People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of us tune in to watch our friends’ and families’ stories unfold on Facebook; and for most, part of the attraction is that we even get to tell our own stories. So, as a business manager, it shouldn’t surprise you that your potential customers are taking the data points they collect about your company and converting them into stories. It’s the way our brains are wired. Since this is the human process, it’s wise to make sure your company’s stories elevate your position. Read more
It’s playoff season in the NBA and NHL, and as of this writing, both Bay Area teams are still in the running for their respective championships. No matter what happens over the next few weeks, this is an exciting time for the Golden State Warriors, the San Jose Sharks and their loyal fans. After all, every athlete wants to play for a championship team, just as every professional wants to feel pride in their work.
It’s natural—when business is booming and morale is high, it’s easier to acquire and retain staff because everyone feels like they’re part of a well-oiled machine. This is especially true for your company. You’ve Diamond Certified and been independently rated Highest in Quality and Helpful Expertise®, Read more
Stop me if you’ve heard this one before: The other day, I was driving to a meeting when I hit unexpected traffic on the 580. Bay Area residents know this feeling all too well—you managed to make it out of the house 10 minutes early and you’re on track for a speedy arrival, but your plans are upended by an impenetrable block of vehicles that stretches as far as the eye can see.
As I was sitting in my car, waiting my turn in the stop-and-go river, I started thinking: is there such a thing as good traffic? Obviously not if you have somewhere to be, but when it comes to your company’s presence online, Read more
The other night, I was watching one of my new favorite TV shows, “Black Mirror.” If you’re unfamiliar with the series, it features stories that explore the social implications of how technology might be used in the not-too-distant future. Usually, it’s about how certain technology can lead to disastrous situations when misused, but some episodes take a more optimistic perspective.
The episode I watched, “Nosedive,” is about a society where every individual gets rated on an app based on each encounter they have with a person or business. Their overall rating dictates their socioeconomic status and allows them to earn certain benefits. The main character is a woman who wants a high score in order to qualify for a luxury apartment, Read more
One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can change during the course of an interaction, getting the first impression right gives you a huge competitive advantage. In the first four minutes, your potential customers are quickly answering these subconscious questions about your company: Read more
In my family, August has always meant “back to school” time. Now that one of my daughters is in college and on the quarter system, she doesn’t start until September, but that doesn’t change the fact that August is still a great time to plan for the rest of the year. I think this is common for most families. People are back from their summer vacations and starting to plan their projects for the upcoming months. Whether it’s major car repairs, home remodeling jobs or health checkups they’ve been putting off, this is the time of year when people make the calls.
If you qualify for Diamond Certified, you’ll be in a unique position because you’ll have access to tools that make your company stand out from your competitors and help you capture the best consumers who will keep you busy through the typically slower months of the fall and winter. Read more
This year, I’ve been talking a lot about how we’re featuring Diamond Certified Expert Contributions in more places than ever before. From more experts on our homepage to geo-specific Expert Banners on KTVU.com to Expert Ads in Bay Area News Group (BANG) newspapers, we’ve worked hard to expand the reach of Diamond Certified Experts and make sure consumers throughout the Greater Bay Area have access to the Helpful Expertise® of Diamond Certified companies. Indeed, providing Helpful Expertise® is crucial for the long-term success of your company, but have you thought about what the phrase really means?
Nowadays, there’s so much information pouring forth from the internet that consumers feel they should know more about the subjects that impact them. Read more
When I was in school, it was always exciting when the first semester report cards came out. Some of my friends dreaded this time of year, but I liked it because it gave me an idea of how I was performing and what I could do to improve. I kept that mindset with my two daughters—as they went through high school, first semester report cards were good indicators of what college opportunities would be available for them.
So, what does the first semester report card of 2018 look like for Diamond Certified? As you’ll see in this letter, we’re proud that we’ve met our goals for continually improving the Diamond Certified Resource. Read more
Recently, I discovered an app that allows me to interact with people in my neighborhood who are looking to buy or sell things like electronics, furniture and clothing. The concept isn’t exactly groundbreaking (craigslist has been around for a while, after all), but there’s something about this app that sets it apart from the others I’ve tried: the community aspect. Since everyone who uses it lives and/or works in the same area, there’s a real sense of fellowship in the interactions I’ve seen. I mostly use the app to share Diamond Certified companies with neighbors who have specific needs. For example, if someone is looking for window coverings, I’ll give them a link to a nearby company’s Diamond Certified Company Report page—it makes them feel confident in my referral and I usually get thanked for my advice. Read more