Diamond Certified Company Report

Floor Coverings International

Diamond Certified Company Report

Floor Coverings International

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 151 VERIFIED CUSTOMERS i

Diana H.

VERIFIED Floor Coverings International CUSTOMER

1 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

I liked the two installers. They were friendly, courteous, and they were able to work around me and my cat.

Bonnie F.

VERIFIED Floor Coverings International CUSTOMER

2 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

My experience with them was very positive, and I have recently referred them to a friend.

I would say the overall experience was great, not just any one thing.

Marilyn S.

VERIFIED Floor Coverings International CUSTOMER

3 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were knowledgeable, reliable, and they did what they said they would do.

Their overall knowledge about floor coverings stood out for me. I was very pleased with both the product and the installation.

Read All 151 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Bryan Keding, Manager

Floor Coverings International provides a wide variety of flooring products. The company carries everything from hardwood, carpet and tile to environmentally-friendly options like bamboo and cork, and it also has the training and equipment to perform flooring installations for residential and commercial clients throughout the Bay Area.

Owner Bryan Keding credits much of Floor Coverings International’s success to its ability to communicate with customers and understand their needs. “Our job is to find the product that best fits each client’s needs, so we’re constantly training our sales team and meeting with vendors so we can stay up-to-date on our product knowledge,” he says. “By utilizing our industry expertise and clearly answering our customers’ questions, we can ensure they have great experiences.”

Floor Coverings International utilizes its “mobile showroom” to bring flooring samples directly to its clients’ homes so they can see different options in their own environments. “Our mobile showroom has thousands of samples that our customers can look at onsite, which prevents them from spending a lot of extra time running back and forth to stores,” says Mr. Keding. “We work with them to find products that perfectly fit their style and design preferences.”

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Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Floor Coverings International

Locations

The Bay Area

Get Directions
SERVICES PERFORMED

Hardwood
Carpet & Area Rugs
Tile & Stone
Luxury Vinyl Planks
Green Flooring Products
Flooring Installations
In-Home Design Consultations
Hardwood Floor Refinishing

BRANDS Supported
  • Anderson

  • Armstrong

  • Daltile

  • Mannington

  • Shaw

  • Stainmaster

  • USFloors

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Floor Coverings International

A recent hardwood floor installation by Floor Coverings International

Company Profile

Floor Coverings International provides a wide variety of flooring products. The company carries everything from hardwood, carpet and tile to environmentally-friendly options like bamboo and cork, and it also has the training and equipment to perform flooring installations for residential and commercial clients throughout the Bay Area.

Owner Bryan Keding credits much of Floor Coverings International’s success to its ability to communicate with customers and understand their needs. “Our job is to find the product that best fits each client’s needs, so we’re constantly training our sales team and meeting with vendors so we can stay up-to-date on our product knowledge,” he says. “By utilizing our industry expertise and clearly answering our customers’ questions, we can ensure they have great experiences.”

Floor Coverings International utilizes its “mobile showroom” to bring flooring samples directly to its clients’ homes so they can see different options in their own environments. “Our mobile showroom has thousands of samples that our customers can look at onsite, which prevents them from spending a lot of extra time running back and forth to stores,” says Mr. Keding. “We work with them to find products that perfectly fit their style and design preferences.”

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Company Philosophy

“We put customer service above all. Without our customers, we don’t have a business, so we take the time to educate them and explain their options so they can make the best decisions for their homes and businesses. Our goals on every project are to take care of the client and maintain the highest level of integrity.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for flooring companies that have earned the prestigious Diamond Certified award. For Floor Coverings International, the key to keeping customers happy is simple: take a long-term approach to helping them find new flooring. “Our ultimate goal is to provide each client with a floor that lasts a lifetime,” affirms owner Bryan Keding. “By being honest and never faltering in keeping our promises, we’re able to ensure their satisfaction.”

