Diamond Certified Company Report

Floor Coverings International

Diamond Certified Company Report

Floor Coverings International

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 126 VERIFIED CUSTOMERS i

Diana H.

VERIFIED Floor Coverings International CUSTOMER

1 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

I liked the two installers. They were friendly, courteous, and they were able to work around me and my cat.

Bonnie F.

VERIFIED Floor Coverings International CUSTOMER

2 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

My experience with them was very positive, and I have recently referred them to a friend.

I would say the overall experience was great, not just any one thing.

Marilyn S.

VERIFIED Floor Coverings International CUSTOMER

3 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were knowledgeable, reliable, and they did what they said they would do.

Their overall knowledge about floor coverings stood out for me. I was very pleased with both the product and the installation.

Read All 126 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Reggie Keding, Manager

Floor Coverings International provides a wide variety of flooring products. The company carries everything from hardwood, carpet and tile to environmentally-friendly options like bamboo and cork, and it also has the training and equipment to perform flooring installations for residential and commercial clients throughout the Bay Area.

Manager Reggie Keding credits much of Floor Coverings International’s success to its ability to communicate with customers and understand their needs. “There are a lot of different flooring products and installation methods available, so we take the time to determine exactly what each client wants so we can recommend the appropriate solution,” he says.

Floor Coverings International utilizes its “mobile showroom” to bring flooring samples directly to its clients’ homes so they can see different options in their environment. “We understand that our customers’ homes are their personal sanctuaries, which is why our in-home design consultations are so helpful,” says Mr. Keding. “We have thousands of flooring options inside our mobile showroom, and we also perform digital inspections so we can take a closer look and ensure we’re prescribing the correct solution for each client.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Floor Coverings International

COMPANY CONTACT
Locations

The Bay Area

Get Directions
SERVICES PERFORMED

Hardwood
Carpet & Area Rugs
Tile & Stone
Luxury Vinyl Planks
Green Flooring Products
Flooring Installations
In-Home Design Consultations

BRANDS Supported
  • Anderson

  • Armstrong

  • Daltile

  • Mannington

  • Mohawk

  • Shaw

  • Stainmaster

  • USFloors

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Floor Coverings International

A recent hardwood floor installation by Floor Coverings International

Company Profile

Floor Coverings International provides a wide variety of flooring products. The company carries everything from hardwood, carpet and tile to environmentally-friendly options like bamboo and cork, and it also has the training and equipment to perform flooring installations for residential and commercial clients throughout the Bay Area.

Manager Reggie Keding credits much of Floor Coverings International’s success to its ability to communicate with customers and understand their needs. “There are a lot of different flooring products and installation methods available, so we take the time to determine exactly what each client wants so we can recommend the appropriate solution,” he says.

Floor Coverings International utilizes its “mobile showroom” to bring flooring samples directly to its clients’ homes so they can see different options in their environment. “We understand that our customers’ homes are their personal sanctuaries, which is why our in-home design consultations are so helpful,” says Mr. Keding. “We have thousands of flooring options inside our mobile showroom, and we also perform digital inspections so we can take a closer look and ensure we’re prescribing the correct solution for each client.”

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Company Philosophy

"Our vision is to be the best flooring company in the world, and the most effective way to accomplish that is to consistently provide first-class customer service, warranties, products, and installations. Our entire business thrives on repeat business and referrals, so we do whatever it takes to ensure the long-term satisfaction of our clients."

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SELECTED PHOTOS FROM Floor Coverings International

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Reggie Keding

Expert CONTRIBUTOR PROFILE
  • Reggie Keding is a 11-year veteran of the flooring industry and owner of Floor Coverings International, a Diamond Certified company. He can be reached at (925) 679-5935 or by email.

Reggie Keding: Fraternal Flooring

By James Florence, Diamond Certified Resource Reporter

CONCORD — Reggie Keding and his two brothers had respective careers in the construction field when they realized they could achieve greater success together than they could apart. “My brothers and I were working for different companies, and at one point, we figured we may as well join forces and start our own company,” he remembers. “After a few years doing installation exclusively, we realized we could provide even better service if we had more control over the material side. So, we decided to add a franchise that would allow us to be material dealers as well as installers. Today, as the Concord franchise of Floor Coverings International, we’re basically a one-stop shop for all flooring needs.”

A resident of Concord (where he lives with his wife, Catalinia, and their son), Reggie expresses his appreciation for the Bay Area’s diverse, cutting-edge character. “There’s so much diversity here, with a wide variety of places to go and things to do. It’s also exciting to live in an area that’s on the forefront of industry and technology, where there are always new developments happening.”

Outside of work, Reggie spends the bulk of his time in his newly acquired role as a dad. “Life has changed a bit with the recent birth of our son,” he affirms. “It has been a lot of fun—I enjoy playing with him and watching him grow.” When he’s not busy caring for his son, Reggie enjoys taking his wife salsa dancing (“That’s how we met”) and on occasional weekend getaways.

