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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Bay Area – Attic and Crawl Space Cleaning CATEGORY

Niv Goldman is owner of Alley Cat, a Diamond Certified company. He can be reached at (415) 523-6064 or by email.

Niv Goldman

diamond certified contributor profile and expert article

OAKLAND — After a bad experience as an employee, Niv Goldman decided the best way to maintain his professional ethics was to take matters into his own hands. “While working as a salesperson for a large attic cleaning company, I kept getting complaints from unhappy clients,” he recounts. “I tried to work with the company owner to rectify the issue—I didn’t feel right setting expectations higher than what I knew we could provide. Eventually, I knew I had to move on. Instead of going to work for another company and ending up in the same situation, I decided to get my contractor’s license and start my own attic cleaning business.”

Knowing he’d need help getting his new business off the ground, Niv enlisted the help of his wife, Morgan, and her parents, all of whom continue to take an active role in the company today. Niv also decided he should focus on a specific aspect of the industry. “Most attic cleaning companies do a little bit of everything, including air duct cleaning and rodent exclusion. Rather than spread ourselves thin, we decided to focus on a niche—that way, we’d be able to ensure the highest quality. We ultimately chose to specialize in rodent exclusion.”

Today, as owner of Alley Cat, Niv says his favorite parts of his job are problem-solving and innovating. “I’m always thinking about how I can improve the experiences of both our customers and our employees. I like addressing problems and finding the best solutions. I also like innovating and developing new products that increase the efficiency of our work.”

A resident of Oakland (where he lives with Morgan and their daughter), Niv spends his time outside of work on a variety of pastimes. “I swim three times a week and practice daily meditation,” he details. “I also enjoy spending time with my family. Morgan and I like taking our daughter to places like The Oakland Zoo and Children’s Fairyland.”

In his life and career, Niv espouses the virtue of the Golden Rule. “I strive to treat others the way I’d like to be treated,” he affirms. “Whether I’m dealing with a customer, an employee or a contractor, I treat them with the same respect I would hope to receive. It doesn’t matter which sphere you apply this philosophy to—if you do, you’ll have good relationships.”

When asked the first thing he’d do if he were to retire tomorrow, Niv says he’d keep innovating. “Even after I retire, I’ll keep working on ideas and products that make the world a better place. If that were tomorrow, I’d probably buy a house near the beach. Somewhere that’s quiet and has a lot of nature around…a good environment for spiritual living.”

Ask Me Anything!

Q: What was your first job?

A:  I was a pizza delivery driver. I was promoted to branch manager within a year, so that gives you an idea of my work ethic.

Q: What’s your favorite local restaurant?

A: Dyafa in Oakland.

Q: If you could travel anywhere in the world, where would you go?

A: Costa Rica.

Q: What’s your favorite thing to do on a rainy day?

A: Read a book.

Q: Pancakes or waffles?

A: Waffles.

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Identifying and Treating a Rodent Infestation

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OAKLAND — It’s not always easy to know when rodents have infested your home—after all, they’re quite good at hiding. Fortunately, even if you can’t see them, there are plenty of clues that can alert you to their presence, including:… Read more

Expert Video Tip

Video: Heeding the Signs of Rodent Infestation

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Complete Video Transcription:

OAKLAND — Host, Sarah Rutan: Rodents are good at hiding, but if you know what to look for, you’ll be able to detect their presence. Today we’re… Read more

Sean Koriat is owner of Attic Crew, a Diamond Certified company. He can be reached at (650) 238-6897 or by email.

Sean Koriat

diamond certified contributor profile and expert article

Sean Koriat: An Energy-Saving Career

By James Florence, Diamond Certified Resource Reporter

PALO ALTO — Upon moving to California from his native country of Israel, Sean Koriat traded a career of saving lives for one of saving energy. “Before I came to the United States, I worked as a paramedic in Israel,” he remembers. “I met my wife on a vacation to California and ended up moving here permanently.” When it came time for him to establish a new professional livelihood, Sean decided to try his hand at a trade that had always interested him: HVAC. “The idea of making people’s homes more energy-efficient and comfortable really appealed to me. I started out working for a local HVAC company and eventually decided to start my own company that specialized in attic cleaning and renovations.”