Floor Coverings International has been providing a wide range of flooring products at its Concord facility since 2011. In addition to carrying everything from hardwood, carpet and tile to environmentally-friendly options like bamboo and cork, the company has the training and equipment to install flooring for residential and commercial clients throughout the Bay Area.

Unlike less experienced flooring companies that do rough measurements or incomplete planning and then rely on change orders once the job has started, Floor Coverings International provides every project with a “no change order” guarantee. “We actually inspect each floor and take the time to fully understand the scope of work so we can give the client a complete estimate,” says Mr. Keding. “Instead of waiting to discover problems on the day of the installation, we do our due diligence to find any issues before the work begins, which allows us to avoid change orders.”

Floor Coverings International further differentiates itself by offering two ways for clients to see their flooring options: a brick-and-mortar showroom and a mobile option. “Our fully equipped mobile showroom has thousands of samples that our customers can look at onsite,” explains Mr. Keding. “That prevents them from spending time running back and forth to different stores, only to find out certain samples look completely different inside their homes. We eliminate that step by showing them how samples look in their own environments.”

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Industry Info

Who exactly is installing your new flooring?

New flooring is an investment in the appearance and function of your home, so it’s no small decision. But while many homeowners spend hours choosing the right flooring materials, colors and textures, few give much thought to who will install those products. Experts say that even though flooring product costs and qualities are fixed, an installer can make or break a new floor.

Bryan Keding, owner of Floor Coverings International in Concord, says choosing a qualified flooring installer is more important than you might think. “Some flooring companies hire inexperienced installers who aren’t certified or licensed in their trade. Sometimes a company will have a master installer, but more often than not, that person isn’t on the jobsite and will send an unlicensed person to do most of the work.”

How does this impact your flooring experience? First, inexperienced installers may not do the best job when it comes to estimating and creating bids. If they miss something, you could find yourself dealing with expensive change orders and delays. Also, if the installation isn’t done correctly, it can cause problems like stretching, warping and sagging. And don’t forget the warranty—it may not stay intact if your installer isn’t certified or experienced.

So, how can you protect yourself and get the floor of your dreams? Mr. Keding suggests asking the flooring contractor who performs their installations. Asking about their experience, longevity in the industry and previous work can help you avoid a bad situation. If the company can’t promise you a qualified installer with experience specific to your job, ask for a different installer or choose a different company.

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Frequently Asked Questions

Q: If you discover additional work once the job is underway, how do you handle that?
A: We have a ‘no change order’ guarantee, which means we won’t increase the price to deal with additional work—we’ll just take care of it. It may extend the time that it takes to complete the job, but we won’t cut corners or hide the work from you.

Q: Do you use subcontractors to install flooring?
A: Yes. Our subcontractors are licensed, bonded, and covered by workers’ compensation and liability insurance. They’re masters of their trade.

Q: Can you install hardwood and tile in different areas of my home?
A: Yes. We work with all types of residential floor coverings, including hardwood, tile, carpet, vinyl and linoleum.

Q: Do you offer any Green flooring products?
A: Yes, we carry dozens of low-VOC products that are made with sustainable forestry practices. For example, we have many brands of hardwood flooring that are FSC Certified, which is the highest level of certification that a hardwood product can achieve.

Q: Are your products made in the United States?
A: Not all of our products are made in the United States, but many are, including hardwood, carpet, vinyl and tile. We bring in flooring products from all over the world so we can offer our customers a variety of options.

Q: How does being part of the Floor Coverings International franchise set you apart?
A: Floor Coverings International is a national franchise that’s part of a larger corporation called First Service Brands, which is the largest home improvement organization in North America. When you shop with us, you get a local, family-owned company that’s backed by a billion-dollar business that can stand behind anything that happens. Also, the fact that we have more than 100 locations gives us access to more competitive pricing.

Q: Do you move furniture?
A: Absolutely. A lot of people are unable to move furniture themselves, so we offer that as part of our flooring services.

