Diamond Certified Company Report

Simply Superior Auto Body

Diamond Certified Company Report

Simply Superior Auto Body

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 200 VERIFIED CUSTOMERS i

Anna P.

VERIFIED Simply Superior Auto Body CUSTOMER

1 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They'll take care of you.

They walked me through the entire process and educated me along the way. They had no problem explaining the various options that I had available, so I could make an informed decision. They were very honest, very thorough, and they really helped me out.

Richard S.

VERIFIED Simply Superior Auto Body CUSTOMER

2 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them. They do good quality and fast work. He went out of his way to help me.

I would give them a '10+'. I liked the speed of the service.

Kari A.

VERIFIED Simply Superior Auto Body CUSTOMER

3 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a good job, they were very efficient, and they had very good quality.

Rich was really good about letting me know what was going on with my car, and he had good communication.

Read All 200 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Jennifer and Rich Lezcano, Owners

Simply Superior Auto Body provides a wide range of collision repair and restoration services for all types of vehicles (with a special focus on Lexus and other fine imports) at its Concord facility. The company is experienced in all aspects of body repair, from welding and adhesive bonding to fastening and painting. It utilizes a variety of state-of-the-art equipment, including a laser measuring system that straightens frames to their factory specifications.

Owner/CEO Rich Lezcano has been working in the auto body repair industry for more than 20 years. He attributes Simply Superior Auto Body’s success to its long-term employees and status as an independent shop. “When an auto body shop has a direct affiliation with an insurance company, it tends to lose sight of its real customers,” says Mr. Lezcano. “That’s a conflict we can’t abide by.”

Simply Superior Auto Body exclusively uses waterborne paint made by Auto Color, an industry leader that is part of the PPG Industries line. In addition to allowing for high-quality color matching and clear coating, the paint is environmentally friendly and meets all necessary air quality requirements.

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Simply Superior Auto Body

COMPANY CONTACT
Service AREA

Contra Costa County
Pittsburg
Antioch
Brentwood
Richmond
Concord
Walnut Creek
Maltby
Vine Hill
Danville
Pinole

Get Directions
SERVICES PERFORMED

Collision Repair
Restoration Work
Paint
Frame Straightening
Unibody Repair

BRANDS Supported
  • 3M

  • Dataliner

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Simply Superior Auto Body

Company Profile

Simply Superior Auto Body provides a wide range of collision repair and restoration services for all types of vehicles (with a special focus on Lexus and other fine imports) at its Concord facility. The company is experienced in all aspects of body repair, from welding and adhesive bonding to fastening and painting. It utilizes a variety of state-of-the-art equipment, including a laser measuring system that straightens frames to their factory specifications.

Owner/CEO Rich Lezcano has been working in the auto body repair industry for more than 20 years. He attributes Simply Superior Auto Body’s success to its long-term employees and status as an independent shop. “When an auto body shop has a direct affiliation with an insurance company, it tends to lose sight of its real customers,” says Mr. Lezcano. “That’s a conflict we can’t abide by.”

Simply Superior Auto Body exclusively uses waterborne paint made by Auto Color, an industry leader that is part of the PPG Industries line. In addition to allowing for high-quality color matching and clear coating, the paint is environmentally friendly and meets all necessary air quality requirements.

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Company Philosophy

"We're a customer shop, not an insurance shop, and we take great pride in the quality of our work. More than half of our employees have been here for more than 10 years, and we expect the absolute best from them. Our goal is to exceed factory quality on every repair, and that level of dedication really resonates with our customers. We're here to act as their advocates and help them return to the road as soon as possible."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for auto body repair companies that have earned the prestigious Diamond Certified award. For Simply Superior Auto Body, achieving a high level of customer satisfaction is a direct result of its approach to dealing with customers’ insurance companies–even though the company works with most insurers, it’s not under contract with any of them and thus remains an independent advocate for its clients. “Our independence allows us to look at each repair from the standpoint of what’s best for the customer, not their insurance company,” explains owner Rich Lezcano. “When a shop has a direct affiliation with an insurance company, it tends to lose sight of its real customers. That’s a conflict we can’t abide by.”

Simply Superior Auto Body has been providing a wide range of collision repair and restoration services for all types of vehicles (with a special focus on Lexus and other fine imports) at its Concord facility since 1981. All the company’s technicians are I-CAR certified and trained to use a variety of state-of-the-art equipment, including laser measuring and frame straightening systems that restore cars’ frames to their factory specifications. “We also take pride in only using high-quality, environmentally-friendly waterborne paints,” adds Mr. Lezcano.

