Diamond Certified Company Report

All About Parking

Diamond Certified Company Report

All About Parking

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 182 VERIFIED CUSTOMERS i

O. B. F. E.

VERIFIED All About Parking CUSTOMER

1 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them that All About Parking is professional, knowledgeable, and they are a great service for valet parking.

I liked the fact that they pick up the phone and follow up quickly. They have great Christmas services, they're prompt at getting back, and sometimes you get to speak to a person on the phone the first time you call them. I've had great success with this company.

D. D.

VERIFIED All About Parking CUSTOMER

2 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'm an event planner so I use them all the time. They're fantastic for the area of Menlo Park and Atherton.

They're very on the ball, pleasant, and easy to work with.

C. A. S.

VERIFIED All About Parking CUSTOMER

3 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

Kal, Alex, and Steve are awesome.

They got the job done.

Read All 182 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Roy Nickolai, Co-Owner

All About Parking provides a complete range of valet parking services for clients throughout the the Peninsula, Silicon Valley and the South Bay. The company has the capabilities to handle parking for everything from private parties and special occasions to corporate events and fundraisers, and its uniformed attendants are trained to safely operate all makes and models of vehicles.

Co-owner Roy Nickolai says All About Parking’s attention to detail has been a crucial aspect of its success. “We primarily deal with high-end clientele who are very particular about how we handle their business, so we take a detail-oriented approach and anticipate their needs to ensure a smooth process. We’ve set a high standard in terms of the quality of our service, so our clients trust us to handle everything in a professional manner.”

In addition to its valet parking services, All About Parking manages the parking operations for local hotels, hospitals, office buildings, restaurants, health clubs, retirement communities and other commercial establishments. “We analyze high-traffic sites, design custom parking plans that maximize space and evaluate parking flow patterns to reduce traffic jams,” explains Mr. Nickolai. “Every commercial parking situation is different, so we utilize our expertise to deliver unique solutions that address each client’s specific needs.”

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COMPANY REPORT NAVIGATION

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON All About Parking

Service AREA

The Peninsula
Silicon Valley
South Bay Counties

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SERVICES PERFORMED

Valet Parking
Commercial Operations
Car Detailing
Personal Drivers
Security
Shuttle Services

DIAMOND CERTIFIED RESEARCHED ARTICLES ON All About Parking

An All About Parking valet moves a customer’s car.

Company Profile

All About Parking provides a complete range of valet parking services for clients throughout the the Peninsula, Silicon Valley and the South Bay. The company has the capabilities to handle parking for everything from private parties and special occasions to corporate events and fundraisers, and its uniformed attendants are trained to safely operate all makes and models of vehicles.

Co-owner Roy Nickolai says All About Parking’s attention to detail has been a crucial aspect of its success. “We primarily deal with high-end clientele who are very particular about how we handle their business, so we take a detail-oriented approach and anticipate their needs to ensure a smooth process. We’ve set a high standard in terms of the quality of our service, so our clients trust us to handle everything in a professional manner.”

In addition to its valet parking services, All About Parking manages the parking operations for local hotels, hospitals, office buildings, restaurants, health clubs, retirement communities and other commercial establishments. “We analyze high-traffic sites, design custom parking plans that maximize space and evaluate parking flow patterns to reduce traffic jams,” explains Mr. Nickolai. “Every commercial parking situation is different, so we utilize our expertise to deliver unique solutions that address each client’s specific needs.”

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Company Philosophy

"We understand that customer satisfaction is paramount to our success, so we strive to exceed our clients' expectations every step of the way and work hard to ensure the definitive service experience. Ultimately, we want our standards to set the standards in the valet parking industry."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for valet parking companies that have earned the prestigious Diamond Certified award. For All About Parking, the key to achieving and maintaining high levels of customer satisfaction is going above and beyond industry standards in every aspect of its operations, from the services it offers to the way it trains its employees. “We stand out because of our experience, training, local knowledge and relationships within our community,” says co-owner Roy Nickolai. “Our performances in these areas have allowed us to offer superior services that meet and exceed our clients’ expectations.”

All About Parking has been providing valet parking services for clients throughout the Peninsula and San Francisco since 2005. The company can handle parking for everything from special occasions and private parties to fundraisers and corporate events, and its uniformed attendants are trained to safely operate all types of vehicles. “We also manage the parking operations of local hotels, office buildings, hospitals, nightclubs, restaurants and other commercial establishments,” adds Mr. Nickolai.