Q: Do you carry waterproof flooring?
A: Yes, we have a huge selection of waterproof flooring made by some of the top manufacturers in the United States. Waterproof floors are basically replacing the laminate industry. People loved laminate floors back when Wilsonart and Pergo were creating products that were much more durable than actual wood, but the new waterproof products have realistic designs that look like hardwood and are also impervious to water damage.

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SELECTED PHOTOS FROM Floor Coverings International

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Reggie Keding

Expert CONTRIBUTOR PROFILE
  • Reggie Keding is a 11-year veteran of the flooring industry and owner of Floor Coverings International, a Diamond Certified company. He can be reached at (925) 679-5935 or by email.

Reggie Keding: Fraternal Flooring

By James Florence, Diamond Certified Resource Reporter

CONCORD — Reggie Keding and his two brothers had respective careers in the construction field when they realized they could achieve greater success together than they could apart. “My brothers and I were working for different companies, and at one point, we figured we may as well join forces and start our own company,” he remembers. “After a few years doing installation exclusively, we realized we could provide even better service if we had more control over the material side. So, we decided to add a franchise that would allow us to be material dealers as well as installers. Today, as the Concord franchise of Floor Coverings International, we’re basically a one-stop shop for all flooring needs.”

A resident of Concord (where he lives with his wife, Catalinia, and their son), Reggie expresses his appreciation for the Bay Area’s diverse, cutting-edge character. “There’s so much diversity here, with a wide variety of places to go and things to do. It’s also exciting to live in an area that’s on the forefront of industry and technology, where there are always new developments happening.”

Outside of work, Reggie spends the bulk of his time in his newly acquired role as a dad. “Life has changed a bit with the recent birth of our son,” he affirms. “It has been a lot of fun—I enjoy playing with him and watching him grow.” When he’s not busy caring for his son, Reggie enjoys taking his wife salsa dancing (“That’s how we met”) and on occasional weekend getaways.

In his life and career, Reggie espouses the virtues of continuous self-development. “I’m what you might call a ‘forever student’—I’m constantly learning and working to improve myself,” he says. “I have a passion for being the best in my industry, so I do a lot of ongoing training to stay on the cutting edge.”

When asked the first thing he’d do if he were to retire tomorrow, Reggie says he’d see the world. “I’d probably jump on a plane with my wife and son and do some traveling. I’ve never been to Europe, so I’d probably start there.”

Ask Me Anything!

Q: What’s your favorite restaurant?
A: Ruth’s Chris Steak House in Walnut Creek.

Q: Music or talk radio?
A: Actually, I prefer listening to personal development audiobooks and podcasts.

Q: What were you most known for in high school?
A: Being optimistic.

Q: What’s your favorite snack?
A: Berries.

Q: If you could live in the city or the country, which would you choose?
A: The city—I like being close to where the action is.

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Expert articles
  • Hardwood Flooring: Site-Finished vs. Prefinished

    CONCORD — When planning to install new hardwood flooring, you’ll need to decide whether to go with a product that’s sanded and finished on site or one that’s prefinished at the factory. Before making this choice, it’s worthwhile to learn about the pros and cons of each.

    Site-finished hardwood
    In this scenario, the raw wood floor is installed and finished in place. One advantage of site-finished hardwood is it provides a perfectly smooth surface, with no micro bevels (the conspicuous edges between floorboards). Another advantage of finishing on site is you get to pick any color of stain you want. Also, if you want to change the color of the floor in the future, all you have to do is refinish it.

    The main disadvantage of site-finished hardwood flooring is its short finish lifespan. A natural wood floor’s polyurethane finish lasts seven to 10 years on average, depending on how much foot traffic the floor sustains, which means it’ll likely need to be refinished within a decade of installation. This process isn’t as easy as most homeowners think: it generally takes three to four days to complete and includes moving all furniture on the floor. Due to this need for recurrent refinishing, owning a site-finished hardwood floor comes with a high long-term cost.

