Diamond Certified Company Report

Square Foot SF

Diamond Certified Company Report

Square Foot SF

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 59 VERIFIED CUSTOMERS i

Tami A.

VERIFIED Square Foot SF CUSTOMER

1 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Julianne made my transaction very smooth.

Their timeliness of handling the paperwork

Lisa S.

VERIFIED Square Foot SF CUSTOMER

2 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Fred is incredibly attentive and organized. He knows what I want, so he doesn't waste my time. He looks at places before taking me to look at them.

Fred is incredibly attentive and organized. He knows what I want, so he doesn't waste my time. He looks at places before taking me to look at them. He is very professional and he helped me in other ways, like he hooked me up with a mortgage broker.

Renee P.

VERIFIED Square Foot SF CUSTOMER

3 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very good professionals, and they know what they are doing.

Just good, quality service

Read All 59 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Jeffrey Marples, Owner

SquareFootSF (SQFTSF) helps clients buy and sell condos, single-family homes, and other residential properties throughout San Francisco. The company focuses on “new media marketing,” which combines traditional real estate marketing with a web-based business model that utilizes various online programs and social media platforms. “In a noisy marketplace where many homeowners find themselves pushed into decisions they’re not comfortable with, we bring a refreshing way of doing things to the table,” says owner Jeff Marples.

Jeff says much of SQFTSF’s success is due to its highly experienced agents, all of whom have extensive knowledge about the Bay Area real estate market. “Our agents are honest, ethical people who want to help others succeed. Buying or selling a home in San Francisco can be challenging enough without the added stress of high-pressure tactics from Realtors, so the fact that we act in our clients’ best interests has allowed us to rapidly grow our client base.”

SQFTSF’s comprehensive website features a variety of tools that facilitate the property buying and selling process for clients, including a mortgage calculator; a Search Database that filters properties by community, price and number of rooms; and a Lifestyle Finder that lets people research schools and businesses in certain areas. “Going the extra mile with online marketing and advertising gives buyers more opportunities to find the right homes while giving sellers a wider net to showcase their homes,” affirms Jeff.

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Square Foot SF

COMPANY CONTACT
Service AREA

San Francisco

SERVICES PERFORMED

Single-Family Homes
Condominiums
Tenant-in-Common (TICs)
Multi-Unit Residential Income Properties

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Square Foot SF

Square Foot SF works with luxury condo complexes like Millennium, St. Regis and Infinity.

Company Profile

SquareFootSF (SQFTSF) helps clients buy and sell condos, single-family homes, and other residential properties throughout San Francisco. The company focuses on “new media marketing,” which combines traditional real estate marketing with a web-based business model that utilizes various online programs and social media platforms. “In a noisy marketplace where many homeowners find themselves pushed into decisions they’re not comfortable with, we bring a refreshing way of doing things to the table,” says owner Jeff Marples.

Jeff says much of SQFTSF’s success is due to its highly experienced agents, all of whom have extensive knowledge about the Bay Area real estate market. “Our agents are honest, ethical people who want to help others succeed. Buying or selling a home in San Francisco can be challenging enough without the added stress of high-pressure tactics from Realtors, so the fact that we act in our clients’ best interests has allowed us to rapidly grow our client base.”

SQFTSF’s comprehensive website features a variety of tools that facilitate the property buying and selling process for clients, including a mortgage calculator; a Search Database that filters properties by community, price and number of rooms; and a Lifestyle Finder that lets people research schools and businesses in certain areas. “Going the extra mile with online marketing and advertising gives buyers more opportunities to find the right homes while giving sellers a wider net to showcase their homes,” affirms Jeff.

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Company Philosophy

"Our goal is to provide every client with strong, detailed information and advice so they can choose the best real estate property for their specific situation. We think of ourselves as advisors, not salespeople, so our primary concern is looking out for our clients' best interests."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for real estate brokerages that have earned the prestigious Diamond Certified award. For Spinnaker Real Estate Group, the key to achieving and maintaining high levels of customer satisfaction is simple: always put the interests of the client first, even if that means losing a potential sale. “A lot of clients stay with us because at some point we’ve advised them that it’s not in their best interest to buy or sell a property, and they really appreciate that type of honesty,” says owner Jeffrey Marples. “Ultimately, we want to be looked at as trusted advisors rather than salespeople.”

