Diamond Certified Company Report

Automotive Excellence

Diamond Certified Company Report

Automotive Excellence

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Diamond Certified Qualification

Based on customer surveys, we declare this company has passed all rating steps and has earned The Diamond Certified Award

David Pak
Director of Ratings Research
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 150 VERIFIED CUSTOMERS i

Dave C.

VERIFIED Automotive Excellence CUSTOMER

1 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have great customer service, and they are affordable.

They are reliable, and they can diagnose the car and find out what is wrong with it. They don't waste a lot of time finding out what is wrong. They do everything I ask of them.

Doris K.

VERIFIED Automotive Excellence CUSTOMER

2 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good work, they are friendly, and they work Saturdays, but they don't work Mondays. They have loaner cars, and they make it easy for you. Even though they close at 5:00 PM, they work with me about getting my car.

I have developed trust in them. I have been going there for a few years now. They have good customer service. I really like John, the guy who helps at the front desk. He was made for his job. He has amazing customer service. He is pleasant, he looks for solutions, and he gives you ideas. They are very honest, and they will admit their mistakes. They are very knowledgeable, and they are quality.

Elisabeth V.

VERIFIED Automotive Excellence CUSTOMER

3 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I trust them.

They are reliable, local, consistent, prompt, and friendly. We are very satisfied.

Read All 150 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Mike Pogojeff, President/CEO

Automotive Excellence is a family-owned and operated business that has been servicing and repairing vehicles for Sonoma, Napa, and Marin County drivers since 1988. The company handles everything from oil and filter changes to major repairs. Each customer’s vehicle is serviced and repaired by a professional who has specific knowledge of their make and model. “We tell our customers, ‘Don’t trust your vehicle to just anyone,’” says president and CEO Mike Pogojeff. “Our staff is trained and ready to take care of all our customers’ service and repair needs.”

Mr. Pogojeff says he’s extremely proud of Automotive Excellence’s status as Sonoma County’s only full-service, independent specialist shop for Honda, Acura, Toyota and Lexus vehicles. “Modern cars have evolved in a lot of different directions, so we make sure we have special training, testing equipment and tools for every brand we service.”

Automotive Excellence is committed to providing excellent customer service throughout every aspect of its work. “It’s all about the way our customers feel when they walk out the door,” explains Mr. Pogojeff. “Our goal is to help our customers throughout the entire auto repair process, and we achieve that through open lines of communication and education.”

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Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Automotive Excellence

Locations

Sonoma County
Napa County
Marin County

Get Directions
SERVICES PERFORMED

Hybrid Service
Electrical Diagnosis
Engine & Transmission Repair
Brakes, Tires & Wheel Alignments
Factory Maintenance Service
Air Conditioning & Much More

BRANDS Supported
  • Mitsubishi

  • Acura

  • Honda

  • Lexus

  • Mazda

  • Nissan

  • Hyundai

  • Infiniti

  • Kia

  • Scion

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Automotive Excellence

Company Profile

Automotive Excellence is a family-owned and operated business that has been servicing and repairing vehicles for Sonoma, Napa, and Marin County drivers since 1988. The company handles everything from oil and filter changes to major repairs. Each customer’s vehicle is serviced and repaired by a professional who has specific knowledge of their make and model. “We tell our customers, ‘Don’t trust your vehicle to just anyone,’” says president and CEO Mike Pogojeff. “Our staff is trained and ready to take care of all our customers’ service and repair needs.”

Mr. Pogojeff says he’s extremely proud of Automotive Excellence’s status as Sonoma County’s only full-service, independent specialist shop for Honda, Acura, Toyota and Lexus vehicles. “Modern cars have evolved in a lot of different directions, so we make sure we have special training, testing equipment and tools for every brand we service.”

Automotive Excellence is committed to providing excellent customer service throughout every aspect of its work. “It’s all about the way our customers feel when they walk out the door,” explains Mr. Pogojeff. “Our goal is to help our customers throughout the entire auto repair process, and we achieve that through open lines of communication and education.”

