Diamond Certified Company Report

Jeffrey Pratt – Sereno Group

Diamond Certified Company Report

Jeffrey Pratt – Sereno Group

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 43 VERIFIED CUSTOMERS i

Peyton P.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

1 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's really your advocate. Every question I had, he answered. Nothing was a stupid question. He was totally there to support me during the home buying ordeal. He's experienced, great communication, and he's someone you can trust.

My experience was over the top, incredibly knowledgeable and personable. I felt there was nothing I couldn't talk to him about, and if he didn't know, he'd find the answer.

Christie R.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

2 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He listens to your requests and the things that you require in a home. He doesn't show you homes that you have not requested. He is a good listener.

What I liked best was his communication, and his response in finding homes for us to look at. He sold a home for us, and he helped us purchase a new home. He was excellent in both the sale of our old home, and the purchase of the new home.

Marcia V.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

3 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was great. He delivered on what he said he would deliver, and he got us a great price.

He was very easy to work with. He sold my house in 2 days.

Read All 43 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Jeffrey Pratt, Owner

Jeffrey Pratt works in partnership with Sereno Group to help clients buy and sell residential properties (including distressed properties and short sales) throughout Santa Clara County. In addition to working closely with buyers and sellers to ensure their real estate transactions meet their specific needs, Mr. Pratt offers several specialty services that are designed to find larger homes for growing families, help senior citizens simplify their real estate holdings, and more.

Mr. Pratt credits much of his success to his ability to listen to his clients, which ultimately allows him to determine and achieve their specific real estate goals. “Communication is absolutely essential throughout every step of a real estate transaction. Once I know exactly where my clients want to go, it makes the process easier for everyone involved.”

Mr. Pratt also believes in the importance of educating his clients so they clearly understand their options and can make informed decisions. “Buying or selling a home is definitely an education process, so I focus on providing my clients with beneficial information like recent sales comparables that give them an idea of current market listings,” he explains. “Once they know what to expect, it really opens their eyes to what it will take to attain their goals.”

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COMPANY REPORT NAVIGATION

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Jeffrey Pratt – Sereno Group

Service AREA

Santa Clara County
Milpitas
San Jose
Sunnyvale
Santa Clara
Mountain View
Palo Alto
Cupertino
Los Altos
Gilroy

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SERVICES PERFORMED

Homebuyers
Homesellers
Distressed Properties
Short Sales

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Jeffrey Pratt – Sereno Group

Company Profile

Jeffrey Pratt works in partnership with Sereno Group to help clients buy and sell residential properties (including distressed properties and short sales) throughout Santa Clara County. In addition to working closely with buyers and sellers to ensure their real estate transactions meet their specific needs, Mr. Pratt offers several specialty services that are designed to find larger homes for growing families, help senior citizens simplify their real estate holdings, and more.

Mr. Pratt credits much of his success to his ability to listen to his clients, which ultimately allows him to determine and achieve their specific real estate goals. “Communication is absolutely essential throughout every step of a real estate transaction. Once I know exactly where my clients want to go, it makes the process easier for everyone involved.”

Mr. Pratt also believes in the importance of educating his clients so they clearly understand their options and can make informed decisions. “Buying or selling a home is definitely an education process, so I focus on providing my clients with beneficial information like recent sales comparables that give them an idea of current market listings,” he explains. “Once they know what to expect, it really opens their eyes to what it will take to attain their goals.”

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Company Philosophy

"I utilize my extensive industry experience and market knowledge to provide my clients with the results they want. My goal is to meet their needs and work toward their best interests throughout every step of the home buying and selling process."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any real estate professional, but it’s even more important for agents who have earned the prestigious Diamond Certified award. For Sereno Group real estate agent Jeffrey Pratt, the key to achieving and maintaining high levels of customer satisfaction is simple: listen closely to every client’s specific needs and work hard to help them achieve their real estate goals. “I’m very attentive to the needs of my clients,” affirms Mr. Pratt. “Whether it’s a purchase or a sale, I utilize my expertise to provide the best possible experience.”

Mr. Pratt has been helping clients buy and sell residential properties (including short sales and distressed properties) throughout Santa Clara County since 2002. In addition to working closely with buyers and sellers to ensure their transactions meet their specific needs, Mr. Pratt offers several specialty services that are designed to help senior citizens simplify their real estate holdings, find larger homes for growing families, and more.

Unlike less experienced real estate agents who are more concerned with closing deals than communicating with their clients and making sure they have positive experiences, Mr. Pratt focuses on keeping his clients informed and relaxed throughout every step of the buying and selling process. “I give my clients a ‘road map’ of what to expect from their transactions,” he explains. “By guiding them through the process and telling them what to anticipate, I’m able to eliminate most surprises and make things go as smoothly as possible.”

