Diamond Certified Company Report

Innovation Painting Plus

Diamond Certified Company Report

Innovation Painting Plus

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 86 VERIFIED CUSTOMERS i

David

VERIFIED Innovation Painting Plus CUSTOMER

1 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd recommend them. In fact, I've already recommended them. They did exactly what I asked of them.

They had no problems or hesitation taking on a fairly large job.

Amy

VERIFIED Innovation Painting Plus CUSTOMER

2 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're professional, hardworking, timely, and competent. I'd highly recommend them.

They showed up at the scheduled time, they cleaned up their mess to my satisfaction, and they were easy to deal with.

Sandra

VERIFIED Innovation Painting Plus CUSTOMER

3 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very responsive, they do what they say they

They're very reliable and great to work with.

Read All 86 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Daniel Morra, CEO/President

Innovation Painting Plus provides a complete range of interior and exterior painting services for residential and commercial clients in San Francisco and San Mateo County. The company uses high-quality materials and industry-best techniques to prepare and paint all types of surfaces, and it’s also qualified to perform wood restoration work on Victorian houses and other vintage buildings.

President/CEO Daniel Morra says Innovation Painting Plus’ customer-oriented business practices have allowed the company to develop and maintain a loyal clientele base. “It can be hard to find a painting company with great customer service, so our clients really appreciate how hands-on we are with everything. We consider them friends, so we go the extra mile to ensure their projects are successful.”

As a full-service painting company, Innovation Painting Plus also handles the pre-planning and color selection phases of each project, which Mr. Morra says isn’t always a given in the industry. “We’re known for our ability to visualize how each finished product will look before any work begins, and we take the necessary steps to realize that vision. Our favorite part of the painting process is showing our clients all the improvements we can make to their properties.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Innovation Painting Plus

COMPANY CONTACT
Service AREA

San Francisco
San Mateo County
The Sunset
Bernal Heights
North Beach
Russian Hill
Nob Hill
The Tenderloin

SERVICES PERFORMED

Interior & Exterior Painting
Wood Restoration

BRANDS Supported
  • Benjamin Moore

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Innovation Painting Plus

Company Profile

Innovation Painting Plus provides a complete range of interior and exterior painting services for residential and commercial clients in San Francisco and San Mateo County. The company uses high-quality materials and industry-best techniques to prepare and paint all types of surfaces, and it’s also qualified to perform wood restoration work on Victorian houses and other vintage buildings.

President/CEO Daniel Morra says Innovation Painting Plus’ customer-oriented business practices have allowed the company to develop and maintain a loyal clientele base. “It can be hard to find a painting company with great customer service, so our clients really appreciate how hands-on we are with everything. We consider them friends, so we go the extra mile to ensure their projects are successful.”

As a full-service painting company, Innovation Painting Plus also handles the pre-planning and color selection phases of each project, which Mr. Morra says isn’t always a given in the industry. “We’re known for our ability to visualize how each finished product will look before any work begins, and we take the necessary steps to realize that vision. Our favorite part of the painting process is showing our clients all the improvements we can make to their properties.”

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Company Philosophy

"We truly care about our clients and their properties, so we take our time on their painting projects and make sure they receive the best possible results. Our goal is simple: provide fast, friendly, professional painting services at competitive prices."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for painting contractors that have earned the prestigious Diamond Certified award. For Innovation Painting Plus, the key to achieving and maintaining high levels of customer satisfaction is simple: take a detail-oriented approach to every job that ensures all the client’s needs are met. “We really listen to our customers to determine exactly what they want, and then we go to great lengths to deliver it,” says President/CEO Daniel Morra. “Our clients always appreciate how hands-on we are with their projects.”

Innovation Painting Plus provides all types of interior and exterior painting services for residential and commercial clients in San Francisco and San Mateo County. The company uses high-quality materials and industry-best techniques to prepare and paint all types of surfaces, and it also has the training and equipment to perform wood restoration work on Victorian houses and other vintage buildings.

Unlike less experienced painting companies that take a “one size fits all” approach to every project in an effort to maximize their workload volume, Innovation Painting Plus takes a careful, measured approach that ensures each phase of work is completed as efficiently as possible. “It’s the small things that turn a normal paint job into an outstanding paint job, so we put a lot of emphasis on details in everything we do,” says Mr. Morra. “From careful preparation to finishing touches, we make sure every part of the job is done correctly.”

To further differentiate itself from its competition, Innovation Painting Plus provides every project with the hands-on expertise of Mr. Morra himself. “I do a walkthrough with each client after their job is complete, and I’ll show them every stage of the work as it happens so they have a chance to review what’s being done and ensure it meets their standards,” he says. “This type of customer service is important for achieving quality results, and it’s been an important factor of our success.”

