Alain Joske: Second Nature
By James Florence, Diamond Certified Resource Reporter
ROHNERT PARK — Like many professionals who follow in a parent’s footsteps, Alain Joske found success by taking up the trade of his father. “My father was a landscape architect, so I’ve pretty much been involved in it all my life, to the point where it basically became second nature.” While he briefly considered an alternate career path in college, Alain’s inherited love of the outdoors won out in the end. “I was a computer science major, but I was still doing landscaping on the side,” he remembers. “One beautiful spring day, I was sitting inside writing code when I looked out the window and thought, ‘I’d rather be working outside right now.’ It was then I realized that I wanted to continue doing landscaping as a full-time career.”
Today, as owner of Inscapes, Alain says he enjoys taking on projects that spark his creative ingenuity. “I really enjoy the creative aspects of this business, especially when it comes to complex projects like water features and parkscapes. When I’m able to get a little artistic with a project, that’s when things get fun.”
A lifelong resident of the Bay Area, Alain resides in Rohnert Park with his wife, Gina, and their daughters, Taylor and Ryley. In addition to the versatile horticultural possibilities afforded by the temperate Bay Area climate, he says he appreciates the region’s topographical diversity. “What I like most about the Bay Area is there are so many different things to do in a small area. There are lots of great places to go hiking, the ocean is an hour away and the snow is just a few hours in the opposite direction. It’s just a beautiful area and I’m happy to be here.”
Outside of work, Alain enjoys a variety of pastimes, including playing softball and boating. “My family did a lot of boating when I was a kid, so, like landscaping, it’s kind of second nature to me. I have a ski boat and enjoy taking the family out for a day on Lake Mendocino.” Alain says he also likes attending social gatherings and live music events.
In his life and career, Alain espouses the significance of personal integrity. “My father always told me that personal integrity is of the utmost importance, which is something that has always stuck with me,” he says. “Having strong ethics, performing quality work, treating customers fairly and honestly—these are all big things for me, which I think is a direct reflection of the value I place on integrity.”
When asked the first thing he’d do if he could retire tomorrow, Alain says he’d take a family vacation. “It wouldn’t really matter where—as long as I have my family around me, it’s all good.”
Ask Me Anything!
Q: What was your first concert?
A: When I was 15, I saw Aerosmith and Journey perform at “Day on the Green” at the Oakland Coliseum.
Q: Do you have a favorite band or musician?
A: As a lover of rhythm and blues, bluegrass, and country music, some of my favorites are Lyle Lovett, John Prine and Merle Haggard.
Q: What’s your favorite Bay Area brewery?
A: The Russian River Brewing Company in Santa Rosa.
Q: Pancakes or waffles?
Q: What were you most known for in high school?
A: My smile.
Q: Fiction or nonfiction books?
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A: Nonfiction, primarily historical or financial planning books.