    Prefinished hardwood
    Unlike site-finished hardwood, prefinished hardwood flooring is finished at the factory. One advantage of this method is manufacturers are able to apply a stronger finish in a factory setting than can be done in the home. Today, most manufacturers use aluminum oxide, an extremely hard substance that, while not totally scratch-proof, is far more resilient than polyurethane. Also, prefinished hardwood takes less time to install, and once it’s in place, there’s no need for future refinishing. These two factors combined make prefinished hardwood flooring more financially economical than site-finished hardwood.

    The only real disadvantage of prefinished hardwood is you’re limited in your color and style options, as well as your ability to alter the flooring in the future. However, if you’re careful to choose a color and style you really like, a prefinished product will give you many years of performance for an affordable price.

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Expert video tip
  • Video: Site Finished Versus Pre-Finished Hardwood

    Complete Video Transcription:

    CONCORD — Host, Sarah Rutan: When selecting hardwood flooring, you’ll need to decide between a pre-finished product and one that’s finished after installation. Today we’re in Concord with Diamond Certified Expert Contributor Reggie Keding of Floor Coverings International to learn more.

    Diamond Certified Expert Contributor, Reggie Keding: Okay. So, today we want to talk about: Do I go with sand and finish in place? Or do I buy prefinished hardwood and have that installed? So, I want to explain the pros and cons of each. Now, we do both. So, I’m not going to give you a biased opinion on either one. I’m just going to explain the pros and cons of why you would go with one versus the other.

    So, let’s talk about sand and finish in place. So, the first thing you’re going to do is have the raw wood installed. Then it’s going to be puttied and sanded smooth. And so, what you’re going to get on the finished look is a perfectly smooth finish, with no micro bevels that catch it. So, one solid floor. Another advantage is you get to pick any color you want. The third advantage would be if you think you want to change the color later in the future to something else, you can always have that floor sanded down and changed to a new color.

    Let’s talk about the disadvantages. So, a disadvantage of going with a sand and finish would be the finish on top is polyurethane. So, that lasts about 7 to 10 years on average, depending on the wearability and how much foot traffic the floor’s getting. So, about 7 to 10 years later you’d have to have it sand and finished again, which means all your furniture comes out. We’d start the whole process over. It’s about a 3- to 4-day process. Then your floors will look brand new again. And usually most clients that have that don’t change the color. So, the disadvantage, overall, is your long-term cost is going to be higher because you’re creating future maintenance for yourself, as polyurethane finishes only last about 7 to 10 years in the average household.

    So, now let’s talk about prefinished hardwood. Prefinished means it’s done at the factory. And at the factory they have better opportunities to put a stronger finish on the top. Most of them today are using aluminum oxide. Aluminum oxide is extremely hard. It’s going to be, like, a 9 or 10, where a 10 would be a diamond. So, it’s going to be hard to scratch. It’s not scratch-proof, but definitely a lot harder to scratch than a polyurethane finish. So, the other advantage is you install it and you’re done. There’s no sanding, there’s no finishing, there’s no coats and cure time. So, the installation’s faster and it’s generally less expensive to do a prefinished floor than a sand and finish floor.

    The last advantage is you don’t have any future maintenance. So, once it’s installed, you’re done. You’re not going to be sanding and finishing this floor. That’s why aluminum oxide is such an awesome finish is it doesn’t need any future work. It’s kind of a once and done. So, if you’re looking for low maintenance, low cost, you’d go with prefinished.

    So, with those on the scale, most of our clients, I’d say 9 out of 10, elect to go with prefinished floors because they want to get as much as they can for their budget and keep the workload in their house to a minimum.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Floor Coverings International WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Floor Coverings International
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 151 VERIFIED CUSTOMERS i
Floor Coverings International : Average 9.2 out of 10 based on 151 unique customer surveys of customer satisfaction.

Diana H.

VERIFIED Floor Coverings International CUSTOMER

1 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

I liked the two installers. They were friendly, courteous, and they were able to work around me and my cat.

