Diamond Certified Company Report

Anchor Auto Body

Diamond Certified Company Report

Anchor Auto Body

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 493 VERIFIED CUSTOMERS i

Lindsay K.

VERIFIED Anchor Auto Body CUSTOMER

1 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was an easy, seamless process, no hassles.

They were quick and nice. I thought they were great.

Jennifer N.

VERIFIED Anchor Auto Body CUSTOMER

2 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were knowledgeable and clean. My car was done perfectly and cleaned. They showed me everything they did. I was very satisfied with that.

They kept in touch with me. They got the work done promptly and very well.

Honore B.

VERIFIED Anchor Auto Body CUSTOMER

3 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very fast in getting the work done. They were very professional and courteous. They were easy to work with. They showed me the part that was damaged when they removed it. I liked that verification.

They were able to get the job done fast.

Read All 493 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Anchor Auto Body has been fixing cars of all makes and models at its Sunnyvale facility since 1979. The company handles all aspects of auto body repair, from repairing small dents to completely restoring vehicles that have been involved in major collisions. It’s equipped with the latest technology to handle frame measurement, wheel alignment and frame straightening.

Owners Tom and Betsy Trago took over operations of Anchor Auto Body in 2004. Mr. Trago is a veteran of the auto body industry since the late 1970s, and his staff consists of experienced mechanics, technicians and painters. The company continually remodels itself to include the latest equipment for vehicle reconstruction and claims handling and ensure it’s compliant with environmental laws.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Anchor Auto Body

Locations

The Greater Bay Area

Get Directions
SERVICES PERFORMED

All Makes & Models
Auto Body Repair
Paint, Finish & Restoration

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Anchor Auto Body

Company Profile

Anchor Auto Body has been fixing cars of all makes and models at its Sunnyvale facility since 1979. The company handles all aspects of auto body repair, from repairing small dents to completely restoring vehicles that have been involved in major collisions. It’s equipped with the latest technology to handle frame measurement, wheel alignment and frame straightening.

Owners Tom and Betsy Trago took over operations of Anchor Auto Body in 2004. Mr. Trago is a veteran of the auto body industry since the late 1970s, and his staff consists of experienced mechanics, technicians and painters. The company continually remodels itself to include the latest equipment for vehicle reconstruction and claims handling and ensure it’s compliant with environmental laws.

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Company Philosophy

"Our business approach is simple–we strive to simultaneously provide top-quality customer service and top-quality repairs and finishes. We take time to listen to our customers' concerns and make sure they understand what's involved in the repair process. We want them to be happy, and that begins and ends with excellent service."

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Comparative Summary

For co-owner Betsy Trago, what separates Anchor Auto Body from other body shops is its commitment to flexibility and responsiveness to the needs and expectations of its customers–what Ms. Trago refers to as “good old fashioned customer service.”

For example, the company follows up with every customer to confirm their work is holding up well and, if there are problems, will quickly correct them. In addition, rental cars are kept on site and made available to customers.

Founded in 1979 as a two-person operation, Anchor Auto Body was taken over by Ms. Trago and her husband, Tom, in 2004. With its 29 employees, 12,000-square-foot facility and 10,000-square-foot storage yard, it’s now one of the best known and well-regarded body shops in the Sunnyvale area, says Ms. Trago.

Anchor Auto Body is an I-CAR Gold Class facility that employs I-CAR certified welding technicians. Equipped with the most technologically sophisticated equipment available, it provides all auto reconstruction services and related mechanical and electrical repair. All its systems and processes are state-of-the-art, including:

Frame measurement and wheel alignment
Car-O-Tronic, a high-precision Swedish computerized measuring system, is suitable for symmetrical or asymmetrical unibody structural dimensions, including the upper body. The Computerized Hunter Wheel Alignment System provides before and after specification printouts.

Frame Straightening
Heavy trucks, vans, RVs and vehicles involved in major collisions are serviced on a custom-built Kansas Jack. Medium collision damage is serviced on a Viking Frame System. Light pulls are handled on a Convertible Floor Pot System.

