Diamond Certified Company Report

Diamond Greens

Diamond Certified Company Report

Diamond Greens

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 95 VERIFIED CUSTOMERS i

Sarah J.

VERIFIED Diamond Greens CUSTOMER

1 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought it was a pretty simple process when it came to working with them. They did a better job than I had hoped for, and they were professional.

They were courteous, reliable, and responsive.

Cherese H.

VERIFIED Diamond Greens CUSTOMER

2 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've told numerous friends to use them. They're great.

It was no strings attached, a piece of cake, and they were awesome.

Bill C.

VERIFIED Diamond Greens CUSTOMER

3 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've actually recommended them to two of my neighbors. It's an excellent value for the price. They were very fair, and we had a good experience with them.

I liked their quality and reliability.

Read All 95 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Eric Beresford-Wood, Owner

Diamond Greens installs a wide variety of synthetic turf products for residential clients in Contra Costa, Alameda, Solano and San Francisco Counties. The company exclusively works with products made by industry-leading manufacturers like TigerTurf, Advanced Grass and Smart Turf, and it uses a proprietary installation process that eliminates major sources of failure and increases the longevity of each customer’s turf.

Owner Eric Beresford-Wood says Diamond Greens’ customer-oriented business approach has been a crucial aspect of its success. “Our clients always tell us that they instantly trust us. People can see we’re an honest company that actually cares about the quality of their turf installations, and that allows us to build personal, long-lasting relationships with them.”

Diamond Greens isn’t locked into a contract with a specific turf manufacturer, which means it can work with several different vendors and offer numerous options that allow its clients to customize their installations. “We strive to transform landscapes, and working with such a variety of products allows us to do that,” says Mr. Beresford-Wood. “Whether it’s a yard, playground surface or putting green, we have the capabilities to make it special.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Diamond Greens

COMPANY CONTACT
Service AREA

Contra Costa County
Alameda County
Solano County
San Francisco
Pittsburg
Antioch
Brentwood
Richmond
Concord & Walnut Creek

SERVICES PERFORMED

Synthetic Turf Installation
Putting Greens & Bocce Ball Courts
Playground Surfaces
Dog Runs
Landscape Turf

BRANDS Supported
  • Advanced Grass

  • Smart Turf

  • TigerTurf

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Diamond Greens

Company Profile

Diamond Greens installs a wide variety of synthetic turf products for residential clients in Contra Costa, Alameda, Solano and San Francisco Counties. The company exclusively works with products made by industry-leading manufacturers like TigerTurf, Advanced Grass and Smart Turf, and it uses a proprietary installation process that eliminates major sources of failure and increases the longevity of each customer’s turf.

Owner Eric Beresford-Wood says Diamond Greens’ customer-oriented business approach has been a crucial aspect of its success. “Our clients always tell us that they instantly trust us. People can see we’re an honest company that actually cares about the quality of their turf installations, and that allows us to build personal, long-lasting relationships with them.”

Diamond Greens isn’t locked into a contract with a specific turf manufacturer, which means it can work with several different vendors and offer numerous options that allow its clients to customize their installations. “We strive to transform landscapes, and working with such a variety of products allows us to do that,” says Mr. Beresford-Wood. “Whether it’s a yard, playground surface or putting green, we have the capabilities to make it special.”

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Company Philosophy

"Our goal on every project is to make sure the client is happy, even if we have to do extra work to make that happen. Ultimately, we want to build and maintain a long-term relationship with every customer, and the best way to do that is to provide them with highly personalized service that fulfills their specific needs."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for synthetic turf companies that have earned the prestigious Diamond Certified award. For Diamond Greens, the key to achieving and maintaining high levels of customer satisfaction is simple: combine quality products and workmanship with genuine customer care. “We offer exceptional value in everything we do, from the caliber of our turf products to the quality of our installations,” says owner Eric Beresford-Wood. “We’re also very committed to customer satisfaction. Our clients always tell us how much they appreciate that we take the time to do things correctly.”

