Luis Baldenebro: The Big Finish
By James Florence, Diamond Certified Resource Reporter
After commencing his building career, Luis Baldenebro continued to advance his abilities until he reached his goal of becoming a finish carpenter. However, his greatest accomplishment was still to come. “I started out building redwood fences but I was really interested in carpentry, especially fine finish work,” he explains. “I started taking classes and joined a company in Sonoma, where I worked my way to the level of journeyman. After gaining further experience, I began to think about starting my own business. The only thing I was hesitant about was the test I had to take to get licensed; since my English wasn’t very good, I was worried I wouldn’t be able to pass it. With a lot of motivation from my wife, I started taking English classes and got to a place where I felt confident enough to take the test. I passed, got my license and soon after started my business.”
Today, as owner of Baldenebro Construction, Luis says his favorite part of his job is wowing customers with his work. “I enjoy the entire process of remodeling, but the most exciting part for me is showing the finished product to the client. I love seeing the big smile on their face when they see their newly remodeled space.”
A resident of San Rafael (where he lives with his wife, Leticia, and daughter, Nicole), Luis expresses his appreciation for life and work in the Bay Area. “I really like the environment here. We have access to so much, from the beach to the mountains to the big city. Plus, there are a lot of good opportunities for businesses.”
Outside of work, Luis engages in a variety of pastimes, from outdoor activities to reading. “I enjoy hiking and mountain biking around Marin, as well as kayaking in the bay,” he affirms. “I’m also a big reader—I read everything from Charles Dickens to modern classics like Paulo Coelho’s “The Alchemist.” Additionally, Luis likes volunteering his time to various ministries and causes in his community. “I enjoy serving and helping those in need. My wife and I are active in our church and volunteer with a youth ministry called Young Life.”
In regard to his professional career, Luis espouses the importance of building customer relationships. “Remodeling projects can be stressful for some people, especially if they don’t understand all the steps involved,” he says. “Sometimes I have to hold their hand through the process. That’s why communication and customer service are so crucial to what I do. It’s not just about building the structure—it’s about building a relationship.”
When asked the first thing he’d do if he were to retire tomorrow, Luis says he’d take a vacation. “I would go somewhere with a warm, sandy beach—maybe the Bahamas. I’d spend a couple of weeks just relaxing, reading and exploring the area.”
Ask Me Anything!
Q: Are you an early bird or a night owl?
A: An early bird.
Q: What’s your favorite book?
A: The Bible.
Q: What’s your favorite local restaurant?
A: It depends on what type of food I’m in the mood for. I like Los Moles for Mexican food, Café Arrivederci for Italian food and Bay Thai Cuisine for Asian food, all of which are in San Rafael.
Q: Would you rather live in the city or the country?
A: The country.
Q: What’s your favorite sports team?
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A: The San Francisco Giants.