Diamond Certified Company Report

First Choice Abbey Carpet

Diamond Certified Company Report

First Choice Abbey Carpet

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 225 VERIFIED CUSTOMERS i

Joyce M.

VERIFIED First Choice Abbey Carpet CUSTOMER

1 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful, not pushy. They knew a lot of different products and really worked with me to satisfy my needs.

They had great customer service and good products. I really liked Pat. She was the best.

Sabrina R.

VERIFIED First Choice Abbey Carpet CUSTOMER

2 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're local and knowledgeable. They met the prices that were available at the big box stores.

The thing I appreciated the most was that they had to come out to install on two separate days. They first did one floor and then the other. They were flexible with what we needed. They were accommodating.

Donna R.

VERIFIED First Choice Abbey Carpet CUSTOMER

3 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were fantastic. The man who handled the blinds knew what he was doing. He was excellent.

If you need someone whose knowledgeable in what they are doing and want good prices, Abbey Carpet is the one.

Read All 225 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Owners Paul and Janice Byer with their dog, Abbey

First Choice Abbey Carpet provides a wide variety of carpet, hardwood, resilient flooring, area rugs, floor care products and window coverings at its Danville showroom. As a locally-owned franchise of industry leader Abbey Carpet & Floor, the company has access to top-of-the-line products made by Hunter Douglas, Shaw, Mohawk and other premier manufacturers. It also offers extended financing on approval of credit, and professional installation services are available to residential and commercial clients in Danville, San Ramon, Diablo, Alamo, and throughout the San Francisco Bay Area.

President Paul Byer says his experience working as a marketing representative for various flooring manufacturers gives him a unique perspective on how flooring products are made, which ultimately benefits his clients. “Another advantage of my past experience is the personal relationships I’ve formed with people in the industry. I can get to the bottom of almost any problem.”

First Choice Abbey Carpet takes a unique approach to sales–rather than showing customers a wide range of products, the company asks questions about their lifestyles and selects a few products accordingly. “There’s a time to provide technical information, but generally, we focus on choosing products that perfectly fit our customers’ lifestyles,” says Mr. Byer.

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON First Choice Abbey Carpet

Locations

Contra Costa County
Richmond
Alamo
Antioch
Walnut Creek
Concord
Pittsburg
Danville
San Ramon
Brentwood
Pleasant Hill

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SERVICES PERFORMED

Blinds
Shutters
Window Coverings
Draperies
Laminate Flooring
Ceramic Tile
Luxury Vinyl Tile
Hardwood

BRANDS Supported
  • Mohawk

  • Shaw

  • Armstrong

  • Masland

  • Mohawk Laminate Flooring

  • Hunter Douglas Window Fashions

  • Hunter Douglas

  • Stanton

  • Mullican

  • Karndean

DIAMOND CERTIFIED RESEARCHED ARTICLES ON First Choice Abbey Carpet

Company Profile

First Choice Abbey Carpet provides a wide variety of carpet, hardwood, resilient flooring, area rugs, floor care products and window coverings at its Danville showroom. As a locally-owned franchise of industry leader Abbey Carpet & Floor, the company has access to top-of-the-line products made by Hunter Douglas, Shaw, Mohawk and other premier manufacturers. It also offers extended financing on approval of credit, and professional installation services are available to residential and commercial clients in Danville, San Ramon, Diablo, Alamo, and throughout the San Francisco Bay Area.

President Paul Byer says his experience working as a marketing representative for various flooring manufacturers gives him a unique perspective on how flooring products are made, which ultimately benefits his clients. “Another advantage of my past experience is the personal relationships I’ve formed with people in the industry. I can get to the bottom of almost any problem.”

First Choice Abbey Carpet takes a unique approach to sales–rather than showing customers a wide range of products, the company asks questions about their lifestyles and selects a few products accordingly. “There’s a time to provide technical information, but generally, we focus on choosing products that perfectly fit our customers’ lifestyles,” says Mr. Byer.

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Company Philosophy

“We measure our success by the satisfaction of our clients. Most products come with a 60-day, ‘no questions asked’ warranty—if a customer isn’t happy with their selection, it will be replaced. We know selecting the right flooring and window fashions for a home or office can be difficult, so we’re dedicated to making these choices stress-free for every customer.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for carpeting showrooms that have earned the prestigious Diamond Certified award. For First Choice Abbey Carpet, customer satisfaction is a direct result of its highly detailed approach to handling its clients’ flooring projects, which includes everything from supplying products to performing installations. “Our customers are very discerning,” says President Paul Byer. “They expect their homes to be kept to a certain level during renovations and remodeling, and our job is to make sure that happens. We always look at each job as if we’re working on our own homes.”