Unlike less experienced valet parking companies that strive to reduce their operating costs by limiting the amount of training they provide for their employees, All About Parking requires each of its drivers to undergo a rigorous, 60-day certification process that includes both driving and written tests. “This process is important for ensuring the professionalism of our employees, both in terms of driving and understanding our specific business philosophy,” says Mr. Nickolai. “Of course, we also drug test them and conduct thorough background checks to make sure they’re as trustworthy as possible.”

To further differentiate itself from its competition, All About Parking offers a variety of special services that are designed for clients who want an all-inclusive experience. “In addition to our regular valet services, we provide driving services for people who are unable to drive themselves, travel packages that include airport transportation and car detailing, and even mobile car washing services,” explains Mr. Nickolai. “Our versatility really makes us stand out in the industry.”

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Industry Info

When shopping around for a professional valet service, look for one that prioritizes safety. One of the main concerns of people who hire a valet service is whether their cars will be safe from theft. All competent valet companies will park their customers’ cars in secure locations like private garages, but even those places can present viable opportunities for criminals, so it’s important to take extra measures to ensure the safety of your vehicle and its contents.

The first thing you should do to safeguard the protection of your vehicle is choose a valet service that emphasizes the importance of maintaining the integrity of its drivers. Choosing a company that doesn’t scrutinize the people it hires may put your vehicle at risk—not merely because of inadequate training, but also because it invites the possibility of theft from within. In contrast, a reputable valet service will require all its employees to pass a rigorous certification process, including criminal background checks, fingerprinting and drug tests.

You can also take matters into your own hands to reduce the potential of theft when leaving your car with a valet. “First of all, don’t leave items of value within view,” says Roy Nickolai, co-owner of All About Parking in San Carlos. “It may seem like a minor thing, but you can prevent a lot of theft situations simply by putting loose items in the trunk.”

When looking for a valet parking company, ask if its valets are trained to look inside vehicles and hide items that may attract thieves. “Even if it’s just an empty bag, a good valet will put it out of view because they know criminals don’t discriminate based on appearance,” says Mr. Nickolai. “If a thief thinks there’s something valuable inside of a car, they’re usually willing to break a window to find out, so make sure your valet knows to keep your car clear of valuable items and debris.”

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Frequently Asked Questions

Q: Will you be able to drive my car?

A: Yes. Since we service so many high-end clients, we deal with all types of vehicle makes and models on a regular basis. Whenever a new car comes in, we show our employees the specifics of operating it.

Q: Will you park my car in a safe location?

A: Absolutely. Our lots are very secure, and we have one of the lowest accident-per-transaction ratios in the industry. We park about 40,000 cars each month, and there are many months where we don’t have a single claim. If an incident does occur, we’ll take care of it right away, even if the damage wasn’t our fault.

Q: Is there any hourly minimum for your valet services?

A: Yes, we require a minimum of three hours per valet for special events.

Q: Do I need to tip your valets?

A: Tips are accepted, but never expected.

Q: Do you conduct background checks on your employees?

A: Yes, we conduct standard background checks that are required by the Department of Justice. We also conduct drug tests, and as part of our insurance and hiring process, we do DMV checks as well

Q: Do you offer car washing services?

A: Yes, we have two car wash locations in the Palo Alto area. We also recently purchased a self-contained, environmentally-compliant, DPA-certified mobile car wash system—it comes equipped with its own water tank and collection system, which means it applies, cleans, filters and reclaims water so it doesn’t get into nearby sewage drains. We can bring this system anywhere, so if you want us to wash your car while you’re enjoying a party, we can certainly do that.

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SELECTED PHOTOS FROM All About Parking

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Roy Nickolai

Expert CONTRIBUTOR PROFILE
  • Roy Nickolai is a 31-year veteran of the valet parking industry and owner of All About Parking, a Diamond Certified company since 2013. He can be reached at (650) 248-2918 or by email.

Roy Nickolai: A Valet State of Mind

By James Florence, Diamond Certified Resource Reporter

SAN CARLOS — Like many young people, Roy Nickolai spent his high school years working a typical teenage job as a valet parking attendant. However, even when he left to pursue a more “grown-up” occupation, in his heart, he never left the parking lot. “Growing up in San Francisco, some of my friends had older brothers who valeted at House of Prime Rib, and as we came of driving age, we were able to work our way into the rotation,” he remembers. “After high school, I continued to valet through college to pay my tuition.”

