John Honey: A Tangible Transition
By James Florence, Diamond Certified Program Reporter
NOVATO — After more than two decades in the tech industry, John Honey was ready to transition from the virtual world to something more hands-on. “I was in the sales and marketing side of the high-tech field, working for Fortune 500 companies, and eventually I decided to get out and become an independent business owner,” he explains. “While looking for a business to purchase, I came across Bragg Plumbing and Heating, and it seemed like a good fit. Besides having a fair amount of business knowledge, I had done a lot of plumbing work in my home, so the industry wasn’t totally foreign to me. After taking over the company in 2003, I got my licenses in plumbing and HVAC, as well as my general contractor’s license.”
Today, John says he appreciates the palpable nature of his second career. “I like the fact that what I’m doing now is very tangible and hands-on, as opposed to the tech industry, where everything is very abstract. Fixing a problem with a router just isn’t as satisfying as fixing a leaky pipe or a broken faucet. I really enjoy the simplicity of seeing the results of my work and making a concrete difference in someone’s day.”
Raised in Oakland, John now lives in San Rafael with his wife, Jane, where he enjoys the many attributes the Bay Area is known for. “Besides the rich diversity and vibrant culture, the Bay Area is a very economically viable place to own a business. Plus, since I’m an avid tennis player, I appreciate the good weather.”
In regard to his professional career, John espouses the importance of transparency in business. “To me, transparency means being honest about your intentions and doing what you say you’re going to do,” he explains. “We’re very open about how we do things here, so our customers understand up front what to expect, without any misrepresentation.”
When asked the first thing he’d do if he were to retire tomorrow, John says he’d volunteer his time to be a resource for younger generations. “I’d like to be a mentor to young people and share some of the knowledge I’ve acquired over my 59 years, whether in regard to business or just general life skills. Of course, I’d also spend some more time playing tennis.”
Q: Talk radio or music?
Q: Do you have a favorite band or musician?
A: Burt Bacharach.
Q: Do you have a favorite local restaurant?
A: Servino Ristorante in Tiburon.
Q: What’s your favorite snack?
A: Edamame beans.
Q: Do you have a favorite newspaper comic strip?