As a locally-owned franchise of Abbey Carpet & Floor, First Choice Abbey Carpet is able to offer its customers top-of-the-line flooring products made by Hunter Douglas, Shaw, Mohawk and other leading manufacturers. In addition to selling carpet, flooring, area rugs, floor care products and window coverings at its Danville showroom, the company offers professional installation services and free in-home estimates to residential and commercial clients in Danville, San Ramon, Diablo and Alamo.

Unlike less experienced carpet showrooms that emphasize sales volume over customer service, First Choice Abbey Carpet’s primary goal is to help customers choose the best flooring for their particular needs. “We like to provide our clients with flooring that fits their lifestyles instead of just giving them a lot of technical information,” explains Mr. Byer. “Instead of telling them about carpet density or threads per inch, we ask them if they have kids or pets and if there’s a particular room that gets a lot of use. That way, we can determine the right product to install that will be comfortable and still look great years later.”

Another distinguishing feature of First Choice Abbey Carpet is its licensed in-house installers, all of whom are trained in industry-best installation techniques. “I’ve had the same installation group for all 11 years that I’ve owned this business, so I always know who’s working in my customers’ homes,” assures Mr. Byer. “Our installers take care of everything. When they leave a house, it’s in move-in condition. We want each customer to come home and find their house is cleaner than when we started the project.”

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Industry Info

Green flooring gives your home a new look and helps the environment at the same time. Sustainable flooring can be a great option for your home, but before you make a final decision, you should evaluate if you really need new flooring in the first place. Generally, the Greenest approach to flooring is to use what you already have. Removing and throwing away old flooring creates more landfill waste, and the manufacturing process of new flooring creates greenhouse gasses. Find out if your flooring can be renewed with a deep cleaning, sanding or polishing. If not, see if the wood flooring underneath can be sanded and polished.

If you decide to purchase Green flooring, be sure to choose a product that best fits your lifestyle and budget. Here are the most common types of sustainable flooring:

Concrete
Concrete can be stained, patterned and colored to create a unique, custom look. It’s durable, easy to clean and can be easily integrated into homes with radiant heating systems.

Stone
Stone flooring is processed less than other types of flooring, but some types of stone are quarried in other countries and shipped to retailers, which can increase their carbon footprints. Stone floors will last for generations if properly cared for, so they may be a Greener option over time.

Terrazzo
Terrazzo is usually a mix of concrete and marble, stone or glass, but it can also be made out of recycled products. It’s one of the more expensive flooring options, but it’s resilient and stands up to years of use.

Tile
Tile flooring is nontoxic and easy to clean. Individual tiles can easily be replaced if they become cracked or chipped, which mean a tile floor can look better and last longer than other types of flooring.

Linoleum
Linoleum flooring is made from boiled linseed oil (made from flax seeds), powdered cork, sawdust and pine resin. It’s easy to clean, biodegradable and durable.

Cork
Cork is a renewable resource that comes from the outer bark of cork oak trees. These floors often come in tiles or planks, which can be removed and replaced if damaged.

Wood
Some wood comes from non-renewable sources, so use caution when choosing wood flooring. Ideally, you want wood that comes from reclaimed sources or sources that are certified by the Forest Stewardship Council (FSC). You’ll also want to guarantee that any finishes or adhesives used on your flooring are low-VOC and nontoxic.

Bamboo
This quickly growing grass looks and wears like wood. Bamboo can be harvested in four to six years, unlike wood flooring that comes from trees that can take decades to mature.

When shopping for Green flooring, ask the salesperson the following questions to narrow down your choices:

• Is the flooring made from renewable resources? Where did the materials come from?
• Was the flooring transported a long distance before it reached the showroom?
• Were potentially harmful chemicals, additives, finishes or glues used in the manufacturing process?
• Will the installation require additional subflooring?
• Can I install the new flooring over my previous flooring? (This is sometimes possible and will cut down on landfill waste and installation costs.)
• How durable is the flooring? (Longer-lasting flooring can be less costly and better for the environment in the long run.)
• What’s the manufacturer-recommended maintenance and cleaning schedule?
• Can the flooring be cleaned using nontoxic and biodegradable cleansers? (Keep in mind that even the most stain-resistant carpeting will still wear and need to be replaced. “Carpet is a fabric,” says Paul Byer, President of First Choice Abbey Carpet in Danville. “There are treatments and innovations that have improved stain resistance and cleanability, but it’s still a fabric, and fabrics get dirty and eventually wear out.”)

