Diamond Certified Resource vs. Yelp and Google Reviews

<img src="https://s3.us-east-2.amazonaws.com/dcr-apis/wp_contents/uploads/DCR-ADMIN/AdobeStock_386178222.jpeg" alt="undefined" style="height: auto;width: auto"/> When it comes to choosing a local service provider, consumers often turn to online ratings and reviews for guidance. Platforms like Yelp and Google make it easy to find people’s opinions, but those opinions don’t always reflect the true quality of a company. That’s where <a href="https://www.diamondcertified.org/" target="_self">Diamond Certified Resource</a> sets itself apart: with surveys of verified real customers, statistically reliable ratings and Deep Primary Research. Real Customers vs. Anonymous Posters The biggest distinction between Yelp/Google and Diamond Certified Resource is how customer feedback is collected. The Diamond Certified Research Team only surveys real customers who are drawn directly from a company’s actual customer list. Every survey is conducted by phone, which allows verification that the person being interviewed truly did business with the company. Yelp and Google let anyone post a review, whether they’re a paying customer or not. Studies suggest (and Yelp has even disclosed) that as many as 40% of online reviews are fake, and with the ability to create multiple identities, it’s not hard for bad actors to game the system. Random Sampling vs. Cherry-Picking The Diamond Certified Research Team pulls a large, random sample of customers from each company, which ensures satisfied and dissatisfied voices are proportionately represented. On the other hand, crowd-sourced review sites like Yelp and Google are plagued with fake, manipulated, cherry-picked, and non-customer reviews that produce inaccurate (and often inflated) rating scores and paint an unrealistic picture of performance quality and helpful expertise.  Reliable Ratings vs. Inflated Stars Because Diamond Certified is based on statistically reliable research, it provides an authentic measure of customer satisfaction. Diamond Certified methodology eliminates self-selection bias and prevents companies from inflating their own reputations. The star ratings found on Yelp and Google lack any type of scientific reliability. With no control over who posts and no proportional representation, the scores are often skewed and misleading. Deep Primary Research <a href="https://www.diamondcertified.org/ratings-process/" target="_self">Only companies that score Highest in Quality and Helpful Expertise (90+ on a 100 scale) and pass credential-based checks (license, insurance, complaint status) earn Diamond Certified</a>, but the research doesn’t stop there. The Diamond Certified Research Team goes further and spends dozens of hours to create a <a href="https://www.diamondcertified.org/whats-in-each-diamond-certified-company-report/" target="_self">deeply researched yet easy-to-use company report</a> on each top rated Diamond Certified company. Yelp and Google ask owners of companies to “claim their business listing” and add any info about their company that they want to share. This sounds good, but it has led to company profiles that are littered with false claims and incomplete info.  Yelp and Google provide convenient platforms for browsing people’s comments, but they can’t match the accuracy, deeply researched company reports and <a href="https://www.diamondcertified.org/performance-guarantee/" target="_self">performance guarantee</a> produced by Diamond Certified Resource. For those who want to find high-quality local companies, Diamond Certified is the best approach.  <a href="https://www.diamondcertified.org/" target="_self">Use Diamond Certified Resource to find top rated companies.</a> Related Articles <a href="https://www.diamondcertified.org/Guide/Savvy-Consumer/" target="_self">Your Guide to Being a Savvy Consumer</a> <a href="https://www.diamondcertified.org/find-expert-advice/" target="_self">Get Expert Advice From Owners of Top</a> <a href="https://www.diamondcertified.org/find-expert-advice/" target="_self">Rated Local Companies</a> <a href="https://www.diamondcertified.org/membership/" target="_self">Become a Diamond Certified Preferred Member (Always Free)</a>