Spinnaker Real Estate Group has been helping clients buy and sell condominiums, single-family homes, and other residential properties throughout San Francisco, the Peninsula and the East Bay since 2008. The company focuses on “new media marketing,” which is a combination of traditional real estate marketing and a web-based business model that utilizes various online programs and social media platforms. “Our goal is to bridge the gap between online marketing and real estate,” says Mr. Marples.

Unlike real estate brokerages that take an old-school approach to doing business and sacrifice an online presence in the process, Spinnaker Real Estate Group focuses intently on leveraging multiple online tools to better serve its clients. “We’re not a traditional ‘brick and mortar’ real estate company,” says Mr. Marples. “By developing and maintaining a strong online presence, we’ve been able to consistently top Google search engine terms for condo complexes in San Francisco, which has allowed us to generate a tremendous amount of buyers and sellers.”

Another distinguishing attribute of Spinnaker Real Estate Group is its highly experienced brokers, all of whom utilize their detailed knowledge of the Bay Area real estate market to help their clients find the right properties for their particular lifestyles. “Our agents are good, honest people whose primary goal is to help our clients, and that’s another reason we see a lot of repeat business,” says Mr. Marples. “They’re very skilled at negotiating, and they always maintain our high standards.”

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Industry Info

Preparation is the key to closing a real estate transaction.

If you’re thinking about selling your home, there are numerous things you can do before putting it on the market that will make it more appealing to potential buyers. In addition to reducing the amount of time it takes to sell your home, pre-sale repairs and improvements can help you eliminate buyer objections from the outset. Consider the following tips for preparing your home for market:
Outdoor areas
• Trim overgrown shrubs and replace dead plants
• Make sure your patio is neat and your outdoor furniture is clean
• Clean your front door and repaint it if necessary
• Mow your front yard and keep your driveway free of clutter
Living areas
• If you want to brighten up a room, consider repainting it with neutral-toned paint
• Clean window coverings and replace any damaged window blinds
• Check all your lighting sources for burnt bulbs and replace them if necessary
• If you have a fireplace, make sure it’s clean and doesn’t have visible smoke stains on the mantle or wall
Bathrooms
• Fix any leaks in toilets, faucets or other fixtures
• Make sure all mirrors, glass and porcelain surfaces are clean
• Replace your shower curtain if it’s visibly worn
• Clean the caulking and grout in your shower
General
• Check your windows, doors and cabinets to make sure they don’t stick or squeak when opened
• Clean your water heater or furnace
Many people consider a house purchase the largest investment they’ll ever make, so to ensure your transaction is handled as smoothly as possible, it’s crucial to choose the right real estate professional. Look for a brokerage that employs seasoned problem solvers and expert negotiators. The real estate buying and selling process requires full engagement with a number of parties (inspectors, lenders, pest control companies, etc.), so make sure your agent has experience dealing with those factors.

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Frequently Asked Questions
Q: Can you find the right building or neighborhood for my particular needs?
A: “Absolutely. Not only do we have in-depth knowledge of most neighborhoods in San Francisco and the Peninsula, we also know the right questions to ask that will help determine your ideal fit. Are you single or married? Do you have or plan to have kids? What’s the next stage of your life? Once we have the answers to those questions, we can advise you on the locations that will best suit your lifestyle.”
 
Q: Do you specialize in any particular neighborhoods?
A: “We’re very familiar with most of the hotspot neighborhoods in San Francisco, like Noe Valley, Cole Valley, Pacific Heights, Russian Hill, the Marina and brand-new condominium complexes. Just by looking at a property’s address, we can tell you if it’s in a good location, if it’s close to public transit, if it’s near shops and restaurants, and so on.”
 
Q: How do you keep in touch with your clients?
A: “We do a lot of email correspondence. For buyers, we send out new listings every Friday, and we personally contact active buyers when we find properties that match their profiles.”
 
