Business Blog for Company Owners

by Jim Stein
June 27, 2020

Your company is engaged in a battle of suppliers. It doesn’t create demand; it competes locally to supply demand that already exists. Many of your competitors are striving to win a bigger share of this demand or trying to capture its most profitable segments. What happens when market demand is suddenly changed by the shelter-in-place (SIP) order and gradual reopening?

Playing for a bigger piece of a (sometimes) smaller pie.
As your neighbors come out of hibernation, in some industries total demand will lag behind pre-SIP levels while others will be strong due to pent-up demand. If you’re in a lagging industry, you’re competing for your share of a smaller pie…for now. Read more

by Jim Stein
June 04, 2020

What’s going to happen after our local economy mostly reopens? Everybody has a prediction, but nobody knows for sure. We can only guess how things will play out during the rest of this year and the next. Your guesses are actually valuable. Organize them to help you think through high, medium and low future scenarios. Then, create strategies for each scenario so you’re well prepared for an uncertain future. Here’s how to do it.

Think in three time periods—we’ll use Red Phase for the time we’re in Shelter-in-Place (SIP), Yellow Phase for an Assessment period and Green Phase for the New Future. Think about each of these time periods and plan your company’s actions based on an Optimistic, Read more

by Jim Stein
June 04, 2020

Intense stressors require bold responses. Today we mailed 820,000 Diamond Certified Directories to quality-seeking families throughout the Greater Bay Area. Plus, to deliver a BIGGER BOOST for your company, we’ve started running a record number of TV, radio and digital announcements to amplify the distribution of your full-page profile in our popular directory. “Bold” may be too subtle a word to characterize the more than DOUBLE the number of the previous record of announcements, stations, reach and frequency running during the next 30 days. BIG BOOST indeed!

Diamond Certified companies will always do well. Now more than ever, consumers seek the higher quality, safer choice. Read more

by Greg Louie
April 21, 2020

Novato, CA: American Ratings Corporation (ARC), creator of the popular Diamond Certified Resource, is proud to announce the digital release of the 2020 Diamond Certified Plan Ahead Directory. The first-of-its-kind free directory, specifically designed for residents of the Greater Bay Area who are following COVID-19 “Shelter in Place” mandates, features enhanced listings of Diamond Certified companies in a wide variety of service industries (auto, health, home services and improvement, etc.), articles about preparing for life after coronavirus, helpful local resources, planning checklists and more. Read more

by Greg Louie
March 17, 2020

chain links

As the coronavirus pandemic becomes an increasing concern, it’s vital to keep your employees and customers informed on what to do and where to go if they need help. Here’s a list you can distribute to help people find information and resources in their specific counties. Read more

by Greg Louie
March 07, 2020

In times of stress, consumers become very risk-averse. They look to Diamond Certified® companies as beacons of quality, safety and fairness, rated Highest in Quality and Helpful Expertise® and backed by the Diamond Certified Performance Guarantee.

As the manager of a high-trust Diamond Certified company, you play a valuable role in your community during this trying time. You are a strong leader and will make stressed customers feel more confident by your positive actions, helping your community and providing your company’s highly rated services during this COVID-19 outbreak.

Are you familiar with the expression, “the medium is the message,” made popular by Marshall McLuhan, a prophet of the electronic age? Read more

by Greg Louie
January 21, 2020

We have exciting news: You’ve been upgraded! Your Diamond Certified Resource just got even better. This year, you’ll be found by even more Bay Area consumers via new search engines on the websites of several leading media outlets. We’re also expanding our reach into Sacramento, which means a larger service area and more exposure to quality-seeking prospects. We’re making it easier for your customers to answer surveys about your company by providing them with text and email options. And Quality Customers will experience your Helpful Expertise® every time they look at their 2020 Diamond Certified Home Service Calendar, which was just mailed to Diamond Certified Preferred Consumers throughout the Bay Area. These upgrades will make 2020 your best year ever! Read more

by Greg Louie
December 14, 2019

On behalf of our Diamond Certified Resource team, I want to wish you and your family a wonderful holiday season. When you look back on your company’s performance in 2019, you should be proud. You’ve led your team to consistently deliver very high customer satisfaction, which qualified you to earn and maintain your Diamond Certified status. Your performance isn’t ordinary or average—it’s exceptional. I’d say that’s worthy of a gift or two!

Luckily, the Diamond Certified Resource is designed to provide your company with numerous gifts throughout the year. So, as we head into 2020, make sure you’re prepared to use your Diamond Certified gifts to: 1) build a stronger brand for quality; Read more

by Greg Louie
October 14, 2019

Recently, my family and I went to a restaurant and there was a short wait for a table. While we were waiting, the host offered us and a few other patrons some complimentary coffee or water. As someone who pays very close attention to customer service, I observed what kind of responses the offer received. Everyone seemed very appreciative and it was clear that this little touch had made a big impression.

The drinks came out immediately and made the wait go by much quicker. In fact, this simple gesture prompted many of us to start talking to each other. It began with general pleasantries (“That’s so nice!”) and turned into further conversation (“Have you eaten here before? Read more

by Greg Louie
September 14, 2019

I say it all the time but it bears repeating: Your Diamond Certified Company Report is the absolute best presentation of your company anywhere on the internet. Where else can consumers see your company’s accurate ratings, researched articles, expert tips, video profile, photo gallery and verbatim survey responses all in one place? It’s a one-stop shop that proves your quality and helps you stand out in an increasingly crowded marketplace, which ultimately turns prospective clients into committed buyers of your services.

Your prospects already visit to view your Diamond Certified Company Report, but wouldn’t it be great if you could also show them this comprehensive info on your own website and social media accounts? Read more