Business Blog for Company Owners

by Greg Louie
December 14, 2019

On behalf of our Diamond Certified Resource team, I want to wish you and your family a wonderful holiday season. When you look back on your company’s performance in 2019, you should be proud. You’ve led your team to consistently deliver very high customer satisfaction, which qualified you to earn and maintain your Diamond Certified status. Your performance isn’t ordinary or average—it’s exceptional. I’d say that’s worthy of a gift or two!

Luckily, the Diamond Certified Resource is designed to provide your company with numerous gifts throughout the year. So, as we head into 2020, make sure you’re prepared to use your Diamond Certified gifts to: 1) build a stronger brand for quality; Read more

by Greg Louie
October 14, 2019

Recently, my family and I went to a restaurant and there was a short wait for a table. While we were waiting, the host offered us and a few other patrons some complimentary coffee or water. As someone who pays very close attention to customer service, I observed what kind of responses the offer received. Everyone seemed very appreciative and it was clear that this little touch had made a big impression.

The drinks came out immediately and made the wait go by much quicker. In fact, this simple gesture prompted many of us to start talking to each other. It began with general pleasantries (“That’s so nice!”) and turned into further conversation (“Have you eaten here before? Read more

by Greg Louie
September 14, 2019

I say it all the time but it bears repeating: Your Diamond Certified Company Report is the absolute best presentation of your company anywhere on the internet. Where else can consumers see your company’s accurate ratings, researched articles, expert tips, video profile, photo gallery and verbatim survey responses all in one place? It’s a one-stop shop that proves your quality and helps you stand out in an increasingly crowded marketplace, which ultimately turns prospective clients into committed buyers of your services.

Your prospects already visit diamondcertified.org to view your Diamond Certified Company Report, but wouldn’t it be great if you could also show them this comprehensive info on your own website and social media accounts? Read more

by Greg Louie
July 08, 2019

People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of us tune in to watch our friends’ and families’ stories unfold on Facebook; and for most, part of the attraction is that we even get to tell our own stories. So, as a business manager, it shouldn’t surprise you that your potential customers are taking the data points they collect about your company and converting them into stories. It’s the way our brains are wired. Since this is the human process, it’s wise to make sure your company’s stories elevate your position. Read more

by Greg Louie
June 17, 2019

It’s playoff season in the NBA and NHL, and as of this writing, both Bay Area teams are still in the running for their respective championships. No matter what happens over the next few weeks, this is an exciting time for the Golden State Warriors, the San Jose Sharks and their loyal fans. After all, every athlete wants to play for a championship team, just as every professional wants to feel pride in their work.

It’s natural—when business is booming and morale is high, it’s easier to acquire and retain staff because everyone feels like they’re part of a well-oiled machine. This is especially true for your company. You’ve Diamond Certified and been independently rated Highest in Quality and Helpful Expertise®, Read more

by Greg Louie
March 11, 2019

Stop me if you’ve heard this one before: The other day, I was driving to a meeting when I hit unexpected traffic on the 580. Bay Area residents know this feeling all too well—you managed to make it out of the house 10 minutes early and you’re on track for a speedy arrival, but your plans are upended by an impenetrable block of vehicles that stretches as far as the eye can see.

As I was sitting in my car, waiting my turn in the stop-and-go river, I started thinking: is there such a thing as good traffic? Obviously not if you have somewhere to be, but when it comes to your company’s presence online, Read more

by Greg Louie
October 14, 2018

The other night, I was watching one of my new favorite TV shows, “Black Mirror.” If you’re unfamiliar with the series, it features stories that explore the social implications of how technology might be used in the not-too-distant future. Usually, it’s about how certain technology can lead to disastrous situations when misused, but some episodes take a more optimistic perspective.

The episode I watched, “Nosedive,” is about a society where every individual gets rated on an app based on each encounter they have with a person or business. Their overall rating dictates their socioeconomic status and allows them to earn certain benefits. The main character is a woman who wants a high score in order to qualify for a luxury apartment, Read more

by Greg Louie
September 15, 2018

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can change during the course of an interaction, getting the first impression right gives you a huge competitive advantage. In the first four minutes, your potential customers are quickly answering these subconscious questions about your company: Read more

by Greg Louie
August 15, 2018

In my family, August has always meant “back to school” time. Now that one of my daughters is in college and on the quarter system, she doesn’t start until September, but that doesn’t change the fact that August is still a great time to plan for the rest of the year. I think this is common for most families. People are back from their summer vacations and starting to plan their projects for the upcoming months. Whether it’s major car repairs, home remodeling jobs or health checkups they’ve been putting off, this is the time of year when people make the calls.

If you qualify for Diamond Certified, you’ll be in a unique position because you’ll have access to tools that make your company stand out from your competitors and help you capture the best consumers who will keep you busy through the typically slower months of the fall and winter. Read more