Diamond Greens has been installing synthetic turf products for residential clients in Contra Costa, Alameda, Solano and San Francisco Counties since 2006. The company exclusively installs products made by top manufacturers such as Smart Turf, Advanced Grass and TigerTurf, and it uses a proprietary installation process that’s designed to increase the longevity of each customer’s turf.

Unlike less experienced synthetic turf companies that offer a limited amount of products and force their customers to compromise on their projects as a result, Diamond Greens is able to provide its clients with a full spectrum of options. “One of our biggest advantages is we’re not tied down to one manufacturer,” says Mr. Beresford-Wood. “A lot of synthetic turf companies are contractually bound to carry only two or three products, but we have the freedom to go into the open market and obtain any products our customers want.”

Another distinguishing attribute of Diamond Greens is its highly experienced staff, all of whom have comprehensive knowledge of the synthetic turf industry and its numerous products. “A lot of customers tell us they chose our company because we were able to provide very technical explanations of certain turf features,” says Mr. Beresford-Wood. “We never want to sell a product we don’t believe in, and in order to believe in it, we have to know how it’s made and how it will perform.”

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Industry Info

If you’re having synthetic turf installed on your property, make sure your installer addresses the finer details. When it comes to synthetic turf installations, homeowners tend to focus on larger aspects like material characteristics. However, there are many details that often go overlooked, and worse, some that turf installers neglect to address altogether. Here are a couple of aspects to keep in mind during your turf installation:

Edging
Edging is exactly what it sounds like: the material and process used to delineate the turf’s outer edge and keep it contained to its designated boundary. Some companies do the bare minimum for this part of the process, but according to Eric Beresford-Wood, owner of Diamond Greens in Lafayette, using the right materials and techniques is critical. “A turf installer should use aluminum or steel edging, which lasts a lot longer and flexes less than other types of edging,” he explains. “Cheaper edging material tends to bow out, which causes the base to shift over time. Once the base starts shifting on the outside, it often starts to gravitate inward, which can affect the entire installation.”

Mr. Beresford-Wood says you should also make sure your installer tucks the turf edges. “With conventional flush-cut edging, there’s typically up to a quarter-inch of exposed gravel between the edging and the turf. This allots a space for weeds to grow, and if you pressure wash or hose down the area on a regular basis, the black underlayment can start crawling up at the ends. That’s why it’s important to tuck all edges—it prevents these types of problems and gives the installation a more realistic look because all the blades go down at the end.”

Seams
Since synthetic turf installations are pieced together from multiple sheets of turf, one common issue is visible seams where these pieces meet. However, by using strategic techniques, a careful installer can make these seams less noticeable. “Turf sheets should be installed in a pattern so each section blends into the next, which eliminates the conspicuous straight line,” says Mr. Beresford-Wood. “It’s a much more labor-intensive process, but it’s an almost-guaranteed way of hiding the seam.”

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Frequently Asked Questions

Q: Can you help me chose a synthetic turf product that meets my needs?

A: Certainly. There are turf styles available for all different needs, so once we assess your situation, we’ll be able to match you with a product that provides exactly what you’re looking for.

Q: Will my turf get hot during the summer?

A: It depends on the type of turf. Some turfs tend to get fairly hot in high temperatures, but there are also numerous products that utilize cool-blade technology, which keeps the turf cool even when it’s hot outside.

Q: How thick is the base that you install beneath the turf?

A: We install concrete pavers in addition to synthetic turf, and we use the same base compacting process for both, so our clients get the same high-quality base for their synthetic turf that they would for a paver installation. In other words, your turf will support quite a bit of weight—you can even drive your car on it without denting it or causing other damage.

Q: Can pet urine damage my turf or create odors?

A: No. All our turf products are chemical-resistant—you can spill gasoline on them and they won’t get damaged. As far as odors, that comes down to having a base that provides proper drainage. As long as the base is installed correctly, you won’t have any odor issues.

