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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Bay Area – Alarm & Security Systems CATEGORY

Randy Reed is a lifetime veteran of the locksmith trade and owner of Reed Brothers Security, a Diamond Certified company since 2013. He can be reached at (510) 456-0989 or by email.

Randy Reed

diamond certified contributor profile and expert article

Randy Reed: Born to Locksmith

By James Florence, Diamond Certified Program Reporter

OAKLAND — For Randy Reed, an early education in the locksmith trade set the stage for long-term professional success. “When I was growing up, my dad was a landlord and processed repossessions for six different banks in the Oakland area,” he explains. “He would take over the properties, manage them and turn them around so they could be resold. He taught my brother, Ron, and I to do lock work for him at a very young age. By the time I was seven, I was pretty much running his lock shop out of our basement.”

Later, while attending UC Berkeley, Randy worked nights as a locksmith to pay his tuition, and after he graduated, he partnered with his brother to open their own lock shop. “When Ron and I opened our shop back in 1981, it was just the two of us,” he says. “By 1990, we had more than 50 employees, and today we’re probably the largest locksmith and alarm shop of our kind in the state.”

Today, as owner of Reed Brothers Security, Randy says his favorite part of his job is exceeding his customers’ expectations. “Since we’re one of the largest locksmith shops in Northern California, we carry a wide selection of products, so I really enjoy matching customers with the right products and giving them a real ‘wow’ customer service experience.”

A resident of Alameda (where he lives with his wife, Laurel), Randy says he enjoys the dynamic character of the Bay Area. “It’s a fun place to live—there’s plenty to do, the weather is great and the food is even better. It’s nice living in a place where you don’t really have weather but you’re close to visiting it when you want to.”

Outside of work, Randy engages in a variety of pastimes and hobbies. “I love watching movies, backpacking, cooking, skiing and weight lifting,” he says. “I’m also an avid gardener—I grow vegetables, succulents and cactus—and I enjoy going to visit my kids at their colleges.”

In his life and career, Randy espouses the importance of addressing needs on a variety of levels. “My goal is to take care of everybody and keep them happy,” he says. “If my employees are happy, they stick around; if my customers are happy, they come back. The trick is finding ways to meet everybody’s needs.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The Oakland A’s.

Q: Music or talk radio?
A: Both. I’m a bit of a politics junkie, so I enjoy following the news and hearing arguments from different perspectives.

Q: What’s your favorite local restaurant?
A: Otaez Mexican Restaurant in Alameda.

Q: If you could travel anywhere in the world, where would you go?
A: Scotland and Wales.

Q: What was your favorite toy as a child?
A: My 10-speed bike.

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Door Hardening 101

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OAKLAND — One of the most common ways burglars break into homes is by kicking in an exterior door. The reason they’re able to do this so often is simple: the hardware on most doors doesn’t provide any real protection. By taking… Read more

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OAKLAND — Your home may be equipped with a good security system, but if you own a lot of valuables, you should consider buying a safe. However, not all safes are alike, so it’s important to look for quality when making your… Read more

Expert Video Tip

Video: Door Hardening 101

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Complete Video Transcription:

OAKLAND — Host, Sarah Rutan: As your home’s first line of security, you’ll want to make sure your exterior doors are properly reinforced against break-ins. Today we’re in… Read more

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