Diamond Certified Company Report

Lawrence Flooring & Interiors

Diamond Certified Company Report

Lawrence Flooring & Interiors

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 530 VERIFIED CUSTOMERS i

H. C.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

1 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are all very knowledgeable, competent, and they have always done amazing jobs for us.

It's very easy to work with them. They are always on time and they always do what they promise, very friendly people.

Catherine G.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

2 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful in the showroom and very prompt with their service.

They were very open about the under pad under the carpet. They told us that it was in good condition and did not need to be replaced as opposed to upselling us on a new one.

Paul M.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

3 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very knowledgeable, very friendly, and open with the choices that we wanted. They didn't try to push me in one direction or another. They wanted to be as helpful as possible, so I got what I wanted.

The service, there was a quick response to my questions. I got them as a recommendation through someone else. They gave me good discounts, quality work for a good value.

Read All 530 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Mike Goldberg, Owner

Lawrence Flooring & Interiors is a full-service flooring store serving the Bay Area. The company’s extensive and newly remodeled Campbell showroom displays quality, namebrand products for carpet, hardwood, laminate, vinyl, area rugs, bamboo and cork. Lawrence Flooring & Interiors offers free in-home estimates and free flooring samples to take home, and it stands by its installations and manufacturer warranties.

Owner Mike Goldberg joined Lawrence Flooring & Interiors in 1979 (his father, Larry, founded the company in 1971), and he works alongside a seasoned sales team that has been with him for more than 16 years. “Our flooring specialists can expertly answer questions and help people find the perfect solutions for their homes,” he says. “Our team works together to make each customer’s shopping experience the best it can be.”

Lawrence Flooring & Interiors has been a proud member of the South Bay community for 46 years. “Since we’re locally owned and operated, we take our long-term commitment to the community very seriously, and we’re proud of the top-notch products and services we provide,” says Mr. Goldberg. “We’re always here for our customers, and we’ll be here in the future whenever they need us.” 

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Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Lawrence Flooring & Interiors

COMPANY CONTACT
Locations

The Greater Bay Area
Beyond

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SERVICES PERFORMED

Carpet
Hardwood
Laminate
Luxury Vinyl Tile and Planks
Linoleum
Cork and Bamboo
Area Rugs 

BRANDS Supported
  • Mannington

  • Mohawk

  • Shaw

  • Masland

  • Mohawk Laminate Flooring

  • Royalty

  • Camelot

  • Garrison

  • Tuftex

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Lawrence Flooring & Interiors

Company Profile

Lawrence Flooring & Interiors is a full-service flooring store serving the Bay Area. The company’s extensive and newly remodeled Campbell showroom displays quality, namebrand products for carpet, hardwood, laminate, vinyl, area rugs, bamboo and cork. Lawrence Flooring & Interiors offers free in-home estimates and free flooring samples to take home, and it stands by its installations and manufacturer warranties.

Owner Mike Goldberg joined Lawrence Flooring & Interiors in 1979 (his father, Larry, founded the company in 1971), and he works alongside a seasoned sales team that has been with him for more than 16 years. “Our flooring specialists can expertly answer questions and help people find the perfect solutions for their homes,” he says. “Our team works together to make each customer’s shopping experience the best it can be.”

Lawrence Flooring & Interiors has been a proud member of the South Bay community for 46 years. “Since we’re locally owned and operated, we take our long-term commitment to the community very seriously, and we’re proud of the top-notch products and services we provide,” says Mr. Goldberg. “We’re always here for our customers, and we’ll be here in the future whenever they need us.” 

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Company Philosophy

"We want our customers to come back time and time again, so we focus on providing them with excellent products, skilled installers and fast turnaround times–all at the best possible value. We take the time to educate them about their options and guide them toward products that will serve their needs for the long term."

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Comparative Summary

Lawrence Flooring & Interiors is known for its huge selection and competitive prices. “If someone comes in to special order something, we actually give them 40 percent off the printed factory retail price,” says owner Larry Goldberg. “We don’t dream up retail prices. They come out of the books,” he continues. “So when we say 40 percent off, the customer knows it’s legitimate.”

There’s something else about his business that Mr. Goldberg considers even more important than price. “Service is our number one priority,” he states. “Since we don’t advertise, the lifeblood of our business is people who refer us to other people.”