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Company Philosophy

"We believe each customer should have more power in the decision-making process than they're often given. It's their car and their money, so it should be their decision. As service advisers, our job is to advise our customers and help them make the best decisions for their vehicles. We take the scare out of auto repair."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for auto repair shops that have earned the prestigious Diamond Certified award. For Automotive Excellence, the key to achieving and maintaining high levels of customer satisfaction is simple: consistently provide high-quality repairs for each car that enters its shop, regardless of the extent of the work. “Our customers come to us because they know we can solve their car problems, and we take that responsibility very seriously,” says owner Mike Pogojeff. “The way we care for them during that process is just as important as how well we perform the repair work.”

Automotive Excellence has been servicing and repairing all types of Japanese vehicles at its Rohnert Park facility since 1988. In addition to handling everything from oil changes, preventative maintenance, and tire and wheel alignments, the family-owned and operated company repairs engines and transmissions, performs electrical diagnoses, fixes air conditioning systems, and more.

Unlike less experienced auto repair shops that strive to maximize their profits by convincing customers to purchase unnecessary services and upgrades, Automotive Excellence focuses solely on performing work that’s required to safely return its customers’ cars to the road. “We try to save our customers money by telling them which repairs are necessary and which can be put off until later,” says Mr. Pogojeff. “We’ve developed a reputation for treating our customers fairly, and we intend to keep it.”

To further differentiate itself from its competition, Automotive Excellence is the only full-service, independent repair shop in Sonoma County that specializes in Honda, Acura, Toyota and Lexus vehicles, which means it has the proper equipment and training to provide the necessary repairs and maintenance services for those models. “As a specialist shop, we often see the same problems over and over, so we can usually diagnose and fix our customers’ cars faster than a general repair shop,” explains Mr. Pogojeff. “That, combined with our training and web diagnostic services, allows us to save our customers time and money.”

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Industry Info

Do I Need to Return to the Dealer Where I Purchased My Vehicle For Servicing? No, you are not required to return to the new car dealer for service while your new vehicle is under warranty.  The new car dealer will lead you to believe that if you do not return for service your warranty will be void.  This is false!  You may have your new vehicle serviced wherever you please.

This practice has become so widespread that Congress passed the Magnuson-Moss Warranty Act, which makes it a violation of Federal Statutes for a car manufacturer to require the vehicle be returned to the dealer for servicing in order  to maintain it’s warranty.

 

The only reason you would need to return to the new car dealer is for warranty repairs or a manufacturer recall.  These repairs are to be performed at no cost to you for parts or labor.

 

Manufacturer warranties vary from system to system (ie. whole car warranty, drive train, emissions, etc.).  Consult your owners manual for exact time and mileage details.  Recalls are in affect for the life of the vehicle (there is no mileage limitations).

 

Service or “warranty service” as it is sometimes referred to (which is misleading), can be done by whomever you like.  The most important thing to keep in mind when servicing your vehicle, whether your vehicle is new or not, or under warranty or not, is to always have your vehicle serviced by the manufacturer recommendations.  If you are unsure of what this is, consult your owner’s manual or contact us.  Not servicing by the manufacturer’s specifications will void your warranty. 

 

Additionally, make sure you choose a shop that has specific knowledge of your make and model…like we do at Automotive Excellence.

 

If you have any questions, please feel free to call us.

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Frequently Asked Questions

Q: Can I make an appointment online?

A: Yes, you can visit www.yourautoexcellence.com to make an appointment. We try to email responses and appointment confirmations the same day.

Q: What kind of auto parts do you use?

A: We only use OEM (original equipment manufacturer) parts, which means if you have a Honda, we’ll only install parts made by a Honda factory. OEM parts are higher quality than other parts, which means they’ll last longer and serve your car better.

Q: Can I wait while you change the oil in my car?

A: Yes. Typically, an oil change takes about 30 to 45 minutes, and we always schedule them so our customers can get in and out as quickly as possible.

Q: Do you service hybrid vehicles?

A: Yes, all our technicians are trained to work on hybrids.

Q: Do you offer transportation services to people who need to leave their cars at your shop?