Bonnie F.

VERIFIED Floor Coverings International CUSTOMER

2 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

My experience with them was very positive, and I have recently referred them to a friend.

I would say the overall experience was great, not just any one thing.

Marilyn S.

VERIFIED Floor Coverings International CUSTOMER

3 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were knowledgeable, reliable, and they did what they said they would do.

Their overall knowledge about floor coverings stood out for me. I was very pleased with both the product and the installation.

Joan B.

VERIFIED Floor Coverings International CUSTOMER

4 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I wouldn't hesitate using them. They did a great job for us. They were very professional, hard working, and affordable.

They were really hard workers, and they got the job done quickly.

Carolyn W.

VERIFIED Floor Coverings International CUSTOMER

5 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they did a good job. There were no issues. Everything went really smoothly.

They were just efficient. We didn't really have to stay on top of them.

Brian C.

VERIFIED Floor Coverings International CUSTOMER

6 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a great job. I would recommend them to others.

They were upfront, very honest, and straightforward about wait times, timelines, etc.

James W.

VERIFIED Floor Coverings International CUSTOMER

7 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. They do great work.

The crew who came out did a great job and worked hard.

Heather G.

VERIFIED Floor Coverings International CUSTOMER

8 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were courteous, knowledgeable, and quick. They delivered everything they said they would deliver.

They did a really good job on the floor. They had told me during the quote that it was a flat rate and there would be no overages, no matter what. They were not the cheapest, but other companies said the quoted price would not be the final price.

Howard B.

VERIFIED Floor Coverings International CUSTOMER

9 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend people to use them. They did great work, have great people, and I would do business with them again.

They were honest and friendly. They also did a great job.

Mike L.

VERIFIED Floor Coverings International CUSTOMER

10 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would like to let others know that they are very professional, and they will follow through with what they say. They are not the cheapest, but the work they do is worth the cost.

The quality of work

Bob R.

VERIFIED Floor Coverings International CUSTOMER

11 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them, as I have before.

They have a professional team and put together a great end-product.

Joe T.

VERIFIED Floor Coverings International CUSTOMER

12 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

The team was very forward with the process and very honest about each choice, pros and cons. I would say the installation team was really hardworking and did a great job.

How honest and forward about the process

Phyllis B.

VERIFIED Floor Coverings International CUSTOMER

13 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

The quality of floor is absolutely perfect, high quality laminate. They matched the color perfectly. I was completely satisfied with their work.

Everything was absolutely perfect. There were difficult areas in the hall and closets that they were able to work out.

Chere D.

VERIFIED Floor Coverings International CUSTOMER

14 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

The work is perfect, and the floors are really high quality. I was nervous about their rate, which is higher than others, but it's worth it.

I like the actual floor and how clean it looks.

Marty R.

VERIFIED Floor Coverings International CUSTOMER

15 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have recommended them several times within the last year or so. We get compliments from guests all the time for the work that they did.

They did quality work.

Joe C.

VERIFIED Floor Coverings International CUSTOMER

16 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

Well, they did what they said, and the floor looks amazing.

Everything was really straightforward with them.

Mary S.

VERIFIED Floor Coverings International CUSTOMER

17 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't know. I guess I would just recommend them. We had a good experience, a really smooth process.

I thought it was all very seamless.

Gerald W.

VERIFIED Floor Coverings International CUSTOMER

18 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

We were very satisfied with the results, and it made us very happy.

The quality of their work was outstanding, and they cleaned everything up after the installation.

Billy C.

VERIFIED Floor Coverings International CUSTOMER

19 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was really impressed with the company and specifically the installer. It was definitely a job well done.

The customer service was great, and they took the time to explain everything without being pushy.

Luke V.

VERIFIED Floor Coverings International CUSTOMER

20 of 151

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very reliable and competent people

Excellent service, a good variety, and they were knowledge about the products.

Read All 151 Survey Responses at Ratings View