Following college graduation, Roy started working in real estate, but it didn’t give him the same level of fulfillment that his previous job had. “Doing loans and second mortgages was great, but I couldn’t stop thinking about how much I enjoyed valet,” he explains. “Over time, I got the idea to start my own business. I knew that if I worked as hard as I did at my current job, I would do well. Eventually, I took the leap and started my own valet company, which turned out to be very successful.”

Today, as owner of All About Parking, Roy says his favorite part of his job is the fact that it intersects a broad range of industries and personalities. “Due to the variety of people and businesses that use our service, we get to meet and interact with individuals from all different walks of life, which keeps things interesting. Plus, it allows us to keep a finger on the pulse of the latest trends, as well as the new business and technological developments that are coming up in the Bay Area.”

A San Francisco native, Roy resides today in San Mateo with his wife, Carole, where he appreciates the area’s intrinsic variety. “I think the Bay Area is unique in its level of diversity. Living here, we have access to a really well-rounded lifestyle, including all types of cuisine and entertainment.”

Outside of work, Roy spends his time engaged in a variety of active pastimes, including sports, food and music. “I’ve always loved sports—I played several sports in high school, but these days it’s mostly golf and tennis,” he says. “I’m also a foodie and I enjoy entertainment, especially going to concerts.” Additionally, Roy likes spending time with his family, including his son, Nate, who is currently an English major at UCLA. “We have a huge family, all local, so we do a lot of family gatherings, which is really nice.”

In his life and career, Roy espouses the importance of investing in the youth. “All my adult life, I’ve been passionate about empowering young people, whether through coaching and volunteering or as an employer,” he explains. “I really try to invest in my employees’ personal and professional development by teaching them about respect, responsibility, and leadership. That way, whatever direction they choose to go later, I know they’ll walk away from here with some valuable life skills and character development.”

When asked the first thing he’d do if he were to retire tomorrow, Roy says he’d take a trip. “I don’t really see myself retiring because I truly love what I do and have a vision of growing it to new levels. However, if did retire, I would certainly travel. I’d probably start by taking my wife and son on a trip somewhere we all want to go.”

Ask Me Anything!

Q: What was your first car?
A: A 1969 Volkswagen Beetle.

Q: If you could travel anywhere in the world, where would you go?
A: Probably Japan. I’ve done a lot of traveling, but that’s one place I haven’t visited yet.

Q: What’s your favorite sports team?
A: The San Francisco Giants.

Q: Do you consider yourself a dog person or a cat person?
A: Definitely a dog person—we have a beautiful little Corgi named Payton.

Q: What’s your favorite snack?
A: Cheese and crackers.

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Expert articles
  • Sign of a Professional Valet Service

    SAN CARLOS — When using a valet service, it’s not always easy to tell its level of professionalism. One indicator that you’re dealing with a professional company is if the valet attendant walks around your vehicle and performs a damage control inspection prior to issuing you a ticket. The purpose of this inspection is to document any scratches, dents or other damage already on the vehicle, which the attendant will typically make note of on the valet ticket. This simple step will help you avoid any controversy about whether damage occurred while the vehicle was in the valet service’s care.

    While it should be part of standard procedure, many valet services fail to train their attendants to perform damage control inspections, which can lead to unnecessary conflicts with customers. For this reason, when using a valet service, make sure your valet attendant performs this crucial step before handing them the keys to your vehicle.

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Expert video tip
  • Video: A Crucial Step for Valet Parking

    Complete Video Transcription:

    SAN CARLOS — Host, Sarah Rutan: When utilizing a valet parking service, make sure your parking attendant performs a cursory vehicle inspection before handing you your receipt. Today we’re in San Carlos with Diamond Certified Expert Contributor Roy Nickolai of All About Parking to learn more.

    Diamond Certified Expert Contributor, Roy NickolaiA sign that the valet service you are about to use is a professional company is when the valet attendant walks around your vehicle and performs a damage control inspection prior to issuing you the valet ticket. Make sure that when you are using a valet service the valet performs this crucial inspection of your vehicle prior to handing them the keys to your car. The purpose of performing a damage control inspection on a customer’s vehicle is to document any damage on the valet ticket that is found on the vehicle prior to driving the car away from the unloading zone. A lot of valet services do not train their valet attendants to perform this type of inspection which may lead to conflict between the valet companies and their customers.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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All About Parking WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON All About Parking
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 182 VERIFIED CUSTOMERS i
All About Parking : Average 9.6 out of 10 based on 182 unique customer surveys of customer satisfaction.