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Industry Info

When it comes to ensuring a long-lasting exterior paint job, the two biggest factors are quality and attention to detail. Exterior paint bears the brunt of weathering and protects your home from sunlight, cold winters, salty sea air, pounding rain, and harsh winds. But being the first line of defense comes at a cost, specifically in the form of fading, chipping, peeling and cracking. “Bay Area homes can become very weathered because of the local weather patterns,” says Daniel Morra, CEO of Innovation Painting Plus in San Mateo. “Each side of a home is exposed differently to the environment. For example, the paint on the south face won’t last as long as the paint on the north face because the sun hits the south face more directly. Also, homes with trees surrounding them may have longer lasting paint jobs because trees protect paint from the elements.”

So, is it possible to keep your exterior paint looking newer for longer? Mr. Morra says yes. “It all comes down to good preparation, top-quality materials, skilled application and extra coats of paint. Your painting contractor should start by carefully removing any chipping or peeling paint before pressure washing the surface of the home. Any damage should be repaired before new paint is applied.”

If your home faces specific elements or damaging factors, your painting contractor may suggest protection for those particular problems. “There are additives you can put in paints to customize them for certain areas so they last longer,” explains Mr. Morra. “For example, if you live in an area with a lot of mold, there’s a paint additive that will help protect the surface.”

The quality of the paint also matters, but what about paint companies that claim their products last 20 or 30 years? Mr. Morra says this isn’t a reality for exterior paint jobs in the Bay Area. “A good exterior paint job in this area should last five to seven years. The longevity of a paint job for homes by the ocean isn’t the same as homes in the mountains where it’s very dry, so your results will vary depending on the microclimate in which you live and the quality of your preparation and application.”

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Frequently Asked Questions

Q: How long will it take to complete my painting project?

A: Every job is different, but we’ll be able to give you an estimate after we determine how much time it will take to complete each phase of your project.

Q: Will the same painters work on my job every day?

A: Yes, the same people who work on your project the first day will stay until it’s completed.

Q: What brands of paint do you use?

A: We prefer to use top-of-the-line brands like Benjamin Moore and Sherwin-Williams because we trust their quality. We don’t use paint brands that we don’t have experience with because we want to achieve the best possible outcome on every project.

Q: Can you help me pick the right colors for my painting project?

A: Yes, and we’ll also bring paint samples to your home so you can see how certain colors look in context.

Q: How long will my exterior paint job last?

A: Your paint job should last five to seven years, depending on the weather. Every face of your house is exposed to the environment in a different way. For example, the paint on the south face of your house won’t last as long as the paint on the north face because of sun exposure.

Q: Is there anything I can do to make my paint last longer?

A: There are additives you can put in paint to make it last longer. For example, if you live in an area with a lot of mold, you can use an additive in your paint before applying it to protect the surface. Using an extra coat or two will also help the paint last longer.

Q: What’s the easiest type of paint to keep clean?

A: Semi-gloss paint is the easiest to keep clean because you can just use warm water and a mild detergent to wipe off dirt. You should never use chemicals to clean a painted surface because they can remove the sheen, which will cause the paint to fade more quickly.

Q: Is it OK to paint over wallpaper?

A: We don’t recommend painting over wallpaper, but we’ll do it if you want. However, we’ll explain the downsides of doing it so you understand the nature of the job. If you decide to go through with it, we’ll use an oil-based primer on the wallpaper and then paint over it.

Q: Can I use a scrub brush on my exterior paint or should I use a hose?

A: It depends on why you’re washing your home. If you just want to remove dust, a hose is fine, but if your house is extremely dirty, it may require other tools in order to clean. We can advise you on the best way to clean your home and protect your existing paint.

Q: Do I need to keep my windows open when you’re painting inside to air out the fumes?

A: Most modern paint products are water-based, so they don’t have much of a smell. If you have children, pets or pregnant family members, we recommend opening the windows just to be extra safe, but the smell isn’t dangerous and will dissipate quickly when the paint is dry. Also, there are low- and zero-VOC paint products available that have very minimal odors.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Daniel Morra

Expert CONTRIBUTOR PROFILE
  • Daniel Morra is a 17-year veteran of the painting industry and president of Innovation Painting Plus, a Diamond Certified company. He can be reached at (415) 275-1070 or by email.

