Issic Ayesh: Locked on a Livelihood
By James Florence, Diamond Certified Resource Reporter
HAYWARD — Issic Ayesh initially got into the locksmith trade as a summer job, but it wasn’t long before he decided to pursue it as a long-term livelihood. “As a teenager, I got a summer job working for my uncle, who owned a locksmith shop in San Francisco,” he remembers. “I loved it right away and continued to work there part-time for the rest of high school. I had planned to go to college and become a doctor, but after realizing I could make a good living as a locksmith, I decided to stick with it. In 2000, I started my own locksmith business out of my mom’s garage. Two years later, I moved into a real shop and it continued to grow from there. It took some time to get to where I am today, but it has been a fantastic journey so far.”
Today, as owner of Bayside Locksmith Inc., Issic says his favorite part of his job is keeping up with the industry’s ever-evolving technology. “When I first got into locksmithing, there was so much more to the trade than I realized, and it has only become more complex since then. The technology moves so fast nowadays that it’s hard to keep up with, but that’s also part of the fun.”
A resident of Hayward, Issic appreciates the close proximity between his home and place of business. “I live just a short drive away from my office, which is nice,” he says. “I think it’s important to live close to where your business is based, just so you can be in touch with the city and the local commerce environment. Once your business has become locally established, you can expand from there. That’s what I did, and so far it has worked out well.”
Outside of work, Issic keeps busy with a variety of active pastimes, often in the company of his wife, Emma, and their three daughters. “I’m not a homebody, so if I’m off work, I like to get out,” he says. “I like going out to eat, going to the movies, and taking my family to local amusement parks like Great America and Discovery Kingdom.” Issic also enjoys riding his Harley-Davidson and taking his boat to nearby lakes for tubing and wakeboarding.
In his life and career, Issic espouses the importance of self-confidence. “Believe in yourself and you’ll succeed,” he asserts. “Whatever you see yourself doing, you can do it. Of course, nothing is a straight walk—everything in life is an obstacle course, and you have to go through it. Just don’t let those obstacles get in the way; they’ll slow you down a little, but you’ll get around them if you stay focused. Once you reach your goal, there’s no stopping you—it’s all growth after that.”
When asked the first thing he’d do if he were to retire tomorrow, Issic says he’d sleep in. “I’ve been on a routine of waking up every day at 5am for years, so I’d try to stay in bed a little longer. After that, I’d take a nice, long vacation. As of now, most of my vacations are two to three days on the weekends, mostly because it’s hard to get away from the business. It’d be nice to take a month off and go somewhere like Italy.”
Ask Me Anything!
Q: Coffee or tea?
Q: Have you ever read a book more than once?
A: I’ve read the “Lord of the Rings” trilogy about four times.
Q: What’s your favorite snack?
Q: What were you most known for in high school?
A: I was the class clown. I used to joke around with everyone.
Q: Kirk or Picard?
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A: Definitely Kirk.