A: Yes, we offer several transportation services. First, we have loaner cars available free of charge on a “first come, first served” basis. You can even make a reservation for a loaner car to guarantee its availability. We also offer a shuttle service that will take you wherever you need to go and pick you up when your vehicle is ready.

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SELECTED PHOTOS FROM Automotive Excellence

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Mike Pogojeff

Expert CONTRIBUTOR PROFILE
  • Mike Pogojeff is president of Automotive Excellence, a Diamond Certified company since 2012 and a Rohnert Park staple since 1988. He can be reached at (707) 652-9793or by email.

Mike Pogojeff: Keeping it Local

By Matt Solis, Editor

ROHNERT PARK – Mike Pogojeff has been enjoying a successful career in the auto repair industry for more than two decades, but he didn’t always know he’d end up working on cars. In fact, Mike was on a different path altogether when he had an experience that would change his professional trajectory. “I took my car to a shop for some repairs, and I couldn’t believe how expensive it was,” he remembers. “I was actually working as a contractor at the time, and I wasn’t really enjoying myself. Once I stopped working in construction, I started fixing my own cars and doing a bit of repair work on the side. And it just took off from there. It wasn’t something I set out to do, but once I got into it, I realized auto repair was for me.”

Mike received his professional training at Indian Valley College in Novato, which offers an automotive program that’s only open to a handful of applicants. “I think there were 30 available spots for a couple hundred people when I got in,” he says. “After I graduated that program, I started working at an independent shop and eventually moved from dealership to dealership. One thing led to another and I decided to open my own shop. That’s how it’s been my whole career—I didn’t plan to get into auto repair, and I didn’t plan to start Automotive Excellence, but they both just happened. Twenty-five years later, here I am.”

A native of San Anselmo and resident of Rohnert Park since 1985, Mike says there are numerous positive aspects of living and working in the Bay Area—from the fantastic weather to the open-minded, friendly people—but there’s one thing he enjoys about living in the North Bay above all else. “My commute is about three miles each way, so it basically takes six minutes to get to and from work,” he laughs. “That’s definitely a great thing, but I love Rohnert Park in general. There are lots of parks and trees, and shopping is close no matter where you live in the city.”

Mike has Automotive Excellence to thank for more than just many years of professional success—he met his wife, Darlene, when she came into the shop looking to get her 1998 Prelude fixed. “She’s worked alongside me since we’ve been married, so it’s been great,” he says. “We have two kids—our daughter is studying movie set design at the Fashion Institute of Design & Merchandising in San Francisco, and our son is starting his second year at Santa Rosa Junior College.”

When he’s not working on cars and spending time with his family, Mike keeps active with various physical activities, including playing goalie on an indoor soccer team and training for triathlons. “I’ve probably done 100 triathlons over the years, and even though I haven’t competed in one in a while, I’m always swimming, biking and running,” he says. “In fact, I’m never in the shop on Wednesdays and Fridays between 11:30 and 1:00 because I’m swimming.”

For a man who didn’t have a definitive plan when he entered the auto repair industry, Mike has carved out quite a niche in his community, and he says that’s ultimately the glue that holds his business together. “Working on cars is pretty much the same wherever you are, but it’s the people in Rohnert Park that make the difference. I’ve lived and worked here for almost 30 years, so I’ve been able to develop important relationships with a lot of customers. That’s my favorite part about this job…besides the six-minute commute!”

Ask Me Anything!

Q: What’s your favorite sport?
A: Football. I follow the 49ers, but my favorite team is the Pittsburgh Steelers. I’ve been a Steelers fan since elementary school. I think it happened because I don’t like the Cowboys, and those two teams had some great rivalries in the ’70s.

Q: What’s your favorite music to listen to while driving?
A: Classic rock—Queen, Scorpions, AC/DC, stuff like that.

Q: If you could drive any car, what would it be?
A: Porsche 911 GT3. That’s my retirement car!

Q: What’s your favorite thing to do on a rainy day?
A: I actually like to go running in the rain. I find it refreshing. It’s sort of like swimming—even though you’re working hard and getting tired, you can’t tell when you’re sweating so you can keep going.