O. B. F. E.

VERIFIED All About Parking CUSTOMER

1 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them that All About Parking is professional, knowledgeable, and they are a great service for valet parking.

I liked the fact that they pick up the phone and follow up quickly. They have great Christmas services, they're prompt at getting back, and sometimes you get to speak to a person on the phone the first time you call them. I've had great success with this company.

D. D.

VERIFIED All About Parking CUSTOMER

2 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'm an event planner so I use them all the time. They're fantastic for the area of Menlo Park and Atherton.

They're very on the ball, pleasant, and easy to work with.

C. A. S.

VERIFIED All About Parking CUSTOMER

3 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

Kal, Alex, and Steve are awesome.

They got the job done.

Mary A.

VERIFIED All About Parking CUSTOMER

4 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think they were professional, presented well, and were nice people. I would say it was kind of a hard physical environment, but they still did good.

I think the professionalism.

Jerri B.

VERIFIED All About Parking CUSTOMER

5 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional, on time, and overall just excellent. We have used them four times and have referred them to many others.

Just very easy to deal with, you make the call, set the reservation, and don't have to think about it again. They are very easy to deal with.

Jennifer B.

VERIFIED All About Parking CUSTOMER

6 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

We have used them only about a handful of times and every time they have come out here, they have solved their own problems and they have been very professional.

I worked with Steve and Alex and they have been extremely helpful.

Nancy B.

VERIFIED All About Parking CUSTOMER

7 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very hands-on, Steve, the owner, came out and walked the property. I would also say the owner delivered on everything he said, his guys were on time, and well dressed. We enjoyed having them here.

Probably that they were prompt and on time, they arrived actually early so they can set it up.

Jamie C.

VERIFIED All About Parking CUSTOMER

8 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They help a lot with events, we wouldn't really be as successful without them because parking becomes so far away. I think people wouldn't really want to walk. So yes, they are great.

Professionalism

Helen G.

VERIFIED All About Parking CUSTOMER

9 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are just very dependable and they are easy to work with. They are pros and they know what to do. You can rely on them. They know their business and they just take care of it.

I really liked Alex. He is so knowledgeable and he is so easy to work with and he really figures out the right solution.

Atousa H.

VERIFIED All About Parking CUSTOMER

10 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't think I could have hired better. They were pretty professional, they looked nice, and were very nice to guests.

They were nice.

James H.

VERIFIED All About Parking CUSTOMER

11 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a great resource for valet parking services.

They were on time and contentious.

Rich K.

VERIFIED All About Parking CUSTOMER

12 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to a friend and I would tell them that depending on the type of event, they can pay for themselves as they can be much more efficient and maximize the amount of cars per space.

We didn't have to worry about the parking at our event, they took it on.

Daniel R.

VERIFIED All About Parking CUSTOMER

13 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do great work.

We don't really dive into detail with our vendors, they just do a great job each time we have used them.

David S.

VERIFIED All About Parking CUSTOMER

14 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did what we hired them to do, very professional.

Nothing specific really, it was valet parking.

John S.

VERIFIED All About Parking CUSTOMER

15 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are really good, nice people.

They are really good people, really friendly.

Emily S.

VERIFIED All About Parking CUSTOMER

16 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would mention them if someone needed to hire valet parking, they were good.

They were willing to fit us in on short notice.

Beheshteh V.

VERIFIED All About Parking CUSTOMER

17 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

We have used them a couple times for events, they do a good job. They're very professional.

They are professional.

Dee W.

VERIFIED All About Parking CUSTOMER

18 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

They made it very simple for us to provide our client events with valet parking. They help in a lot of different areas where we need them. They are great.

The ease of use, it was easy to use them.

U.R.C.

VERIFIED All About Parking CUSTOMER

19 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them.

They are very good.

T.P.E.

VERIFIED All About Parking CUSTOMER

20 of 182

Quality 10
10 10
Loyalty Yes
CRITIQUE

If you have this need, this is the business to patronize. I have only used them once and it went great and I would use them again.

I thought they handled a difficult situation very well.

Read All 182 Survey Responses at Ratings View