Another attribute that sets Mr. Pratt apart from his competition is his round-the-clock availability, which he says is important for establishing trust with his clients. “Before I get into a contract, I ask the client to respect my hours of business, but once they sign the contract, anything goes,” he explains. “If they need to call me at 10pm and ask a question, I want them to feel comfortable doing that. Once a real estate transaction begins, it’s constrained by a certain number of days, so it’s vital to stay in touch with my clients at all times.”

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Industry Info

If you’re considering purchasing a home, don’t be too distracted by its aesthetics. One of the most important things to remember as a potential homebuyer is that critical details are more important that aesthetics. For example, a house might have the perfect floor plan for your specific needs or a striking paint job, but if its structural integrity or location is unsatisfactory, you’ll invite the potential of long-term, expensive problems.

The first thing you should consider is the location of the house—even if it seems ideal, a bad location should be a deal breaker. Whether situated on a busy street corner, near a highway or down the street from an all-night liquor store, you don’t want to move into a house only to realize after the fact that it’s in a noisy or unsafe area.

Once you’ve established that the home is in a good location, the next thing to focus on is its structural integrity. “It’s important to do your due diligence with inspections so you can find out as much as possible about that property,” says Jeffrey Pratt, a San Jose-based real estate agent who works in partnership with Sereno Group. “Termite reports, home inspection reports, roof reports—all these things are crucial. You don’t want to move in and find out there’s a broken sewer pipe or cracked foundation.”

While confirming the structural integrity of a home is important, minor issues like inoperable appliances shouldn’t constitute a make-or-break situation. Most of those things can be fixed inexpensively and in due time, unlike structural issues, which are inextricably tied to the value and functionality of the home. “A lot of smaller issues can be addressed down the road,” confirms Mr. Pratt. “You just need to decide what you can live with—what needs to be repaired tomorrow versus what’s really wrong with the home at a structural level.”

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Frequently Asked Questions

Q: Can you bring me up-to-date with what’s happening in the real estate market?

A: Yes, I can tell you what the market is currently doing and why it’s doing it. I also look at trends and help buyers understand all their options.

Q: If I want to buy a home, is it a good idea to prequalify for a loan?

A: Absolutely. In today’s market, there’s no way you can put an offer on a house unless you’re fully qualified to purchase it. Homes are moving incredibly fast, so you should be preapproved before you even start looking.

Q: Can you tell me if there are good schools in proximity to a particular house?

A: I can look at different school districts to see which schools are close to the home, but you should be aware that school district lines aren’t set in stone—in times of high enrollment, they shrink, and in times of low enrollment, they increase.

Q: Can you supply crime rate statistics for certain areas?

A: I always tell my clients to consult their local police departments—they’ll have crime statistics, the Megan’s Law database and similar information readily available.

Q: Can you explain my contract so it’s easily understandable?

A: Of course. Real estate contracts can be confusing, but I understand them well and can easily guide you through the details.

Q: Is it unreasonable to ask the seller of a house to pay for certain inspections?

A: No. If you’re a seller, it’s a good idea to do your own inspections anyway because it shows you’ve done your due diligence, so it’s not unreasonable for buyers to expect sellers to handle that part of the process. Of course, if you aren’t satisfied with an inspection, you’re fully within your rights to do your own.

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SELECTED PHOTOS FROM Jeffrey Pratt – Sereno Group

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Jeffrey Pratt

Expert CONTRIBUTOR PROFILE
  • Jeffrey Pratt is owner of Jeffrey Pratt Sereno Group, a Diamond Certified company. Jeffrey has been serving Bay Area residents since 2002. He can be reached at (408) 781-1536 or by email.

Jeffrey Pratt: A Rewarding Transition

By James Florence, Diamond Certified Resource Reporter

SAN JOSE – For Jeffrey Pratt, making the transition to a career in real estate was the start of not only a new professional direction, but a personal one as well. “I had been working in the high-tech industry for several years and found it didn’t really give me any satisfaction,” he explains. “I just felt I didn’t have the opportunity to reach my full potential.” After talking with a friend who was in the real estate business, Jeffrey found himself intrigued by the comparatively dynamic, hands-on qualities that characterized the industry. “Working one-on-one with people and helping them achieve their goals sounded much more rewarding than what I had been doing, so I decided to make the change.” He got right to work, earning his real estate license and getting familiarized with the industry before launching Jeffrey Pratt – Sereno Group in 2002. Eleven years later, Jeffrey is still enjoying the rewards that come with his livelihood.

