Delivering feedback to a company is like landing an airplane on an old runway—it can be bumpy or smooth depending on how much work has been put into maintaining the area. Without the proper approach, asking a company if you can give some feedback can prompt a defensiveness that redirects your desired change into the weeds.
Unfortunately, some people’s definition of “feedback” is simply venting without consideration of the receiver’s good intentions. On the other hand, accurate and timely consumer feedback can be a company’s free ticket to a competitive advantage in the market. Read more