Q: What’s the strangest food you’ve ever eaten?
A: Liver. My mom made it when I was a kid and I hated it.

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Expert articles
  • Choosing the Right Auto Repair Shop

    ROHNERT PARK — With the sophistication of today’s vehicles, it has become more important than ever to choose an auto repair facility that has the knowledge and ability to take care of your car’s specific needs. When it comes to selecting an auto shop, there are three very important things to consider:

    Know who is working on your car. Ask the shop about the technicians it employs. What’s their level of expertise? Do they have the proper training and certifications? How long have they been working for the company? A well-run shop that’s dedicated to excellent work will retain its employees for a long time, but a shop with high employee turnover is unlikely to foster an environment where technicians care about doing a good job.

    Make sure the shop knows how to work on your particular vehicle. Some cars have components that are specific to a particular manufacturer, so make sure the shop’s mechanics are aware of your vehicle’s needs before any work begins.

    Know what kinds of parts are being used. A high level of quality is important when it comes to car parts, which is why many companies use original equipment manufacturer (OEM) parts whenever possible. Before leaving your car with a repair shop, ask if it uses OEM parts. If it doesn’t, ask what type of aftermarket parts it uses and how they compare in terms of quality. Also, make sure you ask about the warranties on the parts so you know what’s covered and for how long.

    Remember, an auto repair shop that says it specializes in “everything” most likely doesn’t, so use caution when it comes to chain stores, tire shops and quick oil change places. Your vehicle is a valuable asset, so choose wisely.

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Expert video tip
  • Video: The Myth of Unnecessary Maintenance

    Complete Video Transcription:

    ROHNERT PARK — Host, Sarah Rutan: Today’s car owners are being warned about auto shops recommending “unnecessary maintenance,” but is this really a legitimate concern? Today we’re in Rohnert Park with Diamond Certified Expert Contributor Mike Pogojeff of Automotive Excellence to learn more.

    Diamond Certified Expert Contributor, Mike Pogojeff: One of the big misconceptions in auto repair today is the concern of a consumer being sold unnecessary, unneeded repairs. This really just has not happened. If a customer is picking a reputable shop, they don’t have any need to be concerned about unnecessary, unneeded repairs. They may not be aware of the repairs that are being sold to them or the repairs they’re being told they needed, but they’re certainly necessary if the shop is telling you you need them.

    In the digital age that we live in today, no shop is going to stake their reputation on selling a customer unneeded, unnecessary repairs. No one is going to want to lose their entire livelihood over one car being sold unneeded, unnecessary repairs.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

     

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  • Video: The Myth of Unnecessary Maintenance

    Complete Video Transcription:

    ROHNERT PARK — Host, Sarah Rutan: Today’s car owners are being warned about auto shops recommending “unnecessary maintenance,” but is this really a legitimate concern? Today we’re in Rohnert Park with Diamond Certified Expert Contributor Mike Pogojeff of Automotive Excellence to learn more.

    Diamond Certified Expert Contributor, Mike Pogojeff: One of the big misconceptions in auto repair today is the concern of a consumer being sold unnecessary, unneeded repairs. This really just has not happened. If a customer is picking a reputable shop, they don’t have any need to be concerned about unnecessary, unneeded repairs. They may not be aware of the repairs that are being sold to them or the repairs they’re being told they needed, but they’re certainly necessary if the shop is telling you you need them.

    In the digital age that we live in today, no shop is going to stake their reputation on selling a customer unneeded, unnecessary repairs. No one is going to want to lose their entire livelihood over one car being sold unneeded, unnecessary repairs.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

     

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Automotive Excellence WEBSITE AND EXTERNAL FEED
  • Automotive Excellence SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Automotive Excellence
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Diamond Certified Qualification

Based on customer surveys, we declare this company has passed all rating steps and has earned The Diamond Certified Award

David Pak
Director of Ratings Research
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 150 VERIFIED CUSTOMERS i
Automotive Excellence : Average 9.4 out of 10 based on 150 unique customer surveys of customer satisfaction.

