Eric Beresford-Wood: Turf’s Up
By James Florence, Diamond Certified Resource Reporter
LAFAYETTE — As a former sod farmer, Eric Beresford-Wood gradually made the transition from organic to synthetic turf. Now, he’s helping homeowners throughout the Bay Area do the same in their landscapes. “Several years ago, I had a sod farm where I grew regular turf,” he explains. “As a way to supplement my inventory, I started getting into synthetic turf. After a while, I decided to quit growing sod and focus solely on synthetic products. It just made sense, especially considering the water conservation benefits.”
Today, as owner of Diamond Greens, Eric has no regrets about shifting his professional emphasis. “Synthetic turf has become a lot more mainstream over the last 10 years, and as a result, our business has really picked up,” he affirms. “Not only has synthetic turf become more socially acceptable as a landscaping alternative, the prices have also come down a bit, so it’s more affordable. It’s definitely a specialized industry, but we’ve reached a point where we’re able to stay busy all year.”
A resident of Lafayette (where he lives with his wife, Helene, and their three children), Eric considers the Bay Area an ideal place to live, especially considering his hobbies. “My two main hobbies outside of work are long-distance trail running and kite surfing, and the Bay Area is perfect for both,” he says. “We have some of the best wind in all of Northern California, as well as plenty of great running trails.” When he’s not running or surfing, Eric enjoys reading, watching movies and spending time with his family.
In his life and career, Eric espouses the importance of considering the long term. “I believe tomorrow will be a reflection of how I live today, so I try to live my best today possible,” he explains. “When it comes to my job, that means never taking shortcuts or doing anything that could potentially lead to problems later. I just try to be as honest and upfront as I can and do my best to deliver on my promises.”
When asked the first thing he’d do if he were to retire tomorrow, Eric says he’d lace up his running shoes. “I’d start training for the Western States Endurance Run, which is a 100-mile ultramarathon through the Sierra Nevada. I’ve always wanted to get into long-distance running, but I don’t really have enough time for the kind of training it requires. So, if I suddenly had some extra time, I’d definitely go for it.”
Ask Me Anything!
Q: What’s your favorite book?
A: I have several, including “Dune” by Frank Herbert, “The Mote in God’s Eye” by Larry Niven and Jerry Pournelle, and “Atlas Shrugged” by Ayn Rand.
Q: What’s your favorite snack?
A: Greek yogurt.
Q: What’s one website you visit on a daily basis?
A: Craigslist. I’m always on the lookout for new equipment for my business.
Q: Do you collect anything?
A: I collect antique coins, books and old chests.
Q: What’s your favorite season?
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A: Summer, just because I’m more of a warm, sunny weather kind of person.