Today, as owner of Attic Crew, Sean says his favorite part of his job is making customers happy. “Typically, when we show up at a customer’s house, they’re pretty miserable, but by the time we leave, they’re happy and comfortable. That’s a very rewarding transformation to help facilitate.”

A resident of San Jose (where he lives with his wife, Chemda, and their two children), Sean spends his time outside of work on a variety of pastimes. “Personally, I like sports activities like bowling and soccer. However, what I enjoy most is spending time with my family. We like going on walks at nature parks and vacationing at spots like the Monterey Bay.”

When asked what he would do if he were to retire tomorrow, Sean says he would spend more time with his family. “I love my job, but I certainly wouldn’t mind the opportunity to spend more time with my wife and kids. My career keeps me very busy, but it’s worthwhile to know I’m providing a good life for them.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The Golden State Warriors.

Q: What’s your favorite local restaurant?
A: Pars Kosher Market & Deli in San Jose.

Q: What’s your favorite snack?
A: Chips.

Q: What’s your favorite thing to do on a rainy day?
A: Stay home and spend time with my family.

Q: Music or talk radio?
A: Talk radio.

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Dealing With Rodents in the Attic

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PALO ALTO — An overlooked problem found in many homes is rodent infestation in the attic. Most attics contain gaps, cracks and spaces that are big enough for rodents to pass through, and since attics are typically uninhabited, this makes them attractive… Read more

Leo Molchanov is owner of Attic Pros, Inc., a Diamond Certified company. He can be reached at (866) 221-3296 or by email.

Leo Molchanov

diamond certified contributor profile and expert article

Leo Molchanov: A Natural Extension

By James Florence, Diamond Certified Resource Reporter

OAKLAND — When Leo Molchanov started cleaning attics and crawl spaces, it was just a natural extension of the work he was already doing. “In 2008, I came to the U.S. from Ukraine, where I’d worked as an electrician,” he recounts. “As I considered my career options, I noticed that there was a lot of demand for air duct cleaning, so I decided to start my own business. In the course of cleaning air ducts, I found that many of my customers had issues with their attics and crawl spaces. Some just needed these areas cleaned, but others had issues with rodents and energy efficiency. I saw this as an opportunity and decided to extend our services to include attic and crawl space cleaning and improvements.”

Today, as owner of Attic Pros, Inc., Leo says his favorite part of his job is making a positive impact on his customers’ lives. “I enjoy helping our customers, whether by replacing their attic insulation to reduce their energy costs or getting rid of unwanted critters so they can sleep at night. It’s a very satisfying feeling to know you’ve improved someone’s quality of life.”

A resident of Oakland (where he lives with his wife, Maria), Leo spends his time outside of work on a variety of pastimes. “I do a lot of physical activities to stay fit, like boxing and swimming,” he details. “On weekends, Maria and I enjoy going hiking or spending a day at the lake. She’s a fashion designer, so sometimes I’ll go with her to fashion parties.”

In regard to a professional philosophy, Leo believes the key to having happy customers is having happy employees. “We do our best to keep our employees happy because we know they’ll transfer that happiness to our clients,” he explains. “That’s why we try to maintain a positive working environment and make sure our employees feel well-treated.”

When asked the first thing he’d do if he were to retire tomorrow, Leo says he’d probably get another job. “Even if I could retire, what would I do?” he laughs. “You know how it is: you go on vacation and after a week you’re bored. So, even if I retired from this business, I’d probably just go into another service-oriented field.”

Ask Me Anything!

Q: Are you an early bird or a night owl?

A: I’m an early bird.

Q: What’s your favorite book?

A: “The E-Myth” by Michael Gerber.

Q: If you could travel anywhere in the world, where would you go?

A: The Philippines.

Q: Music or talk radio?

A: Music.

