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Diamond Certified Company Report

Mike Young – Real Estate Broker/Agent

Diamond Certified Company Report

Mike Young – Real Estate Broker/Agent

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 16 VERIFIED CUSTOMERS i

Brent C.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

1 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very responsive, and he is a really good Realtor.

He is really easy to work with, and he is very flexible with scheduling things. He will go the extra mile for you.

Jane N.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

2 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is a really good person for helping you buy a house. He helped me figure out how to get a good house that I could afford.

He would actually take the time to listen to me and figure out what I want. He was really good.

Zoe W.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

3 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was great. Everything I wanted or needed done, he had absolutely no problem doing.

He really listens. It was my first time selling a home, so I had no idea what I was getting myself into. He took his time to explain every step of the process and in a way I could comprehend.

Read All 16 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Mike Young, Owner/Broker

Mike Young is a Soquel-based real estate broker/agent who helps clients buy and sell all types of residential properties in Santa Cruz and Monterey Counties. Mr. Young has extensive knowledge of the local real estate market, and he utilizes his training and experience to handle the purchase and sale of everything from distressed properties to luxury beach homes.

Mr. Young credits much of his success to his personalized approach to the real estate process. “Everybody has different wants and needs when it comes to real estate, so I take the time to get to know my clients and learn exactly what they’re looking for,” he says. “I truly care about helping them achieve their goals, and they really appreciate my hands-on style.”

As a passionate advocate of real estate education, Mr. Young hosts a weekly radio show on KSCO called “The Mike Young Real Estate Hour,” during which he interviews industry professionals and provides advice on a wide variety of real estate topics. Mr. Young is also the organizer and host of the Santa Cruz Real Estate Investment Group, which has more than 300 members. 

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Mike Young – Real Estate Broker/Agent

COMPANY CONTACT
Service AREA

Santa Cruz County
Monterey County
Watsonville
Scotts Valley
Capitola
Rincon
Day Valley
Larkin Valley
Aptos Hill

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SERVICES PERFORMED

Residential Real Estate Sales & Purchases
Short Sales & Distressed Properties
3-D “Walkthrough” Marketing
Home Evaluations

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Mike Young – Real Estate Broker/Agent

Mike Young recently sold this property.

Company Profile

Mike Young is a Soquel-based real estate broker/agent who helps clients buy and sell all types of residential properties in Santa Cruz and Monterey Counties. Mr. Young has extensive knowledge of the local real estate market, and he utilizes his training and experience to handle the purchase and sale of everything from distressed properties to luxury beach homes.

Mr. Young credits much of his success to his personalized approach to the real estate process. “Everybody has different wants and needs when it comes to real estate, so I take the time to get to know my clients and learn exactly what they’re looking for,” he says. “I truly care about helping them achieve their goals, and they really appreciate my hands-on style.”

As a passionate advocate of real estate education, Mr. Young hosts a weekly radio show on KSCO called “The Mike Young Real Estate Hour,” during which he interviews industry professionals and provides advice on a wide variety of real estate topics. Mr. Young is also the organizer and host of the Santa Cruz Real Estate Investment Group, which has more than 300 members. 

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Company Philosophy

"My clients are very important to me, so I always put their needs first and make sure they're completely satisfied with the results of my work. By staying up-to-date with the real estate market and surrounding myself with excellent advisors, I'm able to provide every client with the best possible service."

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Comparative Summary

Real estate professionals are always looking for ways to differentiate themselves from their competition, and those that have earned the prestigious Diamond Certified award are already several steps ahead. In addition to his Diamond Certified status, Soquel-based real estate broker/agent Mike Young sets himself apart by utilizing his extensive expertise of the Santa Cruz and Monterey areas to help his clients get the best value for their transactions. “I have a lot of experience with different types of properties in this area, from $100,000 mobile homes to multi-million dollar beach homes,” he confirms. “I do 95 percent of my business here, so I know how to help my clients get exactly what they’re looking for.”

Unlike real estate brokers and agents who take a “one size fits all” approach to every transaction, Mr. Young focuses on the individual needs of each client and customizes his services to ensure they see positive results. “I take the time to learn about my clients’ objectives and plan out what has to happen in order to meet those objectives,” he explains. “Once I create a timeline, I stick to it so the deal gets done on time and nothing has to be rushed. By communicating well and being highly organized and reliable, I’m able to make sure my clients have great experiences.”

