Diamond Certified Company Report

John R. Licking, DDS

Diamond Certified Company Report

John R. Licking, DDS

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 502 VERIFIED CUSTOMERS i

Rebecca C.

VERIFIED John R. Licking, DDS CUSTOMER

1 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very friendly and he makes you as comfortable as possible because going to the dentist can be very scary. I get very nervous and he used small talk to calm me down and make me forget that I was actually there.

He is very professional and he definitely knows what he is doing.

Kieran G.

VERIFIED John R. Licking, DDS CUSTOMER

2 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very trustworthy, and he gives you exactly what you are looking for. He always answers all of my questions.

Just the trust and confidence that I have in him

Denise K.

VERIFIED John R. Licking, DDS CUSTOMER

3 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have already recommended him to some of my friends.

I think he is very pleasant and professional.

Read All 502 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Dr. John Licking is a veteran of the dental industry.

John R. Licking, DDS is a Sunnyvale-based provider of cosmetic and family dental services, including regular cleaning, prevention programs, teeth whitening, crowns, bridges, fillings, veneers, periodontal exams and therapy, and x-rays. It’s also one of the few dental offices in Santa Clara County to offer Ozone anti-decay treatment, which uses ozone gas and its powerful antimicrobial properties to reverse tooth decay and treat gum infections.

Dr. Licking graduated from the University of Southern California School of Dentistry in 1970. He attends numerous continuing education classes each year and is a member of the Peer Review Committee of the Santa Clara County Dental Society, which follows the standards for ethics and professionalism in dental practices.

Because he stays current on the industry’s technological advancements, Dr. Licking’s office is able to offer its patients the latest oral care treatments, including the Laser Cavity Finder and cutting-edge gum care rinses. “We also use the CEREC system to manufacture crowns in one appointment, digital x-rays to reduce radiation and intraoral photography so patients can see what’s going on inside their mouths,” adds Dr. Licking. 

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON John R. Licking, DDS

Locations

Santa Clara County
Mountain View
Milpitas
Palo Alto
San Jose
Sunnyvale
Morgan Hill
Saratoga
Los Gatos

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SERVICES PERFORMED

General Dentistry

BRANDS Supported
  • Cerec

  • CEREC by Sirona

DIAMOND CERTIFIED RESEARCHED ARTICLES ON John R. Licking, DDS

Dr. Licking and his assistant, Thai

Company Profile

John R. Licking, DDS is a Sunnyvale-based provider of cosmetic and family dental services, including regular cleaning, prevention programs, teeth whitening, crowns, bridges, fillings, veneers, periodontal exams and therapy, and x-rays. It’s also one of the few dental offices in Santa Clara County to offer Ozone anti-decay treatment, which uses ozone gas and its powerful antimicrobial properties to reverse tooth decay and treat gum infections.

Dr. Licking graduated from the University of Southern California School of Dentistry in 1970. He attends numerous continuing education classes each year and is a member of the Peer Review Committee of the Santa Clara County Dental Society, which follows the standards for ethics and professionalism in dental practices.

Because he stays current on the industry’s technological advancements, Dr. Licking’s office is able to offer its patients the latest oral care treatments, including the Laser Cavity Finder and cutting-edge gum care rinses. “We also use the CEREC system to manufacture crowns in one appointment, digital x-rays to reduce radiation and intraoral photography so patients can see what’s going on inside their mouths,” adds Dr. Licking. 

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Company Philosophy

"We don't just provide clinical dental work; we offer top-quality care in a comfortable and gentle office. We make every effort to promote the health and long life of our patients' teeth and gums. Our environment is extremely friendly–if you've never experienced a friendly dental practice, you may actually be surprised at how warmly you're greeted, gently cared for and treated as a member of our family."

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Comparative Summary

In his 40 years of practicing dentistry in Santa Clara County, Dr. John R. Licking has built a reputation that, above all, is based on care for his patients. “We treat our patients like family,” he confirms. “That’s the major difference we provide.”