Body Work
With three side-post overhead hoists and other specialty tools, Anchor journeymen technicians always have optimal access to your car for inspection and repair. All work adheres to nationally-recognized procedures and therefore conforms to the highest industry standards.

Refinishing
Anchor Auto Body includes the latest in spray booths, featuring a state-of-the-art, down-draft forced-air drying unit as well as a side-draft jamming booth. To ensure all vehicles are refinished to factory standards, Anchor Auto Body uses DuPont’s computerized Colornet (a network smart scale/computer system).

Detailing
Anchor Auto Body is particularly attentive to detailing and delivers every vehicle sparkling clean, explains Ms. Trago.

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Industry Info

Don’t let your insurance company tell you where to have your vehicle repaired. In many cases, your insurance carrier has entered into a contract with a given repair shop and, in exchange for steering work there, receives a discount.

The problem, of course, is that the shop needs to make a profit regardless, so it has an incentive to cut corners to keep costs down. In this case, you actually end up with a substandard repair. Whatever incentive (or warning) you hear from your insurance company, you have the right to choose a body shop you trust.

As you evaluate a shop, ask to take a tour. Cleanliness is important—if they’re sloppy about their own facility, they might be sloppy about their work as well. See how the staff behaves and how they’re dressed. The shop should also be well lit, which makes it easier to spot imperfections in the work. None of these cues are definitive, but together they’ll add up to—or detract from—an overall impression of competence.

It’s a good idea to ask to see cars that have recently been repaired and evaluate the work. Are all the panels aligned correctly? Ask to see a part that was painted and look for bubbles or dirt trapped under the paint.

The best resource for finding a good body shop is the Diamond Certified Directory and website. From there, good old-fashioned word of mouth is key. Ask a friend who had work done and was happy with the results. You can also try your local automotive paint supply store. They visit large and small shops all the time and may have suggestions.

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Frequently Asked Questions

Q: Can Anchor Auto Body give me a ride back to work or home?

A: Yes, we have a shuttle service.

Q: Can I pick up my vehicle on a Saturday?

A: Yes. We’re open from 10 a.m. to 4 p.m. on Saturdays.

Q: What if I leave my vehicle overnight? Is it completely secure?

A: Absolutely. We have surveillance cameras and wire fencing. We lock everything up, and we actually bring most of our vehicles inside after hours.

Q: How’s your waiting area?

A: We have a customer lounge with a TV and a computer, so you can check emails or play games. We have bottles of water, coffee, tea, magazines, and coloring books for the kids. We like our customers to feel comfortable and at home.

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SELECTED PHOTOS FROM Anchor Auto Body

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Tom Trago

Expert CONTRIBUTOR PROFILE
  • Tom Trago is a 38-year veteran of the automotive industry and owner of Anchor Auto Body, a Diamond Certified company since 2004. He can be reached at (408) 782-4949 or by email.

Tom Trago: Anchor Aweigh

By James Florence, Diamond Certified Resource Reporter

SUNNYVALE — Like many automotive professionals, Tom Trago’s relationship with cars began with an early interest and gradually grew into something bigger. “Cars have always been a part of my life,” he affirms. “I started taking auto mechanic classes in high school, worked part-time doing detail work through college and eventually made the decision to pursue it as a full-time job.”

About 20 years into his career, Tom had an opportunity to take things to the next level by advancing from employee to owner. “Over the years, I’d managed a couple of shops with the hope of earning a stake in the business, but nothing ever panned out,” he recounts. “Within two years of being at Anchor Auto Body, the owner asked if I’d be interested in taking over after he retired, and I said yes.”

After 11 years as owner of Anchor Auto Body, Tom has no regrets about his decision. “It’s definitely been a challenge, but I like challenges. Plus, I’m very passionate about what I do. I get a lot of satisfaction from putting smiles on our customers’ faces after they see what we’ve been able to achieve with their vehicles.”

A resident of San Jose (where he lives with his wife and business partner, Betsy), Tom says he appreciates the variety of opportunities to be found in the Bay Area. “Besides an endless number of things to see and do, there’s an incredible wealth of resources and opportunities for local businesses to grow and prosper.”