Q: Can you help me incorporate synthetic turf into my natural landscape?

A: Yes. These days, many people want their turf broken up by things like decorative rocks and plants around the perimeter, which creates a more striking and natural look. We’ll work closely with you to come up with a practical and aesthetically pleasing design.

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SELECTED PHOTOS FROM Diamond Greens

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Eric Beresford-Wood

Expert CONTRIBUTOR PROFILE
  • Eric Beresford-Wood is a 11-year veteran of the synthetic turf industry and owner of Diamond Greens, a Diamond Certified company. He can be reached at (925) 265-8850 or by email.

Eric Beresford-Wood: Turf’s Up

By James Florence, Diamond Certified Resource Reporter

LAFAYETTE — As a former sod farmer, Eric Beresford-Wood gradually made the transition from organic to synthetic turf. Now, he’s helping homeowners throughout the Bay Area do the same in their landscapes. “Several years ago, I had a sod farm where I grew regular turf,” he explains. “As a way to supplement my inventory, I started getting into synthetic turf. After a while, I decided to quit growing sod and focus solely on synthetic products. It just made sense, especially considering the water conservation benefits.”

Today, as owner of Diamond Greens, Eric has no regrets about shifting his professional emphasis. “Synthetic turf has become a lot more mainstream over the last 10 years, and as a result, our business has really picked up,” he affirms. “Not only has synthetic turf become more socially acceptable as a landscaping alternative, the prices have also come down a bit, so it’s more affordable. It’s definitely a specialized industry, but we’ve reached a point where we’re able to stay busy all year.”

A resident of Lafayette (where he lives with his wife, Helene, and their three children), Eric considers the Bay Area an ideal place to live, especially considering his hobbies. “My two main hobbies outside of work are long-distance trail running and kite surfing, and the Bay Area is perfect for both,” he says. “We have some of the best wind in all of Northern California, as well as plenty of great running trails.” When he’s not running or surfing, Eric enjoys reading, watching movies and spending time with his family.

In his life and career, Eric espouses the importance of considering the long term. “I believe tomorrow will be a reflection of how I live today, so I try to live my best today possible,” he explains. “When it comes to my job, that means never taking shortcuts or doing anything that could potentially lead to problems later. I just try to be as honest and upfront as I can and do my best to deliver on my promises.”

When asked the first thing he’d do if he were to retire tomorrow, Eric says he’d lace up his running shoes. “I’d start training for the Western States Endurance Run, which is a 100-mile ultramarathon through the Sierra Nevada. I’ve always wanted to get into long-distance running, but I don’t really have enough time for the kind of training it requires. So, if I suddenly had some extra time, I’d definitely go for it.”

Ask Me Anything!

Q: What’s your favorite book?
A: I have several, including “Dune” by Frank Herbert, “The Mote in God’s Eye” by Larry Niven and Jerry Pournelle, and “Atlas Shrugged” by Ayn Rand.

Q: What’s your favorite snack?
A: Greek yogurt.

Q: What’s one website you visit on a daily basis?
A: Craigslist. I’m always on the lookout for new equipment for my business.

Q: Do you collect anything?
A: I collect antique coins, books and old chests.

Q: What’s your favorite season?
A: Summer, just because I’m more of a warm, sunny weather kind of person.

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Expert articles
  • Considerations for Choosing Synthetic Turf

    LAFAYETTE — It’s commonly thought that all synthetic turf is the same, but in reality, there are a variety of designs for different applications. That’s why, when choosing a synthetic turf product, it’s important to consider how it’s going to be used.

    For synthetic turf installations in backyards and other high-traffic areas, it’s usually best to go with a sports blade. Unlike straight turf blades, sports blades are designed to have a certain curvature, whether a C-shape, W-shape or S-shape. This curvilinear design gives sports blades superior pliability, which enables them to spring back up more easily after being bent. In addition to blade shape, you’ll want to consider blade width, as wider blades provide better resistance against tearing.

