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Diamond Certified > Celebrate

Help Us Celebrate Our 20th Year!

Back in 2001, right here in the Bay Area, we started rating local companies on quality. A decade ago, we added our always-free Diamond Certified Preferred membership with its hotline, double guarantee and subscription to our directories. Today, we’re thrilled to serve you and our 190,000 Diamond Certified Preferred members.

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Tell us your ideas to improve the Diamond Certified Resource. Or make a video, write a poem or letter, or even sing a song about Diamond Certified.

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We have this vision of Diamond Certified neighborhood groups that are improving quality of life. How do we do this? We could help existing groups or create our own. Do you want to help?

Diamond Certified Resource’s 20 Years of Fun Facts and History

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AMERICAN RATINGS CORPORATION STAFF

Our American Ratings Corporation team is comprised of marketing and ratings specialists, editors and writers, social media and SEO experts, graphic designers, web developers, a videographer, a mediator, and other highly skilled professionals. We work together to rate local companies and create compelling content that gives Bay Area consumers all the information they need to make smart hiring decisions. We live and work right here in the Bay Area, so we’re committed to performing with the highest integrity and accuracy, and our small size has allowed us to develop a family-oriented business culture that permeates every aspect of our operations.

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LONGTIME DIAMOND CERTIFIED COMPANIES

We’ve had the privilege of working with thousands of top-quality companies over the past 20 years, and many of them have maintained their Diamond Certified status since the very beginning of the program. Pictured above: (L to R) Susan Nichol, Cold Craft, Inc. (Since 2002); Barbara Ragsdale, Knights’ Electric, Inc. (Since 2002); John Gorman, Save Energy Company (Since 2002); William Trbovich, Acurit Auto Repair (Since 2003); Alan Kostelnik, Gardens of the Wine Country (Since 2003); Ric Plummer, Ric’s Kitchen & Bath Showroom (Since 2003).

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DIAMOND CERTIFIED WEBSITE

The Diamond Certified website has gone through some big changes over the past 20 years. What started as a simple online directory for consumers to find top rated companies has evolved into a multifaceted consumer resource with weekly blogs, expert advice, HD video profiles, photo galleries, consumer agency contact information, problem resolution guidance and much more. Pictured: (L to R) 2002 homepage, 2011 homepage, 2021 homepage, 2021 blog section.

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DIAMOND CERTIFIED DIRECTORY

After Jim Stein and Greg Louie established American Ratings Corporation (ARC) in 2001, their first big project was putting together a directory that Bay Area consumers could use to find local, top rated companies in a wide range of service industries. Two decades later, the Diamond Certified Directory is one of the most used and requested directories in Northern California, with more than 1.6 million copies reaching quality-seeking households and businesses four times a year. In 2016, ARC celebrated a huge milestone when production of the Diamond Certified Directory reached 10 million copies!

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DIAMOND CERTIFIED PREFERRED MEMBERS

Since 2002, our research team has completed more than 350,000 surveys of real customers throughout the Greater Bay Area. All of these surveys are conducted by telephone, which allows us to verify that each customer has actually purchased from the company being rated. About 10 years ago, we created the free Diamond Certified Preferred Consumer group as a way to give back to these loyal customers in the form of a members-only hotline, exclusive digital publications and downloads, a double Diamond Certified Performance Guarantee, and more. Today, we’re proud to have  190,000 members, and we remain dedicated to helping you find top rated companies that fulfill your needs.

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DIAMOND CERTIFIED EXPERT CONTRIBUTIONS

In 2013, we introduced a new feature to the Diamond Certified Resource that has proven to be one of our most popular innovations: Diamond Certified Expert Contributions. We knew that most consumers look for expert tips when they’re making decisions concerning their homes, vehicles, health and professional needs, so we asked Diamond Certified company owners to contribute their specialized industry expertise to help them. Today, we feature more than 1,000 expert tips, articles and videos on diamondcertified.org, in our quarterly Diamond Certified Directories, in newspaper ads and email newsletters, and more.