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WHY CHOOSE A DIAMOND CERTIFIED COMPANY?
Watch this video on the Diamond Certified Resource: the most accurate and trustworthy way to find local companies rated Highest in Quality and Helpful Expertise®.
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We’ve all felt the joy of choosing a good local company and, unfortunately, the pain when we mistakenly choose a bad one. The problem is, every company claims to be good, yet despite these glowing claims some provide inconsistent quality while others are downright unscrupulous.

We’ve solved this problem for you with the Diamond Certified Resource. Only local companies independently rated Highest in Quality and Helpful Expertise® earn Diamond Certified. Our rigorous rating and certification process starts with the in-depth pass/fail rating of each company’s customer satisfaction, license and insurances. Most companies can’t pass our rating and earn Diamond Certified, and every Diamond Certified company must continue to deliver on its promises to you, the consumer. That’s why we conduct ongoing customer satisfaction research and credential-based ratings and monitor each company’s performance.

Every Diamond Certified company is backed by our powerful Performance Guarantee, so you’ll feel confident in your choice when you use our always-free web resource or Diamond Certified Directory. If you try unsuccessfully to resolve a disagreement with a Diamond Certified company, our mediator will work with you and the company to attempt to reach an agreement that both parties can live with. If the mediation fails to produce a mutually agreeable solution due to failure of the Diamond Certified company to honor contractual obligations, uphold industry standards or participate in good faith, we will refund your purchase price up to $1,000.

Each time you visit diamondcertified.org, you’ll see each Diamond Certified company’s Deep Info, including researched company rating reports, verbatim survey responses, essential articles, photo galleries, videos and expert tips. We put all the information you need to choose a company in one place, and no other web page can match this depth of information.

When you choose a Diamond Certified company, you’ll never be fooled by fake or cherry-picked reviews because we survey a large, random sample of each company’s customers by telephone (typically 100 surveys) to get the most accurate ratings and verify only real customers are responding. Company owners can’t cherry-pick by telling friends and selected customers to post 5-star reviews on our site—we don’t allow it.

So, if you want quality, you’ll have confidence in choosing a Diamond Certified company. We encourage you to visit this website on a regular basis to find updated ratings on top rated companies in your area, see verbatim survey responses on each Diamond Certified company, and read thousands of industry-specific expert articles and tips. We care about customer satisfaction, and we care about you. We’re proud to give you all the information you need to choose with confidence.

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WHAT’S IN EACH DIAMOND CERTIFIED COMPANY REPORT?
SAMPLE COMPANY REPORT

Each Diamond Certified Company Report gives you the most accurate and comprehensive Deep Info available for each company. It includes proof of Diamond Certified status, rating charts, verbatim survey responses, essential articles about the company, a capabilities table, a Diamond Certified Video Profile, key photos, company owner expert tip contributions and more. Click on the graphic to learn more

  • ACCURATE RATINGS

    We survey a large, random sample of each company’s customers by telephone to get the most accurate ratings...

    VERBATIM SURVEY RESPONSES

    In addition to providing rating scores for Quality, Intent to Return and Helpful Expertise®, each surveyed customer is...

    VIDEO PROFILE

    You get to see the company in action, meet the managers, and learn as they describe their specialties and customer...

    ESSENTIAL ARTICLES

    You can choose to scan or go deep into these five researched articles on each Diamond Certified company: Company...

    CAPABILITIES TABLE

    Each company’s key info is logically organized within this table. You’ll find this system of display gives...

    TOPIC-BASED EXPERT CONTRIBUTIONS

    Top rated local company owners are experts in their fields, and they’ve written topic-based expert articles and created...

    PHOTO GALLERY

    If a picture is worth a thousand words, how about an entire portfolio? You’ll get a better sense of each company once...

    COMPANY WEBSITE & EXTERNAL FEED

    This is a good place to go if you want to do extra research on a company. Here you’ll find a link to each company’s...

