Diamond Certified Company Report

Kraft’s Body Shop, Inc.

Diamond Certified Company Report

Kraft’s Body Shop, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 325 VERIFIED CUSTOMERS i

Alan G.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

1 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're the best in Santa Cruz.

They were very efficient and they did what they said they were going to do.

Alex G.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

2 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Quality service

The repair was done right and things were done on time.

Alta N.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

3 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're timely, efficient, and very nice. They did the job well.

I liked their timely assistance. They were right there when we needed them. The service was immediate and there was no long wait. It was excellent.

Read All 325 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Todd Kraft is owner of Kraft’s Body Shop, Inc.

Kraft’s Body Shop, Inc. provides a variety of collision and body repair services for all types of vehicles at its Santa Cruz facility. The company uses state-of-the-art tools and repair equipment, and it offers a lifetime warranty on workmanship for as long as customers own their vehicles.

Owner Todd Kraft says doing quality work is very important to everyone who works for Kraft’s Body Shop. “We want to provide a service we can stand behind and know our customers will be happy with.”

Kraft’s Body Shop also processes insurance claims and works with every major insurance company. “We know processing claims can be stressful and demanding,” says Mr. Kraft, “so we handle that part so customers can feel relaxed.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Kraft’s Body Shop, Inc.

Locations

Santa Cruz County
Watsonville
Scotts Valley
Santa Cruz
Capitola
Amesti
Day Valley
Interlaken
Soquel
Live Oak

Get Directions
SERVICES PERFORMED

Collision Repairs

BRANDS Supported
  • PPG Envirobase

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Kraft’s Body Shop, Inc.

Company Profile

Kraft’s Body Shop, Inc. provides a variety of collision and body repair services for all types of vehicles at its Santa Cruz facility. The company uses state-of-the-art tools and repair equipment, and it offers a lifetime warranty on workmanship for as long as customers own their vehicles.

Owner Todd Kraft says doing quality work is very important to everyone who works for Kraft’s Body Shop. “We want to provide a service we can stand behind and know our customers will be happy with.”

Kraft’s Body Shop also processes insurance claims and works with every major insurance company. “We know processing claims can be stressful and demanding,” says Mr. Kraft, “so we handle that part so customers can feel relaxed.”

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Company Philosophy

“Our ultimate goal is to provide quality auto repairs that we can feel good about and stand behind. The high quality of our work speaks volumes about our customer-centric business approach.”

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Comparative Summary

Todd Kraft, president of Kraft’s Body Shop, Inc. in Santa Cruz, says a body shop that never gets repeat customers won’t stay in business long. He sees his company’s role as not only repairing cars but taking care of car owners. He wants his customers to be happy and confident that his shop truly cares about their satisfaction. He says his company “thrives on integrity.”

When customers bring their car to Kraft’s Body Shop, they’re invited inside to meet the staff and view the repair facility. A technician will precisely explain the work that will be done–a reflection of Mr. Kraft’s conviction that customers deserve open, honest communication. Superior customer service, he says, results in repeat business and referrals to family and friends. It’s the best possible outcome for everyone involved.

Auto body shops operate in a very competitive environment. Many offer quality service, says Mr. Kraft, but others work under inferior standards. “They tell customers whatever they want to hear and offer empty promises,” he says. As such, Kraft’s Auto Body prides itself on both its track record of first-rate repair work and its reputation for honest, straightforward dealings.

Mr. Kraft is proud of every part of his facility, from the friendly, helpful front office, to the Parts, Body, Frame, Paint, and Billing departments. ” We take pride in resolving your vehicles damages and gaining a customer for life,” he says.

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Industry Info

Beware of body shops that operate under the “old-school” model. There are many business models prevalent in the collision repair industry, explains Todd Kraft of Kraft’s Body Shop, Inc. in Santa Cruz. At the low end are predominately old school shops that don’t reinvest in equipment or training. They many present themselves as technologically sophisticated, but they often represent the worst the industry has to offer.

“Behind the facade is a mentality to turn the dollars as fast as possible,” says Mr. Kraft. “They cut corners, switch out parts or hire cheap labor—workers who are undocumented, uneducated, untrained, or uninsured, who receive cash under the table. These operators give the industry its bad reputation.”

At the other end of the spectrum, says Mr. Kraft, are shops that recognize the need for quality repairs. They invest in modern equipment for their shop and provide personnel training for their office. They pay workers’ compensation insurance, carry the necessary operating permits and insurance, and have earned the high regard of past customers.

“These shops are trying to stay ahead of the curve,” says Mr. Kraft. “They’re trying to run their business efficiently and remove waste in the repair process. They have highly trained staff members and can handle all facets of insurance claims and estimates. They’re competing to be the best in the industry while setting and keeping the highest standards.”