    While synthetic turf is often used in high-traffic areas, it’s also a good option for low-traffic areas like ornamental landscapes. Since wear resistance isn’t as much of a concern here, you have an opportunity to focus more on aesthetic attributes like softness. In this case, a straight polyethylene fiber blade is a good choice for maximizing comfort underfoot.

    Another consideration for choosing synthetic turf is whether you might benefit from cool blade technology. Whereas regular synthetic turf can become hot to the touch after prolonged sunlight exposure, cool blade technology resists solar heat transfer, which keeps the turf cool in any temperature. If you’re planning to install turf around a pool or in an area where children will be playing barefoot, cool blade technology can be a beneficial choice.

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Expert video tip
  • Video: Synthetic Turf Options

    Complete Video Transcription:

    LAFAYETTE — Host, Sarah Rutan: You might assume all synthetic turf is the same, but there are actually different styles for different applications. Today we’re in Lafayette with Diamond Certified Expert Contributor Eric Beresford-Wood of Diamond Greens to learn more.

    Diamond Certified Expert Contributor, Eric Beresford-Wood: One question that comes up a lot on estimates is: Which turf should I choose? And there’s a lot of confusion. And sometimes companies give different reports or opinions on what the best turf for a certain application is. When choosing a turf, one thing that’s important to keep in mind is: What are you going to be using it for? If it’s for playing soccer on, or especially dogs, larger dogs, will have a tendency to tear the turf.

    Almost any application where there is medium-to-heavy traffic, it would be good to use a sports blade. By “sports blade,” that’s something where the blade, when you’re looking at it from the top, has some kind of a design to it. It could be a traditional C-shape, which will resist bending. It will always kind of spring back up again. Or a W-blade design is fine, as well. It could also be an S-shape. So basically anything other than a straight blade, a straight polyethylene blade, will work for a medium-to-heavy application.

    Another issue is the width of the blade. A wider blade will resist tearing, since there is more. Each individual blade is thicker. So, it’ll be harder for a dog running quickly to tear it, or soccer. It’ll last a lot longer without ripping and tearing. So, for the heaviest application, you’d want the widest blade with the sports blade design.

    For, say a front yard with landscaping, you could get away with a straight polyethylene fiber, a finer blade that’s going to be really soft. There is usually a tradeoff between the softness of the blade and the durability of the blade, so that the stiffer blade will handle traffic better. But at the same time, it won’t feel as soft when you’re touching it. The way that the polyethylene is made is there is a softener that’s added to the blade. So, the more softener, the softer it’ll be, but it’ll tear more easily.

    The last issue that I think is important with the newer technologies is whether or not cool blade technology is something that would benefit you. Say if there are going to be kids playing on the turf, laying down, say in a play area. Or around a pool, where you might go straight from the pool onto the turf. Using newer cool blade technology will make the difference between something that is hot and potentially uncomfortable to something that’s really cool and you can walk on it with bare feet with no problems.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Diamond Greens WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Diamond Greens
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 95 VERIFIED CUSTOMERS i
Diamond Greens : Average 8.7 out of 10 based on 95 unique customer surveys of customer satisfaction.

Sarah J.

VERIFIED Diamond Greens CUSTOMER

1 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought it was a pretty simple process when it came to working with them. They did a better job than I had hoped for, and they were professional.

They were courteous, reliable, and responsive.

Cherese H.

VERIFIED Diamond Greens CUSTOMER

2 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've told numerous friends to use them. They're great.

It was no strings attached, a piece of cake, and they were awesome.

Bill C.

VERIFIED Diamond Greens CUSTOMER

3 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've actually recommended them to two of my neighbors. It's an excellent value for the price. They were very fair, and we had a good experience with them.

I liked their quality and reliability.

Paul T.