DIAMOND CERTIFIED CONSUMER INFORMATION AND RESOURCES
DIAMOND CERTIFIED BLOG
10 Unique Holiday Gift Ideas

Posted on December 05, 2019 by James Florence

With the holidays approaching quickly, most people are scrambling to get their shopping done. Unfortunately, buying gifts isn’t as simple as it sounds—after all, you have to figure out what to buy, which can be a challenge depending on who you’re buying for. If you’re feeling stumped on what to get your spouse, relative or close friend, here are 10 unique ideas to consider: Read more

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Posted in: Holiday Related

5 Ways Consumers Can Take Advantage of the Holiday Slowdown

Posted on December 03, 2019 by James Florence

The holidays are an interesting time of year for commerce. While industries like retail and travel typically see a spike in sales, others experience a considerable slowdown. For savvy consumers, the latter of these two extremes presents a unique opportunity to save money and get a jump on the coming year. Here are five ways you can take advantage of the holiday slowdown: Read more

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Posted in: Holiday Related

Thanksgiving 365: Improving Your Life Through the Practice of Gratitude

Posted on November 26, 2019 by James Florence

thanksgiving cornucopia

Every Thanksgiving, we take time to reflect on the things (and, more importantly, people) we’re grateful for. While it’s a worthwhile tradition, there’s just one problem: it only happens once a year. In reality, Thanksgiving shouldn’t be the only time of year we give thanks. According to Robert A. Emmons, a psychologist and professor at UC Davis, we would do well to make this a part of daily life. He calls this the “practice of gratitude” and has spent decades researching and documenting its effects on those who practice it. But what does this look like? And what kinds of effects does it produce? Let’s explore this in more detail. Read more

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Posted in: Holiday Related

LATEST PHONE SURVEY RESPONSES FROM VERIFIED CUSTOMERS
  • Ruth G.

    Verified customer
    Quality 10
    Loyalty Yes
    Helpful expertise Yes
    Critique

    He is very knowledgeable and really has top-notch skills, and he is very easy to work with.
    He has great ideas and he really listens.

    Response to Diamond Certified Company RG Builders

  • Gary R.

    Verified customer
    Quality 10
    Loyalty Yes
    Helpful expertise Yes
    Critique

    Dave pays attention to detail and gets things done on time.
    The best things about Kodiak Construction are their honesty, their attention to detail, and their good value.

    Response to Diamond Certified Company Kodiak Construction

THIS WEEK’S FEATURED DIAMOND CERTIFIED EXPERT CONTRIBUTIONS

Darcy Quinn is owner of A and P Moving, Inc., a Diamond Certified company. She can be reached at (415) 669-4940 or by email.

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Darcy Quinn: An Early Involvement

By James Florence, Diamond Certified Resource Reporter

NOVATO — Darcy Quinn has been working in the moving industry since she graduated college, but her initial involvement goes back even further. “My dad has worked for Bekins Van Lines since 1966, so I grew up around the business,” she explains. “When I was a little girl, I would go with him on weekends when he was managing office moves—he would pay me 25 cents a day to help out. Later, during high school and college, I continued to work with him during summer and winter breaks. In 2000, around the same time I graduated from college, he purchased the Novato Bekins Agency from Bekins Van Lines and invited me to be his office manager. Read more

Expert tip
Planning Ahead for a Move
NOVATO — When planning for a relocation, the biggest mistake people make is waiting until the last minute to contact a moving company. Movers’ schedules fill up quickly, especially during the peak season, which runs from April through… Read more

Ted Liu is president of InVision Home Theater, a Diamond Certified company. He can be reached at (925) 257-4975 or by email.

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Ted Liu: A High-Definition Career

By James Florence, Diamond Certified Resource Reporter

CONCORD — Ted Liu’s involvement in the home theater and automation field started as a personal hobby but gradually developed into a full-time profession. “Several years ago, I installed an A/V system in my home,” he recounts. “I wanted the nicest system I could afford, and over time I continued to make it bigger and better. Friends and family started asking me to help them install similar systems in their homes. Before I knew it, I was going into business as an A/V contractor.”

Today, as owner of InVision Home Theater, Ted says his prior experience as a general contractor comes in handy with his latter-day career. Read more

Expert tip
How to Fix Spotty Wi-Fi in Your Home
CONCORD — If you own a large home, you’ve probably experienced issues with spotty Wi-Fi. This isn’t surprising: a standard Wi-Fi gateway is really designed for a small apartment, so it’s just not capable of providing a strong… Read more

Tyler Lau is owner of Concord Carpet and Hardwood, a Diamond Certified company. He can be reached at (925) 201-6399 or by email.

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Tyler Lau: Flooring for Life

By James Florence, Diamond Certified Resource Reporter

CONCORD — When asked how he got started in the flooring business, Tyler Lau says he’s been involved since he was a teenager. “My dad and my uncle opened a carpet store called Floor Masters when I was 17, and I started working there during the summers. After finishing college, I came back and worked in the office, where I learned about sales, estimating and other aspects of running a business. After about 10 years, I took a brief hiatus from the industry, following which I opened my own flooring store in Concord.”