In his life and career, Reggie espouses the virtues of continuous self-development. “I’m what you might call a ‘forever student’—I’m constantly learning and working to improve myself,” he says. “I have a passion for being the best in my industry, so I do a lot of ongoing training to stay on the cutting edge.”

When asked the first thing he’d do if he were to retire tomorrow, Reggie says he’d see the world. “I’d probably jump on a plane with my wife and son and do some traveling. I’ve never been to Europe, so I’d probably start there.”

Ask Me Anything!

Q: What’s your favorite restaurant?
A: Ruth’s Chris Steak House in Walnut Creek.

Q: Music or talk radio?
A: Actually, I prefer listening to personal development audiobooks and podcasts.

Q: What were you most known for in high school?
A: Being optimistic.

Q: What’s your favorite snack?
A: Berries.

Q: If you could live in the city or the country, which would you choose?
A: The city—I like being close to where the action is.

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Expert articles
  • Hardwood Flooring: Site-Finished vs. Prefinished

    CONCORD — When planning to install new hardwood flooring, you’ll need to decide whether to go with a product that’s sanded and finished on site or one that’s prefinished at the factory. Before making this choice, it’s worthwhile to learn about the pros and cons of each.

    Site-finished hardwood
    In this scenario, the raw wood floor is installed and finished in place. One advantage of site-finished hardwood is it provides a perfectly smooth surface, with no micro bevels (the conspicuous edges between floorboards). Another advantage of finishing on site is you get to pick any color of stain you want. Also, if you want to change the color of the floor in the future, all you have to do is refinish it.

    The main disadvantage of site-finished hardwood flooring is its short finish lifespan. A natural wood floor’s polyurethane finish lasts seven to 10 years on average, depending on how much foot traffic the floor sustains, which means it’ll likely need to be refinished within a decade of installation. This process isn’t as easy as most homeowners think: it generally takes three to four days to complete and includes moving all furniture on the floor. Due to this need for recurrent refinishing, owning a site-finished hardwood floor comes with a high long-term cost.

    Prefinished hardwood
    Unlike site-finished hardwood, prefinished hardwood flooring is finished at the factory. One advantage of this method is manufacturers are able to apply a stronger finish in a factory setting than can be done in the home. Today, most manufacturers use aluminum oxide, an extremely hard substance that, while not totally scratch-proof, is far more resilient than polyurethane. Also, prefinished hardwood takes less time to install, and once it’s in place, there’s no need for future refinishing. These two factors combined make prefinished hardwood flooring more financially economical than site-finished hardwood.

    The only real disadvantage of prefinished hardwood is you’re limited in your color and style options, as well as your ability to alter the flooring in the future. However, if you’re careful to choose a color and style you really like, a prefinished product will give you many years of performance for an affordable price.

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Expert video tip
  • Video: Site Finished Versus Pre-Finished Hardwood

    Complete Video Transcription:

    CONCORD — Host, Sarah Rutan: When selecting hardwood flooring, you’ll need to decide between a pre-finished product and one that’s finished after installation. Today we’re in Concord with Diamond Certified Expert Contributor Reggie Keding of Floor Coverings International to learn more.

    Diamond Certified Expert Contributor, Reggie Keding: Okay. So, today we want to talk about: Do I go with sand and finish in place? Or do I buy prefinished hardwood and have that installed? So, I want to explain the pros and cons of each. Now, we do both. So, I’m not going to give you a biased opinion on either one. I’m just going to explain the pros and cons of why you would go with one versus the other.

    So, let’s talk about sand and finish in place. So, the first thing you’re going to do is have the raw wood installed. Then it’s going to be puttied and sanded smooth. And so, what you’re going to get on the finished look is a perfectly smooth finish, with no micro bevels that catch it. So, one solid floor. Another advantage is you get to pick any color you want. The third advantage would be if you think you want to change the color later in the future to something else, you can always have that floor sanded down and changed to a new color.

    Let’s talk about the disadvantages. So, a disadvantage of going with a sand and finish would be the finish on top is polyurethane. So, that lasts about 7 to 10 years on average, depending on the wearability and how much foot traffic the floor’s getting. So, about 7 to 10 years later you’d have to have it sand and finished again, which means all your furniture comes out. We’d start the whole process over. It’s about a 3- to 4-day process. Then your floors will look brand new again. And usually most clients that have that don’t change the color. So, the disadvantage, overall, is your long-term cost is going to be higher because you’re creating future maintenance for yourself, as polyurethane finishes only last about 7 to 10 years in the average household.

    So, now let’s talk about prefinished hardwood. Prefinished means it’s done at the factory. And at the factory they have better opportunities to put a stronger finish on the top. Most of them today are using aluminum oxide. Aluminum oxide is extremely hard. It’s going to be, like, a 9 or 10, where a 10 would be a diamond. So, it’s going to be hard to scratch. It’s not scratch-proof, but definitely a lot harder to scratch than a polyurethane finish. So, the other advantage is you install it and you’re done. There’s no sanding, there’s no finishing, there’s no coats and cure time. So, the installation’s faster and it’s generally less expensive to do a prefinished floor than a sand and finish floor.