Originally from the small town of Old Saybrook, Connecticut, Jeffrey fell in love with the West Coast while on a trip to visit some friends. “I was about 19 when I first came to California, and I basically decided that I wasn’t leaving,” he laughs. One of the things Jeffrey enjoys most about the Bay Area is its ethnic and cultural diversity. “Working in real estate, I quickly recognized that this area attracts people from all over the world. The variety of people I get to meet is just amazing, and it’s one of the most enjoyable things about living and working in the Bay Area.”

When he’s not showing houses or meeting with clients, Jeffrey likes to stay active by playing golf, riding his bike and working in his garden. “I find gardening very rewarding,” he says. “It’s actually a lot like my job—you basically start from nothing and reap the rewards of your efforts. I grow all kinds of flowers and vegetables, including heirloom tomatoes, which I like to give to my clients, friends, and coworkers.” Jeffrey also enjoys supporting his local minor league baseball team, the San Jose Giants. “The stadium is literally five minutes from my house, so I like to go there and watch games in the evenings.”

A quote that Jeffrey says has influenced his approach to both life and work comes from renowned poet Maya Angelou. “When people show themselves to you, believe them,” he recites. “That’s very important in my line of work, especially when it comes to helping clients make the right decisions. For instance, some clients seem to constantly look for reasons not to buy a house, and I think to myself, ‘They’re showing themselves to me and I have to believe that.’ In many cases, I find they’re just going through the motions, when maybe it just isn’t the right thing for them at that time.”

Ask Me Anything!

Q: Ever read a book more than once?
A: The Tipping Point by Malcolm Gladwell. I really like that book, and every time I read it I get something else out of it.

Q: Who was the best James Bond?
A: Sean Connery.

Q: If you were doing karaoke, what song would you sing?
A: “I Want to Hold Your Hand” by The Beatles.

Q: Do you have a favorite restaurant?
A: Seasons 52 is a great restaurant, and there’s a place right next to my office called The Grapevine that’s really good.

Q: What’s the best gift you ever received?
A: My first bicycle. I think getting your first bike is just one of those watershed moments in life that you never forget.

Q: Would you ever skydive?
A: I’ve contemplated it. I think I’m going to do a hot air balloon ride first and work my way up from there.

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Expert articles
  • How to Prepare Your Home for Sale

    SAN JOSE — If you’re planning on selling your home, there are a few things you can do to maximize its appeal to potential buyers. The first thing you should do is de-clutter. Every area of your home should look tidy, and all surfaces—from countertops and tables to the floor—should be clear and free of clutter. The idea is to have nice, clean lines everywhere a potential buyer looks.

    Another thing you can do to improve the appeal of your home is “depersonalize.” Don’t display a lot of family photos—buyers are more interested in seeing your house and determining if the space meets their needs. The key is to make it easy for potential buyers to envision themselves living in your house, and displaying a lot of personal items can interfere with that.

    Besides de-cluttering and depersonalizing, you can also maximize your home’s appeal by having it “staged” by a professional. Essentially, the goal of staging is to showcase the space in certain rooms. It can consist of something simple like a well-placed flower arrangement, or it can involve repositioning furniture to create a sense of spaciousness.

    In addition to these simple tactics, upgrades such as new carpet and paint can give a fresh look to your home and increase its appeal. Landscaping can also go a long way toward giving your home some “curb appeal,” so consider adding colorful flowers and keeping your lawn neatly trimmed.

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Expert video tip
  • Video: Staging Your Home To Sell

    Complete Video Transcription:

    SAN JOSE — Host, Sarah Rutan: If you’re in the process of selling your home, you’ll want to make sure that your home stands out for all the right reasons. So, today we’re in San Jose with Diamond Certified Expert Contributor Jeffrey Pratt of Jeffrey Pratt-Sereno Group to learn how to prepare your home for sale.

    Expert Contributor, Jeffrey Pratt: If you’re thinking of selling your home, here are some ideas to maximize the value and make your home stand out. One of the things that I suggest is to declutter, and that simply means, is, to get everything off the counter tops, get everything off the floor, you don’t want to have piles of anything, anywhere. You really want to just have nice, clean lines everywhere the buyer’s eyes look. You want to depersonalize. You don’t want to have a lot of your photos – the people aren’t coming in to look at your photos, they’re coming in to look at the space to see if it will meet their needs.