Today, as owner of Concord Carpet and Hardwood, Read more

Expert tip
Debunking Misconceptions About Engineered Hardwood Flooring
CONCORD — There are a lot of misconceptions when it comes to engineered hardwood flooring (also known as prefinished hardwood flooring). Let’s look at a few and set the record straight. “Engineered hardwood doesn’t contain actual hardwood.” All… Read more

Miro Bokaric is owner of BV Electric Inc., a Diamond Certified company. He can be reached at (415) 868-4970 or by email.

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Miro Bokaric: Driven to Succeed

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO — Miro Bokaric has always possessed a drive to succeed, but it wasn’t until he immigrated to the United States that he achieved his career objective. “I’m originally from Bosnia,” he explains. “My whole life, I’ve never stopped working. I got my first job as a kid digging trenches for a contractor. When I got older, I attended electrical school and became a qualified electrician.” However, just as Miro was getting started in his new career, war broke out in Bosnia. “When the war started, my wife and I decided to leave and relocate to the United States,” he recounts. Read more

Expert tip
Electrical Upgrades for a Kitchen Remodel
SAN FRANCISCO — Are you remodeling your kitchen? If so, you probably want to upgrade your lighting fixtures and appliances. However, if you live in an older home, there’s one thing you may be forgetting: your electrical panel.… Read more

Jason Patterson is owner of See Through Glass & Door, a Diamond Certified company. He can be reached at (707) 219-8315 or by email.

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Jason Patterson: A Clear Trajectory

By James Florence, Diamond Certified Resource Reporter

PETALUMA — An early introduction to the glass industry gave Jason Patterson a clear trajectory for his professional career. “I started working with a glass company in San Rafael when I was 16,” he remembers. “It was a good fit and I enjoyed the work, so I just stuck with it. Over time, I continued to learn about different aspects of the industry, from windows to glass doors and shower enclosures. After high school, I spent some time in retail management, where I gained valuable experience in customer service. In 2018, my wife, Margaret, and I started our own glass business.”

Today, Read more

Expert tip
Learning About Your Shower Glass Options
PETALUMA — Whether you’re installing a new shower or remodeling an existing one, you’ll need to choose a glass product. The two most commonly used shower glass products are standard tempered glass and starphire glass. The biggest difference between… Read more

Dominic Capito is owner of Elite Plumbing Services, a Diamond Certified company. He can be reached at (707) 676-3937 or by email.

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Dominic Capito: An Early Opportunity

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — Thanks to a family connection, Dominic Capito got an early start in what would eventually become his career. “I first started plumbing during the summer between sixth and seventh grade,” he remembers. “We had a family friend who was a plumber and he offered me an opportunity to learn the trade. I spent the next several summers working for him. At first, I wasn’t thinking about it in terms of a future career—I just enjoyed fixing things. Plus, the pay was pretty good for a kid my age!”

Following high school, Dominic dove headfirst into full-time plumbing work. Read more

Expert tip
Tankless Water Heater Maintenance
SANTA ROSA —It’s well known that traditional water heaters need to be flushed regularly, but few people realize this is also necessary for tankless water heaters. In fact, it’s even more important for tankless units because they have… Read more

Chitra Bheeman is vice president of Advantage Moving & Storage, a Diamond Certified company. She can be reached at (408) 840-3997 or by email.

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Chitra Bheeman: A Personal Move

By James Florence, Diamond Certified Resource Reporter

MILPITAS — With a background in business development, Chitra Bheeman has always preferred interacting with people to crunching numbers. That was one of the main reasons she decided to get into the moving industry—that and her husband needed the help. “When my then-fiancé Brian first started Advantage Moving & Storage, I helped him and his partners get things up and running,” she recounts. “A couple of years later, after the two other partners left, I quit my job and joined the business full-time. Since then, I’ve particularly enjoyed the interpersonal aspect of the job. While I also worked with people in my prior career, Read more

Expert tip
How to Avoid Unlicensed Movers
MILPITAS — A huge issue plaguing the moving industry today is unlicensed, fly-by-night movers. In the past, these illicit operators would mainly advertise on websites like craigslist, but nowadays, many are using high-profile resources like Google AdWords to show… Read more

David Tetrault is vice president of Modern Paving, Inc – Peninsula, a Diamond Certified company since 2013. He can be reached at (650) 564-3217 or by email.