Unlike auto body companies that serve as direct repair shops for insurance companies, Simply Superior Auto Body emphasizes quality over cost effectiveness in every aspect of its operations, from pushing for factory parts whenever possible to using top-of-the-line paints from leading vendors like PPG and 3M. “We completely disassemble cars to do the paintwork,” adds Mr. Lezcano. “Other shops just paint match, but we blend everything out. We don’t mask parts that aren’t meant to be painted–we take them off the car. Everything we do is geared toward our customers’ satisfaction.”

Another distinguishing attribute of Simply Superior Auto Body is the customer loyalty it’s developed over the years, which Mr. Lezcano attributes to the company’s personalized style of doing business. “We really get to know our customers,” he says. “People are often distraught after an accident, so we explain the details of their situations and give them options they might not get at other shops. We do what’s best for the customer, not just what’s going to make us money. It’s the right thing to do.”

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Industry Info

Being prepared for the auto body repair process can save you time and money. If you’ve been in an accident and need to have your vehicle’s body repaired, it pays to be as diligent in choosing a shop as you were when you purchased your vehicle in the first place. Consider the following tips for minimizing risk and effectively handling the auto body repair process:

Brace for impact. Make sure you’re satisfied with your insurance policy’s collision deductible. It’s often set at $500, but you can bump it up to $1,000 to save on insurance rates over time. If the accident is your fault, be prepared to pay the full deductible amount out of pocket.

Understand the system. Your insurer may direct you to its list of approved repair shops. Be aware that these shops receive pre-negotiated rates from your insurance company, so they may be tempted to take shortcuts with your vehicle in order to save money.

Get more than one estimate. Take notes when the first shop you visit tells you what kind of repairs you need and how much those repairs will cost. Then call three or four different shops and ask how much they would charge for the exact same work. Try a variety of businesses, including independent shops, chain outlets and dealerships.

Know what to expect when it comes to replacement parts. Many insurance companies want repair shops to use less expensive salvage or generic replacement parts instead of original equipment manufacturer (OEM) parts, which match your vehicle exactly and cost more. You may not have much of a choice if you’re responsible for the accident, but if you’re not at fault, instruct the shop to use OEM parts.

Clarify your rental car expenses. Auto body repairs often take longer than expected, which means you could be forced to drive a rental car for longer than you’d prefer. If you regularly pay a nominal monthly fee for rental car insurance, you might only be reimbursed for the rental of a compact car. If such a small car wouldn’t work for your lifestyle, it might be time to reevaluate your coverage.

Do you have a European car? If so, your repair shop should have a special certification from the car’s manufacturer, along with specialized equipment to fix the vehicle’s aluminum and hard steel parts. Your insurer should pay for these specialized repairs even if its approved shops aren’t equipped to handle the job.

Don’t be swayed by your insurer’s warranty. As a way of encouraging you to use a shop in its network, your insurance company may offer a warranty on replacement parts. This warranty often isn’t necessary, because most shops guarantee their work and manufacturers guarantee their parts.

Make your sign-off a requirement. Clarify that no work should be done unless you’ve authorized it first—especially if you’re paying the majority of the repair costs. When you pick up your car, carefully look over the bill and make sure everything matches up with the original estimate. If you spot anything you didn’t authorize, call attention to it.

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Frequently Asked Questions

Q: Will you work with any insurance company?

A: Yes. We work with any insurance company, but we don’t work for them—we work for you. We’ll facilitate the insurance payment and be your advocate in the process to ensure your insurance company pays to have your car repaired properly.

Q: Do I have to go to the auto body shop my insurance company recommends?

A: No. By California law, your insurance company has to work with whatever licensed auto body shop you choose. Choosing a direct-repair facility can be problematic, because sometimes those shops cater to insurance companies because of the business they bring in. When you choose an independent shop, that shop works for you, not your insurance company.

Q: Do you use original equipment manufacturer (OEM) parts?

A: Yes, but not all insurance policies will pay for factory parts. Depending on your insurance, you may be liable to pay the difference in price.

Q: Do you offer any warranties?

A: We provide a lifetime warranty on our workmanship that’s good for as long as you own your car. The warranty on parts and paint varies with the manufacturer.

Q: Do you provide towing and shuttle service?

A: Yes. We don’t do the towing ourselves, but we can make arrangements.

Q: Do you provide rental cars?

A: Yes, we can arrange a rental car for you.

Q: Do you provide free estimates?