Daniel Morra: Before and After

By James Florence, Diamond Certified Resource Reporter

SAN MATEO — Long before he was painting professionally, Daniel Morra had little interest in the trade—or any other, for that matter. “After high school, a couple of general contractors I knew offered to get me involved in the construction business, but it didn’t really appeal to me,” he remembers. However, after helping a friend with a painting project, Daniel caught a glimpse of what would later develop into a successful livelihood. “Everything changed for me in 1999, when I helped my friend paint his new house. I realized that house painting was something I could make a living at and actually enjoy doing as well. I decided to start painting houses on my own, and eventually I took on some employees and became a corporation.”

Today, as president of Innovation Painting Plus, Daniel says he still enjoys the before-and-after transformation that his everyday work entails. “Sometimes we’ll get to work on an old Victorian house that hasn’t been cared for in a long time, and after we’re finished, it makes a huge impact. Seeing the effects of my work keeps me excited and makes me feel good about what I do.”

Born in Argentina to native Italian parents, Daniel came to the United States as a teenager—a transition he describes as hard but manageable. “It wasn’t easy for me, but it was even tougher for my parents, who had difficulty adapting to the language.” Today, as a resident of San Mateo (where he lives with his wife, Angie), Daniel expresses his appreciation for the people of the Bay Area. “I love the people, the way they think and the fact that they come from all different parts of the world. The sheer diversity is pretty extraordinary, especially in San Francisco. It’s not something you see in most other places.”

In keeping with his love of diversity, Daniel devotes as much time as possible outside of work to travel. “Traveling is a big part of my life,” he affirms. “I love seeing different places and meeting different people, both in the U.S. and abroad.” Daniel also enjoys personal hobbies like collecting vintage toys, watching soccer and rugby, and playing with his mini rat terrier, Pine. “From a distance, she looks like a Chihuahua, but she has a different personality than most dogs her size. For instance, she’s a hunter.” In addition to hanging out with his canine cohort, Daniel takes time to keep up with his son, Frederico, who is currently attending college.

In his life and career, Daniel espouses the importance of showing respect for his clientele. “People can tell the difference between a painter who cares and one who doesn’t,” he says. “That’s why I train my employees to treat each house they work on as if it was their own. When you take care of the client’s house and treat it with respect, the client will notice.”

When asked the first thing he’d do if he were to retire tomorrow, Daniel says he’d allot more time to his favorite activity. “I would definitely do a lot more traveling. There are still plenty of places I’d like to see, including Tahiti and the Holy Land.”

Ask Me Anything!

Q: What’s your favorite restaurant?
A: My mom’s kitchen!

Q: If you could time travel, would you go to the past or the future?
A: The past—there are a lot of things I would change and people I would help.

Q: Are you an early bird or a night owl?
A: An early bird. I wake up around 5am and go to bed around 11pm.

Q: What’s your favorite thing to eat for dessert?
A: It’s a tie between ice cream and flan.

Q: What was your favorite toy as a child?
A: My “Masters of the Universe” He-Man action figure.

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Expert articles
  • An Alternative for Cleaning Paint Brushes

    SAN MATEO — After completing a painting project, the next thing to do is clean your brushes and other painting tools. This can be a frustrating process, not only because it’s messy, but also because you have to exercise care when handling and disposing of solvents like paint thinner, which is considered a hazardous waste substance. However, if you’re using oil-based paint, you’ll be glad to know there’s a natural alternative to conventional solvents: vegetable oil.

    The benefits of using vegetable oil to clean your painting tools are obvious: It has the same effect as paint thinner, but without the toxicity. Also, you don’t have to worry about getting it on your skin or disposing of it properly—just pour it down your kitchen sink. To boost its cleaning effectiveness, consider mixing your vegetable oil with dishwashing detergent or another co-ingredient.

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Expert video tip
  • Video: Cleaning Alternative for Paint Tools

    Complete Video Transcription:

    SAN MATEO — Host, Sarah Rutan: When it comes to cleaning your tools after a painting project, you might be surprised at how effective a common household substance can be. Today we’re in San Mateo with Diamond Certified Expert Contributor Daniel Morra to learn more.

    Diamond Certified Expert Contributor, Daniel Morra: If you ever want to clean up some tools or brushes that have been used with oil-based paint, the best way to clean up is to use vegetable oil. Yes. Vegetable oil will be a great cleaner. You can use it the same way that you would use it with thinner. The only difference is that you will use it and clean it and dispose it at your regular sink.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Innovation Painting Plus WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Innovation Painting Plus
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 86 VERIFIED CUSTOMERS i
Innovation Painting Plus : Average 9.4 out of 10 based on 86 unique customer surveys of customer satisfaction.