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Two Ways to Keep Rodents Out of Your Attic and Crawl Space

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OAKLAND — When rodents infest an attic or a crawl space, it can cause a lot of issues, from unwanted noise to unsanitary conditions. The best way to keep rodents out of these areas is to take preventative measures. Consider the following… Read more

Expert Video Tip

Video: Eliminating Pest Entry Points

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Complete Video Transcription:

OAKLAND — Host, Sarah Rutan: One way to prevent a pest infestation in your attic or crawl space is to identify and seal any exterior entry points. Today… Read more

Sean Madar is co-owner of Atticare Construction, a Diamond Certified company. He can be reached at (408) 758-5718 or by email.

Sean Madar

diamond certified contributor profile and expert article

Sean Madar: One for All

By James Florence, Diamond Certified Resource Reporter

SAN LEANDRO — When asked the secret to his success with Atticare Construction, Sean Madar credits a trifecta of unique talents contributed by the company’s three owners. “Atticare Construction is owned and operated by Zack, Scott and myself—all good friends who served together in the Israeli military,” he explains. “We share a similar perspective on operations and our goals for the company, but each of us brings a unique set of skills to the table. Zack is a natural strategist who makes sure we stay ahead of the competition; Scott specializes in systems and operations; and I focus on marketing, customer service and business relations. So, we each get to do what we love and it makes for a great combination.”

Today, as co-owner of Atticare Construction, Sean says he enjoys making a positive impact on customers’ lives—an impact that sometimes goes beyond expectations. “One time, we did a full cleaning of a customer’s attic that had been infested by rats. We cleaned and sanitized everything and made some attic improvements. A month later, he called to thank us. Not only had his energy bills gone down, his daughter’s allergies had greatly improved as well. That’s when I realized our work could do more than just save energy; it could also enhance our clients’ comfort and health.”

Outside of work, Sean spends his free time on a variety of active pastimes. “I enjoy playing guitar, reading, and outdoor activities like skiing and hiking,” he details. “Additionally, my wife and I really enjoy nature, so just about every weekend we’re out in our Jeep, exploring the Bay Area.”

In his life and career, Sean espouses the value of being passionate about one’s work. “If you’re in a career you’re passionate about, you won’t work a day in your life,” he says. “You know you’re enjoying what you do when you lose track of time—for me, every day feels like the middle of the week. The fact that I get to help people and improve their lives makes it that much more enjoyable.”

When asked the first thing he’d do if he were to retire tomorrow, Sean says he wouldn’t. “My mom asked me about this recently, and I told her, ‘The day before I die, I want to go to work.’ The thing is, besides being in a career I’m passionate about, I already get to do what I want outside of work, like traveling. It’s not like I’m waiting to retire to pursue my bucket list, so why retire?”

Ask Me Anything!

Q: What’s your favorite book?
A: “Delivering Happiness” by Tony Hsieh, the founder of Zappos. I love the book’s core message: No matter how difficult business can be, if you just do the right thing, you can get to the next level.

Q: What was your first job?
A: When I was 15, I worked as a landscaper.

Q: If you could instantly pick up a new skill, what would you choose?
A: I’d like to speak Spanish fluently. I work with a lot of Spanish-speaking people and I love their cultures.

Q: Do you collect anything?
A: Musical instruments—mostly guitars and percussion instruments.

Q: If you could travel anywhere, where would you go?
A: New Zealand.

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Is Your Attic Under-Insulated?

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SAN LEANDRO — Are your heating and air conditioning bills out of control? Do you often find yourself feeling uncomfortable in your home? Believe it or not, the problem (and the solution) may be just overhead. Few homeowners realize the impact that… Read more

Benefits of a Whole House Fan

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SAN LEANDRO — Cooling your home in the summer can get expensive fast, and unless you have a top-of-the-line air conditioning system, you might still be uncomfortable. If this is typically your experience during the summer months, it’s time to consider an… Read more

4 Reasons to Inspect and Upgrade Your Attic

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SAN LEANDRO — Even if you don’t spend much time in your attic, you shouldn’t neglect this area of your home. At least once a year, you should inspect your attic for potential issues. Furthermore, if your attic isn’t thermally efficient, you… Read more

Expert Video Tip

Video: Whole House Fan Benefits

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Complete Video Transcription:

SAN LEANDRO — Host, Sarah Rutan: If you’re looking for an alternative option for cooling your home, consider the benefits of a whole house fan. Today we’re in… Read more

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