With two grown children and two young grandchildren, much of Tom’s time outside of work is devoted to family. He also likes to stay in shape, whether by working out at the gym or hiking and biking on local nature trails. When he’s not being physically active, he enjoys cultivating his creative side by reading books and watching movies.

In regard to his career, Tom espouses the importance of continuous improvement. “We’re always trying to improve upon what we’re doing, whether it’s revamping our employee training or purchasing new equipment,” he explains. “By continually reviewing and rethinking our standard operating procedures, we’re able to stay ahead of the curve and keep the quality high for our customers.”

When asked the first thing he’d do if he could retire tomorrow, Tom says he’d take time to get a little perspective before deciding what to do next. “The first thing I’d do is just take a couple days to reflect. After that, I’d move on to the next thing, whatever that may be. I’d probably pick up a new hobby or two, just to keep myself busy.”

Ask Me Anything!

Q: What was your first car?
A: A 1964 Volkswagen Beetle.

Q: What’s your favorite sports team?
A: The San Francisco 49ers.

Q: What’s your favorite holiday?
A: Christmas—I like getting together with family, catching up and having a good time.

Q: What’s your favorite snack?
A: Kettle chips.

Q: What was your favorite toy as a child?
A: Matchbox cars.

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Expert articles
  • How to Polish Out a Minor Scratch on Your Car

    SUNNYVALE — If your car’s exterior gets scratched, you may think the only solution is to repaint the area. However, when it comes to minor surface scratches, most can simply be polished out.

    An easy way to determine if a scratch can be polished out is to run your fingernail across it. If your fingernail drops into a groove, this indicates a deeper scratch that will likely require additional paint. If, however, your fingernail brushes seamlessly over it, it means the scratch hasn’t penetrated the paint coat and there’s a good chance it will polish out.

    To polish out a scratch, apply a small amount of rubbing compound to a rag and rub it vigorously over the affected area. After just a few seconds of polishing, it’ll appear as if the scratch had never been there.

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Expert video tip
  • Video: How to Polish Out a Scratch on Your Car

    Complete Video Transcription:

    SUNNYVALE — Host, Sarah Rutan: If you’ve got an unsightly scratch on your car, getting rid of it may be easier than you think. Today we’re in Sunnyvale with Diamond Certified Expert Contributor, Tom Trago of Anchor Auto Body to learn more.

    Diamond Certified Expert Contributor, Tom Trago: Hi. I wanted to show you guys a way that you might be able to tell if a scratch would be able to polish out instead of requiring paint. And the way to do that is if your fingernail drops into the crevice of the scratch, a good chance that it’s not going to polish out. But if it just kind of brushes over the top, a very good chance that it will polish out.

    And I have a little rubbing compound here and this happens to be a finer scratch. There was not really a crevice on it, and I’m just going to take and see if we can remove that from the surface with just a little polish work here. And just give me a second or two and let’s see what that looks like. So, you can see that kind of cleaned up actually pretty good.

    Now the deeper scratch, you can feel that with your fingernail. There is a crevice there, obviously, that one’s not going to polish out, but the lighter ones they came right out.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Anchor Auto Body WEBSITE AND EXTERNAL FEED
  • Anchor Auto Body SOCIAL MEDIA FEEDS
COMPANY WEBSITE
www.anchorauto.com
Diamond Certified RATINGS ON Anchor Auto Body
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 493 VERIFIED CUSTOMERS i
Anchor Auto Body : Average 9.5 out of 10 based on 493 unique customer surveys of customer satisfaction.

Lindsay K.

VERIFIED Anchor Auto Body CUSTOMER

1 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was an easy, seamless process, no hassles.

They were quick and nice. I thought they were great.

Jennifer N.

VERIFIED Anchor Auto Body CUSTOMER

2 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were knowledgeable and clean. My car was done perfectly and cleaned. They showed me everything they did. I was very satisfied with that.

They kept in touch with me. They got the work done promptly and very well.

Honore B.