    Another thing you want to do it utilize staging. Staging can be simply just some flowers and move a few chairs around, or it can be really something that will maximize the value of the property so that people really understand, when they come through the property, how a room’s space can be utilized best. Staging is one of the ways that we like to use, as realtors, to really make the rooms look as best as they possibly can. New paint, new carpet, those kinds of things, add a nice fresh look. Landscaping,  you want to trim up everything in the front, add some flowers, add some nice color, give the property some curb appeal. Those are all of these ideas, are really things that are going to help your property stand out, when you go to sell your home.

    Host, Sarah Rutan: To learn more about the Diamond Certified Expert Program, visit us ar experts.diamondcertified.org. I’m Sarah Rutan.

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Jeffrey Pratt – Sereno Group WEBSITE AND EXTERNAL FEED
  • Jeffrey Pratt – Sereno Group SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Jeffrey Pratt – Sereno Group
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 43 VERIFIED CUSTOMERS i
Jeffrey Pratt – Sereno Group : Average 9.0 out of 10 based on 43 unique customer surveys of customer satisfaction.

Peyton P.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

1 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's really your advocate. Every question I had, he answered. Nothing was a stupid question. He was totally there to support me during the home buying ordeal. He's experienced, great communication, and he's someone you can trust.

My experience was over the top, incredibly knowledgeable and personable. I felt there was nothing I couldn't talk to him about, and if he didn't know, he'd find the answer.

Christie R.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

2 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He listens to your requests and the things that you require in a home. He doesn't show you homes that you have not requested. He is a good listener.

What I liked best was his communication, and his response in finding homes for us to look at. He sold a home for us, and he helped us purchase a new home. He was excellent in both the sale of our old home, and the purchase of the new home.

Marcia V.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

3 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was great. He delivered on what he said he would deliver, and he got us a great price.

He was very easy to work with. He sold my house in 2 days.

Ekahi C.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

4 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

Excellent real estate agent to work with

Personality, character, and how he took an interest in what we wanted.

Daniel L.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

5 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's very thorough and genuinely cares about clients. He's patient and takes the time to explain things. He is a great guy to work with.

He's a great person to rely on. He cares, is thorough, and patient.

George H.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

6 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is a good listener and he always listens to your wants and needs.

He is a savvy guy. He knows the area very well, he knows other agents, and he knows what he is doing.

Albert B.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

7 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's very friendly, he looks for exactly what you want, and he always goes above and beyond.

He has excellent attention to detail.

Frank G.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

8 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very thorough.

I like that he explains things in depth and very well.

Kim G.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

9 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

If you are purchasing a home, he will definitely go to bat for you and get you the best deal possible.

I like that he is always available any time that I call him.

Mike T.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

10 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very thorough, explained everything to us and walked us through the whole process.

I like how patient he is.

Richard M.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

11 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is very knowledgeable about the real estate industry in the Bay Area.

He is always available and very knowledgeable.

Ron H.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

12 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's a professional, caring real estate agent who delivers on his promises.

I like his professionalism.

Perry W.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

13 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell a friend that he will get you the best house and will work the best financing. He worked really hard to find something in my price range.

He is an honest guy and the perfect guy to be friends with.

Phil A.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

14 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is a good agent.

He has a good personality.

Scott H.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

15 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was very informative, very helpful, and very thorough.

He was a nice guy and his helpfulness in explaining everything to me. It was just a nice experience.

Victor H.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

16 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

Jeff, in particular, is a really good agent. He was my buyer's agent, did a wonderful job, met my expectations, and more. And he did a good job for my brother and my friends, as well. He is a very good agent and I will work with him again.

He's a very good and experienced agent. He works on my behalf very well, gives good advice, knows the market well, and he was very good at closing the deal for me.

Aleks V.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

17 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very organized, on point, good follow-through, and if you are busy, he will remind you of what needs to get done.

He got everything that he said done and that counts.

Amy N.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

18 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very intelligent, very patient, and very knowledgeable, and professional as well

I would give him an '11'. I like his honesty.

Dotty S.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

19 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

Jeffrey is extremely thorough from A to Z, and top to bottom. We just felt that there was never any stone unturned, and we didn't have to worry about anything. He took all of our considerations into play. He was extremely patient with us, and he was always in our corner.

He was extremely competent, friendly, and always in our corner. He listened to what we were looking for, and what we needed. We had a really good experience and we've recommended him to several people. Jeffrey is extremely thorough from A to Z, and top to bottom. We just felt that there was never any stone unturned, and we didn't have to worry about anything. He did a great job.

Elaine L.

VERIFIED Jeffrey Pratt – Sereno Group CUSTOMER

20 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have recommended him to all of my friends.

He's very professional, and he answered all of our questions. If he didn't know the answer to our questions, he would try to find out until we were satisfied.

Read All 43 Survey Responses at Ratings View