Independently Rated Highest in Quality
E l e v e n t h
Consecutive Year
Originally Earned:
July 2006
We declare that Friedman's Home Improvement HAS QUALIFIED for and continues to meet the Ongoing Research and Rating Requirements for Diamond Certified® status.
Certificate #937
(707) 992-5990
(707) 874-8980
1360 Broadway Ave
Sonoma, CA 95476
More addresses
Bill (L) and Barry Friedman are second- and third-generation owners of Friedman’s Home Improvement.

Friedman’s Home Improvement is a home improvement retailer that operates four stores located in Santa Rosa, Sonoma, Ukiah and Petaluma. The locally-owned, family-run company provides do-it-yourselfer and professional builder customers with a large, comprehensive line of products from 20 different departments, including lumber, building materials, plumbing, hardware, garden, power tools and painting supplies.

Friedman’s Home Improvement’s staff of ExpertAdvisors™ are trained in all areas of home improvement and offer various customer support services throughout the store. The company focuses on providing a clean, inviting shopping experience both inside and outside the store, and all stores feature an ExpressYard™ lumberyard that’s designed to make the shopping experience as hassle-free as possible.

“All our employees have deep community roots, which gives us a unique understanding of the needs of local homeowners and contractors,” says Vice President of Merchandising and Marketing Tony Corsberg. With this insight, Friedman’s is able to provide its customers with the most relevant product selection, including many hard-to-find items. “Our customers appreciate our selection, price, and expert advice so much that they’ve voted us ‘Best Hardware Store’ in the Press Democrat and Bohemian for three years in a row,” adds Mr. Corsberg.

Company Philosophy

“Our goal is simple: to offer the largest selection of home improvement products at the lowest prices in the North Bay. We’re locally owned and community-minded, and we strive to show each customer how much of a difference that makes.”

Serving all of Sonoma County including Rohnert Park, Cotati, Cloverdale, Healdsburg, Windsor, Santa Rosa, Petaluma, Guerneville and Sebastopol.

Contractor Sales Division
Home Improvement Products
Project Center
Kitchen & Bathroom Design
Door & Window Specialists
Drive-Thru Yard & Delivery

Map

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Findings based on statistically reliable research from 350 surveys

Customer Satisfaction

Survey Question: On a scale of 1 to 10 how satisfied were you with the quality you received?
Chart.

Company Credentials

Workers Compensation
Liability Insurance
Business Practices
Current Complaint File

Customer Loyalty

Survey Question: If you needed this product or service in the future, would you use this company again?
Chart.
99%
n = 350

Diamond Certified Qualification

Based on 350 customer surveys, we declare
Friedman's Home Improvement
has passed all rating steps and has earned
The Diamond Certified Award
No. 937
Continuously qualified since July 2006.
David Pak
Director of Ratings Research
American Ratings Corporation

Verbatim Survey Responses From Only Verified Customers

A.B. Verified Customer Name
"They are excellent. I think the best thing is just their availability for products. When I need something, and they have room on the truck, they always get it to me. If they can't get it to me, they have a good reason why they're unable to."
Research conducted by American Ratings Corporation. Ratings Methodology

Company Capabilities Table

Friedman's Home Improvement
1360 Broadway Ave
Sonoma, CA 95476
4055 Santa Rosa Avenue
Santa Rosa, CA 95401
1255 Airport Park Blvd.
Ukiah, CA 95482
429 N McDowell Blvd
Petaluma, CA 94954
(707) 992-5990
(707) 874-8980
(707) 881-7910
(707) 219-6318
DCID7075847811
DCID7079398811
DCID7074687811
DCID7077748400

All Locations Have These Hours:
Mon – Fri: 7am – 8pm
Sat: 7am – 7pm
Sun: 8am – 7pm

Serving all of Sonoma County including Rohnert Park, Cotati, Cloverdale, Healdsburg, Windsor, Santa Rosa, Petaluma, Guerneville and Sebastopol.

Liability Insurance, Workers' Compensation
Contractor Sales Division, Home Improvement Products, Project Center, Kitchen & Bathroom Design, Door & Window Specialists, Drive-Thru Yard & Delivery

Photo & Video Gallery

Survey Responses For

Friedman's Home Improvement

Friedman's Home Improvement: Average 8.7 out of 10 based on 350 unique customer surveys of customer satisfaction.
A.B. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They're the only suppliers that I ever use. They have a friendly service. I've had a Friedman's account for almost 40 years. They supply for all of my work, and I always recommend them. "

"They are excellent. I think the best thing is just their availability for products. When I need something, and they have room on the truck, they always get it to me. If they can't get it to me, they have a good reason why they're unable to."

B.D.I. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I would recommend them. They're very helpful, courteous, and they have a nice selection of inventory."

"They have good customer service. I think they're friendly, accommodating, and very willing to help as much as they can."

C.C. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I would say that you should support local companies. Friedman's is a great local company that has been in business longer than I've been alive."

"I like that they're a local company and the fact that it's convenient for me to go there."

C,B.F.S. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They have excellent service."

"They're helpful and personable."

E.C.C. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are a stellar company to work with."

"Excellent service and excellent follow-up, they have excellent products too."

H.M.C.C. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I don't know."

"It is right here in Sonoma."

H.F.R. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Nothing in particular"

"They are close to my house."

M.C. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Good customer service"

"Well stocked, and they are able to help contractors."

M.H.I. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I don't know."

"I use them all of the time, and I get good customer service from them. If I have a problem, they take care of it."

M.L. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Great selection and good customer service"

"The lumber selection and the power tools"

R.C.C. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I'd say how easy it is to go there and handle business"

"I love Friedman's. I don't know what I like the best about them. I've been going there for about 12 years."

R.V.I. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Their prices are pretty fair."

"Their sales representatives help my company a lot."

C.V.M. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"For me, it is everything."

"I like everything. I have been using them forever and ever. I know everybody there."

Craig S. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They have everything."

"The service, I like their return policy and their discounts. I also like their contractor service."

Frank R. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I have been going there since 1991. I think the Santa Rosa location is the best one by far. Those guys are easily accessible, knowledgeable, and they don't mess around. "

"They always have what I need in stock. If some jerk before me took their entire inventory of what I was going in there for, they wouldn't have a problem placing an order for me."

Matt F. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Give Friedman's your business, as opposed to some big chain store that doesn't care about their customers."

"They are helpful and informative."

Jacob B. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are locally owned, and they do a good job. They are friendly when you call them on the phone. It is nice when they recognize your voice when you call."

"I can count on them."

Jim G. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"When there is a problem, they don't leave a person alone until it is resolved."

"They have a good assortment of things, and they have good service. They seem to take an interest in seeing that the customer is satisfied."

John B. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very friendly and knowledgeable."

"They have a lot of products."

Mick S. Verified Friedman's Home Improvement Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Mr. Rick Rizzo at the Ukiah store is very knowledgeable and helpful. He did a great and wonderful job working with me. I appreciate his help immensely."

"Their customer service is more personal and one-on-one. It is like you are important to them. Jerry, in the kitchen and bath department at the Ukiah store, was very helpful. He helped my wife design the kitchen, and she was very pleased and very happy. I really want to thank Rick Rizzo and Jerry."