Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for flooring showrooms that have earned the prestigious Diamond Certified award. For Watson’s Flooring, achieving and maintaining high levels of customer satisfaction is a direct result of its hands-on approach to interacting with its customers, which, according to owner Ken Watson, provides them with a better overall experience. “Everyone who comes in here deals directly with me, and that really makes them feel more comfortable with the entire process,” he says. “I’m here to provide the best possible service from beginning to end.”

Watson’s Flooring has been offering a comprehensive selection of carpeting; area rugs; and hardwood, vinyl and laminate flooring products at its San Carlos showroom since 1995. As an affiliate of nationwide retailer Abbey Carpet & Floor, the company has access to high-quality products made by leading manufacturers such as Mohawk, Milliken, American Showcase and more. It also offers professional design services that include one-on-one consultations and free estimates.

One of Watson’s Flooring’s most distinguishing characteristics is its dedication to developing long-term relationships with its customers, which continue even after their flooring warranties have expired. “We always put our customers first,” confirms Mr. Watson. “We want them to know we’ll be there for them if they ever have any problems or questions. The peace of mind we provide is just as important as any of our other services.”

Make sure you’re taking the proper steps to care for your specific type of flooring.

In order to effectively prevent spills, stains and other elements from damaging your flooring, it’s important to remember that each type of flooring requires slightly different care. Most flooring comes with specific manufacturer instructions for care and maintenance, and in some cases, the warranties can even be voided if you don’t follow these directions. To properly care for the three most common types of household flooring, consider the following tips:

Carpet

• Use floor mats inside and outside entrances to prevent soil from being tracked into your home. Use carpet runners in high-traffic areas to prevent soiling and carpet fiber matting.
• Vacuum frequently to remove dust, debris and soil before it can get into the base of the carpet or wear the fibers.
• Buy the right kind of vacuum for your carpet. Most carpeting can be cleaned using a vacuum with a beater bar or rotating brush, but those with thick loop pile can be damaged by vacuum brushes and should only be cleaned with suction vacuums.
• Have your carpet professionally cleaned every 12 to 18 months to remove embedded dirt and stains. Some carpet manufacturers require regular cleanings as part of their warranty terms.

Laminate flooring

• Regularly mop your laminate flooring with plain water or a light cleanser to keep stains and dirt from causing damage.
• Place door mats at all entrances to keep your floor looking new for longer.
• Never use harsh cleansers, abrasive brushes, metal implements or steel wool to clean your laminate floor.
• Put protectors and sliders under furniture feet. Never drag heavy furniture over your floor.
• Never wax or polish a laminate floor.

Wood flooring

• Use floor mats and rugs to prevent scratches and unnecessary wear.
• Even small dirt particles can scratch the wood when they’re walked on, so sweep regularly to keep dust from accumulating.
• Never wax hardwood floors that have a urethane finish. Instead, use a specially formulated cleanser that won’t leave residue or film.
• Avoid mopping and using water to clean your hardwood floor. Wood absorbs water and expands when it’s wet, so excessive amounts of water can make a wood floor swell, crack, splinter and discolor.
• Never drag heavy items across the surface of the floor—this can scratch the surface and underlying layers of wood.

Q: Why should I buy from you instead of a home improvement store?

A: When you buy from us, you’re dealing directly with the owner, not an employee behind a counter. That means we have a bigger stake in what we sell and install, so we’re going to do everything possible to ensure you’re happy with your new flooring. We can often beat the prices of home improvement stores, too.