A: Yes.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Rich Lezcano

Expert CONTRIBUTOR PROFILE

Rich Lezcano: An Unexpected Calling

By James Florence, Diamond Certified Resource Reporter

CONCORD — While many automotive professionals get into the industry with full intent, for Rich Lezcano, it was anything but expected. It all started when he was a college student working at a bicycle shop in Lafayette. “One morning, a man came in who was having a problem with his shifters,” he recounts. “After looking at the bike, I told him he’d have to leave it and come back later that afternoon to pick it up. However, since he was set on going for a ride right then, I made a quick temporary adjustment and sent him on his way.”

Thinking nothing of the interaction, Rich was completely surprised by what happened next. “Later that day, the man returned to the store and invited me to have dinner with him. It turned out he was the owner of a local auto body shop. He was impressed with how I’d handled the situation earlier, and he wanted to talk to me about coming to work for him.”

While flattered, Rich was hesitant about accepting the offer, particularly in light of his current academic path. However, it was only a week later that another chance occurrence left him struggling to distinguish fate from coincidence. “I was all set to register for classes and had a great schedule lined up,” he remembers. “As luck would have it, there was a glitch with my registration and my whole schedule got wiped. In the end, I decided to take the quarter off and give auto body work a try. Twenty-two years later, here I am!”

Rich assumed ownership of Simply Superior Auto Body in 2007, and he says he still enjoys providing the kind of quality that naturally generates good word of mouth. “I really like when we get new customers who were referred by their friends or family members. When a customer appreciates the service we’ve provided, they tend to want to talk about it, and it makes me really proud to know we have that kind of positive reputation.”

A lifetime resident of the Sun Valley, Rich resides in Walnut Creek with his wife, Jennifer, and their sons, Joshua and Nicolaus. Outside of work, he likes to spend as much time as he can outside, particularly on the golf course. “I really enjoy golf—even though it drives me insane, it still puts me in a relaxing place,” he laughs.

In his life and career, Rich espouses the value of a caring attitude. “When that gentleman offered me a job at his auto body shop, my initial response was, ‘I’m just an architecture student—I don’t know anything about cars.’ To this he replied, ‘I can teach you everything you need to know about cars, but I can’t teach you how to care.’ I think that really highlights the importance of taking your car to a shop where the staff has your best interests in mind and genuinely cares about the quality of their work.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The De La Salle Spartans, the football team of my old high school, as well as the inspiration for the film “When the Game Stands Tall.”

Q: What was your first car?
A: A 1978 Fiat Brava.

Q: What’s your favorite holiday?
A: Thanksgiving, for two reasons: family and food.

Q: What’s your favorite snack?
A: NutRageous bars.

Q: Music or talk radio?
A: Talk radio.

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Expert articles
  • How to Get the Most Value for Your Totaled Car

    CONCORD — Following an accident, an insurance company may deem a car to be “totaled,” which means they reimburse the owner for its cash value rather than repair it. The problem is, it’s not unusual for an insurer to value a totaled car at a significantly lower amount than the owner was expecting. Fortunately, there are some proactive steps you can take to maximize your cash reimbursement.

    The first thing you’ll need to do is independently establish your car’s actual cash value (ACV) by gathering a sample of what similar vehicles are selling for. Get prices on 20 vehicles with the approximate year, make, model and condition as yours, and then do some simple math to determine the average. Remember to document your sources (URLs, newspaper clippings, etc.)—you may need to provide them later.

    Once you’ve determined your car’s ACV, it’s time to play ball with your insurance company. If their estimate of your car’s worth is less than the ACV you’ve determined through your research, you can use your information to counter their offer.

    Keep in mind that you should do your research prior to getting a number from your insurance company. If you have your figure ready when they approach you with theirs, they’ll be more likely to work with you. Also, since tax is usually included in the insurer’s settlement figure, ask for their pre-tax number in order to establish a more even comparison. This may seem like a minor detail, but the tax on an expensive car in California can amount to a lot of money, so it’s important to factor it in.

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Expert video tip
  • Video: Maximizing the Value of Your Totaled Car

    Complete Video Transcription:

    CONCORD — Host, Sarah Rutan: In the unfortunate event that your car is totaled, it’s important to know how to maximize its insurance value. Today we’re in Concord with Diamond Certified Expert Contributor, Rich Lezcano of Simply Superior Auto Body to learn how.

    Diamond Certified Expert Contributor, Rich Lezcano: Once you’ve determined that your car has been totaled by the insurance company, there’s a few steps that you can use to maximize the value of the settlement that they’re going to give you. You want to establish the actual cash value of your car, ACV. You get that by getting a good sample of vehicles like yours, try to find about 20, and cut the bottom half out of the value, the average that you get on the value of the vehicles.