In keeping with its reputation for excellent service, the company routinely checks in with customers who’ve already made purchases to make sure everything is satisfactory. When the customer comes first, says Mr. Goldberg, referrals naturally follow.

Lawrence Flooring & Interiors salespeople work with customers in a straightforward and honest manner. “We don’t promise something we know isn’t going to happen,” says Mr. Goldberg. “Salespeople from some stores will promise anything to get customers to sign something, because they’re on commission.” The salespeople at Lawrence Flooring & Interiors don’t receive commissions; instead, they are salaried and get bonuses based on the store’s collective business. This is one more way Lawrence Flooring & Interiors can ensure a positive shopping experience, says Mr. Goldberg.

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Industry Info

When you’re in the market for flooring, devote some time beforehand to research. Check out a company’s reputation and customer service history before you give it your business. If you know other people who have purchased from a company, get their opinions. Were they satisfied? Would they shop there again? Would they recommend the company to their friends and family?

Choose a company whose showroom features a broad selection and a knowledgeable sales staff willing to help you in any way possible. Ask pertinent questions. Find out if the company offers its own delivery and installation.

If you purchase flooring from a company and choose to have its people do the installation, make sure they’re experienced and know exactly what they’re doing. Insist they send someone out first to check the floors. You can’t predict the condition of a floor under existing carpet, for example. In some cases, it can be in pretty bad shape. You want to make sure the installation crew looks for this kind of problem before they install the new carpet or other flooring.

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Frequently Asked Questions

Q: Does the same warranty apply for everything?

A: Our products are covered by each individual manufacturer’s warranty. As far as labor goes, it depends on the job. That’s something we go over very carefully with the customer. If there’s something unusual about a job—if, for example, we have to take out a layer of old floor before we put down a new, vinyl one—we explain to the customer how there are different areas of labor involved.

Q: If I buy flooring from your company, will you insist on installing it?

A: Not at all. It can be installed by anyone you choose.

Q: If I buy flooring someplace else, can you install it for me?

A: Sorry, no. We never install anything that hasn’t been purchased from us.

Q: Can’t I get a better deal shopping by mail order?

A: We don’t think so. Since we buy directly from the factory, we’re able to pass on significant savings to our customers. In addition, we arrange for our own deliveries so we can make sure everything arrives safely. And having our own installers guarantees everything will be done in a professional manner.

Q: Do you ever offer specials?

A: We usually offer specials a couple times a year.

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SELECTED PHOTOS FROM Lawrence Flooring & Interiors

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Mike Goldberg

Expert CONTRIBUTOR PROFILE
  • Mike Goldberg is a lifetime veteran of the flooring industry, and president of Lawrence Flooring & Interiors, a Diamond Certified company since 2002. He can be reached at (408) 372-7964 or by email.

Mike Goldberg: A Foundation for Success

By James Florence, Diamond Certified Resource Reporter

CAMPBELL — As second-generation owner of Lawrence Flooring & Interiors, Mike Goldberg was able to create a successful livelihood by expanding upon the foundation originally laid by his father. “My father, Larry, started this business in 1971,” he says. “As a teenager, I started working for the business during the summer, both on the flooring side as an apprentice with the carpeting crews and on the furniture side as a delivery assistant. Later, while attending UCLA, I worked for a floor covering store, where I was able to utilize and expand my industry knowledge and experience.”

After finishing college, Mike remained in Los Angeles and started working for a large flooring store. However, it wasn’t long before the call of opportunity drew him homeward. “My father’s business was growing, and he asked if I’d be interested in coming back and working at the store,” he recounts. “It took a little convincing, but I decided it was worth a shot and packed my bags. More than 30 years later, I’m still here.”

Today, Mike says his favorite part of his job is staying at the forefront of his professional field. “As new products come out, they require different forms of installation, so the industry is in a constant state of development. It’s challenging to keep up, but it also keeps things fun and interesting.” Mike also takes pride in being part of Lawrence Flooring & Interiors’ local legacy. “After more than 45 years in business, we’re getting a lot of second-generation customers—people whose parents shopped here when they were growing up. It makes me feel good when someone tells me, ‘We’re so glad you’re still here!’”

