

For over 60 years, Friedman's has grown to become the largest locally-owned home improvement retailer in the North Bay, with stores conveniently located in Santa Rosa, Sonoma and Ukiah. Friedman's provides “do-it-yourselfers” and professional builders with a complete line of products at “Never Undersold” low prices and a staff of friendly XpertAdvisors™ in all areas of home improvement.
Friedman's carries a huge selection of national and regional brands to meet the demands of a wide range of customers and projects. Buyers are continually searching out the newest product ideas, and the best of those are called ValuCheck™ products - “made right, works right, priced right.” Friedman's Greener Choice program provides tools and resources, offering hundreds of eco-friendly products that have been third-party verified.
Because of their deep community roots, Friedman's has a unique understanding of the needs of homeowners and contractors in the area. All stores include Friedman's exclusive Xpress Yard™ — a drive-through lumberyard that makes the shopping experience hassle-free.
"We encourage you visit your local Friedman’s because we offer a large selection of home improvement products with the lowest prices in the North Bay. You will see for yourself that your experience is uniquely different and better at Friedman’s because we are locally owned and community minded. Our knowledgeable, service-oriented staff offers customer support services throughout the store including kitchen and bath design services.”
Contractor Sales Division
Home Improvement Products
Project Center
Kitchen & Bath Design
Door & Window Specialists
Drive-Thru Yard & Delivery
"They're an organized store, and they have good customer service."
"They are the best. What I like best is that they have a large line of quality appliances."