    Then you take that information and you put it in your back pocket. It’s going to be time to play poker with the insurance company. They’re going to provide you with a value of what they think your car is worth. If their value is less than what you think your value is, you provide them that information, URLs, clippings from the newspaper, whatever means you have.

    If they come in at higher value, you just keep it in your back pocket, take the money, and move on. It’s important to have that value what you think the car is worth when you speak to them about the settlement number, because if you come back after they’ve given you a figure, it looks a little crooked. If you have the figure at the time that they approach you with the number, they’re more on their heels and they’re willing to accept some of the numbers that you’re proposing.

    Also, the tax is usually included in that settlement figure, so make sure that you give them numbers without tax and you ask for their numbers without tax so they have an even basis. On a very expensive car at 9% in our area it can amount to a lot of money on that settlement value.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Simply Superior Auto Body WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Simply Superior Auto Body
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 200 VERIFIED CUSTOMERS i
Simply Superior Auto Body : Average 9.6 out of 10 based on 200 unique customer surveys of customer satisfaction.

Anna P.

VERIFIED Simply Superior Auto Body CUSTOMER

1 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They'll take care of you.

They walked me through the entire process and educated me along the way. They had no problem explaining the various options that I had available, so I could make an informed decision. They were very honest, very thorough, and they really helped me out.

Kari A.

VERIFIED Simply Superior Auto Body CUSTOMER

2 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a good job, they were very efficient, and they had very good quality.

Rich was really good about letting me know what was going on with my car, and he had good communication.

Richard S.

VERIFIED Simply Superior Auto Body CUSTOMER

3 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them. They do good quality and fast work. He went out of his way to help me.

I would give them a '10+'. I liked the speed of the service.

Al B.

VERIFIED Simply Superior Auto Body CUSTOMER

4 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are good guys.

Everything, the quality, and the car was ready when they said it would be.

Anthony V.

VERIFIED Simply Superior Auto Body CUSTOMER

5 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a quality job for a fair price.

I thought the quality of their work was great.

Ashley H.

VERIFIED Simply Superior Auto Body CUSTOMER

6 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were really nice, and I got exactly what I paid for.

They finished working on my car pretty quickly.

Bryce F.

VERIFIED Simply Superior Auto Body CUSTOMER

7 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very professional, and the quality of their work is superior. They're very quick with the repairs.

I liked the quality of the work that they did.

Dennis F.

VERIFIED Simply Superior Auto Body CUSTOMER

8 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They took care of me, and I got exactly what I wanted. The price was right.

Their professionalism

Lucas S.

VERIFIED Simply Superior Auto Body CUSTOMER

9 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are excellent, quick, and very knowledgeable.

Just their quality of work

Frank M.

VERIFIED Simply Superior Auto Body CUSTOMER

10 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very good.

They are very efficient.

Gary C.

VERIFIED Simply Superior Auto Body CUSTOMER

11 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is a trusted advisor.

Just their quality of work, and they get the job turned around efficiently.

Gary W.

VERIFIED Simply Superior Auto Body CUSTOMER

12 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

I drove over 500 miles to have him work on my truck.

They just do good work, and they stand behind their work.

Jennifer S.

VERIFIED Simply Superior Auto Body CUSTOMER

13 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional, and they were able to give me a quote. They met their deadline.

Their professionalism

Jose V.

VERIFIED Simply Superior Auto Body CUSTOMER

14 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a pretty good job with my car, and I would recommend them.

They are professional.

Karen L.

VERIFIED Simply Superior Auto Body CUSTOMER

15 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They went above and beyond, and they did more work than they had to do.

Rich is wonderful. They did a fabulous job.

Katherine R.

VERIFIED Simply Superior Auto Body CUSTOMER

16 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

The work is excellent and efficient. The owner gives personal attention.

The quality of the work and the personal attention

Kevin H.

VERIFIED Simply Superior Auto Body CUSTOMER

17 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

The front office was very courteous and efficient. They fixed what they were supposed to fix. They were recommended by my insurance company.

They had the vehicle done when they said they would have it done.

Marco D.

VERIFIED Simply Superior Auto Body CUSTOMER

18 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good body work.

They are just great. I have been going there for a while.

Maria W.

VERIFIED Simply Superior Auto Body CUSTOMER

19 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

On time and on budget

They were competitive, and their quality was good.

Sam P.

VERIFIED Simply Superior Auto Body CUSTOMER

20 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very professional and efficient

They did what they were supposed to do at time they were supposed to do it and for the price they were supposed to do it for.

Read All 200 Survey Responses at Ratings View