Q: Can you recommend a company to conduct a pre-sale property inspection?
A: “Of course. We have a referral list of different contractors whom we trust to conduct thorough, honest inspections. We never allow our clients to buy properties that haven’t been professionally inspected.”
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SELECTED PHOTOS FROM Square Foot SF

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Jeffrey Marples

Expert CONTRIBUTOR PROFILE
  • Jeffrey Marples is owner of Square Foot SF, a Diamond Certified company since 2012. He can be contacted at (415) 689-6018 or by email.

Jeffrey Marples: Pushing for Excellence

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO – While many people settle for minimal professional achievements, there are some who feel the need to be masters of their own destiny, whose desire for occupational independence leads them toward unprecedented levels of excellence. For Jeffrey Marples, this process began with a simple desire to switch professions. “I had been working for a commercial bank for some time when I reached a point of dissatisfaction,” he says. “I didn’t feel the environment was conducive to my personality, and I also wanted to have more control in my life and my work. After reading books like Rich Dad, Poor Dad, I became very motivated to make a change.” Taking an initial step toward his sought-after goal, Jeffrey left the commercial banking scene in favor of a career in real estate.

Jeffrey’s professional move coincided with a physical one. Having spent the previous year working for a private equity firm in Taipei, Taiwan, he and his wife, Jennifer, relocated to the Bay Area in 2000, where he took a position with Prudential Real Estate. Within a few years, however, Jeffrey again began to feel that something better awaited him. “I enjoyed the work I was doing, but I still had a desire for more control over my professional direction,” he says. “Also, with a growing family, I wanted to have a more stable financial foundation.”

With that in mind, Jeffrey struck out and established his own real estate firm in 2008. Going independent wasn’t easy, particularly in the wake of the housing market crash which occurred that same year. “It was a complete struggle,” he recalls. “I was working day and night to keep things afloat.” In the end, Jeffrey’s hard work and determination paid off—today, as owner of Square Foot SF, he continues to perform at the top of his industry.

Working in San Francisco, Jeffrey says the uniqueness of the city and its people keeps his job interesting. “This city has an incredible wealth of opportunity for someone in my line of work. Not only is there a rich diversity of architecture, I also get to meet all kinds of great people, which is probably my favorite part of the job.” When he isn’t busy meeting with clients, he’s usually at his other job: being a father to his son Rhys and twin daughters Caroline and Gaby. “I’m a family man first and foremost, so if I’m not at work, I’m spending time with my wife and kids. I also love working on classic cars. In fact, I just renovated my dad’s old Porsche 356 and got it running again.”

Looking back on his life and career, Jeffrey says his motivational mantra has been a simple one: Try harder. “Accept your responsibilities, push for excellence and do the best you can. You can’t expect to be perfect, but if you make a little progress each day and keep on track, you’ll be successful.”

Ask Me Anything!

Q: What country would you most like to visit?
A: I’ll always put Italy on that list. I traveled there when my son was one year old and absolutely loved it. It’s a fabulous country—I could go there over and over.

Q: Do you have a favorite sports team?
A: The San Francisco Giants. Also, since I went to University of Colorado Boulder, I have to support the Buffaloes.

Q: What’s your favorite band?
A: Big Head Todd and the Monsters.

Q: What’s your favorite restaurant?
A: I’ve always been partial to Jackson Fillmore Trattoria in San Francisco.

Q: What was your favorite cartoon as a kid?
A: “Scooby Doo, Where Are You!”

Q: Who makes you laugh?
A: Lewis Black

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Expert articles
  • How to Sell Your Home

    SAN FRANCISCO — When it comes to selling your home, effective marketing and strategic pricing can make all the difference. By engaging in a comprehensive marketing campaign within the first two weeks, you should be able to sell your house quickly and for a good price.

    The first thing to do is establish your home’s market value, which involves looking at comparables, or “comps.” Comps are valuable tools for determining a home’s value because they compare recently sold properties in a neighborhood based on criteria such as sale price, age, size and square footage. Depending on the product (a house or a condo), the goal is to establish a price that’s in accordance with what the market demands.

    The next thing to do is put together a comprehensive marketing campaign. In today’s real estate market, you need every advantage to successfully sell your home for the maximum price, which means utilizing media channels such as the Internet, your local newspaper and real estate listings. Another important part of marketing is holding an open house, which will give interested buyers an opportunity to take a closer look inside your home.