Dr. Licking’s Sunnyvale practice remains at the cutting edge of dental technology. He’s one of the early adopters of the Ozone treatment, which reverses tooth decay using ozone gas–sometimes even making it possible to treat cavities without drilling and the need for anesthesia. “Sometimes, we have to drill a little hole to apply the ozone to the decay,” explains Dr. Licking, “but often it’s as painless as blowing air on a tooth. The best part is it gives us the ability to actually reverse decay and turn it back into sound tooth structure.”

In addition to ozone treatments, Dr. Licking uses digital x-rays to reduce radiation, laser technology to identify areas of decay, and Cerec restoration techniques that allow permanent crowns to be applied in only one visit. “With all our treatments, we try and keep as much of the natural teeth as possible, says Dr. Licking. “That’s why we use ozone and other new technologies. We practice general and family dentistry, but we like to think of ourselves as specialists in tooth conservation.”

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Industry Info

“Most dentists have the ability to practice fine dentistry,” says Dr. John Licking, DDS of Sunnyvale. “What makes a difference isn’t their training and ability, but the care they provide. Care isn’t something that’s taught in dental school.”

Dr. Licking advises potential patients to check with dental laboratories for recommendations on dentists. “From the quality of the molds and impressions they get, dental labs can tell which dentists take their time and carefully prepare the materials,” he says.

When looking for a dental practice, ask about the care and concern the dentist provides and whether they truly emphasize prevention over treatment. Also ask about what new technologies the dentist has incorporated into his or her practice. Dental care has changed greatly over the last decade, and there are many new techniques and technologies to help maintain healthy teeth. The best dentists stay abreast of the technical trends.

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Frequently Asked Questions

Q: What causes tooth decay and gum disease?

A: Both are caused by bacterial infection.

Q: What can I do about bacterial infection?

A: Removing bacterial infection starts at home with good oral hygiene and a balanced diet. It’s continued in the dental office by the efforts of your dentist and dental hygienist to promote, restore and maintain your oral health. Prevention also includes regular dental exams, cleanings and x-rays. Sealants and fluoride are also great preventive treatments that help protect teeth.

Q: What are dental ozone treatments?

A: Dental ozone is one of the most exciting technologies we’ve seen in our 40 years of practicing dentistry. It’s new to the U.S. market, but has been available in Europe for several years. The technique uses the anti-bacterial properties of ozone gas (a form of oxygen) to treat tooth decay. We blow ozone gas onto the decay, and it penetrates and destroys the bacteria. Over the next several months, before the bacteria has a chance to repopulate, minerals that are present in saliva and filling materials enter the decay, re-mineralizing it and turning it back into healthy tooth structure that’s more resistant to decay than it was before. It’s not a cure-all, and because it’s new, it’s not yet covered by most dental insurance plans. Sometimes we have to drill a channel into the tooth to get access to the decay, and sometimes after the treatment, the tooth, which typically has turned brown due to the decay, doesn’t always return to the original color. If a tooth is damaged to the point where it needs replacing, ozone won’t help. But even with these limitations, ozone therapy has amazing results, preserving more of the original tooth than is possible with traditional fillings.

Q: Can anything be done about my old gray fillings?

A: Yes. Old amalgam (gray/black) fillings can now be replaced with color-matched, mercury-free white fillings. These are placed using special adhesives that increase the strength of the heavily filled tooth and eliminate sensitivity. Modern techniques of magnification and lighting mean only the old filling is removed and maximum sound tooth structure is retained. If the remaining tooth structure is weak, our highly skilled dental technicians make porcelain inlays.

Q: What’s the difference between a crown and a bridge?

A: Crowns are special sleeves made of metal or porcelain that are fitted over a damaged or weak tooth. We carefully match the size and shape of the crown so it looks indistinguishable from your other teeth. A dental bridge is used when there’s a missing tooth. It usually involves putting a crown on each tooth on either side of the missing one, and then a false tooth is suspended between the crowns.

Q: How long does it take to get a crown?

A: Traditionally, it’s done in two visits. Dentists drill the tooth to remove decay and reshape it some, take some molds of the teeth, and put a temporary crown in place. Then the dentist sends the molds out to a lab, and in a few weeks, the permanent crown comes and can be cemented in place on the second visit. We do Cerec restorations—a product that uses computer-aided manufacturing to make the crown right in our office. Instead of molds, we take digital pictures of the tooth and the computer manufactures a crown right on the spot. It’s all done in one visit.