Originally from Campbell, Mike resides today in Los Gatos with his wife, Kristine, where he appreciates the cutting-edge character of the Silicon Valley. “It’s a very exciting place to live,” he affirms. “These days, as the high-tech industry continues to expand, things are moving at a much faster pace than they were 30 years ago, so it keeps me moving along at a pretty good pace to keep up.”

Outside of work, Mike engages in a variety of activities, from fitness training to reading. “I spend a fair amount of my off-time working out, whether it’s cycling, running or lifting weights,” he says. “I’m also a skier, so, weather permitting, I like to hit the slopes when I can. At home, I enjoy sitting on our deck and reading a good book, as well as playing with our dog, Sarah. Over the years, we’ve gotten our dogs from the local animal shelter, which I’ve found to be very rewarding.”

Mike also likes keeping up with his and Kristine’s two grown children, both of whom are following their own respective career paths. “My daughter is currently attending the University of San Francisco, where she is in the Nursing School with plans to pursue her Doctorate as a Nurse Practitioner,” he says. “My son is majoring in aerospace engineering at Cal Poly. During the summers, he comes home and works in our warehouse, which is a big help and a lot of fun.”

In his life and career, Mike espouses the importance of maintaining good relationships. “In addition to hard work, healthy relationships are critical in business,” he explains. “This includes relationships with your fellow employees, vendors and subcontractors as well as your customers. All of these are very important to us, and I think that’s a big part of why we’re pushing 50 years in business.”

When asked the first thing he’d do if he were to retire tomorrow, Mike says he’d do some traveling. “I’ve been fortunate to do a fair amount of traveling in my life, but there are still a lot of places I’d like to see. I also look forward to watching my children pursue their own careers. They’re great kids—they work hard and care about people, and I can’t wait to see how their futures unfold.”

Ask Me Anything!

Q: What’s one book you’ve found particularly influential?
A: “Freakonomics” by Stephen J. Dubner and Steven Levitt. It’s a fascinating book that explores the wide-ranging impact of past economic events.

Q: What was the name of your first pet?
A: My parents had a little poodle that was aptly named Fifi.

Q: What’s your favorite local restaurant?
A: Aldo’s Ristorante & Bar in Los Gatos.

Q: What’s your favorite holiday?
A: The Fourth of July—without it, we wouldn’t be here today.

Q: How do you like your eggs?
A: Scrambled.

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Expert articles
  • Hardwood Floor Acclimation

    CAMPBELL — When planning to install a hardwood floor, an important aspect of the process to be aware of is the acclimation period. This typically begins seven days prior to installation, at which time your flooring supplier will deliver the product to your home. This advance introduction to the home environment gives the moisture in the wood a chance to acclimate, or “warm up,” to the new climate conditions. Since hardwood products are typically stored in very cold environments, the acclimation period is imperative to avoid future cracking or separation, squeaking, and other issues.

    During the acclimation period, your home’s temperature should be kept at a steady 68 to 75 degrees to ensure thorough acclimation. Prior to installation, the wood should be checked by the installer to make sure it has fully adapted to your home’s climate.

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Expert video tip
  • Video: Pet-Proof Carpeting

    Complete Video Transcription:

    CAMPBELL — Host, Sarah Rutan: If you want to install carpet but are concerned about your pets damaging it, you’ll be glad to know industry technology is one step ahead of you. Today we’re in Campbell with Diamond Certified Expert Contributor Mike Goldberg of Lawrence Flooring & Interiors to learn more.

    Diamond Certified Expert Contributor, Mike Goldberg: There have been some new innovations in the world of carpeting. There are new fibers now that have been produced with pets in mind. Both PetProtect from Stainmaster, and LifeGuard with Anso Nylon from Shaw Floors are products designed to address these issues. Now with urine, feces, vomiting, there’s a much better ability to both clean out the product as well as the odors at a much more rapid rate than we’ve ever had before. They’ve been very innovative and very helpful, and you can ask for them at your retailers.

    Host, Sarah Rutan: To learn more from local, top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

     

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  • Video: Hardwood Floor Acclimation

    Complete Video Transcription:

    CAMPBELL – Host, Sarah Rutan: While natural hardwood is a great flooring product, there are some things you should be aware of prior to installation. Today we’re in Campbell with Diamond Certified Expert Contributor Mike Goldberg of Lawrence Flooring & Interiors to learn more.