    The last advantage is you don’t have any future maintenance. So, once it’s installed, you’re done. You’re not going to be sanding and finishing this floor. That’s why aluminum oxide is such an awesome finish is it doesn’t need any future work. It’s kind of a once and done. So, if you’re looking for low maintenance, low cost, you’d go with prefinished.

    So, with those on the scale, most of our clients, I’d say 9 out of 10, elect to go with prefinished floors because they want to get as much as they can for their budget and keep the workload in their house to a minimum.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Floor Coverings International WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Floor Coverings International
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 126 VERIFIED CUSTOMERS i
Floor Coverings International : Average 9.1 out of 10 based on 126 unique customer surveys of customer satisfaction.

Diana H.

VERIFIED Floor Coverings International CUSTOMER

1 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

I liked the two installers. They were friendly, courteous, and they were able to work around me and my cat.

Bonnie F.

VERIFIED Floor Coverings International CUSTOMER

2 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

My experience with them was very positive, and I have recently referred them to a friend.

I would say the overall experience was great, not just any one thing.

Marilyn S.

VERIFIED Floor Coverings International CUSTOMER

3 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were knowledgeable, reliable, and they did what they said they would do.

Their overall knowledge about floor coverings stood out for me. I was very pleased with both the product and the installation.

Gerald W.

VERIFIED Floor Coverings International CUSTOMER

4 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

We were very satisfied with the results, and it made us very happy.

The quality of their work was outstanding, and they cleaned everything up after the installation.

Billy C.

VERIFIED Floor Coverings International CUSTOMER

5 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was really impressed with the company and specifically the installer. It was definitely a job well done.

The customer service was great, and they took the time to explain everything without being pushy.

Luke V.

VERIFIED Floor Coverings International CUSTOMER

6 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very reliable and competent people

Excellent service, a good variety, and they were knowledge about the products.

Gary L.

VERIFIED Floor Coverings International CUSTOMER

7 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful, adaptive, and creative when choosing my options.

They were very friendly.

Edward M.

VERIFIED Floor Coverings International CUSTOMER

8 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would definitely recommend them to others.

They were on time, and they did what they said they were going to do.

Alex A.

VERIFIED Floor Coverings International CUSTOMER

9 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was professionally done, and they had a personalized touch. They came back if we had any issues, and they dealt with it well.

The personalized service, Reggie walked us through the whole process.

Susan D.

VERIFIED Floor Coverings International CUSTOMER

10 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have very helpful management.

Responsiveness

Patricia O.

VERIFIED Floor Coverings International CUSTOMER

11 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

Everyone was on time, and they did a beautiful job.

They provided great service, and the product is beautiful.

Nate P.

VERIFIED Floor Coverings International CUSTOMER

12 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They came out, measured, and gave us a quote. They were efficient and professional. Everything turned out great.

I would say the clarity of their explanations

April P.

VERIFIED Floor Coverings International CUSTOMER

13 of 126

Quality 10
10 10
Loyalty No
CRITIQUE

They did a great job, and I have referred them to two people. I was very happy with them. The problem was some work that was to be done on a future project. I felt the quote was extremely high.

I liked the fact that they came to my home with samples.

David K.

VERIFIED Floor Coverings International CUSTOMER

14 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very friendly, helpful, and they stood by their products 100%.

Their responsiveness, they were very response to an issue that we had.

Joy R.

VERIFIED Floor Coverings International CUSTOMER

15 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

The quality of the product stands out. I am very pleased with it.

Will S.

VERIFIED Floor Coverings International CUSTOMER

16 of 126

Quality 10
10 10
Loyalty No
CRITIQUE

I would warn people to be really careful initially. The salesperson was absolutely great, but the installer was horrible. He cut corners all the way around thinking, perhaps, that no one would notice. I was extremely disappointed.

As I said before, the salesperson stood out, but the rest was terrible.

Candice B.

VERIFIED Floor Coverings International CUSTOMER

17 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

Talk to me, and I will get you in contact with them, because they are great.

I would give them a 12. They were efficient, fast, and helpful. It turned out great.

Sandra L.

VERIFIED Floor Coverings International CUSTOMER

18 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought their prices were reasonable. I like the owners who own the company. They are very good people.

That I got what I wanted at a good price

Steven A.

VERIFIED Floor Coverings International CUSTOMER

19 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are dependable, great, and wonderful. The workmanship was perfect.

Both crews that I had working were perfect.

Ed O.

VERIFIED Floor Coverings International CUSTOMER

20 of 126

Quality 10
10 10
Loyalty Yes
CRITIQUE

The salesperson was very engaging, helpful, and personable.

They were very aggressive in making sure I had my product in a timely manner.

Read All 126 Survey Responses at Ratings View