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David Tetrault: A Northwest Progression

By James Florence, Diamond Certified Resource Reporter

SAN MATEO — For David Tetrault, a westward relocation precipitated a northward advancement in his professional career. “I’m originally from Massachusetts, where I got my start in the construction industry,” he says. “In the mid-2000s, I decided to pack up my tools and move to California. Initially, I got a job as a carpenter, but I soon realized that if I wanted to get ahead, I’d need to go into management. Someone suggested that I get into the hardscaping industry, so I took a job as a project manager for a local paving company. It was a pretty seamless transition, Read more

Expert tip
Identifying Water-Related Issues Before You Build
SAN MATEO — If you’re planning to install a new driveway, patio or similar hardscape feature, take the time to look for potential water-related issues. Water can be very effective at breaking down what you’ve built, so it’s… Read more

Jorge Paiva is owner of Tom’s Appliance Service, Inc., a Diamond Certified company. He can be reached at (408) 778-9955 or by email.

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Jorge Paiva: A Service Calling

By James Florence, Diamond Certified Resource Reporter

MORGAN HILL — After requesting a service call to fix a broken appliance, Jorge Paiva ended up getting a lot more than he bargained for. “My apartment had a broken dishwasher, so a technician was sent out to fix it,” he remembers. “We got to talking and he told me the company he worked for was hiring. At the time, I was working in the high-tech industry, but I had some familiarity with appliance repair, mostly because my father worked in the field. I told the technician I was interested, so he arranged for me to talk to his boss and I ended up with an apprenticeship. Read more

Expert tip
How to Remove Dish Soap From a Dishwasher
MORGAN HILL — Have you ever run your dishwasher with dish soap instead of detergent? If so, you know the outcome. The sudsy character of the soap combined with the washer’s powerful mechanized spray basically creates a bubble… Read more

Roger Boucher is owner of De Anza Appliance, a Diamond Certified company. He can be reached at (408) 622-0436 or by email.

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Roger Boucher: Appliance Legacy

By James Florence, Diamond Certified Resource Reporter

SANTA CLARA —Roger Boucher had originally planned to become an accountant, but over the course of working at his father’s appliance business, he realized he’d rather create a family legacy. “My dad started Boucher’s Appliance Repair in 1972, which he renamed De Anza Appliance in 1985,” he recounts. “I started working here part-time while attending college, where I was studying to become an accountant. I started in the front office doing administrative work and gradually moved into appliance installation and repair. Eventually, it occurred to me that I was enjoying my part-time job more than the subject I was studying, Read more

Expert tip
A Simple Solution for a Common Dishwasher Issue
SANTA CLARA — A common issue with dishwashers is when the detergent dispenser malfunctions. Whether it won’t open, won’t close or breaks off entirely, a malfunctioning dispenser can be frustrating to deal with. Not only that, it can cost hundreds… Read more

Will Phinney is operations manager of Reyff Electric, Inc., a Diamond Certified company since 2011. He can be reached at (415) 508-5638 or by email.

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Will Phinney: From Brokering to Breakers

By James Florence, Diamond Certified Resource Reporter

ROHNERT PARK — Formerly a real estate broker, Will Phinney moved into the electrical service field following the financial crisis of 2008. “I’ve known Ray Reyff, the owner of Reyff Electric, for over 20 years, so when the real estate market crashed, I came to work for him,” he explains. “Coming from a totally different field, it was initially a challenge to find my place here. I worked my way through the customer service, marketing and service departments before eventually moving to the administrative side. Today, as operations manager, I handle employee hiring and management, along with a lot of behind-the-scenes things that keep a business up and running.”

After 11 years at Reyff Electric, Read more

Expert tip
Simple (But Impactful) Upgrades for Your Electrical System
ROHNERT PARK — Nowadays there are several electrical products and system add-ons that can improve functionality, energy efficiency, and safety in your home. What’s more, all of these products are affordable and easy to install, allowing you to… Read more

Julian Meza is project manager of Meza’s Fence, a Diamond Certified company. He can be reached at (408) 692-5976 or by email.

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Julian Meza: Fencing Pride

By James Florence, Diamond Certified Resource Reporter

SAN JOSE — When asked how he got into the fencing industry, Julian Meza says he was simply raised in it. “My father, Julian Sr., has been in the industry since the late ’80s. My brother, Juan Carlos, and I grew up going with him to jobsites and learning the trade. As we got older, he would send us to pick up lumber or have us handle smaller projects. In 2000, he founded Meza’s Fence, and we’ve been working here since the beginning.”

Today, as project manager of Meza’s Fence, Julian says his favorite part of his job is the variety. Read more

Expert tip
Understanding Redwood Fencing Grades
SAN JOSE — Redwood is known for being one of the best natural wood fencing materials available. However, since it comes in varying grades of quality, it’s important to know exactly what you’re getting when you hire a fence… Read more