Mr. Kraft says those are the facilities customers should seek out. Before entrusting your keys to a body shop, he advises you look carefully at its reputation, its staff’s professionalism, its ethics, and the resources at its disposal, the training its technicians receive, and the experiences of prior customers. “Remember, if there’s ever a problem down the road, you want a shop that’ll be able to stand behind its work and still be there for the customer.”

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Frequently Asked Questions

Q: What’s the next step after I get an estimate?

A: It depends, because each insurance company has its own process. We can advise or counsel customers as they go through those steps.

Q: I’m worried about problems with my coverage or processing my claim. How can you help?

A: We can advise you on what to do, how to proceed and what to expect. We’ll make sure you get everything you deserve.

Q: How many estimates do I need?

A: One. We can handle any negotiations or follow-up with the insurance company.

Q: Will my car drive safely after the repairs?

A: We take great pride in repairing vehicles correctly. We can show you what’s been done to your vehicle and directly answer your concerns. We don’t just fix your car, we restore your confidence.

Q: What insurance companies do you work with?

A: We work with all major insurance companies.

Q: What type of warranty do you offer?

A: We’re proud to offer a lifetime warranty on repairs, which covers all workmanship and paint-related repairs. We use PPG’s Envirobase Paint with a High Solid Clear to protect body repairs from the sun’s rays and other threats to the finish.

Q: My insurance company is telling me I have to go to a certain shop. Do I?

A: No. Insurance companies sometimes direct work toward contracted shops because they have negotiated agreements with them. Legally, you have a choice to select the shop you want to repair your vehicle. Choose a repair facility you trust, regardless of what the insurance company tells you. Talk to its staff, take a tour and ask questions.

Q: Do you give free estimates?

A: Yes, and no appointment is required.

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SELECTED PHOTOS FROM Kraft’s Body Shop, Inc.

Kraft’s Body Shop, Inc. WEBSITE AND EXTERNAL FEED
COMPANY WEBSITE
www.kraftsbodyshop.com
Diamond Certified RATINGS ON Kraft’s Body Shop, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 325 VERIFIED CUSTOMERS i
Kraft’s Body Shop, Inc. : Average 9.2 out of 10 based on 325 unique customer surveys of customer satisfaction.

Alan G.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

1 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're the best in Santa Cruz.

They were very efficient and they did what they said they were going to do.

Alex G.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

2 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Quality service

The repair was done right and things were done on time.

Alta N.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

3 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're timely, efficient, and very nice. They did the job well.

I liked their timely assistance. They were right there when we needed them. The service was immediate and there was no long wait. It was excellent.

William B.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

4 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are kind, considerate, understanding, and they get the job done professionally and quickly.

They take time to explain what is going to happen and they go over the estimate and they talk to you like someone who is your friend. They explain things clearly and they let you know what is going to happen every step of the way.

Cindee S.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

5 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

That I would definitely use them again, which is the best recommendation I can give.

They did things when they said they were going to do it and the work was good and the pricing was reasonable.

Pamela P.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

6 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was very happy with what they did on both of my cars.

Just the fact that they do the job and they do it fine.

Charlotte T.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

7 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I tell friends that they should go there.

They are efficient, they take care of you, and they do good work.

Otis C.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

8 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say it is a very reliable service and they do very good work.

They do good work.

Bell B.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

9 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them to take their car there.

They were always really nice. I have brought multiple cars to them.

Stanley M.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

10 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they are very helpful and they really do a great job.

Probably just that they did a good job getting my car back to the way it was.

Mario D.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

11 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are professionals and good people.

I have used them twice and both times were fine.

Katherine S.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

12 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would suggest to a friend that they might approach Kraft's Body Shop in order to have their vehicle repaired.

Their efficiency and their courtesy

Lynn S.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

13 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

That is the only place I would go.

The quality of their work is exceptional, the front office is helpful and extremely anxious to be of service, and they are local. I don't know what else to say.

David N.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

14 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do great work and they dealt with everything, including the insurance company and me.

It is a clean, nice facility and the work is done on time, most of the time.

Larry S.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

15 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Friendly service, excellent work, they coordinated with the insurance company, and they made it as easy as possible.

Good quality work and easy to work with, if I ever need them again, I will go back there.

Ronald S.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

16 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional and willing to answer any questions at any time.

Professional, friendly, and willing to help

Dennis S.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

17 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

If they needed some work, I would send them there.

They did good work.

Annette W.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

18 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional and very reliable. Also, they stand behind their service as I had a problem and they redid it for me.

I just like how professional they are.

Michael B.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

19 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they do good work and they are reliable.

They are convenient and they do good work.

Paul B.

VERIFIED Kraft’s Body Shop, Inc. CUSTOMER

20 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I recommend them.

They are extremely friendly and they do excellent work.

Read All 325 Survey Responses at Ratings View