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Frequently Asked Questions

Q: How can I decide which flooring is right for me?

A: It’s our job to ask you detailed questions and determine what you’re looking for based on your answers. This allows us to narrow down your options and makes it easier to choose a flooring product that will satisfy your needs.

Q: Should price be a deciding factor when I choose my carpeting?

A: No, because price doesn’t necessarily reflect quality. The quality of the product and its installation are much more important than the price you pay. Often, you can pay less for a product and get better performance.

Q: Why do certain areas of my carpet appear lighter or darker than other areas?

A: This is called ‘shading,’ and it happens when the carpet pile changes direction due to pressure from footsteps and vacuuming. Brushing the pile in one direction may temporarily correct shading, but it’s actually part of the carpet styling and should be expected to varying degrees. Don’t mistake shading for color fading.

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SELECTED PHOTOS FROM First Choice Abbey Carpet

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Paul Byer

Expert CONTRIBUTOR PROFILE
  • Paul Byer is a 42-year veteran of the flooring industry and president of First Choice Abbey Carpet, a Diamond Certified company since 2011. He can be reached at (925) 303-4256 or by email.

Paul Byer: First Choice for Success

By James Florence, Diamond Certified Resource Reporter

DANVILLE — When asked how he originally got into the flooring industry, Paul Byer traces his introduction to an incidental interaction. “While in college, I sat next to a guy whose father owned a floor covering store,” he recalls. “He told me he was going to take over his dad’s business after he graduated, and he asked if I wanted to work for him. To make a long story short, I did.” Later, after he moved to California, Paul furthered his career by switching from carpet retail to the manufacturing sector, where he remained for the next two decades until an opportunity arose to purchase his own carpet supply store in 2001.

Today, as president of First Choice Abbey Carpet, Paul says his favorite thing about running his own business is the freedom to do right by his clients. “I love the fact that I don’t have to ask for permission to help my customers. I can make a decision that’s in a customer’s best interest without having to worry about policy or clearing it with a superior.”

Originally from Rochester, New York, Paul moved to the Bay Area in 1976 to take advantage of a more temperate atmosphere. “I was scraping ice off my windshield one day in April, and I asked myself, ‘Why am I doing this?’ I decided then and there that it was time for a change of scenery.” Nearly four decades later, Paul has no regrets about his decision. “I think the Bay Area is the most beautiful place in the United States, and there’s nowhere I’d rather be.”

Outside of work, Paul engages in a variety of activities that include swing dancing and cruising around on his motorcycle. “My wife, Janice, and I met while swing dancing, and that’s something we still enjoy today,” he says. Paul is also avidly involved in wing-shooting—he’s a member of a duck club in Colusa and a pheasant club in Rio Vista. In addition, he enjoys keeping up with his and Janice’s two grown children, Cera and Zachary.

In his professional career, Paul espouses the importance of maintaining high standards to ensure customer satisfaction. “My basic philosophy is, if it wouldn’t be OK with me, it’s not OK for my customers,” he explains. “If I wouldn’t accept something myself, I wouldn’t expect someone else to accept it either, which is why I always strive to provide the very best for my clients.”

When asked the first thing he’d do if he could retire tomorrow, Paul says he’d embrace the simplicity of country living. “I’d like to move to a more rural environment where I could spend more time gardening, fishing and just enjoying the serenity of nature.”

Ask Me Anything!

Q: Do you have a favorite band or musician?
A: I have a lot of favorites, so it’s hard to pick just one, but I can say the best live performer I’ve ever seen is Bruce Springsteen.

Q: What’s your favorite restaurant?
A: Scoma’s in San Francisco.

Q: Have you ever had a conversation with a famous person?
A: I sat next to Wavy Gravy on a flight from Connecticut to San Francisco.

I probably bored him to death, but I enjoyed every minute of it!

Q: Who was the best James Bond?
A: Sean Connery.

Q: What’s your favorite dessert?
A: Key lime pie.

Q: If you were singing karaoke, what song would you pick?
A: “Peaceful Easy Feeling” by the Eagles.