VERIFIED Anchor Auto Body CUSTOMER

3 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very fast in getting the work done. They were very professional and courteous. They were easy to work with. They showed me the part that was damaged when they removed it. I liked that verification.

They were able to get the job done fast.

Kseniya K.

VERIFIED Anchor Auto Body CUSTOMER

4 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have a great atmosphere. The work is exceptional. The owner let me know if I was dissatisfied with anything I could come back, and he would fix it. The customer service is above and beyond. They are quick and efficient. It was just what I needed.

I love them. The people working there are great. They're very warm and helpful. The people are lovely.

Randy N.

VERIFIED Anchor Auto Body CUSTOMER

5 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are honest and fast.

They ended up replacing parts on the car just for customer service versus what was absolutely required and they did it free of charge. Their customer service is 100 percent.

Lora C.

VERIFIED Anchor Auto Body CUSTOMER

6 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very trustworthy and reliable.

I like their customer care. They're so nice.

Praveen C.

VERIFIED Anchor Auto Body CUSTOMER

7 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a good job on the car.

When I took my car, they did the work in a timely manner. They were professional and efficient.

Ivana A.

VERIFIED Anchor Auto Body CUSTOMER

8 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

I am very happy with them. They are very professional, very customer oriented.

I like the atmosphere. The people were so friendly, helpful and knowledgeable, going the extra mile.

Debra W.

VERIFIED Anchor Auto Body CUSTOMER

9 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did good work. I would recommend them.

They're great. They did everything just fine, and I was happy with them.

Brian R.

VERIFIED Anchor Auto Body CUSTOMER

10 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did really super work. They were really good with communication throughout the process. They're very high quality and very straightforward.

I appreciated how they handled everything. I thought they were really good.

Andrew M.

VERIFIED Anchor Auto Body CUSTOMER

11 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did very good work. I was satisfied.

I liked the fact that they did what they said they would do and they did a good job.

Viki B.

VERIFIED Anchor Auto Body CUSTOMER

12 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

I like the decoration in the office. I like the people there. They did a good job.

I like their friendliness and the customer service. The treatment I got was good. They were really helpful and informative.

Rebecca M.

VERIFIED Anchor Auto Body CUSTOMER

13 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional and nice. They called to update me on everything I needed information on. I was very satisfied with what they did for me.

I liked the overall feel of Anchor Auto Body. It was very clean and everyone was very friendly.

Gladys C.

VERIFIED Anchor Auto Body CUSTOMER

14 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very friendly. I really like the fact that they would call to let us know the progress of what was going on with their car. I really appreciated that.

They had great communication and customer service. I really like that. I felt like they took the time to communicate with us, take care of us, and keep us informed of the progress. Everybody was very friendly. Overall it was a good experience.

Gaurav C.

VERIFIED Anchor Auto Body CUSTOMER

15 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They explained everything very well, such as the issues in the car. They were transparent and explained what it cost to fix the car. I think they are excellent.

They explained everything very well, such as the issues in the car. They were transparent and explained what it cost to fix the car. I think they are excellent. It was a good, positive experience.

Fred L.

VERIFIED Anchor Auto Body CUSTOMER

16 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have good, reliable service.

I got good advice.

Madison N.

VERIFIED Anchor Auto Body CUSTOMER

17 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are prompt. Set their expectations clearly upfront.

The guy who was working on the car knew his shop and was able to answer my questions. He was fairly professional.

Jackson A.

VERIFIED Anchor Auto Body CUSTOMER

18 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

It is a good place, and they have good service.

I find it a comfortable place to go.

Ryan C.

VERIFIED Anchor Auto Body CUSTOMER

19 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

They fixed all of my problems.

They were very accurate in matching the color of the car.

Andrew M.

VERIFIED Anchor Auto Body CUSTOMER

20 of 493

Quality 10
10 10
Loyalty Yes
CRITIQUE

High quality work and very friendly people

The high quality of the work, and the people working there are very nice. I was absolutely, totally satisfied. They sent emails with photos attached as they were working on the car.

Read All 493 Survey Responses at Ratings View