Q: What’s a laser cavity finder?

A: That’s another technology we use. Decay reflects laser light differently than natural tooth material. We use lasers to penetrate the decay and analyze the reflection to find exactly where it is. With lasers, we can often identify decay earlier, and that means we can treat it with smaller fillings or even with just ozone and no fillings.

Q: Why do you need to take x-rays? Are they safe?

A: Dental x-rays are pictures of the teeth, bone and surrounding soft tissue that are used to help find problems with the teeth, mouth and jaw. X-rays can show cavities, hidden structures such as wisdom teeth, and bone loss that can’t be seen with a regular visual exam. Dental x-rays use very small amounts of radiation and are safe. Still, we take precautions to protect against even this small amount of radiation. We use digital x-rays, which use even less radiation than traditional film x-rays. We don’t take unnecessary x-rays, and we cover patients’ bodies with a protective shroud to prevent unnecessary exposure.

Q: Do you do teeth whitening?

A: Yes, we use a variety of teeth whitening techniques.

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SELECTED PHOTOS FROM John R. Licking, DDS

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Dr. John Licking

Expert CONTRIBUTOR PROFILE
  • Dr. John Licking is 47-year veteran of the dental industry and owner of John R. Licking, DDS, a Diamond Certified practice since 2002. He can be reached at (408) 341-9958.

Dr. John Licking: An Unforeseen Reward

By James Florence, Diamond Certified Program Reporter

SUNNYVALE — Dr. John Licking was initially drawn to the dental profession by its elemental characteristics, but he eventually discovered an unforeseen reward. “In high school, my favorite subjects were art and science, which I took into account as I started to consider my future career,” he says. “One field that stuck out to me was dentistry, which seemed to entail aesthetics and creativity as much as it did science and technology. By the time I graduated high school, I had made up my mind to pursue a career in dentistry.”

As he progressed from dental school to professional practice, Dr. Licking says he discovered an aspect of the field that he hadn’t originally anticipated. “Over time, I came to realize that dentistry is really a people business, which is something I hadn’t thought of when I started.” Today, Dr. Licking says he continues to enjoy the interpersonal aspects of his livelihood. “Talking to and developing relationships with my patients is definitely one of my favorite aspects of what I do.”

Originally from Southern California, Dr. Licking today resides in Sunnyvale with his wife, Betty, where he enjoys the pleasant Bay Area atmosphere. “After volunteering as a military dentist during the Vietnam War, I returned to Los Angeles and decided there was just too much smog and traffic, so I moved up to the Bay Area,” he says. “My wife and I really appreciate the abundance of natural beauty here. With more than 100 different parks and open space districts within an hour radius, there’s a lot to take advantage of.”

Outside of work, Dr. Licking devotes the bulk of his time to charitable ventures. “I’m very involved in the Church of Christ in Sunnyvale, as well as Life Choices, a nonprofit drug rehab center in San Jose that I co-founded 12 years ago,” he says. John also enjoys spending time with his family, including his daughter, Carolyn, and son, Ben. “My son and his wife just had their first child a few months ago, so Betty and I are excited to be grandparents.”

In regard to his professional career, Dr. Licking says he takes a conservative approach to restoring his patients’ oral health. “My philosophy is that natural teeth are better than fake teeth. While most dentists deal with tooth decay by simply amputating the affected area and installing a filling, there are alternative methods that allow you to preserve more of the natural tooth. One up-and-coming method is the application of ozone gas, which reverses the effects of tooth decay, restores the natural tooth and minimizes the need for prosthetics.”

When asked what his future retirement might look like, Dr. Licking says he’ll continue to stay involved in the dental field while devoting more time to his current altruistic endeavors. “I love doing dentistry, so even if I eventually retire from full-time work, I’ll still keep doing it part-time. I’ll probably use the extra time to get more involved with my church and the rehab center.”

Ask Me Anything!