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Expert articles
  • The Benefits of Cork Flooring

    DANVILLE — The next time you pop open a bottle of wine, take a good look at the cork. You may not realize it, but that same cork can also be used to make an outstanding floor. Here are some of the benefits that cork flooring offers:

    Resilience
    Have you ever tried putting a wine cork back into the bottle? It’s not easy. That’s because cork contains air-filled gas cells that make it resilient and expansive. Not only does this resilient character make a cork floor soft underfoot, it also allows furniture depressions to disappear within minutes.

    Insulation
    The gas cells in cork also give it an insulating quality, which means it absorbs noise and helps keep a room’s temperature cooler in summer and warmer in winter.

    Sanitary
    Cork is naturally antimicrobial and hypoallergenic. Combined with its optimum sound absorption, this makes cork flooring an ideal choice for a child’s playroom.

    Eco-friendly
    Cork is a renewable resource, which means it can be harvested from trees without harming them. Even the manufacturing process of cork flooring is environmentally sound: after wine corks are punched out of sheets of harvested cork, the remaining material is used to produce flooring.

    Versatility
    Cork planks are available in a wide variety of styles and colors.

    Durability
    Cork floors come with a factory-applied commercial finish and warranties of up to 25 years.

    Read moreRead less
  • Luxury Vinyl Tile: An Alternative to Wood Flooring

    DANVILLE — With its aesthetic beauty and longevity of performance, it’s no surprise that natural hardwood continues to be a popular flooring option with Bay Area homeowners. However, like many natural products, a wood floor requires a fair amount of maintenance to keep it performing optimally. For homeowners who like the look of wood flooring but don’t want the maintenance that comes with it, an alternative option to consider is luxury vinyl tile, also known as LVT.

    In addition to authentically replicating the appearance of natural wood, LVT is available in a wide range of styles, which allows for greater customization. It’s also virtually maintenance-free, with no need for surface treatments or refinishing. Furthermore, since LVT is both scratch- and water-resistant, it offers lasting durability.

    Besides its genuine appearance and ease of maintenance, luxury vinyl tile is very reasonably priced, especially considering all the benefits it offers. All in all, LVT represents an advantageous flooring option for any home.

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Expert video tip
  • Video: Alternative to Wood – Luxury Vinyl Tile

    Complete Video Transcription:

    DANVILLE — Host, Sarah Rutan: If you’re planning on installing new floors, you’ll want to consider the benefits of luxury vinyl tile. Today we’re in Danville with Diamond Certified Expert Contributor Paul Byer of First Choice Abbey Carpet to learn more

    Diamond Certified Expert Contributor, Paul Byer: One of the hottest trends in flooring today is luxury vinyl tile or LVT.

    If you have a room where you would like the look of wood but you are worried about the maintenance of wood or the water resistance of wood, the ideal product of your choice is LVT. It looks like wood. It actually has more style options than wood. Never needs to be refinished. Never needs to have a surface treatment put on. It’s scratch resistant, its water resistant and its extremely durable.

    An excellent choice for those tough rooms to find the right product for – LVT. Realistic look, easy to maintain, very reasonably priced.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org

    Read moreRead less
  • Video: Alternative to Wood – Luxury Vinyl Tile

    Complete Video Transcription:

    DANVILLE — Host, Sarah Rutan: If you’re planning on installing new floors, you’ll want to consider the benefits of luxury vinyl tile. Today we’re in Danville with Diamond Certified Expert Contributor Paul Byer of First Choice Abbey Carpet to learn more

    Diamond Certified Expert Contributor, Paul Byer: One of the hottest trends in flooring today is luxury vinyl tile or LVT.

    If you have a room where you would like the look of wood but you are worried about the maintenance of wood or the water resistance of wood, the ideal product of your choice is LVT. It looks like wood. It actually has more style options than wood. Never needs to be refinished. Never needs to have a surface treatment put on. It’s scratch resistant, its water resistant and its extremely durable.

    An excellent choice for those tough rooms to find the right product for – LVT. Realistic look, easy to maintain, very reasonably priced.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org

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First Choice Abbey Carpet WEBSITE AND EXTERNAL FEED
  • First Choice Abbey Carpet SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON First Choice Abbey Carpet
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 225 VERIFIED CUSTOMERS i
First Choice Abbey Carpet : Average 9.1 out of 10 based on 225 unique customer surveys of customer satisfaction.