Dave C.

VERIFIED Automotive Excellence CUSTOMER

1 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have great customer service, and they are affordable.

They are reliable, and they can diagnose the car and find out what is wrong with it. They don't waste a lot of time finding out what is wrong. They do everything I ask of them.

Doris K.

VERIFIED Automotive Excellence CUSTOMER

2 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good work, they are friendly, and they work Saturdays, but they don't work Mondays. They have loaner cars, and they make it easy for you. Even though they close at 5:00 PM, they work with me about getting my car.

I have developed trust in them. I have been going there for a few years now. They have good customer service. I really like John, the guy who helps at the front desk. He was made for his job. He has amazing customer service. He is pleasant, he looks for solutions, and he gives you ideas. They are very honest, and they will admit their mistakes. They are very knowledgeable, and they are quality.

Elisabeth V.

VERIFIED Automotive Excellence CUSTOMER

3 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I trust them.

They are reliable, local, consistent, prompt, and friendly. We are very satisfied.

Alex P.

VERIFIED Automotive Excellence CUSTOMER

4 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I told a couple of friends about them, because the service was very good.

They were good, and they were close to my house.

Amanda D.

VERIFIED Automotive Excellence CUSTOMER

5 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't know. I haven't really thought about it.

They are honest, and they are quick.

Anita K.

VERIFIED Automotive Excellence CUSTOMER

6 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to others.

They're close to me, and they do a good job on my car. I like that they will pick you up and drop you off when you leave your car there.

Art F.

VERIFIED Automotive Excellence CUSTOMER

7 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Just trust them.

They are always able to squeeze me in.

Bob D.

VERIFIED Automotive Excellence CUSTOMER

8 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did good work.

They do good work, and they have loaner cars.

Brian A.

VERIFIED Automotive Excellence CUSTOMER

9 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are honest, good to deal with, and they do quality work. The main thing is honesty, they are very forthright.

I really like the quality of the work that they do. We are very satisfied with them.

Craig C.

VERIFIED Automotive Excellence CUSTOMER

10 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're honest.

They're honest. The work is done when expected and at a reasonable price.

Donna D.

VERIFIED Automotive Excellence CUSTOMER

11 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I trust their judgment about what needs to be fixed, and I know that they are always watching out for my best interest.

They're very professional and consistent.

Lucas H.

VERIFIED Automotive Excellence CUSTOMER

12 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Honesty, reliability, good value, and good communication

Their communication and employee demeanor

Eva C.

VERIFIED Automotive Excellence CUSTOMER

13 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are great.

It is easy to schedule, and they clean the car.

Fred S.

VERIFIED Automotive Excellence CUSTOMER

14 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have good value, good pricing, and good work. I feel that unlike other auto shops, I trust them. I like that they have loaner cars, and I am confident that when I use them, they are giving me the best work at the best price.

Right job and right price

Greg F.

VERIFIED Automotive Excellence CUSTOMER

15 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Everyone should give them a shot. They are reliable and trustworthy. I've been using them for years.

They are honest and that goes a long way.

Holly A.

VERIFIED Automotive Excellence CUSTOMER

16 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Go to Automotive Excellence.

If I ask them how long it will take, they will let me know and offer shuttle service in town.

Jeff G.

VERIFIED Automotive Excellence CUSTOMER

17 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I trust them, and I feel that they have a lot of integrity. I know that I will be taken care of, rather than taken for a ride.

I can trust them.

Jim R.

VERIFIED Automotive Excellence CUSTOMER

18 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

We've been using them for a long time, and they give us great service.

They're clear about explaining what they will do for your car, and they don't do work that isn't needed.

Jim M.

VERIFIED Automotive Excellence CUSTOMER

19 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good work.

I have been going to them since 1985 with my Honda's, and I have never had a problem. I have never felt like the problem didn't get solved.

John P.

VERIFIED Automotive Excellence CUSTOMER

20 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They get the job right the first time.

You don't have to take your car back. They get it right the first time.

Read All 150 Survey Responses at Ratings View