    Once you’ve established your home’s value and are ready to launch a marketing campaign, it’s time to employ strategic pricing. One of the most effective strategies is to lowball the price of your house during the initial two-week marketing window. After a number of people have viewed the property, start accepting offers. The goal is to start a bidding war and force buyers to compete for your house, which will result in a higher final price.

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  • House Shopping for the Holidays

    A commonly overlooked opportunity for home buyers is to look at sale properties during the holidays. Most people are either busy or out of town during holidays like Thanksgiving, Christmas, Memorial Day and the Fourth of July, which means there are less people looking at houses. If you look back at properties that have sold during these time periods, you’ll see that many of them sold for very modest prices, most likely due to a lack of competing offers. So, if you’re serious about buying a home and want to get a leg up on the competition, consider sticking around during these times of year and doing some holiday house shopping.

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Expert video tip
  • Video: Real Estate Strategies

    Complete Video Transcription:

    SAN FRANCISCO — Host, Sarah Rutan: When planning to sell your home, it’s important to map out your marketing strategy. Today we’re in San Francisco with Diamond Certified Expert Contributor Jeffrey Marples of Square Foot SF to learn more.

    Expert Contributor, Jeffrey Marples: Strategic pricing and a comprehensive marketing campaign are really what’s going to make the difference in selling your home, especially in the first two weeks of marketing. When we are talking about strategic pricing, we want to look at the comparables within the neighborhood. Depending on the product, your house or your condo, we want to make sure its priced according to what the market demands. We want to look at the comps, we want to look at the comps compared to your property and then also, we might want to under list the property. Part of that is to say we want to have a two week marketing window, we want to expose your property to as many people in the marketplace as possible, accept offers after we have a number of people view the property, and really what we want to do is try to get a bidding war. We want to have buyers compete for your house. That is the way you are going to guarantee that on that date you are receiving the highest and best price possible for your property.

    Host, Sarah Rutan: To learn more from local, top-rated companies visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
  • Video: Real Estate Strategies

    Complete Video Transcription:

    SAN FRANCISCO — Host, Sarah Rutan: When planning to sell your home, it’s important to map out your marketing strategy. Today we’re in San Francisco with Diamond Certified Expert Contributor Jeffrey Marples of Square Foot SF to learn more.

    Expert Contributor, Jeffrey Marples: Strategic pricing and a comprehensive marketing campaign are really what’s going to make the difference in selling your home, especially in the first two weeks of marketing. When we are talking about strategic pricing, we want to look at the comparables within the neighborhood. Depending on the product, your house or your condo, we want to make sure its priced according to what the market demands. We want to look at the comps, we want to look at the comps compared to your property and then also, we might want to under list the property. Part of that is to say we want to have a two week marketing window, we want to expose your property to as many people in the marketplace as possible, accept offers after we have a number of people view the property, and really what we want to do is try to get a bidding war. We want to have buyers compete for your house. That is the way you are going to guarantee that on that date you are receiving the highest and best price possible for your property.

    Host, Sarah Rutan: To learn more from local, top-rated companies visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Square Foot SF WEBSITE AND EXTERNAL FEED
COMPANY WEBSITE
www.squarefootsf.com
Diamond Certified RATINGS ON Square Foot SF
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 59 VERIFIED CUSTOMERS i
Square Foot SF : Average 9.4 out of 10 based on 59 unique customer surveys of customer satisfaction.

Tami A.

VERIFIED Square Foot SF CUSTOMER

1 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Julianne made my transaction very smooth.

Their timeliness of handling the paperwork

Lisa S.

VERIFIED Square Foot SF CUSTOMER

2 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Fred is incredibly attentive and organized. He knows what I want, so he doesn't waste my time. He looks at places before taking me to look at them.

Fred is incredibly attentive and organized. He knows what I want, so he doesn't waste my time. He looks at places before taking me to look at them. He is very professional and he helped me in other ways, like he hooked me up with a mortgage broker.

Renee P.

VERIFIED Square Foot SF CUSTOMER

3 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very good professionals, and they know what they are doing.

Just good, quality service

Rebecca B.

VERIFIED Square Foot SF CUSTOMER

4 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Chris was able to speak in laymen's terms for a first-time homebuyer.

