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Meet the Team: Greg Louie

Posted on February 06, 2018 by James Florence

Long before he was promoting the Diamond Certified Resource, Greg Louie knew the value of differentiating quality for consumers. “Before I got into the business ratings industry, I was in the sports equipment business—specifically, manufacturing custom-built golf clubs,” he explains. “In competing against major manufacturers, I was always looking for ways to differentiate my company from others. Later, when I got an opportunity to join a business ratings company, I knew it would be a good fit for me, because I had a firsthand perspective of how differentiating quality could benefit consumers and businesses alike.” Read more

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Meet the Team: Chris Bjorklund

Posted on March 03, 2015 by James Florence

Over the course of a career spanning more than four decades, Chris Bjorklund has handled consumer affairs from a number of different angles: nonprofit, as Director of Consumer Education with the Better Business Bureau; government, as an investigator for the Consumer Fraud Unit of the San Francisco District Attorney’s Office; and media, working behind the scenes at KPIX-TV and as a consumer reporter for KGO Radio. Through it all, Chris says her purpose has remained the same. “My entire career has been about advocating for consumers, empowering them and educating them about their rights. And after 40 years, that’s still my mission.”

Today, as a consumer specialist and consultant for the Diamond Certified Program (where she’s known as “The Savvy Consumer”), Read more

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