VERIFIED Diamond Greens CUSTOMER

4 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

Use them.

I like the end result. The crew knows what they're doing, they complete the job by the time they promise, and they stick to their bid price.

Karen C.

VERIFIED Diamond Greens CUSTOMER

5 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very easy to work with, and their grass is excellent.

I just enjoyed working with their people, and I'm enjoying their product.

Renee C.

VERIFIED Diamond Greens CUSTOMER

6 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good product

For me, it looks nice.

Steve

VERIFIED Diamond Greens CUSTOMER

7 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

They really knew what they were doing. They did a very high-end job. The yard they were putting the lawn down on was valued at around $250,000 give or take. It had to come out perfect, and they did just that. It was the icing on the cake, so to speak.

They completely took the bull by the horns and took care of business.

Tom S.

VERIFIED Diamond Greens CUSTOMER

8 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

It's a great value. I'd say you have to get a bid from Eric for sure.

Their pricing was great.

Tony

VERIFIED Diamond Greens CUSTOMER

9 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

We got what we wanted.

I think they have good customer service. They seemed nice, accommodating, and they worked around our schedule.

Vicki

VERIFIED Diamond Greens CUSTOMER

10 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they did an overall good job. On the other hand, they had kind of a steep price, which seems to be normal in this industry.

They were significantly cheaper than Heavenly Greens.

Stacey

VERIFIED Diamond Greens CUSTOMER

11 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I like the fake grass. It doesn't have to be watered.

They were great. We have a lot of dogs, so now picking up their poop is much easier.

Art

VERIFIED Diamond Greens CUSTOMER

12 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have shown it to other people.

It hasn't died. It came in right, and they put the rocks down. Everything is working fine.

Bart A.

VERIFIED Diamond Greens CUSTOMER

13 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

It

They finished everything on time, and the final product looks really good.

Bill H.

VERIFIED Diamond Greens CUSTOMER

14 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were polite, they knew what they were doing, and I would recommend them.

We were very pleased with them. They will do more work for us.

Bob

VERIFIED Diamond Greens CUSTOMER

15 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I believe they did an artistic job.

I liked dealing with Eric, the owner. Everything went very smoothly.

Brandon

VERIFIED Diamond Greens CUSTOMER

16 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do quality work, and I think they're a good company to consider if you're looking to get artificial grass installed.

Eric, the owner, was very friendly. He did a great job.

Brian

VERIFIED Diamond Greens CUSTOMER

17 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a good job, and they were in and out pretty quickly.

They did a good job and at a good price.

Brittney S.

VERIFIED Diamond Greens CUSTOMER

18 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've recommended them to a few of my friends. They do good work, and they're pretty quick. They work their butts off.

The best thing was probably their price, it was very reasonable.

Bruce

VERIFIED Diamond Greens CUSTOMER

19 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell other consumers the same thing I tell my friends. You should absolutely, positively have artificial grass. If you in fact don't want it, your IQ must be severely low.

At least two contactors and several of my neighbors have asked me for Diamond Greens' phone number. It looks great. My granddaughters can now play in my front yard and not stress my wife out. There is no mud, no dirt, no grass stains, and best of all, no allergies. I don't have to use fertilizers and chemicals. There is no mowing involved, and I don't have to waste water. I shopped and researched several companies profusely, and after several months of research, I chose Diamond Greens. I did a lot of comparative shopping, and they just came out on top. All in all, working with Eric and his wonderful wife, Helene, made this an experience I'll remember.

Clarence M.

VERIFIED Diamond Greens CUSTOMER

20 of 95

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd just tell them that they did a very good job. I'm very satisfied. It looks really nice, and it looks really especially nice during this drought.

I like the fact that it's artificial, and it looks so nice. They did a fine job. I had a small problem in the beginning with weeds growing through, but they came right over and took care of it. They did an excellent job for me.

Read All 95 Survey Responses at Ratings View