David

VERIFIED Innovation Painting Plus CUSTOMER

1 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd recommend them. In fact, I've already recommended them. They did exactly what I asked of them.

They had no problems or hesitation taking on a fairly large job.

Amy

VERIFIED Innovation Painting Plus CUSTOMER

2 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're professional, hardworking, timely, and competent. I'd highly recommend them.

They showed up at the scheduled time, they cleaned up their mess to my satisfaction, and they were easy to deal with.

Sandra

VERIFIED Innovation Painting Plus CUSTOMER

3 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very responsive, they do what they say they

They're very reliable and great to work with.

F.P.C.S.M.

VERIFIED Innovation Painting Plus CUSTOMER

4 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional, very straightforward, and do an amazing job.

I like how he explained to us the options, like the different paints. It's funny because you know you need something painted, but don't know the exact options available with paint. I thought it was really cool to be able to see all the different paint options and textures.

Amy K.

VERIFIED Innovation Painting Plus CUSTOMER

5 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

He runs a good business.

He exceeded my expectations. He's great. I'd recommend him to anybody.

Amy J.

VERIFIED Innovation Painting Plus CUSTOMER

6 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that they're reliable. They do an excellent job. They are very thorough and helpful.

It was important to us that we used someone with the proper credentials, good reviews, and insurance. They do a great job.

Ashok K.

VERIFIED Innovation Painting Plus CUSTOMER

7 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've used them for several years. They're pretty good.

I like their personalized service and their ability to do the job when I need it.

Carlos

VERIFIED Innovation Painting Plus CUSTOMER

8 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do high quality jobs.

They know what they are doing.

Edward

VERIFIED Innovation Painting Plus CUSTOMER

9 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very trustworthy and professional.

I like working with Daniel.

Joan

VERIFIED Innovation Painting Plus CUSTOMER

10 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

He went out of his way to do work, providing extra detail and information even before he knew he had the job. When giving us a bid, he went above and beyond what he needed to do.

We liked his pricing and his communication. He was reasonable. We liked his communication, updating us when any changes occurred. He made sure the job was done well and the clients were satisfied.

John

VERIFIED Innovation Painting Plus CUSTOMER

11 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is reliable and professional.

Daniel is really on top of business.

Joseth

VERIFIED Innovation Painting Plus CUSTOMER

12 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

He does quality work.

He does quality work. He did a good job. I was very happy with the work. The communication was good. The work was good.

Katherine

VERIFIED Innovation Painting Plus CUSTOMER

13 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would definitely recommend them for anyone needing this type of work done. They are an excellent choice. They did excellent work for us.

They did an excellent job. They were really easy to work with. They were very honest with us, and we had a very nice business relationship. They were so great to work with.

Roland

VERIFIED Innovation Painting Plus CUSTOMER

14 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I recommend them. They do a good job. If you have questions, they are good at answering those. They are good at working with you and solving problems.

The end result was great.

Vanessa

VERIFIED Innovation Painting Plus CUSTOMER

15 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very friendly, very professional, and very helpful.

They have good quality and customer service.

Alexandre

VERIFIED Innovation Painting Plus CUSTOMER

16 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that Daniel Morra is a very friendly gentleman. Everything got done according to plan, and I couldn't be more satisfied with the way things turned out.

Daniel was very accommodating to my needs. I like that he has a small, family-owned type of company, and how he never pressured us to choose anything that wasn't within our budget. He was very clear, communicative, and informative. In my opinion, the job we had him do was somewhat large, but he persevered and completed it all within 3 days.

Elisa

VERIFIED Innovation Painting Plus CUSTOMER

17 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd tell a friend they should definitely consider hiring Innovation Painting.

They do beautiful work, and they know what they're doing.

Ella T.

VERIFIED Innovation Painting Plus CUSTOMER

18 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a quality job, and they were competent.

They're very professional, the quality of their work is great, and their prices are reasonable.

Andrew M.

VERIFIED Innovation Painting Plus CUSTOMER

19 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

Daniel, the owner, is extremely meticulous about the work he does. He's professional, flexible, and very accommodating. He's also very thorough, timely, and knowledgeable. I'm happy with what they've done for me.

They do a quality job, and they're very meticulous. They really take their time to do the job right, and they know what they're doing.

Neil

VERIFIED Innovation Painting Plus CUSTOMER

20 of 86

Quality 10
10 10
Loyalty Yes
CRITIQUE

Daniel has good customer service skills. He always returns phone calls, he's professional, reliable, and trustworthy.

The fact that he uses high-end, quality paints for a reasonable price

Read All 86 Survey Responses at Ratings View