Mr. Young further sets himself apart from his competition by utilizing unique tools, technologies, and approaches to buy and sell his clients’ homes as quickly as possible. “When I sell a home, I use a checklist to make sure I’m doing everything I can to prepare it to sell quickly and for top dollar,” he says. “That includes careful market analysis, 3-D virtual tours, videos of nearby homes and neighborhoods for buyers who live out of the area, and more. I always put my clients first and go above and beyond to take care of them.”

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Industry Info

Bay Area real estate almost always seems like a sound investment—from the beaches and universities to popular tourist destinations and Silicon Valley, there are countless features that attract both short- and long-term renters. But is jumping into the landlord game a smart move for you?

Mike Young, a Soquel-based real estate broker/agent, says you should start by thinking about your goals and how buying an investment property can help you reach them now or in the future. “People have different goals for real estate investments at different stages of their lives. If you’re young and looking to grow quickly, you want to expand your real estate portfolio. As you get older, you may want to convert some of that growth into cash flow. By the time you’re 65 or 70, most people want properties that provide a steady income without requiring a lot of their time.”

Those various goals mean various considerations—different locations and properties will reap different results, some of which can help you reach your goals and some of which can hurt your overall financial picture. A good real estate agent will help you determine your goals, think about your current and future needs and limitations, and find properties that are right for you.

You may also want to join a group that’s dedicated to helping investors find quality properties. For example, Mr. Young runs the Santa Cruz Real Estate Investment Group, which meets once a month to look at investment opportunities locally and all over the United States. The group works to find properties for a wide range of needs and budgets, but it’s not the only one. There are realtors and clubs throughout the country that can help you find Bay Area properties or out-of-state investment properties that meet your needs.

Is an investment property in Santa Cruz the right move for you?
If you love the beach and want proximity to big businesses, Santa Cruz can be a good area to live. “Santa Cruz is a great, diverse community,” says Mr. Young. “We have a university and beaches, and we’re close to Silicon Valley.” Because property prices in Santa Cruz are relatively low compared to those in the heart of Silicon Valley, many people buy investment properties to rent as weekend homes or primary residences to those who work in the tech industry. The great location and in-demand nature of housing can be a win-win for renters and investment property owners alike.

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Frequently Asked Questions

Q: Why should I consider owning property in Santa Cruz?

A: Santa Cruz is a great, diverse community. We have a university and beaches, and we’re close to Silicon Valley. Santa Cruz is generally less expensive than Silicon Valley, so the savings can make a big difference for some people who work in that area.

Q: Can you help me find an investment property?

A: Yes. I’m the organizer of a club called the Santa Cruz Real Estate Investment Group that meets once a month. We look at investment opportunities locally and all over the United States, and we can usually find something that will fit almost any budget. We’ve worked with realtors all over the country, so we can give you a quality referral if you’re looking for an out-of-state investment property.

Q: Will I get my deposit back if the deal goes forward?

A: I recommend making a deposit of no more than 3 percent of the home—that’s the maximum amount the seller can keep, so it doesn’t make sense to deposit more. Once the seller accepts your offer, your money goes into escrow. There’s usually a contingency period during this stage, so you’ll have time to arrange your financing and make sure you’re satisfied with the condition of the house. If you decide you don’t want to move forward, you can get your money back without question. Just fill out a ‘cancellation of contract’ form and escrow will release your deposit funds. If you decide to move forward with the deal, the deposit becomes part of your down payment.

Q: Do I need to have a home inspection performed?

A: Yes. Even if the home seems to be in really good condition, I always recommend having an inspection performed before purchasing. An inspector will check all the different systems in the home for about $500, depending on the size of the property. You’ll get a list of things that need to be fixed, which you can use as leverage when negotiating price with the seller. In that way, the inspection usually pays for itself.

Q: Should I hold an open house to sell my home?

A: I always recommend holding an open house because both buyers and agents will come. My objective is to make sure anybody who’s in the market to buy a home similar to yours is aware of your house. So, every time I do an open house, I also advertise. I usually recommend holding at least one open house before you start accepting offers, because you never know if the first offer will be the highest one you get. For most homes, I hold two open houses and two broker tours within a 10-day period, which allows us to get proper exposure before we start accepting offers. That way, everyone who’s interested has a chance to look at your home and make a bid.