    Diamond Certified Expert Contributor, Mike Goldberg: So there are a few things you should be aware of before the installation of your new hardwood flooring. One would be the moisture that’s existing currently both in the air and as importantly in the existing floor.

    Number two would be the acclimation process. Acclimation is a process by where the wood is pre-delivered to your home and the moistures are allowed to warm up in the wood to the climate of your home. These products have typically been stored in very cold environments, and this process is imperative to avoid future cracking or separation, squeaking, and other annoyances that could happen within your wood.

    All stores will typically want to test the wood finally before the actual glue, nail, or floating system is conducted, to make sure it meets the acceptable standards for that wood in that particular area that they are installing it. The acclimation time typically is about seven days. The home or building should be kept at 68 to 75 degrees, and wood would be always checked by the installer before the final installation.

    Host, Sarah Rutan: To learn more from local, top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Lawrence Flooring & Interiors WEBSITE AND EXTERNAL FEED
  • Lawrence Flooring & Interiors SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Lawrence Flooring & Interiors
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 530 VERIFIED CUSTOMERS i
Lawrence Flooring & Interiors : Average 8.8 out of 10 based on 530 unique customer surveys of customer satisfaction.

H. C.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

1 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are all very knowledgeable, competent, and they have always done amazing jobs for us.

It's very easy to work with them. They are always on time and they always do what they promise, very friendly people.

Catherine G.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

2 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful in the showroom and very prompt with their service.

They were very open about the under pad under the carpet. They told us that it was in good condition and did not need to be replaced as opposed to upselling us on a new one.

Paul M.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

3 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very knowledgeable, very friendly, and open with the choices that we wanted. They didn't try to push me in one direction or another. They wanted to be as helpful as possible, so I got what I wanted.

The service, there was a quick response to my questions. I got them as a recommendation through someone else. They gave me good discounts, quality work for a good value.

Janie K.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

4 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I like the guys we worked with. They treated us as if they cared about us being happy with the results they produced, which we were.

They were really customer oriented.

Dennis C.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

5 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they have a good crew, good products, and choices, they were done within a couple days of work.

They were quick. The carpet is nice.

Lisa R.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

6 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional, did a quick job on the installation, while keeping it all looking great.

Not sure

Chris P.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

7 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were really solid, "10s" across the board.

They were very thorough and straightforward, obviously we love the work they did.

Stephanie M.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

8 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional, do good work, back their work, and are very honest.

They were all so friendly to us.

Jamie C.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

9 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them, we were pretty happy with the results they got us. The price is also really competitive.

The end result still looks great.

Lauren C.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

10 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I felt like I was in good hands, they were very upfront and courteous, they had a lot of people who came by to make sure things were being done correctly. I was happy with everything.

They were just very thorough.

Bonnie E.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

11 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

They were quick and it was effortless on our end.

Tanya B.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

12 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were really good guys, they did a very good job for us.

We love the flooring they recommended.

Hannah T.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

13 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were able to recommend something that met our budget, looks great, and works well with our lifestyle. They were very customer oriented and made sure to take time before we made a decision on what to pick.

They were patient with us.

Mark M.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

14 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would just say, they were responsive and knowledgeable.

Again, the fact that they were prompt and knowledgeable

Patti P.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

15 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were very professional. I would highly recommend them.

They were very prompt, responsive, and as I said, professional.

Lynn M.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

16 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought the way they set everything up was very smooth.

They were just very professional.

Melanie K.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

17 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

Everyone was very professional, they were very efficient, and we love the work they did.

They were really efficient once the materials arrived, there was a bit of an initial wait, but it was fine.

Lana F.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

18 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought the crew was extremely nice, the floor is beautiful, I would tell others to give them a shot.

They were all so nice.

Sandra E.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

19 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

Out of all the various companies we contacted, they were the only ones to actually follow through with a solid, detailed bid. I thought the work they did was very clean. They didn't leave a mess like most contractors do after a job. We really enjoyed working with them.

They were just overall professional.

V. O.

VERIFIED Lawrence Flooring & Interiors CUSTOMER

20 of 530

Quality 10
10 10
Loyalty Yes
CRITIQUE

Impeccable quality and workmanship

The efficiency, the punctuality, and work quality

Read All 530 Survey Responses at Ratings View