Chris was very responsive.

Michael C.

VERIFIED Square Foot SF CUSTOMER

5 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

I highly recommend Chris. He knows the market really well. He did a great job pricing my unit. In terms of staging, he made great recommendations. I don't think my place was on the market for more than a week.

Chris felt like somebody who I could trust. I didn't feel like he was going to do anything that wasn't going to be in my favor. He was very communicative and very responsive. He was also flexible and offered up quite a bit of brainstorming, in terms of how to execute the sale and how to price the unit effectively.

Jose G.

VERIFIED Square Foot SF CUSTOMER

6 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Chris is energetic, knowledgeable, and supportive. He will work around the clock until you get to your goal.

I likde Chris' energy and responsiveness.

Laura M.

VERIFIED Square Foot SF CUSTOMER

7 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Juli is knowledgeable and easy to work with.

Juli is great overall. She's well-connected and knows her stuff. She's awesome.

Meg N.

VERIFIED Square Foot SF CUSTOMER

8 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them.

Juli was very responsive and not pushy. She was good.

Rebbecah K.

VERIFIED Square Foot SF CUSTOMER

9 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Why not give them a try?

Ramon wasn't pushy and he let me take my time.

Terrence L.

VERIFIED Square Foot SF CUSTOMER

10 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have worked with them for 3 transactions, so they have been very good to me. They are very thorough and they have very good real estate agents.

Ramon is very good. He has a good relationship with his clients.

Daniel F.

VERIFIED Square Foot SF CUSTOMER

11 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

I wrote a review already and I would definitely recommend Jeff to a friend.

Jeff was very competent. He was very efficient and he went out of his way to help me coordinate things as I was moving to Hawaii. I worked with him very well.

Stewart M.

VERIFIED Square Foot SF CUSTOMER

12 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Totally professional

They sell property. They are perfect.

Sylvia F.

VERIFIED Square Foot SF CUSTOMER

13 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Jeff is very knowledgeable.

Jeff is knowledgeable about San Francisco and he is honest.

Tim M.

VERIFIED Square Foot SF CUSTOMER

14 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are really good.

I like Jeff the best. He is relaxed and funny.

Emily H.

VERIFIED Square Foot SF CUSTOMER

15 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think Jeffrey is very knowledgeable about the real estate market in San Francisco. He's really helpful and gives a lot of information for people like me who are first-time homebuyers. He didn't push me into a deal, rather he spent time going to different open houses with me and tried to help me make the best decision for me. In terms of negotiations, he gave me very good assessments of where the market prices should be and the best price to offer.

One thing is that he's very knowledgeable about real estate buying and second he's not a pushy guy. He doesn't want you to just make a deal for his commission. He wants you to find the best home for you. My experience was pretty positive.

Josie M.

VERIFIED Square Foot SF CUSTOMER

16 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that Jeff Marples supports his clients, 100 percent.

I think that in my situation there was a lot of assistance needed because my elderly mom needed some support and guidance. Jeff was able to provide that. So I'd have to say the support she received from Jeff personally. Jeff did such a wonderful job. He wasn't lacking in any area.

Shobha V.

VERIFIED Square Foot SF CUSTOMER

17 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Jeffrey Marples is great. He's very patient and helped us find a home.

They were very flexible. We really liked them a lot, and we were very happy.

Slvia F.

VERIFIED Square Foot SF CUSTOMER

18 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

Jeffrey is very knowledge about the market and all the different buildings in the area.

I like how knowledgeable they are about the buildings, their locations, and the rental market. They seem to have a good grasp on the housing and job markets and the needs of what buyers and renters want.

Todd M.

VERIFIED Square Foot SF CUSTOMER

19 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

They really genuinely care about their clients. Jeff was hands-on all the way. He walked us through the whole process and made sure we were happy with our investment.

I liked Jeff's personality and the fact that he made us feel he was on top of the situation. We never had any moments where we questioned whether he knew what he was doing. He was really professional. He was perfect.

Josep P.

VERIFIED Square Foot SF CUSTOMER

20 of 59

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very creative and professional.

It was easy to deal with my Realtor. He was very friendly. I liked the service a lot.

Read All 59 Survey Responses at Ratings View