Q: Should I accept an offer from a buyer who isn’t prequalified?

A: Not unless they have cash or can show you a statement that proves they have cash. I would also look at other factors, like how much money they have down. If a cash issue were to come up, do they have the cash reserves to absorb it and keep the deal moving?

Q: If I’m buying a house, do I need to be prequalified for a loan?

A: Absolutely, unless you have a lot of cash. I discourage my clients from working with online lenders, so I can refer you to lenders who I’ve worked with before. People often think they’ll get a lower rate by going with an online lender, but it’s not a fair comparison. Online lenders usually don’t offer the same services that local lenders do. Plus, your credibility will be higher if you work with a lender that’s known and respected in the area—it puts you in a better light and may be the deciding factor that gets you the home.

Q: Do I need to fix up my home in order to sell it?

A: If you want top dollar, you should fix it up, but it also depends on your situation. If you just want to sell fast, you don’t have to fix it up, but you should understand that your selling price will be affected. There are some simple, inexpensive things you can do to make your home look better and sell quicker, but it’s important to not go overboard. I’ll help you determine the upgrades and repairs that make the most sense for your goals.

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SELECTED PHOTOS FROM Mike Young – Real Estate Broker/Agent

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Mike Young

Expert CONTRIBUTOR PROFILE
  • Mike Young is a 13-year veteran of the real estate industry and a Diamond Certified realtor. He can be reached at (831) 704-6928 or by email.

Mike Young: An Enduring Interest

By James Florence, Diamond Certified Resource Reporter

SOQUEL — Mike Young took an early interest in real estate, but it wasn’t until later in life that he took the chance to pursue it as a career. “I originally became interested in real estate from working on my dad’s rental properties,” he remembers. “Every time a tenant moved, he’d have me and my brother out there painting, patching, and fixing things up.” Upon reaching adulthood, Mike gravitated toward the tech industry, where he found a long-term position working for a software company. However, he never lost his interest in real estate, so when the tech bubble burst in the early 2000s, he saw it as an unexpected opportunity. “When the company I worked for was sold, I decided to pursue a career in real estate. After all, being 50 years old isn’t exactly an asset in the tech field, whereas in real estate, a little gray hair elicits trust because it shows you have a bit of life experience.”

Today, after 12 years as a real estate professional, Mike says his favorite part of his job is matching clients with the right properties. “It’s neat to see how focused and excited people get when I find a house they really like. And after the transaction is complete, I get a really special feeling from knowing I helped them with a major life transition.”

As a resident of Aptos, Mike expresses his appreciation for the area’s diverse natural beauty. “I love the fact that we have access to both beaches and forested areas, including several natural parks,” he says. “As someone who enjoys running, all the trails and beaches make it an ideal location.”

Outside of work, Mike engages in a variety of active pastimes that include golf, working out and attending meetings of his local Toastmasters club. However, he also enjoys activities pertaining to his sphere of professional expertise. “I organize a local real estate investor’s club and do a radio show every week on KSCO 1080 AM called ‘The Mike Young Real Estate Hour,’” he explains. “We bring on local industry experts, talk about various topics and answer questions for listeners who call in.”

In regard to his professional career, Mike says he’s learned to stay attuned to his clients’ goals, even as they change over time. “When clients start looking at different properties, their ideas about what they want often evolve. That’s why it’s important for me to ask the right questions, listen closely to them and lead them where they want to go, all while reminding them about their initial needs and goals.”

When asked the first thing he’d do if he were to retire tomorrow, Mike says he’d tee off at a tropical location. “I would probably buy a vacation home in Hawaii and split my time between here and there. The golfing is fantastic over there, so I’d love to spend more time playing and relaxing.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The San Francisco Giants.

Q: What’s your favorite TV show?
A: “Game of Thrones.”

Q: If you could travel anywhere in the world, where would you go?
A: Scotland, so I could play St. Andrews, the oldest golf course in the world.

Q: What were you most known for in high school?
A: Being on the student government.

Q: Pancakes or waffles?
A: Pancakes.

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Expert articles
  • Choosing a Mortgage Lender

    SOQUEL — Many homebuyers wonder if it’s better to get pre-approved by a local or online mortgage lender. While either option will work, my advice is always to go with the local lender.