Q: What’s one book that’s been especially influential for you?
A: The Bible.

Q: What’s your favorite snack?
A: Nuts.

Q: What was your favorite toy as a child?
A: I liked building toys, like Lincoln Logs and Erector Sets.

Q: Pancakes or waffles?
A: Waffles.

Q: Are you an early bird or a night owl?
A: An early bird.

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Expert articles
  • Treating Tooth Decay with Ozone Therapy

    SUNNYVALE — Tooth decay is a bacterial infection that continues to be a prevalent oral health problem today. Typically, a dentist will treat tooth decay by amputating the affected area and replacing it with a filling or dental prosthetic. In recent years, however, many dental professionals have begun incorporating a less invasive method that involves the application of ozone gas, also known as ozone therapy.

    While it’s only lately been applied to dentistry, ozone therapy has long been used in the medical field to treat everything from spinal injuries to heart disease and macular degeneration. Ozone gas is effective because even though it’s deadly to bacteria, viruses and fungi (which lack antioxidant enzymes in their cell membranes), healthy cells remain unaffected by it when applied at low concentrations. When used to treat tooth decay, ozone gas provides an additional benefit: it begins a process of repair, wherein the decayed areas of the teeth are re-mineralized and turned back into solid, structurally sound material. By preserving the natural tooth, ozone therapy minimizes the need for fillings or prosthetics.

    As of now, research has shown controlled ozone application in dentistry to be safe and free of side effects. With time, as more dental professionals discover its practical benefits, ozone therapy is likely to become a more prominent treatment.

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Expert video tip

Video: Ozone Treatment for Oral Decay

Complete Video Transcription:

SUNNYVALE — Host, Sarah Rutan: While most dentists treat oral decay by removing the affected teeth, an alternative approach can circumvent the need for extraction. Today we’re in Sunnyvale with Diamond Certified Expert Contributor Dr. John Licking to learn more.

Diamond Certified Expert Contributor, Dr. John Licking: Hello. I’d like to talk to you a little bit about decay which a bacterial infection in teeth, just what decay is. Traditional approach for dealing with decay is amputation. Give you anesthetic, get the tooth all numb, take a drill and remove physically all the decay. Left with a hole and we put some sort of restoration in there.

We found out a new way of treating that. I think it’s a lot better. Is we can blow some ozone gas on that decayed area that will penetrate the decay, kill all the bacteria. That decayed area will re-mineralize, turn back into hard, solid, structurally sound good tooth structure and we end up with more tooth and a smaller filling. And I’d like to keep more tooth.

Might be similar to many years ago, even before I was born. Civil war time, somebody gets an injury in their foot, gets infected, state of the art care is you cut off your foot. Gangrene didn’t spread, saved your life. The only problem is you only had one foot afterwards. A few years later, they came up with this wonder drug, generally called wonder drug. Sometimes they’d call it penicillin and you can get the same infection in your foot and pop a couple pills, infection is gone, you’ve got two feet. Medicine thought that was a lot better treatment.

I think that’s a lot better treatment in dentistry too. We can reverse the decay, turn it back into good natural tooth rather than amputating it.

Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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John R. Licking, DDS WEBSITE AND EXTERNAL FEED
  • John R. Licking, DDS SOCIAL MEDIA FEEDS
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www.drjohnlicking.com
Diamond Certified RATINGS ON John R. Licking, DDS
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 502 VERIFIED CUSTOMERS i
John R. Licking, DDS : Average 9.0 out of 10 based on 502 unique customer surveys of customer satisfaction.

Rebecca C.

VERIFIED John R. Licking, DDS CUSTOMER

1 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very friendly and he makes you as comfortable as possible because going to the dentist can be very scary. I get very nervous and he used small talk to calm me down and make me forget that I was actually there.

He is very professional and he definitely knows what he is doing.

Kieran G.

VERIFIED John R. Licking, DDS CUSTOMER

2 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very trustworthy, and he gives you exactly what you are looking for. He always answers all of my questions.

Just the trust and confidence that I have in him

Denise K.

VERIFIED John R. Licking, DDS CUSTOMER

3 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have already recommended him to some of my friends.

