in a bind, Randy, the owner, has my back. I like Randy. He's a cool guy.

R.W.S.

VERIFIED Reed Brothers Security CUSTOMER

20 of 147

Quality 10
10 10
Loyalty Yes
CRITIQUE

It is a great place to get keys made.

It is convenient, and they were able to do it right away.

Read All 147 Survey Responses at Ratings View