    Especially in a competitive housing market, buyers need to present sellers with the strongest offer packages possible. Having a lender whose face—or, at the very least, street address—sellers can recognize will be an additional asset to your package. Also, a local lender has a reputation to maintain in the local community, whereas a lender based in a far-off location does not.

    Overall, choosing a local lender can bolster confidence for sellers and buyers alike, which is why it’s best to “lend local” whenever possible.

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Expert video tip
  • Video: Local or Online Lender

    Complete Video Transcription:

    SOQUEL — Host, Sarah Rutan: Prior to getting pre-approved for a home purchase, you’ll need to decide whether to go through a local or online lender. Today we’re in Soquel with Diamond Certified Expert Contributor Mike Young to learn more.

    Diamond Certified Expert Contributor, Mike Young: One question I do get a lot is the question, “Should I get pre-approved at a local lender, or should I get approved by an online lender?” My advice is always to go with the local lender. The reason is, especially in this competitive market, you’re looking for the strongest offer package that you can give to the seller. So, to have someone that they recognize, or at least a local address, with the knowledge that that lender has to maintain their reputation in this community, that makes a very strong statement. Someone who is based in Chicago or New York, and who is never going to see this city, really has little credibility here. So, I would always go with the local lender.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Mike Young – Real Estate Broker/Agent WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Mike Young – Real Estate Broker/Agent
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 16 VERIFIED CUSTOMERS i
Mike Young – Real Estate Broker/Agent : Average 9.3 out of 10 based on 16 unique customer surveys of customer satisfaction.

Brent C.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

1 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very responsive, and he is a really good Realtor.

He is really easy to work with, and he is very flexible with scheduling things. He will go the extra mile for you.

Jane N.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

2 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is a really good person for helping you buy a house. He helped me figure out how to get a good house that I could afford.

He would actually take the time to listen to me and figure out what I want. He was really good.

Zoe W.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

3 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was great. Everything I wanted or needed done, he had absolutely no problem doing.

He really listens. It was my first time selling a home, so I had no idea what I was getting myself into. He took his time to explain every step of the process and in a way I could comprehend.

Alex B.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

4 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's trustworthy and straightforward.

He's trustworthy and straightforward. I'm satisfied.

Bart R.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

5 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend him.

He knew what he was doing. From beginning to end, everything was really good.

Kerrie S.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

6 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very thorough and very conscientious.

He is professional, and he gives good advice.

Louis O.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

7 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend him. He's personable, knowledgeable, and a good listener.

He always makes himself available, and he's very responsive.

Samantha C.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

8 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is straightforward and efficient.

He was very easy to deal with, and he called back to me on time. I had to deal with a short-sale, and he was great.

Parker B.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

9 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's professional and upfront.

He's diligent.

Robin J.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

10 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's the most trustworthy agent I've ever worked with. He's completely transparent.

I truly believe that he had my best interest at heart.

Ruth B.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

11 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's totally professional, and he definitely nurtures his clients. If I had any concerns, he addressed them right away. He really goes the extra mile, and he's very committed to excellence.

He's great. He's very conscientious, he's always prepared, and he even has his master's degree. He's really on his game.

Victor S.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

12 of 16

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's excellent.

He's competent, honest, and courteous. I certainly know he will get the job done.

Jesse C.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

13 of 16

Quality 9
9 10
Loyalty Yes
CRITIQUE

I would tell them that he never pressures his client like other agents seem to do, which I really appreciated.

He's friendly, personable, and communicative.

Ben S.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

14 of 16

Quality 8
8 10
Loyalty Yes
CRITIQUE

He's a good guy.

He's very friendly.

Jennifer F.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

15 of 16

Quality 8
8 10
Loyalty Yes
CRITIQUE

He's a quiet guy. He's super thorough, and he'll answer all of your questions. He will look into anything you want to know and has no problem doing the footwork for you.

He's not pushy whatsoever.

Madison G.

VERIFIED Mike Young – Real Estate Broker/Agent CUSTOMER

16 of 16

Quality 3
3 10
Loyalty No
CRITIQUE

Don't even bother.

He seems like a nice person, but he seemed like he thought he couldn't make any money off of us.

Read All 16 Survey Responses at Ratings View