Joyce M.

VERIFIED First Choice Abbey Carpet CUSTOMER

1 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful, not pushy. They knew a lot of different products and really worked with me to satisfy my needs.

They had great customer service and good products. I really liked Pat. She was the best.

Sabrina R.

VERIFIED First Choice Abbey Carpet CUSTOMER

2 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're local and knowledgeable. They met the prices that were available at the big box stores.

The thing I appreciated the most was that they had to come out to install on two separate days. They first did one floor and then the other. They were flexible with what we needed. They were accommodating.

Donna R.

VERIFIED First Choice Abbey Carpet CUSTOMER

3 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were fantastic. The man who handled the blinds knew what he was doing. He was excellent.

If you need someone whose knowledgeable in what they are doing and want good prices, Abbey Carpet is the one.

Estelle B.

VERIFIED First Choice Abbey Carpet CUSTOMER

4 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

The job went great.

They were quick.

Jackie H.

VERIFIED First Choice Abbey Carpet CUSTOMER

5 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They’ll take care of you.

They make the job easy.

John A.

VERIFIED First Choice Abbey Carpet CUSTOMER

6 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful, very service oriented, and very price competitive.

They were very helpful, very service oriented, and price competitive.

Dick M.

VERIFIED First Choice Abbey Carpet CUSTOMER

7 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional, experts in what they do. They provided quality workmanship and a quality product.

I liked their product and workmanship. It was wonderful what they did.

Miranda H.

VERIFIED First Choice Abbey Carpet CUSTOMER

8 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a local business, and they are very helpful. They have reasonable prices.

They installed my flooring very quickly.

Lynn R.

VERIFIED First Choice Abbey Carpet CUSTOMER

9 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

I usually work with Paul. He is always very responsive. I am satisfied with his services, and I keep using them, as well as recommend them.

They are very responsive. Also, if they did make a mistake, they were gracious and corrected it without any hassles. That is a big deal to me.

Rich S.

VERIFIED First Choice Abbey Carpet CUSTOMER

10 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did all of my shutters, which was quite a lot. I think the most important thing is there's a good selection of products. They are very patient and are not a hard sell.

I liked the person I worked with, Pat. She was fantastic.

Nancy F.

VERIFIED First Choice Abbey Carpet CUSTOMER

11 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a very good job and had quality products.

They were very helpful. I was satisfied.

Anne B.

VERIFIED First Choice Abbey Carpet CUSTOMER

12 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very helpful, caring, and easy to deal with.

When we went into the showroom we got very personalized service. I was referred to them by my next door neighbor who was also very pleased with them.

Bill N.

VERIFIED First Choice Abbey Carpet CUSTOMER

13 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're easy, and they have good quality.

They did a great job. They did what they were supposed to do when they were supposed to do it.

Bob M.

VERIFIED First Choice Abbey Carpet CUSTOMER

14 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were on time, they installed the carpet well, and they cleaned up after themselves. They did a nice job.

They are dependable.

Bruce M.

VERIFIED First Choice Abbey Carpet CUSTOMER

15 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them.

They have good quality and service.

Catherine S.

VERIFIED First Choice Abbey Carpet CUSTOMER

16 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

Easy to work with and dependable

Responsive

Craig H.

VERIFIED First Choice Abbey Carpet CUSTOMER

17 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did exactly what they said they would do, they did it on time, they did it well, and they cleaned up afterwards.

They did the whole job.

Addison C.

VERIFIED First Choice Abbey Carpet CUSTOMER

18 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

That I would truly recommend them

She was very helpful and gave me different ideas of what I had. Pat was very helpful. The installer was very nice and clean. He didn't leave a mess, and he picked up after himself. He took everything with him. I was very pleased, and I would truly recommend them.

David B.

VERIFIED First Choice Abbey Carpet CUSTOMER

19 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reliable, they came out to do the measurements, and they were on time with the installation. When we went to the showroom, Val was very informative, in terms of helping us choose a product.

The variety of products in their showroom, we got to see a large variety, so we could make a choice looking at many options. We went there initially for flooring, and the service was great, so we went back for carpeting six months later. We were very satisfied.

Debbie K.

VERIFIED First Choice Abbey Carpet CUSTOMER

20 of 225

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did what they said they were going to do.

I liked my saleswoman, Marilyn. She stood behind her product.

Read All 225 Survey Responses at Ratings View