Ricardo Larromana: From Scratch to Success
By James Florence, Diamond Certified Resource Reporter
SAN FRANCISCO — Ricardo Larromana had been a professional mover for the better part of a decade when he decided to start his own business from scratch. “I started out working for a major moving company in 2007,” he recounts. “After about seven years there, I wanted to do my own thing, so I bought a truck, hired a helper, and began doing hauling and internal moves. Over time, I started getting calls for bigger moving jobs, and the more jobs we did, the more business picked up. Today, just a few years later, we’re a full-service moving company with a four-truck fleet.”
Today, as owner of Larro’s Moving Services, Ricardo says he appreciates the opportunity to be part of his customers’ major life transitions. “When someone moves, it’s often because they’re transitioning to another phase of their life, whether that’s upgrading to a bigger home or relocating for a new job. It’s very rewarding to help a customer take that next step.”
Originally from El Salvador, Ricardo resides today in San Francisco, where he appreciates the quality of life and work. “I’ve lived in the city for many years now, and it has never occurred to me to move anywhere else. I think it’s a good fit for me and my company, so I’m happy to be here.”
Outside of work, Ricardo’s favorite pastime is seeing new places, both close to home and abroad. “I enjoy getting out and discovering new spots in San Francisco,” he details. “There’s so much to do here and it’s always changing, so it’s fun to see what’s new. Also, I like to travel to new places, whether within the United States or elsewhere in the world. For example, during the past year, I visited Columbia and Seattle, Washington.”
In regard to his professional career, Ricardo espouses the value of two crucial qualities. “The two main things we focus on at Larro’s Moving are friendliness and professionalism,” he explains. “On one hand, we want to perform the job in a professional manner; on the other, we want to be there for the customer and make the process as pleasant as possible. By balancing these two aspects, we’re able to give each customer a great experience.”
Ask Me Anything!
Q: What’s your favorite sports team?
A: The San Francisco 49ers.
Q: If you could travel anywhere in the world, where would you go?
Q: What’s your favorite TV show?
A: “Breaking Bad.”
Q: If you could time travel, would you go to the past or the future?
A: The future—I’d like to see how moving companies do things 50 years from now.
Q: Do you collect anything?
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A: Antique dollar bills.