I think he is very pleasant and professional.

Nick M.

VERIFIED John R. Licking, DDS CUSTOMER

4 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good service, and the whole staff is good.

He does good work and I have no complaints or anything.

Ratheesh K.

VERIFIED John R. Licking, DDS CUSTOMER

5 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I had a good experience.

He tends to the problem well and he is good with diagnosis.

Judy A.

VERIFIED John R. Licking, DDS CUSTOMER

6 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very attentive and he doesn't rush you. He makes sure you are satisfied and have all of your questions answered.

The receptionist and everybody were excellent.

Wendy B.

VERIFIED John R. Licking, DDS CUSTOMER

7 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very knowledgeable and I was impressed with some of the state-of-the-art equipment that he uses.

The very best thing is that he is close to my house, I like his location.

Ilija M.

VERIFIED John R. Licking, DDS CUSTOMER

8 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

That he is very patient-oriented and very caring and very honest

His hands go very easily into everybody's mouth, and he is very skilled.

David H.

VERIFIED John R. Licking, DDS CUSTOMER

9 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

Excellent service from a qualified professional

The fact that he does a good job

Walter E.

VERIFIED John R. Licking, DDS CUSTOMER

10 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is gentle and honest and he is the most thorough dentist I have ever seen. His office staff and the office manager is meticulous and does so much to help.

They are kind, caring, and thorough people.

Elena C.

VERIFIED John R. Licking, DDS CUSTOMER

11 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very good and he communicates well. He explains what your options are and he has the Ozone treatment so he can some cavities without drilling.

He just communicates well and I have gone to him with pains that I have had that were just teeth sensitivity and he didn't charge me anything for it.

Aaron B.

VERIFIED John R. Licking, DDS CUSTOMER

12 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is the only dentist I would ever consider. He makes me feel safe and I know I will be taken care of. I'm in good hands.

He's easy to communicate with. He's knowledgeable, gentle, and very friendly. I've been going to him since I was a teenager, and I'm an adult now.

Mr. C.

VERIFIED John R. Licking, DDS CUSTOMER

13 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say he's very professional, he always takes his patients into consideration, and his dental equipment is up-to-date. I've been a patient of Dr. Licking for 20 years. His office staff is very friendly and easy to have a conversation with.

He's able to identify what I need and direct me in the direction to meet that need. In other words, if he can't do it for some bizarre reason, he'll recommend someone who is able to.

Jesse I.

VERIFIED John R. Licking, DDS CUSTOMER

14 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend him to any of my friends. Overall, he's just great, he really takes care of me, and he's pretty personable.

The fact that he treats me very well, his staff makes me feel comfortable, and they make me feel like I don't have to worry about bills, or paying them right away.

Juan B.

VERIFIED John R. Licking, DDS CUSTOMER

15 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think he's a great dentist. He's knowledgeable, personable, and thorough.

He makes me feel comfortable.

Judy B.

VERIFIED John R. Licking, DDS CUSTOMER

16 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's very good. I've seen him twice, and so far, so good.

I like that he'll actually spend the time with me to answer my questions.

Julie R.

VERIFIED John R. Licking, DDS CUSTOMER

17 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's not one of those scary dentists, which is always a huge plus for me. I'd say that his staff seems competent, responsive, and accommodating.

I just get the sense that he genuinely likes helping people, and that says a lot to me.

Kirk E.

VERIFIED John R. Licking, DDS CUSTOMER

18 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend having him as a dentist.

He's courteous and very gentle. My family has been going there for a combined total of 25 years.

Laurie L.

VERIFIED John R. Licking, DDS CUSTOMER

19 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's very kind.

It's a clean, organized, sanitary office. I always feel very welcomed by Dr. Licking and his staff.

Lima M.

VERIFIED John R. Licking, DDS CUSTOMER

20 of 502

Quality 10
10 10
Loyalty Yes
CRITIQUE

He has a very personal service. He actually remembers me, without having to look at my file first. He's polite, informative, and careful.

He's very caring and very easy to communicate with. I also really like Annie, who is at the front desk.

Read All 502 Survey Responses at Ratings View